The Trade Desk, Inc. - Class A (TTD)
TTD moved a median of -0.20% 30 minutes after news, and -0.35% by the close. How TTD actually reacts to news — the realized, point-in-time move the market made, measured across 1,307 labeled events over the last three years with zero look-ahead.
TTD’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | -0.09% | 41% | 1,306 |
| 30-min | -0.20% | 43% | 1,306 |
| 60-min | -0.41% | 40% | 1,306 |
| to close | -0.35% | 45% | 1,299 |
| Middle 50% of TTD reactions | -1.34% to +0.68% |
|---|---|
| Median reaction (30-min) | -0.20% |
| Measured reactions | 1,307 |
Half of all The Trade Desk, Inc. - Class A news events land between -1.34% and +0.68% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How TTD reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 45 | -0.93% | 27% | -0.60% |
| Analyst downgrades | 107 | +0.89% | 62% | +1.27% |
| Coverage initiations | 47 | +0.17% | 62% | +0.37% |
| Rating reiterations | 297 | -0.07% | 49% | +0.15% |
| Price-target raises | 72 | +0.14% | 60% | +0.20% |
| Price-target cuts | 75 | -0.19% | 40% | -0.47% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how TTD ranks against every other measured name →
That’s how TTD usually reacts — get an email when it moves on news →Email me when TTD moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to TTD's baseline. Nothing else.
Recent TTD events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Form DEFA14A Trade Desk, Inc. | SEC filing · Form DEFA14A | SEC EDGAR | +0.21% | +1.81% | |
| Form DEF 14A Trade Desk, Inc. For: Oct 19 | SEC filing · Form DEF | SEC EDGAR | -1.13% | -3.67% | |
| Form 8-K Trade Desk, Inc. For: Sep 14 | SEC filing · Form 8-K | SEC EDGAR | -1.32% | +1.83% | |
| The Trade Desk Expands Healthcare Measurement and Optimization Integrations for Pharma Advertisers | Press release | Business Wire | -1.32% | +1.83% | |
| Form PRE 14A Trade Desk, Inc. For: Oct 19 | SEC filing · Form PRE | SEC EDGAR | -1.53% | -2.30% | |
| Form 8-K Trade Desk, Inc. For: Sep 03 | SEC filing · Form 8-K | SEC EDGAR | -1.19% | -4.50% | |
| The Trade Desk Introduces Kokai Zuma, the Latest Release of Kokai | Press release | Business Wire | +0.69% | +2.52% | |
| Form S-3ASR Trade Desk, Inc. | SEC filing · Form S-3ASR | SEC EDGAR | +1.64% | +1.15% | |
| Form 10-Q Trade Desk, Inc. For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | +2.37% | +7.23% | |
| Form 8-K Trade Desk, Inc. For: Aug 06 | SEC filing · Form 8-K | SEC EDGAR | +2.37% | +7.23% | |
| The Trade Desk Reports Second Quarter 2026 Financial Results | Press release | Business Wire | +2.37% | +7.23% | |
| Did The Trade Desk, Inc. Insiders Breach their Fiduciary Duties to Shareholders? | Press release | PR Newswire | +0.10% | +0.08% | |
| The Trade Desk Announces Date of Second Quarter 2026 Financial Results and Conference Call | Press release | Business Wire | -1.39% | -4.49% | |
| The Trade Desk Appoints Ron Lamprecht as Chief Business Development Officer, Senior Vice President | Press release | Business Wire | +1.22% | -1.69% | |
| The Trade Desk Appoints Vinny Rinaldi as Vice President of Client Strategy & Growth | Press release | Business Wire | -0.58% | -2.94% | |
| GumGum Launches Mindset Agent, Bringing AI-Powered Brief-to-Segment Activation to Advertisers | Press release | PR Web | +1.52% | +0.15% | |
| The Trade Desk Appoints Kristi Argyilan as Chief Commercial Officer, Executive Vice President | Press release | Business Wire | +1.52% | +0.15% | |
| Form 8-K Trade Desk, Inc. For: Jul 07 | SEC filing · Form 8-K | SEC EDGAR | -0.74% | -2.51% | |
| The Trade Desk Appoints Penry Price to Board of Directors | Press release | Business Wire | -0.74% | -2.51% | |
| The Trade Desk Unlocks Activation of Convenience Store Retail Data for Digital Advertising in Japan | Press release | PR Newswire | +0.85% | -0.37% | |
| The Trade Desk Appoints Sarah Gavin as Chief Marketing Officer, Executive Vice President | Press release | Business Wire | -1.65% | -0.94% | |
| Form 8-K Trade Desk, Inc. For: Jun 05 | SEC filing · Form 8-K | SEC EDGAR | +1.99% | -1.53% | |
| The Trade Desk Appoints David Haddad to Board of Directors | Press release | Business Wire | +1.99% | -1.53% | |
| Did The Trade Desk, Inc. Insiders Breach their Fiduciary Duties to Shareholders? | Press release | PR Newswire | +0.20% | -0.17% | |
| Form 8-K Trade Desk, Inc. For: Jun 01 | SEC filing · Form 8-K | SEC EDGAR | -3.77% | -6.35% | |
| The Trade Desk Announces Nate Olmstead as Chief Financial Officer | Press release | Business Wire | -3.77% | -6.35% | |
| Form 8-K Trade Desk, Inc. For: May 24 | SEC filing · Form 8-K | SEC EDGAR | -0.52% | +1.94% | |
| Form 8-K Trade Desk, Inc. For: May 04 | SEC filing · Form 8-K | SEC EDGAR | +5.95% | +9.49% | |
| Form 8-K Trade Desk, Inc. For: May 07 | SEC filing · Form 8-K | SEC EDGAR | -4.48% | -5.41% | |
| Form 10-Q Trade Desk, Inc. For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | +5.95% | +9.49% | |
| Form 8-K Trade Desk, Inc. For: May 07 | SEC filing · Form 8-K | SEC EDGAR | +5.95% | +9.49% | |
| The Trade Desk Reports First Quarter 2026 Financial Results | Press release | Business Wire | +5.95% | +9.49% | |
| The Trade Desk Powers Open Internet Growth with DramaBox Short Drama Partnership | Press release | PR Newswire | -1.07% | -0.47% | |
| The Trade Desk Announces Date of First Quarter 2026 Financial Results and Conference Call | Press release | Business Wire | -1.81% | -2.75% | |
| Form 8-K Trade Desk, Inc. For: Apr 14 | SEC filing · Form 8-K | SEC EDGAR | -1.71% | -3.29% | |
| Did The Trade Desk, Inc. Insiders Breach their Fiduciary Duties to Shareholders? | Press release | PR Newswire | +0.12% | +0.05% | |
| Form DEF 14A Trade Desk, Inc. For: May 04 | SEC filing · Form DEF | SEC EDGAR | -0.48% | -3.18% | |
| Form 8-K Trade Desk, Inc. For: Mar 31 | SEC filing · Form 8-K | SEC EDGAR | +0.72% | -6.38% | |
| Form 8-K Trade Desk, Inc. For: Mar 19 | SEC filing · Form 8-K | SEC EDGAR | +1.70% | -0.09% | |
| The Trade Desk Appoints Drew Vollero to Board of Directors | Press release | Business Wire | +1.70% | -0.09% | |
| Form 8-K Trade Desk, Inc. For: Mar 03 | SEC filing · Form 8-K | SEC EDGAR | -2.17% | -3.15% | |
| Evertune Releases Beginner's Guide to Generative Engine Optimization, Helping Enterprise Brands Increase AI Visibility | Press release | PR Web | +0.00% | +5.24% | |
| Form 10-K Trade Desk, Inc. For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | +0.00% | +5.24% | |
| Form S-8 Trade Desk, Inc. | SEC filing · Form S-8 | SEC EDGAR | +0.00% | +5.24% | |
| Form 8-K Trade Desk, Inc. For: Feb 25 | SEC filing · Form 8-K | SEC EDGAR | +3.46% | +13.51% | |
| The Trade Desk Reports Fourth Quarter and Fiscal Year 2025 Financial Results | Press release | Business Wire | +3.46% | +13.51% | |
| The Trade Desk Introduces the Ventura Ecosystem to Advance the Future of CTV Advertising; V and Nexxen Join as the First Collaborators | Press release | Business Wire | +0.04% | +3.44% | |
| Pipeline360 Appoints Mike Lawlor as President to Lead Next Phase of Disciplined Growth | Press release | PR Web | -0.20% | -0.59% | |
| Evertune Announces AI Retargeting Through New Partnerships with Index Exchange and The Trade Desk | Press release | PR Web | -0.07% | +0.13% | |
| Anzu Unlocks Performance-Driven Intrinsic In-Game Advertising for Programmatic DSPs | Press release | PR Web | -0.81% | -0.41% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the TTD section they belong to.
Where else TTD is measured.
TTD earnings → · Analyst actions → · SEC filings →
Other Technology names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| j2 Global, Inc. (JCOM) | 1,308 | +0.01% | 51% |
| Coherent Corp. 6.00% Series A Mandatory Convertible Preferred Stock (IIVI) | 1,307 | 0.00% | 49% |
| Bottomline Technologies, Inc. (EPAY) | 1,293 | +0.04% | 52% |
| Elastic N.V. Ordinary Shares (ESTC) | 1,287 | -0.13% | 46% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Technology names, measured the same way →
Every ticker we measure the same way24
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Walmart (WMT)
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Eli Lilly (LLY)
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UnitedHealth Group (UNH)
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Exxon Mobil (XOM)
How XOM actually reacts to news, measured.
Home Depot (HD)
How HD actually reacts to news, measured.
Costco (COST)
How COST actually reacts to news, measured.
Mastercard (MA)
How MA actually reacts to news, measured.
Oracle (ORCL)
How ORCL actually reacts to news, measured.
Salesforce (CRM)
How CRM actually reacts to news, measured.
Bank of America (BAC)
How BAC actually reacts to news, measured.
Coca-Cola (KO)
How KO actually reacts to news, measured.
Walt Disney (DIS)
How DIS actually reacts to news, measured.
Browse all tickers
Every name we’ve measured, in one place.
How the numbers are made.
How is The Trade Desk, Inc. - Class A's median reaction calculated?
Every labeled TTD news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 1,307 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 43% of TTD's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does TTD's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.