Molson Coors Beverage Company Class B (TAP)
TAP moved a median of -0.11% 30 minutes after news, and -0.32% by the close. How TAP actually reacts to news — the realized, point-in-time move the market made, measured across 236 labeled events over the last three years with zero look-ahead.
TAP’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | -0.06% | 40% | 234 |
| 30-min | -0.11% | 44% | 236 |
| 60-min | -0.20% | 37% | 236 |
| to close | -0.32% | 43% | 236 |
| Middle 50% of TAP reactions | -0.78% to +0.45% |
|---|---|
| Median reaction (30-min) | -0.11% |
| Measured reactions | 236 |
Half of all Molson Coors Beverage Company Class B news events land between -0.78% and +0.45% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How TAP reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 31 | -0.36% | 42% | -0.32% |
| Analyst downgrades | 37 | +0.47% | 60% | -0.40% |
| Coverage initiations | 17 | +0.25% | 77% | -0.12% |
| Rating reiterations | 120 | -0.07% | 43% | -0.01% |
| Price-target raises | 18 | -0.11% | 33% | -1.07% |
| Price-target cuts | 66 | -0.09% | 44% | -0.09% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how TAP ranks against every other measured name →
That’s how TAP usually reacts — get an email when it moves on news →Email me when TAP moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to TAP's baseline. Nothing else.
Recent TAP events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Molson Coors Beverage Company to Webcast 2026 Third Quarter Earnings Conference Call | Press release | Business Wire | +0.82% | +1.40% | |
| Form 10-Q MOLSON COORS BEVERAGE For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | -4.39% | -3.94% | |
| Form 8-K MOLSON COORS BEVERAGE For: Aug 06 | SEC filing · Form 8-K | SEC EDGAR | -4.39% | -3.94% | |
| Molson Coors Beverage Company Reports 2026 Second Quarter Results | Press release | Business Wire | -4.39% | -3.94% | |
| Molson Coors Beverage Company Announces Regular Quarterly Dividend | Press release | Business Wire | +0.13% | -3.58% | |
| Molson Coors Beverage Company to Webcast 2026 Second Quarter Earnings Conference Call | Press release | Business Wire | +1.25% | -1.65% | |
| Form 8-K MOLSON COORS BEVERAGE For: Jun 24 | SEC filing · Form 8-K | SEC EDGAR | -0.14% | +1.32% | |
| Form 8-K MOLSON COORS BEVERAGE For: May 27 | SEC filing · Form 8-K | SEC EDGAR | -0.39% | -1.46% | |
| Form 8-K MOLSON COORS BEVERAGE For: May 20 | SEC filing · Form 8-K | SEC EDGAR | -0.10% | -2.46% | |
| Molson Coors Beverage Company Announces Pricing of its Private Offering of Canadian Dollar-Denominated Senior Notes in Canada | Press release | Business Wire | +0.02% | +0.07% | |
| Molson Coors Beverage Company Announces Pricing of its Public Offering of United States Dollar-Denominated Senior Notes | Press release | Business Wire | +0.02% | +0.07% | |
| Molson Coors Beverage Company Announces Proposed Private Offering of Canadian Dollar-Denominated Senior Notes in Canada | Press release | Business Wire | +0.02% | -0.40% | |
| Molson Coors Beverage Company Announces Proposed Public Offering of United States Dollar-Denominated Senior Notes | Press release | Business Wire | -0.35% | +2.27% | |
| Form 8-K MOLSON COORS BEVERAGE For: May 06 | SEC filing · Form 8-K | SEC EDGAR | -0.33% | -2.10% | |
| Molson Coors Beverage Company Announces Regular Quarterly Dividend | Press release | Business Wire | -0.72% | -2.03% | |
| Form 10-Q MOLSON COORS BEVERAGE For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | -1.97% | -2.60% | |
| Form 8-K MOLSON COORS BEVERAGE For: Apr 30 | SEC filing · Form 8-K | SEC EDGAR | -1.97% | -2.60% | |
| Molson Coors Beverage Company Reports 2026 First Quarter Results | Press release | Business Wire | -1.97% | -2.60% | |
| Form DEFA14A MOLSON COORS BEVERAGE | SEC filing · Form DEFA14A | SEC EDGAR | +0.90% | -0.29% | |
| Molson Coors Beverage Company to Webcast 2026 First Quarter Earnings Conference Call | Press release | Business Wire | +0.09% | +0.96% | |
| Molson Coors Completes Acquisition of Atomic Brands, Maker of Monaco Cocktails | Press release | Business Wire | -0.65% | +0.72% | |
| Form ARS MOLSON COORS BEVERAGE For: Dec 31 | SEC filing · Form ARS | SEC EDGAR | +0.17% | -0.53% | |
| Form DEF 14A MOLSON COORS BEVERAGE For: May 06 | SEC filing · Form DEF | SEC EDGAR | +0.17% | -0.53% | |
| Form DEFA14A MOLSON COORS BEVERAGE | SEC filing · Form DEFA14A | SEC EDGAR | +0.17% | -0.53% | |
| Molson Coors Welcomes Monaco Cocktails to its U.S. Beyond Beer Portfolio | Press release | Business Wire | -1.03% | -0.43% | |
| Molson Coors Beverage Company Appoints Will Meijer as President, Canada Sales | Press release | Business Wire | +0.05% | -0.92% | |
| Simply Spiked® Enters Its Bolder Era With the Launch of Simply Spiked® Bolder™, Featuring Strawberry Lemonade Flavor | Press release | PR Newswire | -0.70% | +0.20% | |
| Form 10-K MOLSON COORS BEVERAGE For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | -0.53% | +1.79% | |
| Form 8-K MOLSON COORS BEVERAGE For: Feb 18 | SEC filing · Form 8-K | SEC EDGAR | -0.53% | +1.79% | |
| Molson Coors Beverage Company Reports 2025 Fourth Quarter and Full Year Results | Press release | Business Wire | -0.53% | +1.79% | |
| Molson Coors Beverage Company Announces 2025 Fourth Quarter and Full Year Earnings Date and Participation at the 2026 Consumer Analyst Group of New York (CAGNY) Conference | Press release | Business Wire | +0.06% | +1.16% | |
| Form 8-K MOLSON COORS BEVERAGE For: Nov 14 | SEC filing · Form 8-K | SEC EDGAR | +0.22% | +0.72% | |
| Molson Coors Beverage Company Announces Regular Quarterly Dividend | Press release | Business Wire | +0.22% | +0.72% | |
| Form 10-Q MOLSON COORS BEVERAGE For: Sep 30 | SEC filing · Form 10-Q | SEC EDGAR | +1.38% | +0.76% | |
| Form 8-K MOLSON COORS BEVERAGE For: Nov 04 | SEC filing · Form 8-K | SEC EDGAR | +1.38% | +0.76% | |
| Molson Coors Beverage Company Reports 2025 Third Quarter Results | Press release | Business Wire | +1.38% | +0.76% | |
| Form 8-K MOLSON COORS BEVERAGE For: Oct 20 | SEC filing · Form 8-K | SEC EDGAR | -0.19% | -1.56% | |
| Molson Coors Beverage Company Announces Corporate Restructuring of Americas Business Unit | Press release | Business Wire | -0.19% | -1.56% | |
| Form 8-K MOLSON COORS BEVERAGE For: Oct 03 | SEC filing · Form 8-K | SEC EDGAR | -0.36% | -0.95% | |
| Molson Coors Beverage Company to Webcast 2025 Third Quarter Earnings Conference Call | Press release | Business Wire | +0.08% | +0.81% | |
| Form 8-K MOLSON COORS BEVERAGE For: Sep 19 | SEC filing · Form 8-K | SEC EDGAR | +0.34% | -2.08% | |
| Molson Coors Beverage Company Board Names Rahul Goyal as President and Chief Executive Officer | Press release | Business Wire | +0.34% | -2.08% | |
| Form 10-Q MOLSON COORS BEVERAGE For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | +2.37% | +0.37% | |
| Form 8-K MOLSON COORS BEVERAGE For: Aug 05 | SEC filing · Form 8-K | SEC EDGAR | +2.37% | +0.37% | |
| Form S-8 MOLSON COORS BEVERAGE | SEC filing · Form S-8 | SEC EDGAR | -0.06% | +0.59% | |
| Molson Coors Beverage Company Reports 2025 Second Quarter Results | Press release | Business Wire | +2.37% | +0.37% | |
| Molson Coors Beverage Company Announces Regular Quarterly Dividend | Press release | Business Wire | +0.37% | +1.41% | |
| Molson Coors Beverage Company to Webcast 2025 Second Quarter Earnings Conference Call | Press release | Business Wire | -0.11% | +1.35% | |
| Form 8-K MOLSON COORS BEVERAGE For: Jun 26 | SEC filing · Form 8-K | SEC EDGAR | +0.89% | +1.65% | |
| Form 8-K MOLSON COORS BEVERAGE For: May 14 | SEC filing · Form 8-K | SEC EDGAR | -0.02% | -0.07% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the TAP section they belong to.
Where else TAP is measured.
TAP earnings → · Analyst actions → · SEC filings →
Other Consumer Defensive names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Calavo Growers, Inc. (CVGW) | 238 | -0.11% | 44% |
| iQSTEL Inc. (IQST) | 236 | -0.00% | 44% |
| Fomento Economico Mexicano S.A.B. de C.V. (FMX) | 235 | +0.20% | 61% |
| Grand Canyon Education, Inc. (LOPE) | 232 | -0.09% | 42% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Defensive names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is Molson Coors Beverage Company Class B's median reaction calculated?
Every labeled TAP news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 236 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 44% of TAP's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does TAP's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.