Newell Brands Inc. (NWL)
NWL moved a median of -0.12% 30 minutes after news, and -0.06% by the close. How NWL actually reacts to news — the realized, point-in-time move the market made, measured across 359 labeled events over the last three years with zero look-ahead.
NWL’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 48% | 359 |
| 30-min | -0.12% | 47% | 359 |
| 60-min | +0.14% | 52% | 359 |
| to close | -0.06% | 47% | 358 |
| Middle 50% of NWL reactions | -0.86% to +1.30% |
|---|---|
| Median reaction (30-min) | -0.12% |
| Measured reactions | 359 |
Half of all Newell Brands Inc. news events land between -0.86% and +1.30% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How NWL reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 18 | -0.87% | 44% | -2.27% |
| Analyst downgrades | 22 | +0.29% | 64% | +2.16% |
| Rating reiterations | 100 | -0.17% | 38% | -0.28% |
| Price-target raises | 26 | -0.08% | 42% | +0.35% |
| Price-target cuts | 37 | -0.12% | 30% | -0.40% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how NWL ranks against every other measured name →
That’s how NWL usually reacts — get an email when it moves on news →Email me when NWL moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to NWL's baseline. Nothing else.
Recent NWL events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Form 8-K NEWELL BRANDS INC. For: Oct 02 | SEC filing · Form 8-K | SEC EDGAR | -0.04% | +2.43% | |
| Newell Brands to Webcast Third Quarter 2026 Earnings Results | Press release | Business Wire | -1.85% | +0.19% | |
| Oster Takes on Blending's Biggest Frustrations - Noise, Performance and Materials - With Three New Innovations | Press release | PR Newswire | -0.09% | +0.19% | |
| Rubbermaid Commercial Products Celebrates Fifth Year of Behind the Scenes of Clean, Honoring the Professionals Who Keep Facilities Running | Press release | PR Newswire | -0.28% | -2.03% | |
| Crock-Pot® Brand and Valspar® Team Up to Bring Color to the Heart of the Home | Press release | PR Newswire | -0.95% | -2.93% | |
| Newell Brands Opens Atlanta Design Center to Accelerate Brand Building Through Consumer-Led Design and Innovation | Press release | Business Wire | -0.35% | -0.97% | |
| Newell Brands to Webcast Fireside Chat at the Barclays Global Consumer Conference | Press release | Business Wire | +0.75% | +3.18% | |
| Rubbermaid Brilliance® food storage portfolio expands with Tritan™ Renew | Press release | PR Newswire | -2.29% | -2.95% | |
| JEREMIYAH LOVE MAKES A PERMANENT IMPACT WITH SHARPIE AHEAD OF HIS ROOKIE SEASON | Press release | PR Newswire | +0.41% | +0.66% | |
| Form 8-K NEWELL BRANDS INC. For: Aug 19 | SEC filing · Form 8-K | SEC EDGAR | -0.83% | -3.98% | |
| New EXPO® XL Marker Creates Bigger, Bolder Writing for Better Classroom Visibility From the Front Row to the Back | Press release | PR Newswire | +2.01% | +3.01% | |
| Newell Brands Declares Dividend on Common Stock | Press release | Business Wire | +0.25% | -0.64% | |
| Form 8-K NEWELL BRANDS INC. For: Aug 05 | SEC filing · Form 8-K | SEC EDGAR | -0.16% | -1.63% | |
| Newell Brands Announces Offering of $500 Million of Senior Notes | Press release | Business Wire | -1.39% | +0.82% | |
| Newell Brands Announces Upsizing and Pricing of $600 Million 6.250% Senior Notes due 2031 | Press release | Business Wire | -0.16% | -1.63% | |
| Form 10-Q NEWELL BRANDS INC. For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | +3.54% | +7.07% | |
| Form 8-K NEWELL BRANDS INC. For: Jul 30 | SEC filing · Form 8-K | SEC EDGAR | +3.54% | +7.07% | |
| Form 8-K NEWELL BRANDS INC. For: Jul 31 | SEC filing · Form 8-K | SEC EDGAR | +3.11% | -15.15% | |
| Newell Brands Announces Second Quarter 2026 Results | Press release | Business Wire | +3.11% | -15.15% | |
| BALL® HOME CANNING AND DAVID CHANG LAUNCH LIMITED-EDITION HOME CANNING KIT TO HELP FIRST-TIME CANNERS DISCOVER THE JOY OF HOME FOOD PRESERVATION | Press release | PR Newswire | +2.32% | +1.54% | |
| Coleman® and Kane Brown Celebrate Multi-Year Partnership with the Launch of Limited-Edition Collection | Press release | PR Newswire | +3.22% | +2.08% | |
| Sharpie® and Under Armour® Launch Limited-Edition D. Fox x Sharpie Capsule Collection | Press release | PR Newswire | -2.54% | -3.67% | |
| Newell Brands to Webcast Second Quarter 2026 Earnings Results | Press release | Business Wire | -2.21% | -1.02% | |
| Form 11-K NEWELL BRANDS INC. For: Dec 31 | SEC filing · Form 11-K | SEC EDGAR | +3.79% | +6.32% | |
| Newell Brands Announces €40 Million Planned Investment for French Operations at Choose France Summit 2026 | Press release | Business Wire | +0.30% | -2.10% | |
| Form SD NEWELL BRANDS INC. | SEC filing · Form SD | SEC EDGAR | +0.43% | -2.30% | |
| Newell Brands to Webcast Fireside Chat at the dbAccess Global Consumer Conference | Press release | Business Wire | -0.43% | +2.87% | |
| Form 8-K NEWELL BRANDS INC. For: May 07 | SEC filing · Form 8-K | SEC EDGAR | -1.22% | -3.42% | |
| Form S-8 NEWELL BRANDS INC. | SEC filing · Form S-8 | SEC EDGAR | +0.22% | -0.56% | |
| Take Creativity to Infinity and Beyond: Sharpie® and Elmer's® Launch Limited-Edition Disney and Pixar "Toy Story 5" Collection Ahead of Film's Summer Debut | Press release | PR Newswire | -0.22% | -1.87% | |
| Newell Brands Declares Dividend on Common Stock | Press release | Business Wire | -1.30% | -3.68% | |
| Form 10-Q NEWELL BRANDS INC. For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | +4.88% | +2.22% | |
| Form 8-K NEWELL BRANDS INC. For: May 01 | SEC filing · Form 8-K | SEC EDGAR | -0.13% | +1.54% | |
| Newell Brands Announces First Quarter 2026 Results | Press release | Business Wire | -0.23% | +2.25% | |
| Sharpie® and Jeremiyah Love Make Their Mark on Draft Night with a Creative Collaboration | Press release | PR Newswire | -0.72% | +1.93% | |
| Newell Brands to Webcast First Quarter 2026 Earnings Results | Press release | Business Wire | +1.74% | +2.41% | |
| Form ARS NEWELL BRANDS INC. For: Dec 31 | SEC filing · Form ARS | SEC EDGAR | -0.72% | -2.02% | |
| Form DEF 14A NEWELL BRANDS INC. For: May 07 | SEC filing · Form DEF | SEC EDGAR | -0.72% | -2.02% | |
| Form DEFA14A NEWELL BRANDS INC. | SEC filing · Form DEFA14A | SEC EDGAR | -0.72% | -2.02% | |
| Coleman® Unveils Snap 'N Go: The World's First Collapsible Hard Cooler* | Press release | PR Newswire | +0.67% | -1.53% | |
| EXPO® Brings Back Iconic Yellow Dry Erase Marker | Press release | PR Newswire | +0.13% | -1.14% | |
| Graco® Launches Its First-Ever Rotating Infant Car Seat with Turn & Slide Technology | Press release | PR Newswire | -1.07% | +1.07% | |
| Form 10-K NEWELL BRANDS INC. For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | -1.27% | -0.85% | |
| Form 8-K NEWELL BRANDS INC. For: Feb 09 | SEC filing · Form 8-K | SEC EDGAR | -1.27% | -0.85% | |
| Newell Brands to Present at 2026 CAGNY Conference | Press release | Business Wire | +2.98% | -0.66% | |
| Newell Brands Declares Dividend on Common Stock | Press release | Business Wire | -2.77% | +0.89% | |
| Form 8-K NEWELL BRANDS INC. For: Feb 06 | SEC filing · Form 8-K | SEC EDGAR | +7.75% | +15.75% | |
| Newell Brands Announces Fourth Quarter and Full Year 2025 Results | Press release | Business Wire | +7.75% | +15.75% | |
| Sharpie® Makes Its Pick: Inks Jeremiyah Love as 2026 Rookie of the Year | Press release | PR Newswire | -0.33% | +0.44% | |
| Sharpie® Makes Its Mark at the 68th Annual GRAMMY Awards® With Nominee Teddy Swims | Press release | PR Newswire | +0.82% | +2.12% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the NWL section they belong to.
Where else NWL is measured.
NWL earnings → · Analyst actions → · SEC filings →
Other Consumer Defensive names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| MUSCLE PHARM CORP (MSLP) | 365 | 0.00% | 22% |
| Performance Food Group Company (PFGC) | 363 | +0.11% | 63% |
| Future FinTech Group Inc. (FTFT) | 357 | -0.75% | 33% |
| Graham Holdings Company (GHC) | 357 | 0.00% | 41% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Defensive names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is Newell Brands Inc.'s median reaction calculated?
Every labeled NWL news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 359 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 47% of NWL's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does NWL's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.