El Pollo Loco Holdings, Inc. (LOCO)
LOCO moved a median of -0.30% 30 minutes after news, and -0.19% by the close. How LOCO actually reacts to news — the realized, point-in-time move the market made, measured across 230 labeled events over the last three years with zero look-ahead.
LOCO’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 46% | 226 |
| 30-min | -0.30% | 34% | 230 |
| 60-min | -0.14% | 42% | 230 |
| to close | -0.19% | 45% | 229 |
| Middle 50% of LOCO reactions | -0.76% to +0.21% |
|---|---|
| Median reaction (30-min) | -0.30% |
| Measured reactions | 230 |
Half of all El Pollo Loco Holdings, Inc. news events land between -0.76% and +0.21% at 30 minutes.
Reaction stats as of 2026-08-31. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How LOCO reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 17 | +0.39% | 53% | +0.24% |
| Analyst downgrades | 16 | -0.49% | 31% | -0.86% |
| Rating reiterations | 18 | 0.00% | 44% | 0.00% |
Last 3 years, pulled 2026-08-31. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. 2 further classes were observed with fewer than 10 measured events and are not published. See how LOCO ranks against every other measured name →
That’s how LOCO usually reacts — get an email when it moves on news →Email me when LOCO moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to LOCO's baseline. Nothing else.
Recent LOCO events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| El Pollo Loco Holdings, Inc. to Participate in Two Investor Conferences in September | Press release | GlobeNewswire | -0.13% | +2.26% | |
| El Pollo Loco® Declares September 9 National Grilled Chicken Day | Press release | GlobeNewswire | +0.10% | +0.00% | |
| Form 10-Q El Pollo Loco Holdings, For: Jul 01 | SEC filing · Form 10-Q | SEC EDGAR | +1.63% | — | |
| El Pollo Loco Holdings, Inc. Announces Second Quarter 2026 Financial Results | Press release | GlobeNewswire | +0.00% | -10.14% | |
| Form 8-K El Pollo Loco Holdings, For: Aug 06 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | -10.14% | |
| El Pollo Loco Holdings, Inc. to Announce Second Quarter 2026 Results on Thursday, August 6, 2026 | Press release | GlobeNewswire | +0.24% | -0.60% | |
| El Pollo Loco® Celebrates Loco Days with More than $20,000 in Prizes | Press release | GlobeNewswire | +0.22% | +2.92% | |
| El Pollo Loco® Marks Development Milestone as it Enters 10th State | Press release | GlobeNewswire | -0.09% | +0.41% | |
| El Pollo Loco® Introduces its Loaded Quesadillas and Chatacoffee™ | Press release | GlobeNewswire | -0.19% | -0.19% | |
| THE WAIT IS OVER: EL POLLO LOCO® BRINGS BACK BBQ BLACK BEANS | Press release | PR Newswire | +0.00% | +0.06% | |
| Form 8-K El Pollo Loco Holdings, For: May 26 | SEC filing · Form 8-K | SEC EDGAR | +0.44% | +0.20% | |
| El Pollo Loco Holdings, Inc. Announces $40 Million Share Repurchase Authorization | Press release | GlobeNewswire | -0.78% | +1.23% | |
| Form 8-K El Pollo Loco Holdings, For: May 28 | SEC filing · Form 8-K | SEC EDGAR | -0.78% | +1.23% | |
| Form 10-Q El Pollo Loco Holdings, For: Apr 01 | SEC filing · Form 10-Q | SEC EDGAR | +0.29% | -1.37% | |
| El Pollo Loco Holdings, Inc. Announces First Quarter 2026 Financial Results | Press release | GlobeNewswire | -11.69% | -11.67% | |
| Form 8-K El Pollo Loco Holdings, For: May 07 | SEC filing · Form 8-K | SEC EDGAR | -11.69% | -11.67% | |
| Form ARS El Pollo Loco Holdings, For: Dec 31 | SEC filing · Form ARS | SEC EDGAR | +0.07% | -3.83% | |
| Form DEF 14A El Pollo Loco Holdings, For: May 26 | SEC filing · Form DEF | SEC EDGAR | +0.07% | -3.83% | |
| Chicken Tenders, but Make Them Loco | Press release | GlobeNewswire | -0.28% | -1.42% | |
| El Pollo Loco Holdings, Inc. to Announce First Quarter 2026 Results on Thursday, May 7, 2026 | Press release | GlobeNewswire | — | -0.36% | |
| El Pollo Loco® Upgrades Loco Rewards® Program with Experiential Prizes, Including Coca-Cola® x El Pollo Loco Soccer Challenge | Press release | GlobeNewswire | -0.26% | -0.34% | |
| Form 10-K El Pollo Loco Holdings, For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | +1.82% | +5.38% | |
| El Pollo Loco Holdings, Inc. Announces Fourth Quarter 2025 Financial Results | Press release | GlobeNewswire | +3.04% | +1.92% | |
| Form 8-K El Pollo Loco Holdings, For: Mar 12 | SEC filing · Form 8-K | SEC EDGAR | +3.04% | +1.92% | |
| El Pollo Loco® Fires Up Culinary Innovation with Five New Menu Tests | Press release | GlobeNewswire | +0.36% | +0.27% | |
| El Pollo Loco Holdings, Inc. to Announce Fourth Quarter and Full Year 2025 Results on Thursday, March 12, 2026 | Press release | GlobeNewswire | +0.00% | +1.68% | |
| El Pollo Loco Announces Protein Packed Menu, Reminding Everyone that Protein has Always Been their Specialty | Press release | GlobeNewswire | — | -0.65% | |
| El Pollo Loco® Adds Shrimp to Lineup of Limited Time Baja Double Tostadas | Press release | GlobeNewswire | +0.05% | -0.46% | |
| El Pollo Loco Appoints Frank Garrido to Board of Directors | Press release | GlobeNewswire | +0.00% | -3.49% | |
| Form 8-K El Pollo Loco Holdings, For: Jan 27 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | -3.49% | |
| El Pollo Loco® Partners with WNBA Star Arike Ogunbowale to Support School Sports Teams Nationwide | Press release | GlobeNewswire | -0.81% | -2.33% | |
| El Pollo Loco Holdings, Inc. to Participate at the 28th Annual ICR Conference | Press release | GlobeNewswire | -0.09% | -0.37% | |
| El Pollo Loco® Launches Protein-Packed Double Pollo Salads: Twice the Chicken, All the Flavor | Press release | GlobeNewswire | +0.00% | -0.94% | |
| El Pollo Loco Appoints Robert D. Wright and Tana Davila to Board of Directors | Press release | GlobeNewswire | +0.43% | -2.06% | |
| Form 8-K El Pollo Loco Holdings, For: Dec 10 | SEC filing · Form 8-K | SEC EDGAR | +0.43% | -2.06% | |
| El Pollo Loco Is Celebrating “12 Days of Pollo” with Delicious Deals | Press release | GlobeNewswire | +1.46% | +2.62% | |
| Form 8-K El Pollo Loco Holdings, For: Nov 20 | SEC filing · Form 8-K | SEC EDGAR | +0.70% | +4.18% | |
| Form 10-Q El Pollo Loco Holdings, For: Sep 24 | SEC filing · Form 10-Q | SEC EDGAR | -2.90% | +1.38% | |
| El Pollo Loco Holdings, Inc. Announces Third Quarter 2025 Financial Results | Press release | GlobeNewswire | +2.94% | +3.44% | |
| Form 8-K El Pollo Loco Holdings, For: Oct 30 | SEC filing · Form 8-K | SEC EDGAR | +2.94% | +3.44% | |
| El Pollo Loco Holdings, Inc. to Announce Third Quarter 2025 Results on Thursday, October 30, 2025 | Press release | GlobeNewswire | +0.00% | -2.02% | |
| El Pollo Loco Celebrates Growth Milestone with 500th U.S. Restaurant | Press release | GlobeNewswire | +1.25% | -1.87% | |
| El Pollo Loco Introduces Flavorful Double Chicken Burrito Bowls That Will Actually Fill You Up | Press release | GlobeNewswire | +0.00% | -0.61% | |
| El Pollo Loco Is Giving Away Up To $1 Million In Free Chicken For National Chicken Month! | Press release | GlobeNewswire | +0.05% | +0.48% | |
| Form 10-Q El Pollo Loco Holdings, For: Jun 25 | SEC filing · Form 10-Q | SEC EDGAR | +0.00% | +0.38% | |
| El Pollo Loco Holdings, Inc. Announces Second Quarter 2025 Financial Results | Press release | GlobeNewswire | -2.44% | -1.97% | |
| Form 8-K El Pollo Loco Holdings, For: Jul 31 | SEC filing · Form 8-K | SEC EDGAR | -2.44% | -1.97% | |
| El Pollo Loco Holdings, Inc. to Announce Second Quarter 2025 Results on Thursday, July 31, 2025 | Press release | GlobeNewswire | +1.32% | +1.13% | |
| El Pollo Loco’s New Quesadillas Deliver Bold Flavor to Satisfy Your Cravings | Press release | GlobeNewswire | -0.55% | +1.29% | |
| Form 8-K El Pollo Loco Holdings, For: May 29 | SEC filing · Form 8-K | SEC EDGAR | -0.27% | +0.93% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the LOCO section they belong to.
Where else LOCO is measured.
LOCO earnings → · Analyst actions → · SEC filings →
Other Consumer Cyclical names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| JD.com, Inc. - American Depositary Shares (JD) | 233 | +0.21% | 55% |
| Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.) (SBH) | 231 | -0.08% | 48% |
| Noodles & Company - Class A (NDLS) | 230 | -0.19% | 43% |
| Fossil Group, Inc. (FOSL) | 229 | -0.28% | 45% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
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Every name we’ve measured, in one place.
How the numbers are made.
How is El Pollo Loco Holdings, Inc.'s median reaction calculated?
Every labeled LOCO news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 230 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 34% of LOCO's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-08-31.
Does LOCO's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.