Tractor Supply Company (TSCO)
TSCO moved a median of -0.07% 30 minutes after news, and +0.25% by the close. How TSCO actually reacts to news — the realized, point-in-time move the market made, measured across 495 labeled events over the last three years with zero look-ahead.
TSCO’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | -0.02% | 48% | 494 |
| 30-min | -0.07% | 44% | 495 |
| 60-min | +0.10% | 53% | 495 |
| to close | +0.25% | 58% | 481 |
| Middle 50% of TSCO reactions | -0.41% to +0.32% |
|---|---|
| Median reaction (30-min) | -0.07% |
| Measured reactions | 495 |
Half of all Tractor Supply Company news events land between -0.41% and +0.32% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How TSCO reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 28 | -0.25% | 29% | -1.01% |
| Analyst downgrades | 41 | +0.28% | 81% | +0.45% |
| Coverage initiations | 13 | +0.08% | 69% | +0.32% |
| Rating reiterations | 218 | +0.00% | 50% | -0.02% |
| Price-target raises | 62 | -0.12% | 40% | +0.06% |
| Price-target cuts | 63 | +0.12% | 57% | -0.34% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how TSCO ranks against every other measured name →
That’s how TSCO usually reacts — get an email when it moves on news →Email me when TSCO moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to TSCO's baseline. Nothing else.
Recent TSCO events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Tractor Supply Announces Webcast of Third Quarter Earnings Conference Call | Press release | Business Wire | -0.18% | +0.51% | |
| Tractor Supply Makes Christmas Gifting Easy With Practical Gifts, Great Value and Unexpected Finds | Press release | Business Wire | +0.03% | +0.84% | |
| Petsense by Tractor Supply to Host Nationwide Fall Adoptathon, Connecting More Pets With Forever Homes | Press release | Business Wire | -0.06% | -0.86% | |
| Tractor Supply Deepens Investment in America’s Fairs, Supporting More Than 1,000 Events in 2026 | Press release | Business Wire | -0.03% | -3.29% | |
| Tractor Supply Celebrates Grand Opening of 11th Distribution Center in Nampa, Idaho | Press release | Business Wire | -0.03% | -3.29% | |
| Petsense by Tractor Supply Launches Round-Up Campaign to Support K9s for Warriors | Press release | Business Wire | -0.17% | -0.94% | |
| Tractor Supply and Starlink Turn Rural Connectivity Into Support for 4-H Youth | Press release | Business Wire | -1.66% | -1.93% | |
| Tractor Supply Celebrates Local Farmers, Makers and Artisans With Harvest Fest | Press release | Business Wire | -3.02% | -2.97% | |
| Tractor Supply Recognizes 2026 Top Vendor Partners During Annual Partnership Conference | Press release | Business Wire | +0.00% | +1.04% | |
| Tractor Supply Names Next Class of FFA Future Leaders, Launches Fundraiser for Largest Agriculture Scholarship of Its Kind | Press release | Business Wire | +0.61% | +0.69% | |
| Tractor Supply to Participate in Barclays 2026 Global Consumer Staples Conference | Press release | Business Wire | -0.58% | -0.93% | |
| Form 8-K TRACTOR SUPPLY CO /DE/ For: Aug 19 | SEC filing · Form 8-K | SEC EDGAR | -0.58% | -0.93% | |
| Form S-3ASR TRACTOR SUPPLY CO /DE/ | SEC filing · Form S-3ASR | SEC EDGAR | +0.14% | -1.20% | |
| Tractor Supply Unleashes Another Animal Days Event to Celebrate Pets, Animals and All Those Who Care for Them | Press release | Business Wire | -0.01% | — | |
| Form 8-K TRACTOR SUPPLY CO /DE/ For: Aug 03 | SEC filing · Form 8-K | SEC EDGAR | -0.96% | — | |
| Form 10-Q TRACTOR SUPPLY CO /DE/ For: Jun 27 | SEC filing · Form 10-Q | SEC EDGAR | -0.43% | +1.80% | |
| Form 8-K TRACTOR SUPPLY CO /DE/ For: Aug 05 | SEC filing · Form 8-K | SEC EDGAR | -1.14% | +0.59% | |
| Tractor Supply Company Declares Quarterly Dividend | Press release | Business Wire | -1.14% | +0.59% | |
| Tractor Supply Kicks off Spooky Season With a Distinctive, Farm-Inspired Flair | Press release | Business Wire | +0.19% | +1.53% | |
| Tractor Supply Expands Pet Assortment With More Than 200 New Dog and Cat Products | Press release | Business Wire | +0.06% | +1.01% | |
| Form 8-K TRACTOR SUPPLY CO /DE/ For: Jul 23 | SEC filing · Form 8-K | SEC EDGAR | -3.01% | +1.30% | |
| Tractor Supply Company Reports Second Quarter 2026 Financial Results; Updates Fiscal Year 2026 Outlook | Press release | Business Wire | -3.01% | +1.30% | |
| Tractor Supply Renews Support for Veterans in Agriculture With $100,000 Donation to Farmer Veteran Coalition | Press release | Business Wire | -0.10% | -1.17% | |
| Tractor Supply Announces Webcast of Second Quarter Earnings Conference Call | Press release | Business Wire | -0.52% | -2.22% | |
| Tractor Supply and 4-H Collaborate With Starlink to Bridge the Digital Divide in Rural Communities | Press release | Business Wire | -0.22% | -0.19% | |
| Tractor Supply Gears up for a Star-Spangled Fourth of July With Special Offers, Giveaways and a Full Assortment of Americana Items | Press release | Business Wire | +0.13% | +0.44% | |
| Tractor Supply Customers Show Their Passion for Shelter Pets During “Relief for Rescues” Fundraiser | Press release | Business Wire | -0.44% | -2.63% | |
| Tractor Supply Celebrates Father’s Day With Practical, Project-Ready Gifts, Exclusive Deals and a Free In-Store Family Event | Press release | Business Wire | +0.07% | +1.25% | |
| Petsense by Tractor Supply Launches “Petsense ® Celebrates Pet Heroes” Sweepstakes, Honoring America’s Unsung Animal Advocates | Press release | Business Wire | +0.03% | -1.61% | |
| Tractor Supply Celebrates Country Music’s Rising Stars at CMA Fest | Press release | Business Wire | -3.44% | -4.37% | |
| Tractor Supply Expands Truck, Tool and Hardware Assortment With Launch of SKIL Power Tools and Electrical Brands | Press release | Business Wire | +0.34% | +1.55% | |
| Bansk Group Announces Sale of PetIQ's Veterinary Services Business to Tractor Supply Company | Press release | PR Newswire | -0.88% | +2.25% | |
| Form 8-K TRACTOR SUPPLY CO /DE/ For: May 28 | SEC filing · Form 8-K | SEC EDGAR | -0.88% | +2.25% | |
| Form SD TRACTOR SUPPLY CO /DE/ | SEC filing · Form SD | SEC EDGAR | +0.03% | +2.10% | |
| Tractor Supply Company Acquires VIP Petcare Veterinary Services | Press release | Business Wire | -0.88% | +2.25% | |
| Form 8-K TRACTOR SUPPLY CO /DE/ For: May 19 | SEC filing · Form 8-K | SEC EDGAR | -0.19% | -0.22% | |
| Tractor Supply Honors America’s Heroes All Month Long | Press release | Business Wire | +0.43% | +0.32% | |
| Form 8-K TRACTOR SUPPLY CO /DE/ For: May 14 | SEC filing · Form 8-K | SEC EDGAR | +0.85% | +3.19% | |
| Form 8-K/A TRACTOR SUPPLY CO /DE/ For: Feb 10 | SEC filing · Form 8-K | SEC EDGAR | +0.85% | +3.19% | |
| Form 8-K TRACTOR SUPPLY CO /DE/ For: May 13 | SEC filing · Form 8-K | SEC EDGAR | +0.03% | +0.63% | |
| Tractor Supply Company Declares Quarterly Dividend | Press release | Business Wire | +0.03% | +0.63% | |
| Tractor Supply to Participate in Baird 2026 Global Consumer, Technology & Services Conference | Press release | Business Wire | -1.51% | -1.75% | |
| Form 10-Q TRACTOR SUPPLY CO /DE/ For: Mar 28 | SEC filing · Form 10-Q | SEC EDGAR | +0.64% | -2.64% | |
| Tractor Supply Co. transforms its marketing content through new ITG partnership | Press release | PR Newswire | +0.07% | +0.84% | |
| Form 8-K TRACTOR SUPPLY CO /DE/ For: Apr 21 | SEC filing · Form 8-K | SEC EDGAR | -3.12% | -7.61% | |
| Tractor Supply Company Reports First Quarter 2026 Financial Results; Reaffirms Fiscal Year 2026 Outlook | Press release | Business Wire | -3.12% | -7.61% | |
| Tractor Supply Gears up for 4-H Paper Clover Fundraiser, Adds Gift Component Through TSC Foundation | Press release | Business Wire | +0.11% | -0.25% | |
| Petsense by Tractor Supply to Host Nationwide Spring Adoptathon, Connecting Thousands of Pets With New Families | Press release | Business Wire | +0.50% | -0.62% | |
| Tractor Supply Digs Into Spring With Demo Days and Yard & Garden Days | Press release | Business Wire | +0.04% | +0.04% | |
| Tractor Supply Invites FFA Members Nationwide to Highlight “Life Out Here” in Harvest Fest Tote Bag Design Competition | Press release | Business Wire | +0.04% | +0.88% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the TSCO section they belong to.
Where else TSCO is measured.
TSCO earnings → · Analyst actions → · SEC filings →
Other Consumer Cyclical names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| KB Home (KBH) | 499 | -0.02% | 49% |
| Kohl's Corporation (KSS) | 497 | -0.02% | 49% |
| CTRIP.COM INTL (CTRP) | 494 | -0.08% | 47% |
| Caleres, Inc. (CAL) | 492 | +0.04% | 51% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Cyclical names, measured the same way →
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How the numbers are made.
How is Tractor Supply Company's median reaction calculated?
Every labeled TSCO news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 495 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 44% of TSCO's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does TSCO's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.