Natural Grocers by Vitamin Cottage, Inc. (NGVC)
NGVC moved a median of 0.00% 30 minutes after news, and -0.07% by the close. How NGVC actually reacts to news — the realized, point-in-time move the market made, measured across 392 labeled events over the last three years with zero look-ahead.
NGVC’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 42% | 377 |
| 30-min | 0.00% | 47% | 391 |
| 60-min | -0.08% | 46% | 392 |
| to close | -0.07% | 49% | 387 |
| Middle 50% of NGVC reactions | -0.80% to +0.71% |
|---|---|
| Median reaction (30-min) | 0.00% |
| Measured reactions | 392 |
Half of all Natural Grocers by Vitamin Cottage, Inc. news events land between -0.80% and +0.71% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
Email me when NGVC moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to NGVC's baseline. Nothing else.
Recent NGVC events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Natural Grocers® to Donate 1% of Sales on World Food Day to The Cornucopia Institute for Second Consecutive Year | Press release | PR Newswire | +0.03% | -0.76% | |
| Celebrate Autumnfest With Natural Grocers®, Oct. 8-10, 2026 | Press release | PR Newswire | +0.41% | -0.42% | |
| Natural Grocers® Opens Its Doors in Appleton, Wisconsin, With a Grand Opening Celebration on September 30, 2026 | Press release | PR Newswire | +0.10% | -0.10% | |
| Form 8-K Natural Grocers by Vitam For: Sep 09 | SEC filing · Form 8-K | SEC EDGAR | +0.10% | -0.10% | |
| Form PRE 14C Natural Grocers by Vitam For: Sep 09 | SEC filing · Form PRE | SEC EDGAR | +0.10% | -0.10% | |
| Celebrate Organic Month at Natural Grocers® With Exclusive Savings, Education, Freebies, Sweepstakes, and More | Press release | PR Newswire | -0.18% | -2.58% | |
| Natural Grocers® Launches On-Demand Delivery Nationwide Through DoorDash | Press release | PR Newswire | +0.00% | +0.04% | |
| Natural Grocers® Invites Customers to Celebrate Labor Day with Special Deals, September 4-9, 2026 | Press release | PR Newswire | +0.37% | +0.84% | |
| Natural Grocers® Marks Organic Month With Nationwide Fundraiser for Rodale Institute | Press release | PR Newswire | -0.65% | -1.13% | |
| Natural Grocers® Announces One-Day Anniversary Afterparty With Encore Savings, Freebies and a Chance to Win a Year of Free Groceries, Aug. 27, 2026 | Press release | PR Newswire | +1.60% | +0.93% | |
| Natural Grocers® Hosts Virtual Hiring Event for Los Alamos, New Mexico Location on August 27, 2026 | Press release | PR Newswire | +2.78% | +1.04% | |
| Natural Grocers® Hosts In-Person Hiring Event in Appleton, Wisconsin on August 25, 2026 | Press release | PR Newswire | +1.60% | +0.93% | |
| Natural Grocers® Announces Career Opportunities Ahead of Appleton, Wisconsin Store Opening | Press release | PR Newswire | -0.15% | — | |
| Form 10-Q Natural Grocers by Vitam For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | -3.85% | +3.01% | |
| Form 8-K Natural Grocers by Vitam For: Aug 06 | SEC filing · Form 8-K | SEC EDGAR | -3.85% | +3.01% | |
| Natural Grocers by Vitamin Cottage Announces Third Quarter Fiscal 2026 Results | Press release | PR Newswire | -3.85% | +3.01% | |
| Natural Grocers by Vitamin Cottage, Inc. Declares Quarterly Dividend | Press release | PR Newswire | -3.85% | +3.01% | |
| Natural Grocers® Celebrates Missouri Day with a Special Gift and Savings August 10-12, 2026 | Press release | PR Newswire | -0.95% | -0.73% | |
| Natural Grocers® Celebrates 71 Years With Beach-Worthy Savings, Freebies and a Chance to Win a Toyota® RAV4 Hybrid, Aug. 13-15, 2026 | Press release | PR Newswire | +3.25% | +2.06% | |
| Natural Grocers® Named 2026 Sustainability Retailer of the Year by Produce Business | Press release | PR Newswire | -0.69% | +0.44% | |
| Natural Grocers by Vitamin Cottage, Inc. Announces Third Quarter Fiscal Year 2026 Earnings Conference Call and Webcast | Press release | PR Newswire | +0.00% | +0.94% | |
| Natural Grocers® Kicks Off 71st Anniversary Celebration With a $71,000 Product Donation to Food Bank of the Rockies™ in Partnership With Pop Your Vitamins™ | Press release | PR Newswire | +0.00% | +0.68% | |
| Natural Grocers® Celebrates Pioneer Day with a Special Gift and Savings July 24-26, 2026 | Press release | PR Newswire | +0.27% | +0.16% | |
| Natural Grocers® Expands Private-Label Brand With Six New Organic Bread Varieties | Press release | PR Newswire | — | -0.12% | |
| Cool Off With Summer Savings at Natural Grocers®, July 16-18, 2026 | Press release | PR Newswire | -0.57% | -0.63% | |
| Natural Grocers® Opens Its Doors in Rapid City, South Dakota, With a Grand Opening Celebration on July 22, 2026 | Press release | PR Newswire | -0.96% | -0.89% | |
| Celebrate America's 250th Birthday with Even More Affordable(SM) Fourth of July Deals from Natural Grocers® | Press release | PR Newswire | +0.50% | +3.88% | |
| Natural Grocers® Opens Its Doors in McMinnville, Oregon, With a Grand Opening Celebration on July 1, 2026 | Press release | PR Newswire | -0.07% | +0.56% | |
| Natural Grocers® Celebrates Father's Day with Limited-Time Deals and Summer Savings, June 19-21, 2026 | Press release | PR Newswire | +0.03% | -1.29% | |
| Natural Grocers® Celebrates Arkansas Day with a Special Gift and Savings June 15-17, 2026 | Press release | PR Newswire | +0.05% | +0.13% | |
| Natural Grocers® Celebrates New Mexico Day with a Special Gift and Savings June 14-16, 2026 | Press release | PR Newswire | +0.27% | -0.10% | |
| Turn Up the Heat with Natural Grocers'® Art of Grilling Event, June 5-7, 2026 | Press release | PR Newswire | -0.07% | +1.68% | |
| Natural Grocers® Celebrates Oklahoma Day with a Special Gift and Savings June 7-9, 2026 | Press release | PR Newswire | +0.52% | -0.83% | |
| Natural Grocers® Opens Its Doors in Lake Geneva, Wisconsin, With a Grand Opening Celebration on June 10, 2026 | Press release | PR Newswire | +2.66% | +5.04% | |
| Natural Grocers® Offers Memorial Day Savings on Everyday Favorites for {N}power® Members | Press release | PR Newswire | +0.00% | +1.51% | |
| Natural Grocers® Celebrates Idaho Day with a Special Gift and Savings May 17-19, 2026 | Press release | PR Newswire | +0.00% | +4.58% | |
| Natural Grocers® Celebrates 10-Year Anniversary of More Than 20 Stores, May 17-23, 2026 | Press release | PR Newswire | +0.00% | +4.58% | |
| Form 10-Q Natural Grocers by Vitam For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | -0.90% | -0.75% | |
| Form 8-K Natural Grocers by Vitam For: May 07 | SEC filing · Form 8-K | SEC EDGAR | -0.90% | -0.75% | |
| Natural Grocers by Vitamin Cottage Announces Second Quarter Fiscal 2026 Results | Press release | PR Newswire | -0.90% | -0.75% | |
| Natural Grocers by Vitamin Cottage, Inc. Declares Quarterly Dividend | Press release | PR Newswire | -0.90% | -0.75% | |
| Natural Grocers® Celebrates Washington Day with a Special Gift and Savings May 10-12, 2026 | Press release | PR Newswire | +0.00% | +2.81% | |
| Natural Grocers® Opens Its Doors in Walla Walla, WA With a Grand Opening Celebration on May 20, 2026 | Press release | PR Newswire | +0.00% | -6.19% | |
| Natural Grocers® Honors Moms with Thoughtful Savings and Simple Joys This May | Press release | PR Newswire | +0.59% | +0.00% | |
| Natural Grocers® Hosts Sixth Annual Body Care & Beauty Bonanza, May 8-30, 2026 | Press release | PR Newswire | +0.72% | -1.91% | |
| Natural Grocers® Offers Mile High Giveaway at Select Colorado Front Range Stores, May 1-July 2, 2026 | Press release | PR Newswire | +0.10% | +0.85% | |
| Natural Grocers® Celebrates Montana Day with a Special Gift and Savings May 3-5, 2026 | Press release | PR Newswire | +1.46% | +4.17% | |
| Natural Grocers® Expands to Rapid City, South Dakota | Press release | PR Newswire | +0.33% | +0.33% | |
| Natural Grocers by Vitamin Cottage, Inc. Announces Second Quarter Fiscal Year 2026 Earnings Conference Call and Webcast | Press release | PR Newswire | -1.00% | +1.52% | |
| Natural Grocers® Expands Private-Label Brand With Two Varieties of Wild Smoked Salmon | Press release | PR Newswire | -0.69% | -0.14% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the NGVC section they belong to.
Where else NGVC is measured.
NGVC earnings → · Analyst actions → · SEC filings →
Other Consumer Defensive names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| PetMed Express, Inc. (PETS) | 395 | -0.16% | 42% |
| HENKEL AG & CO KGAA S/ADR (HENKY) | 394 | 0.00% | 43% |
| Adtalem Global Education Inc. (ATGE) | 390 | -0.24% | 41% |
| J SAINSBURY PLC S/ADR (JSAIY) | 388 | 0.00% | 40% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Defensive names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is Natural Grocers by Vitamin Cottage, Inc.'s median reaction calculated?
Every labeled NGVC news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 392 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 47% of NGVC's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does NGVC's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.