Coca-Cola's SEC filing (Form 11-K) moved KO +0.29%
KO moved +0.25% in five minutes and +0.29% by market close — about 4.4× Coca-Cola's median close-day move.
· SEC EDGAR · SEC filing · Form 11-K · Realized reaction, point-in-time, zero look-ahead.
Form 11-K COCA COLA CO For: Dec 31
Via SEC EDGAR
How KO reacted after the announcement.
| Horizon | Reaction | KO median |
|---|---|---|
| 30 sec | +0.49% | — |
| 1 min | +0.45% | — |
| 5 min | +0.25% | — |
| 10 min | -0.16% | — |
| 30 min | -0.04% | -0.02% |
| 60 min | +0.29% | — |
| 90 min | +0.33% | — |
| 120 min | +0.25% | — |
| to close | +0.29% | +0.07% |
- +1%
- never traded
- +2%
- never traded
- +3%
- never traded
- +5%
- never traded
- -1%
- never traded
- -2%
- never traded
- -3%
- never traded
- -5%
- never traded
A hatched rung is a threshold the price never touched inside the measured window — not a missing measurement. Most news never moves a large-cap by 5% either way, so a mostly empty ladder is the finding, not a gap in the data.
| Held for | Return |
|---|---|
| D+1 | +0.10% |
| D+2 | +1.08% |
| D+3 | +1.45% |
| D+4 | +1.22% |
| D+5 | +4.00% |
| 1M | +3.36% |
| 3M | +11.08% |
| 6M | |
| 12M |
Each row is measured from the price at the news to that horizon independently, so the ladder is not cumulative and a later row can sit above an earlier one. “Available” is a date, not a gap: that horizon has not elapsed yet for this event, and it is computed from the event’s own timestamp rather than from the data. An em dash is the other case — the horizon passed and no return was recorded.
Five minutes after the news, KO had moved +0.25%; by the close it stood at +0.29% — the two readings agree in direction.
Impact: Neutral. Reaction = percent move vs. the price at the news timestamp. Sources below.
KO’s news landed in the after-hours window; the main session closed +0.29%.
- Mainprior session
- After-hours4:00 – 8:00 PM
- Overnightno tape
- Pre-market4:00 – 9:30 AM
- Main session9:30 AM – 4:00 PM
Segment widths are fixed, so two events on different days sit in comparable places. Hatched segments are real elapsed time with no tape to measure — the overnight halt is not a gap in the data. This event carries no intraday receipt time, so it is not pinned to a minute.
| Window | What it answers | Anchor price | Result | vs S&P 500 |
|---|---|---|---|---|
| All | From the news to the first main-session close, across every session in between. | 79.45re-anchored to the first print after the news | +0.10% | — |
| After-hours | The move between the closing bell and the overnight halt. | — | not measured | — |
| Pre-market | The move between the pre-market open and the opening bell. | — | not measured | — |
| Main | The move inside the regular session, from the news to the close. | 79.30the price at the news | +0.29% | +0.92% |
The main-session result is measured upstream against the price at the news; the all-sessions result is computed here from its own anchor and close, so the two can differ in the last decimal. The adjusted column subtracts the S&P 500’s move over the same main-session span — there is no index anchor for the all-sessions span, so that cell stays empty rather than borrowing this one. After-hours and pre-market are measured upstream but populate on a small minority of events, so this page does not request them. Those rows are unmeasured, not empty.
The same event measured across every session8
| Horizon | Reaction |
|---|---|
| 30 sec | +0.04% |
| 1 min | +0.06% |
| 5 min | +0.03% |
| 10 min | +0.06% |
| 30 min | -0.09% |
| 60 min | +0.06% |
| 90 min | -0.05% |
| 120 min | -0.04% |
Where this KO event came from, and what the tape did with it.
Coca-Cola filed Form 11-K with the SEC on Jun 18, 2026. It was the only Coca-Cola headline News Quantified labeled that day.
Against the price at the news timestamp, KO moved +0.25% after five minutes and +0.29% by the close — about 4.4× Coca-Cola's median close-day move of +0.07% across 2,000+ events.
This is the alert you’d have received.
Form 11-K COCA COLA CO For: Dec 31
Track KO and you’ll get one email like this the next time it moves on news — the headline, the measured reaction, and how it compares to KO’s baseline. Nothing else.
Set up KO alerts →How this compares to KO’s usual reaction.
Across 2,000+ labeled events, KO’s median 30-minute reaction to all news is -0.02% (47% up); by the close it is +0.07%.
| Middle 50% of KO reactions | -0.28% to +0.26% |
|---|---|
| Median reaction (30-min) | -0.02% |
| This event | -0.04% |
| Measured reactions | 2,000+ |
Half of all Coca-Cola news events land between -0.28% and +0.26% at 30 minutes; this one is a single draw from that distribution.
You just saw one reaction. There are 26M+ more.
See the full KO reaction history →KO’s session ranged -0.30% to +0.95% against the price at the news.
16.1M shares against a 30-day average of 11.9M.
What the average share actually traded at across the session, rather than at any one print.
The close moved +0.29% against a 20-day average true range of 1.64. KO carries no market-cap or price-to-earnings figure on this record, and no short interest, so none is shown.
Email me when KO moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to KO's baseline. Nothing else.
How comparable KO events have landed.
Across 5 other recent Coca-Cola SEC filing events, the median close-day reaction was -0.01%. Each is measured the same way, from its own news timestamp.
| Date | Headline | 5-min | To close |
|---|---|---|---|
| Form 10-Q COCA COLA CO For: Jul 03 | -0.33% | -0.01% | |
| Form 8-K COCA COLA CO For: Jul 28 | +0.35% | -0.09% | |
| Form 8-K COCA COLA CO For: Jul 16 | -1.17% | -4.33% | |
| Form 8-K COCA COLA CO For: Jun 18 | +0.33% | +2.06% | |
| Form 8-K COCA COLA CO For: Apr 29 | -0.05% | +0.36% |
8 more KO events, each measured the same way.
Recent KO events, each with its measured reaction8
That same day, across the market5
Same measurement, same clock, different names — each headline measured from its own news timestamp, point-in-time.
Peer tickers, measured the same way4
Every US ticker is measured the same way, from its own news timestamp. Browse all tickers →
How the numbers are made.
How was KO's +0.25% reaction measured?
From the news timestamp, not the trading day: News Quantified takes the last trade before this SEC filing (Form 11-K) as the base price and measures the move five minutes of trading later — point-in-time, zero look-ahead. The same clock produced the +0.29% to-close figure.
What is Coca-Cola's median reaction, and how does this event compare?
Coca-Cola's median is drawn from 2,000+ labeled events; at 30 minutes it sits at -0.02%, and +0.07% by the close. This event's move is one draw from that distribution — ordinary or outlier, the chart's median ticks show which.
Only one Coca-Cola headline was labeled Jun 18, 2026. How is it isolated?
It was the only Coca-Cola headline labeled that day, so its window has no same-day overlap — the move is measured cleanly from its own timestamp.
Does +0.29% predict Coca-Cola's next reaction?
No. +0.29% is a realized fact about Jun 18, 2026, not a forecast. Past reactions describe a distribution; they say nothing certain about any future move.
How to cite this reaction.
News Quantified. "Form 11-K COCA COLA CO For: Dec 31." KO realized price reaction, Jun 18, 2026. Retrieved from https://newsquantified.com/tickers/ko/news/form-11-k-coca-cola-for-dec-31-2026-06-18
Canonical URL: https://newsquantified.com/tickers/ko/news/form-11-k-coca-cola-for-dec-31-2026-06-18
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