Apple's press release moved AAPL +2.56%
AAPL moved +0.19% in five minutes and +2.56% by market close — about 9.1× Apple's median close-day move.
· Business Wire · Press release · Realized reaction, point-in-time, zero look-ahead.
Apple Must Pay Fairly: PanOptis Campaign Shows Company’s Efforts to Devalue Essential IP
Via Business Wire
How AAPL reacted after the announcement.
| Horizon | Reaction | AAPL median |
|---|---|---|
| 30 sec | +0.52% | — |
| 1 min | +0.07% | — |
| 5 min | +0.19% | — |
| 10 min | +0.45% | — |
| 30 min | +0.87% | +0.16% |
| 60 min | +1.47% | — |
| 90 min | +1.64% | — |
| 120 min | +1.83% | — |
| to close | +2.56% | -0.28% |
- +1%
- 38 min
- +2%
- 80 min
- +3%
- never traded
- +5%
- never traded
- -1%
- never traded
- -2%
- never traded
- -3%
- never traded
- -5%
- never traded
A hatched rung is a threshold the price never touched inside the measured window — not a missing measurement. Most news never moves a large-cap by 5% either way, so a mostly empty ladder is the finding, not a gap in the data.
| Held for | Return |
|---|---|
| D+1 | +2.44% |
| D+2 | +2.29% |
| D+3 | +2.62% |
| D+4 | +0.16% |
| D+5 | +0.17% |
| 1M | +4.74% |
| 3M | -12.48% |
| 6M | -10.52% |
| 12M | +18.58% |
Each row is measured from the price at the news to that horizon independently, so the ladder is not cumulative and a later row can sit above an earlier one. “Available” is a date, not a gap: that horizon has not elapsed yet for this event, and it is computed from the event’s own timestamp rather than from the data. An em dash is the other case — the horizon passed and no return was recorded.
Five minutes after the news, AAPL had moved +0.19%; by the close it stood at +2.56% — the two readings agree in direction.
Impact: Positive. Reaction = percent move vs. the price at the news timestamp. Sources below.
AAPL’s news landed in the pre-market window; the main session closed +2.56%.
- Mainprior session
- After-hours4:00 – 8:00 PM
- Overnightno tape
- Pre-market4:00 – 9:30 AM
- Main session9:30 AM – 4:00 PM
Segment widths are fixed, so two events on different days sit in comparable places. Hatched segments are real elapsed time with no tape to measure — the overnight halt is not a gap in the data. This event carries no intraday receipt time, so it is not pinned to a minute.
| Window | What it answers | Anchor price | Result | vs S&P 500 |
|---|---|---|---|---|
| All | From the news to the first main-session close, across every session in between. | 227.26re-anchored to the first print after the news | +2.44% | — |
| After-hours | The move between the closing bell and the overnight halt. | — | not measured | — |
| Pre-market | The move between the pre-market open and the opening bell. | — | not measured | — |
| Main | The move inside the regular session, from the news to the close. | 227.00the price at the news | +2.56% | +1.91% |
The main-session result is measured upstream against the price at the news; the all-sessions result is computed here from its own anchor and close, so the two can differ in the last decimal. The adjusted column subtracts the S&P 500’s move over the same main-session span — there is no index anchor for the all-sessions span, so that cell stays empty rather than borrowing this one. After-hours and pre-market are measured upstream but populate on a small minority of events, so this page does not request them. Those rows are unmeasured, not empty.
The same event measured across every session8
| Horizon | Reaction |
|---|---|
| 30 sec | +0.03% |
| 1 min | -0.01% |
| 5 min | +0.01% |
| 10 min | +0.14% |
| 30 min | +0.05% |
| 60 min | -0.10% |
| 90 min | -0.14% |
| 120 min | +0.11% |
Where this AAPL event came from, and what the tape did with it.
Apple issued a press release, carried via Business Wire, on Feb 4, 2025. It was one of 2 Apple headlines News Quantified labeled that day, so its measurement window overlaps with the others on a shared tape. The same session also carried Apple's "Introducing Apple Invites, a new app that brings people together for…", each measured on its own clock.
Against the price at the news timestamp, AAPL moved +0.19% after five minutes and +2.56% by the close — about 9.1× Apple's median close-day move of -0.28% across 2,000+ events. Because several releases shared that day, their measurement windows overlap and no single headline cleanly owns the move.
This is the alert you’d have received.
Apple Must Pay Fairly: PanOptis Campaign Shows Company’s Efforts to Devalue Essential IP
Track AAPL and you’ll get one email like this the next time it moves on news — the headline, the measured reaction, and how it compares to AAPL’s baseline. Nothing else.
Set up AAPL alerts →How this compares to AAPL’s usual reaction.
Across 2,000+ labeled events, AAPL’s median 30-minute reaction to all news is +0.16% (58% up); by the close it is -0.28%.
| Middle 50% of AAPL reactions | -0.28% to +0.61% |
|---|---|
| Median reaction (30-min) | +0.16% |
| This event | +0.87% |
| Measured reactions | 2,000+ |
Half of all Apple news events land between -0.28% and +0.61% at 30 minutes; this one is a single draw from that distribution.
You just saw one reaction. There are 26M+ more.
See the full AAPL reaction history →AAPL’s session ranged -0.15% to +2.70% against the price at the news.
30.2M shares against a 30-day average of 39.8M.
What the average share actually traded at across the session, rather than at any one print.
The close moved +2.56% against a 20-day average true range of 7.06. AAPL carries no market-cap or price-to-earnings figure on this record, and no short interest, so none is shown.
Email me when AAPL moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to AAPL's baseline. Nothing else.
How comparable AAPL events have landed.
Across 5 other recent Apple press release events, the median close-day reaction was -1.08%. Each is measured the same way, from its own news timestamp.
8 more AAPL events, each measured the same way.
Recent AAPL events, each with its measured reaction8
That same day, across the market8
| Ticker | Headline | 5-min | To close |
|---|---|---|---|
| NVDA | NVIDIA Responds to TRC Capital’s ‘Mini-Tender’ Offer | +0.20% | +2.55% |
| WMT | Tracy Dufault of Walmart Named 2025 Presidential Leadership Scholar | +0.37% | +1.80% |
| AMD | Form 8-K ADVANCED MICRO DEVICES For: Feb 04 | +0.47% | +4.14% |
| AMD | AMD Reports Fourth Quarter and Full Year 2024 Financial Results | +0.47% | +4.14% |
| GOOG | Form 8-K Alphabet Inc. For: Feb 04 | -0.53% | +0.15% |
| MA | Disrupting Digital Experiences: WEVO's AI-Powered Insights Reshape Customer Trust | -0.43% | -0.29% |
| MA | Susan Muigai Joins Mastercard as Chief People Officer | -0.47% | -1.22% |
| HD | Federal Court Orders Fiskars to Pay Over $1.4 Million to Woodland Tools | -0.48% | +0.48% |
Same measurement, same clock, different names — each headline measured from its own news timestamp, point-in-time.
Peer tickers, measured the same way4
Every US ticker is measured the same way, from its own news timestamp. Browse all tickers →
AAPL carried 1 other record that day.
Each was measured the same way, from its own timestamp.
| Record | Event | 5-min | To close |
|---|---|---|---|
| Introducing Apple Invites, a new app that brings people together for life’s special moments | Press release | +0.01% | +0.94% |
How the numbers are made.
How was AAPL's +0.19% reaction measured?
From the news timestamp, not the trading day: News Quantified takes the last trade before this press release as the base price and measures the move five minutes of trading later — point-in-time, zero look-ahead. The same clock produced the +2.56% to-close figure.
What is Apple's median reaction, and how does this event compare?
Apple's median is drawn from 2,000+ labeled events; at 30 minutes it sits at +0.16%, and -0.28% by the close. This event's move is one draw from that distribution — ordinary or outlier, the chart's median ticks show which.
2 Apple headlines shared Feb 4, 2025. Whose reaction is this?
Each of the 2 same-day Apple events is measured from its own timestamp, but their windows overlap on one tape, so we show the cluster rather than pretending a single headline owns the move.
Does +2.56% predict Apple's next reaction?
No. +2.56% is a realized fact about Feb 4, 2025, not a forecast. Past reactions describe a distribution; they say nothing certain about any future move.
How to cite this reaction.
News Quantified. "Apple Must Pay Fairly: PanOptis Campaign Shows Company’s Efforts to Devalue Essential IP." AAPL realized price reaction, Feb 4, 2025. Retrieved from https://newsquantified.com/tickers/aapl/news/apple-must-pay-fairly-panoptis-campaign-shows-company-s-2025-02-04
Canonical URL: https://newsquantified.com/tickers/aapl/news/apple-must-pay-fairly-panoptis-campaign-shows-company-s-2025-02-04
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