Coca-Cola (KO) by event type
KO moves most on coverage initiations — a median of +0.60% at 30 minutes across 13 measured events. Each row is measured over the last three years and read against the price at its own news timestamp. Back to the KO overview →
How KO reacts across 5 measured event types.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades 1,505 of 2,717 | 18 | -0.02% | 39% | +0.30% |
| Coverage initiations 327 of 2,283 | 13 | +0.60% | 75% | +0.23% |
| Rating reiterations 1,351 of 3,522 | 117 | +0.03% | 53% | +0.07% |
| Price-target raises 996 of 1,790 | 56 | -0.02% | 48% | +0.08% |
| Price-target cuts 817 of 1,527 | 19 | -0.02% | 47% | -0.23% |
Last 3 years, pulled 2026-07-14. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The rank under each event type orders every name measured for it by median 30-min reaction, most positive first — so a low rank on a downgrade means this name falls harder than most, not that it moves less. Names with an identical median share a rank; a name the cross-section does not carry shows no rank rather than a guessed one. 1 further class was observed with fewer than 10 measured events and is not published.
That’s how KO usually reacts — get an email when it moves on news →Every name measured for these event types: Analyst upgrades → · Coverage initiations → · Rating reiterations → · Price-target raises → · Price-target cuts → · KO overview →
Other Consumer Staples names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Costco (COST) | 2,000+ | -0.02% | 48% |
| Walmart (WMT) | 2,000+ | +0.01% | 52% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.