Kohl's Corporation (KSS)
KSS moved a median of -0.02% 30 minutes after news, and +0.69% by the close. How KSS actually reacts to news — the realized, point-in-time move the market made, measured across 497 labeled events over the last three years with zero look-ahead.
KSS’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | -0.15% | 44% | 496 |
| 30-min | -0.02% | 49% | 497 |
| 60-min | +0.26% | 58% | 497 |
| to close | +0.69% | 57% | 495 |
| Middle 50% of KSS reactions | -0.95% to +1.13% |
|---|---|
| Median reaction (30-min) | -0.02% |
| Measured reactions | 497 |
Half of all Kohl's Corporation news events land between -0.95% and +1.13% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How KSS reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 24 | +0.47% | 67% | +0.39% |
| Analyst downgrades | 26 | +1.23% | 89% | +0.53% |
| Coverage initiations | 11 | +0.81% | 73% | -0.47% |
| Rating reiterations | 128 | +0.23% | 56% | -0.26% |
| Price-target raises | 21 | -0.03% | 43% | -0.16% |
| Price-target cuts | 37 | +0.09% | 51% | -0.64% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how KSS ranks against every other measured name →
That’s how KSS usually reacts — get an email when it moves on news →Email me when KSS moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to KSS's baseline. Nothing else.
Recent KSS events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Kohl's Continues Partnership with Boys & Girls Clubs of America with $1.5 Million Donation to Support Youth Mental Health and Wellness Nationwide | Press release | Business Wire | -0.89% | +0.59% | |
| Form 10-Q KOHLS Corp For: Aug 01 | SEC filing · Form 10-Q | SEC EDGAR | -0.10% | +0.99% | |
| Form 8-K KOHLS Corp For: Aug 27 | SEC filing · Form 8-K | SEC EDGAR | -0.40% | +2.30% | |
| Kohl's Names Ryan M. Waymire Chief Merchandising Officer | Press release | Business Wire | -0.40% | +2.30% | |
| Form 8-K KOHLS Corp For: Aug 26 | SEC filing · Form 8-K | SEC EDGAR | -0.46% | +9.06% | |
| Kohl's Reports Second Quarter Fiscal 2026 Financial Results | Press release | Business Wire | -0.46% | +9.06% | |
| Form 8-K KOHLS Corp For: Aug 25 | SEC filing · Form 8-K | SEC EDGAR | -0.46% | +9.06% | |
| Kohl's Names Arianne Parisi Chief Customer Officer | Press release | Business Wire | -0.46% | +9.06% | |
| Form 8-K KOHLS Corp For: Aug 18 | SEC filing · Form 8-K | SEC EDGAR | +0.32% | +0.69% | |
| Kohl’s Corporation Declares Quarterly Dividend | Press release | Business Wire | +0.32% | +0.69% | |
| Save Now. Earn More for What's Next. Kohl's Back-to-School Savings Event Starts Aug. 19 | Press release | Business Wire | -0.26% | -2.35% | |
| Complete the List for Less: Back-to-School Finds Under $25 at Kohl's | Press release | Business Wire | +1.49% | +2.14% | |
| Form 8-K KOHLS Corp For: Jul 28 | SEC filing · Form 8-K | SEC EDGAR | -0.11% | +3.56% | |
| Kohl's Announces Board Chair Transition, New Director | Press release | Business Wire | -0.11% | +3.56% | |
| Back-to-School Confidence Starts at Kohl’s With Trusted Brands, Fresh Styles, and Thousands of Products Under $25 | Press release | Business Wire | -1.04% | -3.05% | |
| Form 8-K KOHLS Corp For: Jun 30 | SEC filing · Form 8-K | SEC EDGAR | -0.63% | -4.01% | |
| Form 8-K KOHLS Corp For: Jun 10 | SEC filing · Form 8-K | SEC EDGAR | +0.74% | -2.31% | |
| Kohl's Names Elliott Rodgers Chief Operating Officer | Press release | Business Wire | +0.74% | -2.31% | |
| Kohl's Donates $1 Million to Create Active Play and Wellness Spaces at Boys & Girls Clubs Nationwide | Press release | Business Wire | +1.54% | +9.07% | |
| Form 10-Q KOHLS Corp For: May 02 | SEC filing · Form 10-Q | SEC EDGAR | -1.69% | -3.01% | |
| Form SD KOHLS Corp | SEC filing · Form SD | SEC EDGAR | -0.34% | +0.95% | |
| Form 8-K KOHLS Corp For: May 28 | SEC filing · Form 8-K | SEC EDGAR | +0.61% | -0.45% | |
| Kohl's Reports First Quarter Fiscal 2026 Financial Results | Press release | Business Wire | +0.61% | -0.45% | |
| Form 8-K KOHLS Corp For: May 20 | SEC filing · Form 8-K | SEC EDGAR | -0.86% | +1.71% | |
| Form 8-K KOHLS Corp For: May 20 | SEC filing · Form 8-K | SEC EDGAR | -1.58% | +5.66% | |
| Form S-8 KOHLS Corp | SEC filing · Form S-8 | SEC EDGAR | +0.46% | +1.88% | |
| Kohl’s Corporation Declares Quarterly Dividend | Press release | Business Wire | -0.21% | +0.95% | |
| Kohl’s Corporation Holds Annual Meeting of Shareholders | Press release | Business Wire | -0.25% | +0.78% | |
| Kohl's Celebrates 25-Year Partnership with Children’s Wisconsin, Donates $1 Million | Press release | Business Wire | +0.00% | -0.21% | |
| Form DEF 14A KOHLS Corp For: May 20 | SEC filing · Form DEF | SEC EDGAR | -1.22% | -4.60% | |
| Form DEFA14A KOHLS Corp | SEC filing · Form DEFA14A | SEC EDGAR | -1.22% | -4.60% | |
| Form 10-K KOHLS Corp For: Jan 31 | SEC filing · Form 10-K | SEC EDGAR | +0.86% | -2.97% | |
| Form ARS KOHLS Corp For: Jan 31 | SEC filing · Form ARS | SEC EDGAR | +0.86% | -2.97% | |
| Form 8-K KOHLS Corp For: Mar 10 | SEC filing · Form 8-K | SEC EDGAR | +4.38% | +1.25% | |
| Kohl's Reports Fourth Quarter and Full Year Fiscal 2025 Financial Results | Press release | Business Wire | +4.38% | +1.25% | |
| Form 8-K KOHLS Corp For: Feb 27 | SEC filing · Form 8-K | SEC EDGAR | +1.45% | +3.23% | |
| Form 8-K KOHLS Corp For: Feb 25 | SEC filing · Form 8-K | SEC EDGAR | +1.96% | +0.46% | |
| Kohl's Corporation Declares Quarterly Dividend | Press release | Business Wire | +1.96% | +0.46% | |
| Form 8-K KOHLS Corp For: Jan 28 | SEC filing · Form 8-K | SEC EDGAR | -0.58% | -1.46% | |
| Kohl's Renews Hunger Task Force Partnership with $750,000 Donation to Help Fight Food Insecurity in Milwaukee | Press release | Business Wire | +0.99% | +2.12% | |
| Form 10-Q KOHLS Corp For: Nov 01 | SEC filing · Form 10-Q | SEC EDGAR | -0.83% | -0.75% | |
| Form 8-K KOHLS Corp For: Nov 25 | SEC filing · Form 8-K | SEC EDGAR | +5.97% | +14.97% | |
| Kohl's Reports Third Quarter Fiscal 2025 Financial Results | Press release | Business Wire | +5.97% | +14.97% | |
| Form 8-K KOHLS Corp For: Nov 23 | SEC filing · Form 8-K | SEC EDGAR | -0.31% | -1.50% | |
| Kohl's Appoints Michael J. Bender as Chief Executive Officer | Press release | Business Wire | -0.93% | +0.83% | |
| Form 8-K KOHLS Corp For: Nov 12 | SEC filing · Form 8-K | SEC EDGAR | +1.05% | — | |
| Kohl's Corporation Declares Quarterly Dividend | Press release | Business Wire | +1.05% | — | |
| Shop Early, Save Big: Kohl’s Black Friday Savings Start Now | Press release | Business Wire | +0.42% | +2.10% | |
| Kohl’s Makes Gifting Easy, Joyful, and Affordable This Holiday Season | Press release | Business Wire | -0.32% | -0.16% | |
| A New Generation of FLX: Kohl’s Introduces FLX Apparel for Kids | Press release | Business Wire | -2.95% | -5.47% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the KSS section they belong to.
Where else KSS is measured.
KSS earnings → · Analyst actions → · SEC filings →
Other Consumer Cyclical names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| American Eagle Outfitters, Inc. (AEO) | 502 | -0.15% | 46% |
| KB Home (KBH) | 499 | -0.02% | 49% |
| Tractor Supply Company (TSCO) | 495 | -0.07% | 44% |
| CTRIP.COM INTL (CTRP) | 494 | -0.08% | 47% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Cyclical names, measured the same way →
Every ticker we measure the same way24
Apple (AAPL)
How AAPL actually reacts to news, measured.
NVIDIA (NVDA)
How NVDA actually reacts to news, measured.
Tesla (TSLA)
How TSLA actually reacts to news, measured.
Microsoft (MSFT)
How MSFT actually reacts to news, measured.
Advanced Micro Devices (AMD)
How AMD actually reacts to news, measured.
Amazon (AMZN)
How AMZN actually reacts to news, measured.
Alphabet (GOOG)
How GOOG actually reacts to news, measured.
Meta Platforms (META)
How META actually reacts to news, measured.
Broadcom (AVGO)
How AVGO actually reacts to news, measured.
JPMorgan Chase (JPM)
How JPM actually reacts to news, measured.
Visa (V)
How V actually reacts to news, measured.
Walmart (WMT)
How WMT actually reacts to news, measured.
Eli Lilly (LLY)
How LLY actually reacts to news, measured.
UnitedHealth Group (UNH)
How UNH actually reacts to news, measured.
Netflix (NFLX)
How NFLX actually reacts to news, measured.
Johnson & Johnson (JNJ)
How JNJ actually reacts to news, measured.
Exxon Mobil (XOM)
How XOM actually reacts to news, measured.
Home Depot (HD)
How HD actually reacts to news, measured.
Costco (COST)
How COST actually reacts to news, measured.
Mastercard (MA)
How MA actually reacts to news, measured.
Oracle (ORCL)
How ORCL actually reacts to news, measured.
Salesforce (CRM)
How CRM actually reacts to news, measured.
Bank of America (BAC)
How BAC actually reacts to news, measured.
Coca-Cola (KO)
How KO actually reacts to news, measured.
Walt Disney (DIS)
How DIS actually reacts to news, measured.
Browse all tickers
Every name we’ve measured, in one place.
How the numbers are made.
How is Kohl's Corporation's median reaction calculated?
Every labeled KSS news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 497 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 49% of KSS's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does KSS's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.