Rocky Mountain Chocolate Factory, Inc. (RMCF)
RMCF moved a median of 0.00% 30 minutes after news, and -0.75% by the close. How RMCF actually reacts to news — the realized, point-in-time move the market made, measured across 283 labeled events over the last three years with zero look-ahead.
RMCF’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 32% | 203 |
| 30-min | 0.00% | 42% | 241 |
| 60-min | 0.00% | 41% | 270 |
| to close | -0.75% | 42% | 282 |
| Middle 50% of RMCF reactions | -1.21% to +1.80% |
|---|---|
| Median reaction (30-min) | 0.00% |
| Measured reactions | 283 |
Half of all Rocky Mountain Chocolate Factory, Inc. news events land between -1.21% and +1.80% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
Email me when RMCF moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to RMCF's baseline. Nothing else.
Recent RMCF events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Rocky Mountain Chocolate Factory Schedules Fiscal Second Quarter 2027 Conference Call for October 19, 2026 at 5:00 P.M. ET | Press release | GlobeNewswire | — | — | |
| Form NT 10-Q Rocky Mountain Chocolate For: Aug 31 | SEC filing · Form NT | SEC EDGAR | -1.09% | -1.10% | |
| Form 8-K Rocky Mountain Chocolate For: Sep 29 | SEC filing · Form 8-K | SEC EDGAR | +2.83% | +10.40% | |
| Rocky Mountain Chocolate Factory Announces $6.6 Million Sale-Leaseback of Durango Property | Press release | GlobeNewswire | +2.83% | +10.40% | |
| Rocky Mountain Chocolate Factory and Miraculous Corp Unveil Limited-Edition Miso Caramel Apple | Press release | GlobeNewswire | +0.00% | -3.54% | |
| Form 11-K Rocky Mountain Chocolate For: Feb 28 | SEC filing · Form 11-K | SEC EDGAR | +0.00% | -2.65% | |
| Form 8-K Rocky Mountain Chocolate For: Aug 18 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | -1.68% | |
| Rocky Mountain Chocolate Factory Appoints David Denker as Chief Operating Officer | Press release | GlobeNewswire | +0.00% | -1.68% | |
| Form 8-K Rocky Mountain Chocolate For: Aug 11 | SEC filing · Form 8-K | SEC EDGAR | -9.70% | -13.14% | |
| Form 8-K Rocky Mountain Chocolate For: Aug 03 | SEC filing · Form 8-K | SEC EDGAR | +3.25% | — | |
| Rocky Mountain Chocolate Factory Expands Company-Owned Store Portfolio with Acquisition of Chino Hills, California Location | Press release | GlobeNewswire | +0.50% | -6.94% | |
| Form 10-Q Rocky Mountain Chocolate For: May 31 | SEC filing · Form 10-Q | SEC EDGAR | +4.37% | -2.91% | |
| Form 8-K Rocky Mountain Chocolate For: Jul 14 | SEC filing · Form 8-K | SEC EDGAR | +4.37% | -2.91% | |
| Form 8-K/A Rocky Mountain Chocolate For: Jun 29 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | -6.42% | |
| Rocky Mountain Chocolate Factory Reports Fiscal First Quarter 2027 Financial Results | Press release | GlobeNewswire | +4.37% | -2.91% | |
| Form 8-K Rocky Mountain Chocolate For: Jun 29 | SEC filing · Form 8-K | SEC EDGAR | -1.80% | -2.70% | |
| Form DEFA14A Rocky Mountain Chocolate | SEC filing · Form DEFA14A | SEC EDGAR | -1.80% | -2.70% | |
| Form EFFECT Rocky Mountain Chocolate | SEC filing · Form EFFECT | SEC EDGAR | +0.00% | +1.87% | |
| Form 8-K Rocky Mountain Chocolate For: Jun 30 | SEC filing · Form 8-K | SEC EDGAR | +2.78% | +18.89% | |
| Rocky Mountain Chocolate Factory Appoints Al Harper as Interim Chief Executive Officer and Principal Executive Officer | Press release | GlobeNewswire | +6.98% | +3.45% | |
| Form ARS Rocky Mountain Chocolate For: Feb 28 | SEC filing · Form ARS | SEC EDGAR | +6.98% | +3.45% | |
| Form DEF 14A Rocky Mountain Chocolate For: Aug 03 | SEC filing · Form DEF | SEC EDGAR | +6.98% | +3.45% | |
| Form 8-K Rocky Mountain Chocolate For: Jun 21 | SEC filing · Form 8-K | SEC EDGAR | -3.97% | -28.48% | |
| Rocky Mountain Chocolate Factory Celebrates First-Ever Coast-to-Coast Grand Opening Celebrations with Ribbon Cuttings on Consecutive Days | Press release | GlobeNewswire | +0.00% | -5.13% | |
| Form S-3 Rocky Mountain Chocolate | SEC filing · Form S-3 | SEC EDGAR | -0.61% | -6.83% | |
| Form 8-K Rocky Mountain Chocolate For: Jun 08 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | -1.25% | |
| Rocky Mountain Chocolate Factory to Participate in The Small Cap Showcase & WTR Insights Conference on June 9, 2026 | Press release | GlobeNewswire | -2.30% | -3.45% | |
| Form 8-K Rocky Mountain Chocolate For: May 14 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | +2.19% | |
| Rocky Mountain Chocolate Factory Reports Fiscal Fourth Quarter and Full Year 2026 Financial Results | Press release | GlobeNewswire | +0.00% | +2.19% | |
| Form 10-K Rocky Mountain Chocolate For: Feb 28 | SEC filing · Form 10-K | SEC EDGAR | +0.00% | +2.19% | |
| Rocky Mountain Chocolate Factory Schedules Fiscal Fourth Quarter and Full Year 2026 Conference Call for June 2, 2026 at 9:00 A.M. ET | Press release | GlobeNewswire | +0.00% | +2.19% | |
| Rocky Mountain Chocolate Factory to Participate in the LD Micro Invitational XVI Conference on May 18, 2026 | Press release | GlobeNewswire | +5.02% | -2.74% | |
| Rocky Mountain Chocolate Factory Reports Preliminary Fourth Quarter and Fiscal Year 2026 Financial Results | Press release | GlobeNewswire | +5.02% | -2.74% | |
| Rocky Mountain Chocolate Factory Establishes Nashville, TN Corporate Location at Opry Mills to Advance Growth Strategy | Press release | GlobeNewswire | — | +0.41% | |
| Rocky Mountain Chocolate Factory Launches Omnichannel Growth Strategy; Systemwide Rollout Underway | Press release | GlobeNewswire | +0.39% | +0.77% | |
| Form EFFECT Rocky Mountain Chocolate | SEC filing · Form EFFECT | SEC EDGAR | +1.46% | -5.46% | |
| Form S-1/A Rocky Mountain Chocolate | SEC filing · Form S-1 | SEC EDGAR | +4.85% | +0.44% | |
| Form S-1 Rocky Mountain Chocolate | SEC filing · Form S-1 | SEC EDGAR | +0.44% | +3.11% | |
| Rocky Mountain Chocolate Factory Named Among the Top Franchises in Entrepreneur Magazine’s Franchise 500® Ranking | Press release | GlobeNewswire | -0.52% | +1.03% | |
| Form 10-Q Rocky Mountain Chocolate For: Nov 30 | SEC filing · Form 10-Q | SEC EDGAR | -2.40% | -4.33% | |
| Form 8-K Rocky Mountain Chocolate For: Jan 13 | SEC filing · Form 8-K | SEC EDGAR | -2.40% | -4.33% | |
| Rocky Mountain Chocolate Factory Reports Third Quarter Fiscal 2026 Financial Results | Press release | GlobeNewswire | -2.40% | -4.33% | |
| Rocky Mountain Chocolate Factory Schedules Fiscal Third Quarter 2026 Conference Call for January 14, 2026 at 9:00 A.M. ET | Press release | GlobeNewswire | +3.17% | +3.70% | |
| Form D Rocky Mountain Chocolate | SEC filing · Form D | SEC EDGAR | +0.52% | +1.05% | |
| Form 8-K Rocky Mountain Chocolate For: Dec 18 | SEC filing · Form 8-K | SEC EDGAR | -1.27% | -0.63% | |
| Form 8-K Rocky Mountain Chocolate For: Nov 25 | SEC filing · Form 8-K | SEC EDGAR | +0.83% | +0.59% | |
| Rocky Mountain Chocolate Factory Announces Major Growth Surge with Commitments for 34 New Stores | Press release | GlobeNewswire | +2.48% | +6.83% | |
| Adroit Launches AI-Powered Forecasting Tool Designed for Midsize Manufacturers | Press release | PR Web | +0.00% | -1.29% | |
| Form 8-K Rocky Mountain Chocolate For: Nov 19 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | -1.29% | |
| Rocky Mountain Chocolate Factory Celebrates Grand Opening of New Charleston Prototype Store | Press release | GlobeNewswire | +0.00% | -0.61% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the RMCF section they belong to.
Where else RMCF is measured.
RMCF earnings → · Analyst actions → · SEC filings →
Other Consumer Defensive names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Monster Beverage Corporation (MNST) | 289 | +0.05% | 51% |
| Burlington Stores, Inc. (BURL) | 283 | +0.12% | 54% |
| PYXUS INTL INC (PYX) | 282 | -0.60% | 35% |
| Caseys General Stores, Inc. (CASY) | 280 | -0.10% | 46% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Defensive names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is Rocky Mountain Chocolate Factory, Inc.'s median reaction calculated?
Every labeled RMCF news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 283 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 42% of RMCF's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does RMCF's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.