Planet Fitness, Inc. (PLNT)
PLNT moved a median of +0.01% 30 minutes after news, and +0.02% by the close. How PLNT actually reacts to news — the realized, point-in-time move the market made, measured across 1,275 labeled events over the last three years with zero look-ahead.
PLNT’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | +0.04% | 52% | 1,266 |
| 30-min | +0.01% | 51% | 1,268 |
| 60-min | +0.02% | 50% | 1,269 |
| to close | +0.02% | 52% | 1,239 |
| Middle 50% of PLNT reactions | -0.72% to +0.91% |
|---|---|
| Median reaction (30-min) | +0.01% |
| Measured reactions | 1,275 |
Half of all Planet Fitness, Inc. news events land between -0.72% and +0.91% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How PLNT reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 22 | -0.07% | 50% | -0.01% |
| Analyst downgrades | 23 | +2.08% | 91% | +3.21% |
| Coverage initiations | 22 | -0.58% | 46% | -1.35% |
| Rating reiterations | 122 | +0.10% | 57% | +0.17% |
| Price-target raises | 37 | -0.04% | 46% | +0.15% |
| Price-target cuts | 17 | +0.67% | 71% | +0.74% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how PLNT ranks against every other measured name →
That’s how PLNT usually reacts — get an email when it moves on news →Email me when PLNT moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to PLNT's baseline. Nothing else.
Recent PLNT events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Planet Fitness, Inc. (PLNT) Investigation: Bronstein, Gewirtz & Grossman, LLC Encourages Shareholders to Contact the Firm to Learn More About the Investigation | Press release | ACCESS Newswire | -0.05% | +0.53% | |
| Bronstein, Gewirtz & Grossman, LLC Encourages Planet Fitness, Inc. (PLNT) Stockholders to Inquire about Securities Investigation | Press release | ACCESS Newswire | -0.19% | -0.56% | |
| Planet Fitness, Inc. (PLNT) Investigation: Bronstein, Gewirtz & Grossman, LLC Encourages Stockholders to Contact the Firm to Learn More About the Investigation | Press release | ACCESS Newswire | -0.07% | +2.28% | |
| Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against Planet Fitness, Inc. (PLNT) and Encourages Stockholders to Learn More About the Investigation | Press release | ACCESS Newswire | +0.51% | -0.73% | |
| Bronstein, Gewirtz & Grossman, LLC Encourages Planet Fitness, Inc. (PLNT) Investors to Inquire about Securities Investigation | Press release | ACCESS Newswire | -0.32% | +0.03% | |
| Bronstein, Gewirtz & Grossman, LLC Initiates an Investigation into Allegations Against Planet Fitness, Inc. (PLNT) And Encourages Stockholders to Reach Out | Press release | ACCESS Newswire | -0.19% | +0.11% | |
| Bronstein, Gewirtz & Grossman, LLC Is Investigating Planet Fitness, Inc. (PLNT) And Encourages Stockholders to Connect | Press release | ACCESS Newswire | -1.91% | -5.03% | |
| Planet Fitness, Inc. (PLNT) Investigation: Bronstein, Gewirtz & Grossman, LLC Encourages Stockholders to Contact the Firm to Learn More About the Investigation | Press release | ACCESS Newswire | +0.04% | +0.04% | |
| Lifshitz Law PLLC Announces Investigations of Planet Fitness, Inc. (NYSE: PLNT), Intuit, Inc. (NASDAQ: INTU), GPGI, Inc. (NYSE: GPGI), and Microsoft Corporation (NASDAQ: MSFT) | Press release | ACCESS Newswire | +0.25% | -0.08% | |
| Kaplan Fox Encourages Planet Fitness, Inc. (NYSE: PLNT) Investors to Contact the Firm Before the Deadline on September 14, 2026 for a Leadership Role | Press release | GlobeNewswire | -0.22% | -1.61% | |
| Planet Fitness Inspires Approximately 3.7 Million Teens to Prioritize Fitness Through its High School Summer Pass® Program | Press release | PR Newswire | +1.17% | +0.08% | |
| Planet Fitness, Inc. Sued for Securities Law Violations - Contact the DJS Law Group to Discuss Your Rights - PLNT | Press release | PR Newswire | -0.66% | -0.49% | |
| Planet Fitness Reinforces Commitment to Judgement Free Fitness with Evolved Visual Identity and Enhanced Mobile App | Press release | PR Newswire | -0.85% | +1.24% | |
| Planet Fitness, Inc. Sued for Securities Law Violations - Contact the DJS Law Group to Discuss Your Rights - PLNT | Press release | PR Newswire | +0.30% | -2.43% | |
| Planet Fitness (NYSE:PLNT) Shares Fall 31% Following Membership Growth Issues -- Investors with Losses Notified to Contact BFA Law before September 14 Deadline | Press release | GlobeNewswire | +0.30% | -2.43% | |
| Planet Fitness, Inc. Sued for Securities Law Violations - Contact the DJS Law Group to Discuss Your Rights - PLNT | Press release | PR Newswire | -0.23% | -1.23% | |
| Kaplan Fox Reminds Planet Fitness, Inc. (NYSE: PLNT) Investors with Significant Losses to Seek a Leadership Role Before Deadline on September 14, 2026 | Press release | GlobeNewswire | +0.55% | +1.87% | |
| Planet Fitness, Inc. Sued for Securities Law Violations - Contact the DJS Law Group to Discuss Your Rights - PLNT | Press release | PR Newswire | -0.90% | -2.16% | |
| Planet Fitness, Inc. Sued for Securities Law Violations - Contact the DJS Law Group to Discuss Your Rights - PLNT | Press release | PR Newswire | +0.78% | -1.41% | |
| Planet Fitness, Inc. Sued for Securities Law Violations - Contact the DJS Law Group to Discuss Your Rights - PLNT | Press release | PR Newswire | +1.07% | -0.55% | |
| Planet Fitness, Inc. Sued for Securities Law Violations - Contact the DJS Law Group to Discuss Your Rights - PLNT | Press release | PR Newswire | +0.28% | +1.71% | |
| Planet Fitness, Inc. Sued for Securities Law Violations - Contact the DJS Law Group to Discuss Your Rights - PLNT | Press release | PR Newswire | +2.44% | +1.20% | |
| Planet Fitness, Inc. Sued for Securities Law Violations - Contact the DJS Law Group to Discuss Your Rights - PLNT | Press release | PR Newswire | +0.77% | +2.29% | |
| Planet Fitness, Inc. Sued for Securities Law Violations - Contact the DJS Law Group to Discuss Your Rights - PLNT | Press release | PR Newswire | — | — | |
| Form 10-Q Planet Fitness, Inc. For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | -2.20% | -2.95% | |
| Form 8-K Planet Fitness, Inc. For: Aug 06 | SEC filing · Form 8-K | SEC EDGAR | -0.92% | -7.73% | |
| Planet Fitness, Inc. Announces Second Quarter 2026 Results | Press release | PR Newswire | -0.92% | -7.73% | |
| Planet Fitness, Inc. Sued for Securities Law Violations - Contact the DJS Law Group to Discuss Your Rights - PLNT | Press release | PR Newswire | -0.92% | -7.73% | |
| Planet Fitness, Inc. Sued for Securities Law Violations - Contact the DJS Law Group to Discuss Your Rights - PLNT | Press release | PR Newswire | +1.92% | -0.16% | |
| Shareholders who lost money in shares of Planet Fitness, Inc. (NYSE: PLNT) Should Contact Wolf Haldenstein Immediately | Press release | PR Newswire | +0.08% | -0.44% | |
| Shareholders who lost money in shares of Planet Fitness, Inc. (NYSE: PLNT) Should Contact Wolf Haldenstein Immediately | Press release | GlobeNewswire | +1.92% | -0.16% | |
| Planet Fitness, Inc. To Report Second Quarter 2026 Results on August 6, 2026 | Press release | PR Newswire | -1.51% | +1.08% | |
| Shareholders who lost money in shares of Planet Fitness, Inc. (NYSE: PLNT) Should Contact Wolf Haldenstein Immediately | Press release | GlobeNewswire | +0.06% | +1.76% | |
| Shareholders who lost money in shares of Planet Fitness, Inc. (NYSE: PLNT) Should Contact Wolf Haldenstein Immediately | Press release | PR Newswire | -0.02% | +0.02% | |
| $PLNT Fraud Notification: Planet Fitness Sued for Fraud Over Misrepresentations about its Membership Growth Issues – Investors Notified to Contact BFA Law | Press release | GlobeNewswire | -0.80% | -2.48% | |
| Planet Fitness, Inc. To Report Second Quarter 2026 Results on August 6, 2026 | Press release | PR Newswire | -0.39% | +0.72% | |
| Shareholders who lost money in shares of Planet Fitness, Inc. (NYSE: PLNT) Should Contact Wolf Haldenstein Immediately | Press release | GlobeNewswire | -0.39% | +0.72% | |
| Shareholders who lost money in shares of Planet Fitness, Inc. (NYSE: PLNT) Should Contact Wolf Haldenstein Immediately | Press release | PR Newswire | -1.49% | -1.46% | |
| AMP UP YOUR WORKOUT PLAYLIST: JOIN PLANET FITNESS AND GET UP TO THREE FREE MONTHS OF APPLE MUSIC | Press release | PR Newswire | +0.88% | +3.41% | |
| Franchise Equity Partners Acquires Bravo Fit, Planet Fitness' Australian Franchisee | Press release | PR Newswire | +0.14% | -0.51% | |
| Planet Fitness, Inc. Sued for Securities Law Violations - Contact the DJS Law Group to Discuss Your Rights - PLNT | Press release | PR Newswire | +0.88% | +3.41% | |
| Planet Fitness, Inc. Sued for Securities Law Violations - Contact the DJS Law Group to Discuss Your Rights – PLNT | Press release | Business Wire | +0.88% | +3.41% | |
| $PLNT Investor Loss Alert: Planet Fitness Investors may have been Misled after Growth Issues Lead to 31% Stock Drop – Contact BFA Law if You Lost Money | Press release | GlobeNewswire | +0.14% | +2.92% | |
| Form 8-K Planet Fitness, Inc. For: Jun 19 | SEC filing · Form 8-K | SEC EDGAR | -0.74% | -1.61% | |
| Planet Fitness Appoints Sudhanshu Priyadarshi as Chief Financial Officer and President, International | Press release | PR Newswire | -0.74% | -1.61% | |
| PLNT Shareholder News: Planet Fitness Investors with Losses may have been Misled by the Company and are Urged to Contact BFA Law about the Pending Securities Investigation | Press release | GlobeNewswire | +0.57% | -1.94% | |
| Planet Fitness Investigation: Planet Fitness (PLNT) Investigated for Misrepresenting its Membership Growth Issues – Contact BFA Law if You Suffered Losses | Press release | GlobeNewswire | -0.82% | -1.42% | |
| Bronstein, Gewirtz & Grossman, LLC Encourages Planet Fitness, Inc. (PLNT) Shareholders to Inquire about Securities Investigation | Press release | ACCESS Newswire | -0.05% | -0.13% | |
| Bronstein, Gewirtz & Grossman, LLC Is Investigating Planet Fitness, Inc. (PLNT) And Encourages Shareholders to Connect | Press release | ACCESS Newswire | +0.19% | -0.69% | |
| Bronstein, Gewirtz & Grossman, LLC Initiates an Investigation into Allegations Against Planet Fitness, Inc. (PLNT) And Encourages Shareholders to Reach Out | Press release | ACCESS Newswire | +0.22% | +0.28% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the PLNT section they belong to.
Where else PLNT is measured.
PLNT earnings → · Analyst actions → · SEC filings →
Other Consumer Cyclical names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| MDC Partners, Inc (MDCA) | 1,298 | 0.00% | 47% |
| Carvana Co. Class A (CVNA) | 1,279 | -0.24% | 46% |
| Ford Motor Company (F) | 1,271 | -0.10% | 43% |
| TravelCenters of America Inc. (TA) | 1,259 | 0.00% | 48% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
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Every name we’ve measured, in one place.
How the numbers are made.
How is Planet Fitness, Inc.'s median reaction calculated?
Every labeled PLNT news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 1,275 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 51% of PLNT's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does PLNT's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.