Coca-Cola's press release moved KO +0.36%
KO moved -0.10% in five minutes and +0.36% by market close — about 5.5× Coca-Cola's median close-day move.
· Business Wire · Press release · Realized reaction, point-in-time, zero look-ahead.
Board of Directors of The Coca-Cola Company Elects Two New Officers and Declares Regular Quarterly Dividend
Via Business Wire
How KO reacted after the announcement.
| Horizon | Reaction | KO median |
|---|---|---|
| 30 sec | -0.02% | — |
| 1 min | -0.01% | — |
| 5 min | -0.10% | — |
| 10 min | +0.12% | — |
| 30 min | +0.03% | -0.02% |
| 60 min | -0.01% | — |
| 90 min | +0.10% | — |
| 120 min | +0.36% | — |
| to close | +0.36% | +0.07% |
- +1%
- never traded
- +2%
- never traded
- +3%
- never traded
- +5%
- never traded
- -1%
- never traded
- -2%
- never traded
- -3%
- never traded
- -5%
- never traded
A hatched rung is a threshold the price never touched inside the measured window — not a missing measurement. Most news never moves a large-cap by 5% either way, so a mostly empty ladder is the finding, not a gap in the data.
| Held for | Return |
|---|---|
| D+1 | +0.36% |
| D+2 | +0.13% |
| D+3 | -0.36% |
| D+4 | +0.01% |
| D+5 | +0.96% |
| 1M | +0.68% |
| 3M | +13.51% |
| 6M | |
| 12M |
Each row is measured from the price at the news to that horizon independently, so the ladder is not cumulative and a later row can sit above an earlier one. “Available” is a date, not a gap: that horizon has not elapsed yet for this event, and it is computed from the event’s own timestamp rather than from the data. An em dash is the other case — the horizon passed and no return was recorded.
Five minutes after the news, KO had moved -0.10%; by the close it stood at +0.36% — the two readings disagree in direction, and the early move did not survive to the close.
Impact: Neutral. Reaction = percent move vs. the price at the news timestamp. Sources below.
KO’s news landed in the main session, which closed +0.36%.
- Mainprior session
- After-hours4:00 – 8:00 PM
- Overnightno tape
- Pre-market4:00 – 9:30 AM
- Main session9:30 AM – 4:00 PM
Segment widths are fixed, so two events on different days sit in comparable places. Hatched segments are real elapsed time with no tape to measure — the overnight halt is not a gap in the data.
| Window | What it answers | Anchor price | Result | vs S&P 500 |
|---|---|---|---|---|
| All | From the news to the first main-session close, across every session in between. | 78.47same anchor as the main session | +0.36% | — |
| After-hours | The move between the closing bell and the overnight halt. | — | not measured | — |
| Pre-market | The move between the pre-market open and the opening bell. | — | not measured | — |
| Main | The move inside the regular session, from the news to the close. | 78.47the price at the news | +0.36% | +0.14% |
The main-session result is measured upstream against the price at the news; the all-sessions result is computed here from its own anchor and close, so the two can differ in the last decimal. The adjusted column subtracts the S&P 500’s move over the same main-session span — there is no index anchor for the all-sessions span, so that cell stays empty rather than borrowing this one. After-hours and pre-market are measured upstream but populate on a small minority of events, so this page does not request them. Those rows are unmeasured, not empty.
Where this KO event came from, and what the tape did with it.
Coca-Cola issued a press release, carried via Business Wire, on Apr 30, 2026. It was one of 2 Coca-Cola headlines News Quantified labeled that day, so its measurement window overlaps with the others on a shared tape. The same session also carried Coca-Cola's "Form 10-Q COCA COLA CO For: Apr 03", each measured on its own clock.
Against the price at the news timestamp, KO moved -0.10% after five minutes and +0.36% by the close — about 5.5× Coca-Cola's median close-day move of +0.07% across 2,000+ events. Because several releases shared that day, their measurement windows overlap and no single headline cleanly owns the move.
This is the alert you’d have received.
Board of Directors of The Coca-Cola Company Elects Two New Officers and Declares Regular Quarterly Dividend
Track KO and you’ll get one email like this the next time it moves on news — the headline, the measured reaction, and how it compares to KO’s baseline. Nothing else.
Set up KO alerts →How this compares to KO’s usual reaction.
Across 2,000+ labeled events, KO’s median 30-minute reaction to all news is -0.02% (47% up); by the close it is +0.07%.
| Middle 50% of KO reactions | -0.28% to +0.26% |
|---|---|
| Median reaction (30-min) | -0.02% |
| This event | +0.03% |
| Measured reactions | 2,000+ |
Half of all Coca-Cola news events land between -0.28% and +0.26% at 30 minutes; this one is a single draw from that distribution.
You just saw one reaction. There are 26M+ more.
See the full KO reaction history →KO’s session ranged -0.12% to +0.58% against the price at the news.
11M shares against a 30-day average of 10.8M.
What the average share actually traded at across the session, rather than at any one print.
The close moved +0.36% against a 20-day average true range of 1.53. KO carries no market-cap or price-to-earnings figure on this record, and no short interest, so none is shown.
Email me when KO moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to KO's baseline. Nothing else.
How comparable KO events have landed.
Across 5 other recent Coca-Cola press release events, the median close-day reaction was +0.50%. Each is measured the same way, from its own news timestamp.
8 more KO events, each measured the same way.
Recent KO events, each with its measured reaction8
That same day, across the market8
| Ticker | Headline | 5-min | To close |
|---|---|---|---|
| TSLA | Form 10-K/A Tesla, Inc. For: Dec 31 | -0.02% | +2.15% |
| AAPL | Form 8-K Apple Inc. For: Apr 30 | +0.62% | +0.41% |
| AAPL | Apple reports second quarter results | +0.62% | +0.41% |
| ORCL | CFO Tech Unveils Agentic Enterprise to Turn Enterprise Systems Into Autonomous Operating Infrastructure | +1.61% | +2.90% |
| LLY | Form 10-Q ELI LILLY & Co For: Mar 31 | +0.01% | +1.36% |
| MA | Form 10-Q Mastercard Inc For: Mar 31 | -0.49% | -1.66% |
| AMZN | AUDIBLE OPENS DOORS TO FIRST-EVER BOOKLESS BOOKSTORE | -0.13% | +1.56% |
| AVGO | Broadcom Accelerates Multi-Gig Broadband with Optimized 10G PON and Wi-Fi 8 Solutions for Mass Market | -0.95% | +0.34% |
Same measurement, same clock, different names — each headline measured from its own news timestamp, point-in-time.
Peer tickers, measured the same way4
Every US ticker is measured the same way, from its own news timestamp. Browse all tickers →
KO carried 1 other record that day.
Each was measured the same way, from its own timestamp.
| Record | Event | 5-min | To close |
|---|---|---|---|
| Form 10-Q COCA COLA CO For: Apr 03 | SEC filing · Form 10-Q | -0.02% | +0.33% |
How the numbers are made.
How was KO's -0.10% reaction measured?
From the news timestamp, not the trading day: News Quantified takes the last trade before this press release as the base price and measures the move five minutes of trading later — point-in-time, zero look-ahead. The same clock produced the +0.36% to-close figure.
What is Coca-Cola's median reaction, and how does this event compare?
Coca-Cola's median is drawn from 2,000+ labeled events; at 30 minutes it sits at -0.02%, and +0.07% by the close. This event's move is one draw from that distribution — ordinary or outlier, the chart's median ticks show which.
2 Coca-Cola headlines shared Apr 30, 2026. Whose reaction is this?
Each of the 2 same-day Coca-Cola events is measured from its own timestamp, but their windows overlap on one tape, so we show the cluster rather than pretending a single headline owns the move.
Does +0.36% predict Coca-Cola's next reaction?
No. +0.36% is a realized fact about Apr 30, 2026, not a forecast. Past reactions describe a distribution; they say nothing certain about any future move.
How to cite this reaction.
News Quantified. "Board of Directors of The Coca-Cola Company Elects Two New Officers and Declares Regular Quarterly Dividend." KO realized price reaction, Apr 30, 2026. Retrieved from https://newsquantified.com/tickers/ko/news/board-directors-coca-cola-company-elects-two-new-officers-2026-04-30
Canonical URL: https://newsquantified.com/tickers/ko/news/board-directors-coca-cola-company-elects-two-new-officers-2026-04-30
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