Ulta Beauty, Inc. (ULTA) by event type
ULTA moves most on analyst upgrades — a median of -0.27% at 30 minutes across 50 measured events. Each row is measured over the last three years and read against the price at its own news timestamp. Back to the ULTA overview →
How ULTA reacts across 6 measured event types.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades 2,114 of 2,717 | 50 | -0.27% | 42% | +0.02% |
| Analyst downgrades 1,686 of 2,603 | 37 | -0.10% | 49% | -0.08% |
| Coverage initiations 1,380 of 2,283 | 18 | -0.03% | 44% | +0.07% |
| Rating reiterations 1,058 of 3,522 | 308 | +0.07% | 54% | +0.04% |
| Price-target raises 1,368 of 1,790 | 92 | -0.11% | 41% | -0.14% |
| Price-target cuts 205 of 1,527 | 69 | +0.20% | 61% | +0.35% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The rank under each event type orders every name measured for it by median 30-min reaction, most positive first — so a low rank on a downgrade means this name falls harder than most, not that it moves less. Names with an identical median share a rank; a name the cross-section does not carry shows no rank rather than a guessed one.
That’s how ULTA usually reacts — get an email when it moves on news →Every name measured for these event types: Analyst upgrades → · Analyst downgrades → · Coverage initiations → · Rating reiterations → · Price-target raises → · Price-target cuts → · ULTA overview →
Other Consumer Cyclical names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| GameStop Corporation (GME) | 244 | -0.13% | 46% |
| Silgan Holdings Inc. (SLGN) | 244 | -0.06% | 45% |
| AutoNation, Inc. (AN) | 243 | +0.01% | 50% |
| KAR Auction Services, Inc (KAR) | 241 | +0.04% | 52% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.