Coca-Cola's SEC filing (Form DEFA14A) moved KO -0.76%
KO moved -0.07% in five minutes and -0.76% by market close — about 11.5× Coca-Cola's median close-day move.
· SEC EDGAR · SEC filing · Form DEFA14A · Realized reaction, point-in-time, zero look-ahead.
Form DEFA14A COCA COLA CO
Via SEC EDGAR
How KO reacted after the announcement.
| Horizon | Reaction | KO median |
|---|---|---|
| 30 sec | -0.05% | — |
| 1 min | -0.03% | — |
| 5 min | -0.07% | — |
| 10 min | -0.33% | — |
| 30 min | -0.27% | -0.02% |
| 60 min | -0.23% | — |
| 90 min | -0.42% | — |
| 120 min | -0.63% | — |
| to close | -0.76% | +0.07% |
- +1%
- never traded
- +2%
- never traded
- +3%
- never traded
- +5%
- never traded
- -1%
- never traded
- -2%
- never traded
- -3%
- never traded
- -5%
- never traded
A hatched rung is a threshold the price never touched inside the measured window — not a missing measurement. Most news never moves a large-cap by 5% either way, so a mostly empty ladder is the finding, not a gap in the data.
| Held for | Return |
|---|---|
| D+1 | -0.76% |
| D+2 | -1.07% |
| D+3 | -3.12% |
| D+4 | -3.66% |
| D+5 | -4.68% |
| 1M | -2.56% |
| 3M | +3.18% |
| 6M | +13.94% |
| 12M |
Each row is measured from the price at the news to that horizon independently, so the ladder is not cumulative and a later row can sit above an earlier one. “Available” is a date, not a gap: that horizon has not elapsed yet for this event, and it is computed from the event’s own timestamp rather than from the data. An em dash is the other case — the horizon passed and no return was recorded.
Five minutes after the news, KO had moved -0.07%; by the close it stood at -0.76% — the two readings agree in direction.
Impact: Negative. Reaction = percent move vs. the price at the news timestamp. Sources below.
KO’s news landed in the main session, which closed -0.76%.
- Mainprior session
- After-hours4:00 – 8:00 PM
- Overnightno tape
- Pre-market4:00 – 9:30 AM
- Main session9:30 AM – 4:00 PM
Segment widths are fixed, so two events on different days sit in comparable places. Hatched segments are real elapsed time with no tape to measure — the overnight halt is not a gap in the data. This event carries no intraday receipt time, so it is not pinned to a minute.
| Window | What it answers | Anchor price | Result | vs S&P 500 |
|---|---|---|---|---|
| All | From the news to the first main-session close, across every session in between. | 78.42same anchor as the main session | -0.76% | — |
| After-hours | The move between the closing bell and the overnight halt. | — | not measured | — |
| Pre-market | The move between the pre-market open and the opening bell. | — | not measured | — |
| Main | The move inside the regular session, from the news to the close. | 78.42the price at the news | -0.76% | -0.47% |
The main-session result is measured upstream against the price at the news; the all-sessions result is computed here from its own anchor and close, so the two can differ in the last decimal. The adjusted column subtracts the S&P 500’s move over the same main-session span — there is no index anchor for the all-sessions span, so that cell stays empty rather than borrowing this one. After-hours and pre-market are measured upstream but populate on a small minority of events, so this page does not request them. Those rows are unmeasured, not empty.
Where this KO event came from, and what the tape did with it.
Coca-Cola filed Form DEFA14A with the SEC on Mar 16, 2026. It was one of 4 Coca-Cola headlines News Quantified labeled that day, so its measurement window overlaps with the others on a shared tape. The same session also carried Coca-Cola's "Form ARS COCA COLA CO For: Dec 31" and 2 other Coca-Cola headlines, each measured on its own clock.
Against the price at the news timestamp, KO moved -0.07% after five minutes and -0.76% by the close — about 11.5× Coca-Cola's median close-day move of +0.07% across 2,000+ events. Because several releases shared that day, their measurement windows overlap and no single headline cleanly owns the move.
This is the alert you’d have received.
Form DEFA14A COCA COLA CO
Track KO and you’ll get one email like this the next time it moves on news — the headline, the measured reaction, and how it compares to KO’s baseline. Nothing else.
Set up KO alerts →How this compares to KO’s usual reaction.
Across 2,000+ labeled events, KO’s median 30-minute reaction to all news is -0.02% (47% up); by the close it is +0.07%.
| Middle 50% of KO reactions | -0.28% to +0.26% |
|---|---|
| Median reaction (30-min) | -0.02% |
| This event | -0.27% |
| Measured reactions | 2,000+ |
Half of all Coca-Cola news events land between -0.28% and +0.26% at 30 minutes; this one is a single draw from that distribution.
You just saw one reaction. There are 26M+ more.
See the full KO reaction history →KO’s session ranged -0.86% to +0.00% against the price at the news.
8.8M shares against a 30-day average of 14.1M.
What the average share actually traded at across the session, rather than at any one print.
The close moved -0.76% against a 20-day average true range of 1.29. KO carries no market-cap or price-to-earnings figure on this record, and no short interest, so none is shown.
Email me when KO moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to KO's baseline. Nothing else.
How comparable KO events have landed.
Across 5 other recent Coca-Cola SEC filing events, the median close-day reaction was -0.01%. Each is measured the same way, from its own news timestamp.
| Date | Headline | 5-min | To close |
|---|---|---|---|
| Form 10-Q COCA COLA CO For: Jul 03 | -0.33% | -0.01% | |
| Form 8-K COCA COLA CO For: Jul 28 | +0.35% | -0.09% | |
| Form 8-K COCA COLA CO For: Jul 16 | -1.17% | -4.33% | |
| Form 8-K COCA COLA CO For: Jun 18 | +0.33% | +2.06% | |
| Form 11-K COCA COLA CO For: Dec 31 | +0.25% | +0.29% |
8 more KO events, each measured the same way.
Recent KO events, each with its measured reaction8
That same day, across the market8
Same measurement, same clock, different names — each headline measured from its own news timestamp, point-in-time.
Peer tickers, measured the same way4
Every US ticker is measured the same way, from its own news timestamp. Browse all tickers →
KO carried 3 other records that day.
Each was measured the same way, from its own timestamp.
| Record | Event | 5-min | To close |
|---|---|---|---|
| Form ARS COCA COLA CO For: Dec 31 | SEC filing · Form ARS | -0.10% | -0.45% |
| Form DEF 14A COCA COLA CO For: Apr 29 | SEC filing · Form DEF | +0.08% | -0.66% |
| The Coca-Cola Company Announces Maria Elena Lagomasino Will Conclude Her Service on the Board of Directors | Press release | -0.08% | -0.35% |
How the numbers are made.
How was KO's -0.07% reaction measured?
From the news timestamp, not the trading day: News Quantified takes the last trade before this SEC filing (Form DEFA14A) as the base price and measures the move five minutes of trading later — point-in-time, zero look-ahead. The same clock produced the -0.76% to-close figure.
What is Coca-Cola's median reaction, and how does this event compare?
Coca-Cola's median is drawn from 2,000+ labeled events; at 30 minutes it sits at -0.02%, and +0.07% by the close. This event's move is one draw from that distribution — ordinary or outlier, the chart's median ticks show which.
4 Coca-Cola headlines shared Mar 16, 2026. Whose reaction is this?
Each of the 4 same-day Coca-Cola events is measured from its own timestamp, but their windows overlap on one tape, so we show the cluster rather than pretending a single headline owns the move.
Does -0.76% predict Coca-Cola's next reaction?
No. -0.76% is a realized fact about Mar 16, 2026, not a forecast. Past reactions describe a distribution; they say nothing certain about any future move.
How to cite this reaction.
News Quantified. "Form DEFA14A COCA COLA CO." KO realized price reaction, Mar 16, 2026. Retrieved from https://newsquantified.com/tickers/ko/news/form-defa14a-coca-cola-2026-03-16
Canonical URL: https://newsquantified.com/tickers/ko/news/form-defa14a-coca-cola-2026-03-16
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