Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.) (SBH)
SBH moved a median of -0.08% 30 minutes after news, and +0.07% by the close. How SBH actually reacts to news — the realized, point-in-time move the market made, measured across 233 labeled events over the last three years with zero look-ahead.
SBH’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | -0.04% | 46% | 233 |
| 30-min | -0.08% | 48% | 233 |
| 60-min | -0.05% | 47% | 233 |
| to close | +0.07% | 51% | 231 |
| Middle 50% of SBH reactions | -1.04% to +0.90% |
|---|---|
| Median reaction (30-min) | -0.08% |
| Measured reactions | 233 |
Half of all Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.) news events land between -1.04% and +0.90% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How SBH reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 20 | -0.60% | 40% | +0.29% |
| Analyst downgrades | 11 | +0.91% | 82% | +0.65% |
| Rating reiterations | 30 | -0.33% | 43% | +0.53% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. 3 further classes were observed with fewer than 10 measured events and are not published. See how SBH ranks against every other measured name →
That’s how SBH usually reacts — get an email when it moves on news →Email me when SBH moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to SBH's baseline. Nothing else.
Recent SBH events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Sally Beauty Announces Multi-Year Partnership as The Official Beauty Retailer of the Dallas Cowboys and Dallas Cowboys Cheerleaders | Press release | PR Newswire | +0.91% | +3.29% | |
| Sally Beauty COLORfest Named 2026 BeautyMatter Awards Finalist for “Best Event” | Press release | Business Wire | -0.03% | -1.45% | |
| Yellow Professional Makes Official U.S. Retail Debut at Sally Beauty, Bringing Italian Professional Haircare to Consumers Nationwide | Press release | PR Newswire | -0.79% | +0.63% | |
| EBIN NEW YORK Expands Its Protective Styling Assortment at Sally Beauty | Press release | PR Newswire | -1.24% | +1.24% | |
| Sally Beauty Holdings to Present at the Canaccord Genuity 46th Annual Growth Conference | Press release | Business Wire | +1.26% | -4.99% | |
| Form 10-Q Sally Beauty Holdings, For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | -1.42% | +2.48% | |
| Form 8-K Sally Beauty Holdings, For: Aug 03 | SEC filing · Form 8-K | SEC EDGAR | +5.20% | +6.19% | |
| Sally Beauty Holdings Reports Third Quarter Fiscal 2026 Results | Press release | Business Wire | +5.20% | +6.19% | |
| Sally Beauty Brings Back COLORfest with New Product Launches and an Immersive Campus Tour This Fall | Press release | PR Newswire | +2.97% | +1.04% | |
| Sally Beauty Holdings Announces Conference Call and Webcast to Discuss Third Quarter Financial Results on August 3, 2026 | Press release | Business Wire | -0.07% | +0.00% | |
| Sally Beauty Celebrates Pride Month with Community Activations Across LA and NYC | Press release | PR Newswire | -1.30% | -2.92% | |
| Form 10-Q Sally Beauty Holdings, For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | -3.32% | +0.00% | |
| Form 8-K Sally Beauty Holdings, For: May 11 | SEC filing · Form 8-K | SEC EDGAR | -0.45% | -2.84% | |
| Sally Beauty Holdings Reports Second Quarter Fiscal 2026 Results | Press release | Business Wire | -0.45% | -2.84% | |
| Sally Beauty Holdings Announces Conference Call and Webcast to Discuss Second Quarter Financial Results on May 11, 2026 | Press release | Business Wire | +1.46% | +0.63% | |
| Form 8-K Sally Beauty Holdings, For: Mar 30 | SEC filing · Form 8-K | SEC EDGAR | -0.65% | +0.91% | |
| Sally Beauty Holdings Appoints Adrianne Lee as Chief Financial Officer | Press release | Business Wire | -0.65% | +0.91% | |
| Sally Beauty Expands into Social Commerce with Launch on TikTok Shop | Press release | PR Newswire | -0.22% | +3.78% | |
| Form 8-K Sally Beauty Holdings, For: Mar 12 | SEC filing · Form 8-K | SEC EDGAR | +0.07% | -1.12% | |
| Sally Beauty Introduces COLORfest: A New Campaign of Self-Expression and Transformation through Color | Press release | PR Newswire | -1.12% | +2.03% | |
| Sally Beauty Expands "Rooted in Success" Campaign with Nationwide HBCU Student Programming | Press release | PR Newswire | +0.00% | -1.47% | |
| Form 10-Q Sally Beauty Holdings, For: Dec 31 | SEC filing · Form 10-Q | SEC EDGAR | +0.76% | -8.45% | |
| Form 8-K Sally Beauty Holdings, For: Feb 09 | SEC filing · Form 8-K | SEC EDGAR | +7.40% | +8.49% | |
| Sally Beauty Holdings Reports First Quarter Fiscal 2026 Results | Press release | Business Wire | +7.40% | +8.49% | |
| Sally Beauty Is Prioritizing Innovation Reinforcing Its Leadership in Hair | Press release | PR Newswire | +0.33% | -1.45% | |
| Form 8-K Sally Beauty Holdings, For: Jan 22 | SEC filing · Form 8-K | SEC EDGAR | -0.13% | -0.91% | |
| Sally Beauty Holdings Announces Conference Call and Webcast to Discuss First Quarter Financial Results on February 9, 2026 | Press release | Business Wire | +0.10% | +0.13% | |
| Form ARS Sally Beauty Holdings, For: Sep 30 | SEC filing · Form ARS | SEC EDGAR | +0.45% | +1.61% | |
| Form DEF 14A Sally Beauty Holdings, For: Jan 22 | SEC filing · Form DEF | SEC EDGAR | +0.45% | +1.61% | |
| Form DEFA14A Sally Beauty Holdings, | SEC filing · Form DEFA14A | SEC EDGAR | +0.45% | +1.61% | |
| Form 8-K Sally Beauty Holdings, For: Nov 13 | SEC filing · Form 8-K | SEC EDGAR | +4.08% | — | |
| Sally Beauty Holdings Reports Fourth Quarter and Full Year Fiscal 2025 Results | Press release | Business Wire | +4.08% | — | |
| Sally Beauty Invites Consumers to Celebrate Beauty at Home and Skip the Salon with New Holiday Campaign | Press release | PR Newswire | +0.14% | -2.89% | |
| Sally Beauty Announces New Public Relations Agency of Record to Support Strategic Evolution | Press release | PR Newswire | -0.14% | -0.94% | |
| Sally Beauty Holdings Announces Conference Call and Webcast to Discuss Fourth Quarter and Full Year Financial Results on November 13, 2025 | Press release | Business Wire | -1.11% | +4.64% | |
| Sally Beauty and DoorDash Team Up to Deliver Fall Beauty Must-Haves on the Go | Press release | PR Newswire | +0.00% | +1.32% | |
| Dryft Sleep Expands Into Sally Beauty, the Nation's Largest Beauty Retailer | Press release | PR Web | +0.28% | -1.12% | |
| Form 10-Q Sally Beauty Holdings, For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | +0.75% | +2.21% | |
| Form 8-K Sally Beauty Holdings, For: Aug 05 | SEC filing · Form 8-K | SEC EDGAR | +4.81% | +5.81% | |
| Sally Beauty Holdings Reports Third Quarter Fiscal 2025 Results | Press release | Business Wire | +4.81% | +5.81% | |
| Sally Beauty Holdings Announces Conference Call and Webcast to Discuss Third Quarter Financial Results on August 5, 2025 | Press release | Business Wire | -0.05% | +0.19% | |
| Form 8-K Sally Beauty Holdings, For: Jul 02 | SEC filing · Form 8-K | SEC EDGAR | -0.25% | +0.60% | |
| Form 8-K Sally Beauty Holdings, For: Jun 12 | SEC filing · Form 8-K | SEC EDGAR | +0.70% | -0.82% | |
| Sally Beauty Holdings Appoints Max Rangel to Board of Directors | Press release | Business Wire | +0.70% | -0.82% | |
| Sally Beauty Invests in Nails as Strategic Growth Category with New Innovation in Time For National Nail Week | Press release | PR Newswire | -0.22% | -1.34% | |
| Sally Beauty Partners with Free Mom Hugs to Support the LGBTQIA+ Community At Local Pride Events Across the Nation | Press release | PR Newswire | -0.61% | -2.56% | |
| Form 10-Q Sally Beauty Holdings, For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | -2.37% | -5.64% | |
| Form 8-K Sally Beauty Holdings, For: May 06 | SEC filing · Form 8-K | SEC EDGAR | +0.74% | +5.38% | |
| Form 8-K Sally Beauty Holdings, For: May 12 | SEC filing · Form 8-K | SEC EDGAR | +0.74% | +5.38% | |
| Sally Beauty Holdings Reports Second Quarter Fiscal 2025 Results | Press release | Business Wire | +0.74% | +5.38% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the SBH section they belong to.
Where else SBH is measured.
SBH earnings → · Analyst actions → · SEC filings →
Other Consumer Cyclical names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| G-III Apparel Group, LTD. (GIII) | 234 | +0.02% | 50% |
| JD.com, Inc. - American Depositary Shares (JD) | 233 | +0.21% | 56% |
| El Pollo Loco Holdings, Inc. (LOCO) | 232 | -0.28% | 35% |
| BUTLER NATL CORP (BUKS) | 230 | +0.14% | 53% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Cyclical names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.)'s median reaction calculated?
Every labeled SBH news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 233 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 48% of SBH's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does SBH's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.