KeyCorp (KEY)
KEY moved a median of +0.09% 30 minutes after news, and -0.07% by the close. How KEY actually reacts to news — the realized, point-in-time move the market made, measured across 593 labeled events over the last three years with zero look-ahead.
KEY’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | +0.01% | 51% | 592 |
| 30-min | +0.09% | 53% | 592 |
| 60-min | 0.00% | 49% | 592 |
| to close | -0.07% | 45% | 592 |
| Middle 50% of KEY reactions | -0.46% to +0.57% |
|---|---|
| Median reaction (30-min) | +0.09% |
| Measured reactions | 593 |
Half of all KeyCorp news events land between -0.46% and +0.57% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How KEY reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 32 | -0.67% | 19% | -0.86% |
| Analyst downgrades | 20 | +0.37% | 65% | +1.00% |
| Coverage initiations | 15 | -0.20% | 47% | -0.73% |
| Rating reiterations | 127 | +0.01% | 50% | -0.20% |
| Price-target raises | 70 | -0.05% | 49% | -0.22% |
| Price-target cuts | 31 | +0.11% | 65% | +0.06% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how KEY ranks against every other measured name →
That’s how KEY usually reacts — get an email when it moves on news →Email me when KEY moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to KEY's baseline. Nothing else.
Recent KEY events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| KEYBANK NAMED OFFICIAL RETAIL BANK OF COLORADO AVALANCHE | Press release | PR Newswire | +0.10% | +0.40% | |
| KeyBank Names Mike Keane Chief Operating Officer of Key Wealth | Press release | PR Newswire | +0.60% | +0.80% | |
| Small business owners aren't losing their dream, but they're paying more to achieve it | Press release | PR Newswire | +0.17% | -0.40% | |
| KeyBank Names Drue Anderson to Lead Retail Banking | Press release | PR Newswire | -0.10% | +0.17% | |
| KEYCORP RAISES ITS PRIME LENDING RATE TO 7.00 PERCENT | Press release | PR Newswire | -0.15% | -0.19% | |
| KEYCORP TO PRESENT AT THE BARCLAYS GLOBAL FINANCIAL SERVICES CONFERENCE | Press release | PR Newswire | +0.64% | +0.73% | |
| KEYCORP APPOINTS CHRIS DOLL AS CHIEF STRATEGY OFFICER & DEPUTY CFO | Press release | PR Newswire | -0.02% | -0.32% | |
| KEYCORP PROVIDES NOTICE OF REDEMPTION OF SERIES D PREFERRED STOCK | Press release | PR Newswire | +0.11% | -0.86% | |
| Middle Market Confidence Holds Near Record Highs as Companies Continue Investing Through Economic Uncertainty | Press release | PR Newswire | +1.02% | +0.31% | |
| KeyBank Celebrates Third Anniversary of Key Select Checking® with Nearly $7 Million in Annual Bonuses Paid to Clients | Press release | PR Newswire | +0.30% | -0.13% | |
| KEYCORP CLOSES ACQUISITION OF CLEARWATER CORPORATE FINANCE LLP | Press release | PR Newswire | +0.26% | +1.36% | |
| KEYCORP ANNOUNCES 2027 QUARTERLY EARNINGS CONFERENCE CALL DATES | Press release | PR Newswire | +0.67% | +1.11% | |
| Juniper Capital Management Announces Exit of Andes Coil Processors | Press release | PR Web | +0.58% | -1.07% | |
| KEYCORP REPORTS SECOND QUARTER 2026 NET INCOME OF $472 MILLION, OR $0.44 PER DILUTED COMMON SHARE INCREASING 26% YEAR-OVER-YEAR | Press release | PR Newswire | +0.24% | +0.44% | |
| KeyBank Foundation Awards $300,000 to Cities for Financial Empowerment Fund to Expand Youth Banking Access and Financial Education Nationwide | Press release | PR Newswire | +0.49% | +1.65% | |
| KEYCORP DECLARES QUARTERLY CASH DIVIDEND ON COMMON SHARES AND PREFERRED STOCKS | Press release | PR Newswire | +0.49% | +1.65% | |
| Trusted, Not Verified: Two-Thirds of Mass Affluent Are Building Plans Around Inheritances They've Never Confirmed | Press release | PR Newswire | +0.65% | +1.20% | |
| Cleveland WNBA Announces KeyBank as First Founding Partner | Press release | PR Newswire | +0.13% | -0.26% | |
| KeyBank Sets a New Standard in Check Fraud Protection with Check Control for Business | Press release | PR Newswire | +0.04% | +1.32% | |
| KeyBank Named Honoree of The Civic 50 for the Thirteenth Consecutive Year | Press release | PR Newswire | -0.11% | +1.05% | |
| KEYCORP TO PRESENT AT THE MORGAN STANLEY US FINANCIALS CONFERENCE | Press release | PR Newswire | +0.12% | -0.67% | |
| KEYCORP DECLARES QUARTERLY CASH DIVIDEND ON COMMON SHARES AND PREFERRED STOCKS AND ANNOUNCES NEW SHARE REPURCHASE PROGRAM | Press release | PR Newswire | -0.07% | -0.28% | |
| This Small Business Month, KeyBank Highlights Advice-Driven Business Banking Through Certified Cash Flow Advisor Program | Press release | PR Newswire | -0.47% | -0.14% | |
| KeyBank Expands Middle Market Banking Team in Southeast Michigan to Accelerate Regional Growth | Press release | PR Newswire | -0.16% | -0.22% | |
| KEY PRIVATE BANK NAMED A WINNER FOR 'REGIONAL PRIVATE BANK' AT THE 2026 FAMILY WEALTH REPORT AWARDS | Press release | PR Newswire | -0.45% | -1.18% | |
| KeyCorp to Acquire Clearwater UK, Expanding Financial Advisory Capabilities | Press release | PR Newswire | -0.63% | -0.85% | |
| KEYCORP REPORTS FIRST QUARTER 2026 NET INCOME OF $486 MILLION, OR $0.44 PER DILUTED COMMON SHARE INCREASING 33% YEAR-OVER-YEAR | Press release | PR Newswire | +1.87% | +0.23% | |
| KeyBank Survey: Americans Reimagine the Path to Home Ownership in 2026 | Press release | PR Newswire | -0.28% | +2.02% | |
| Americans Respond to Financial Pressures With Smarter Spending and Increased Saving, New KeyBank Pulse Poll Finds | Press release | PR Newswire | +0.34% | +0.44% | |
| KeyBank Accelerates Southeast Growth with High-Impact Middle Market Team in Atlanta | Press release | PR Newswire | -1.26% | -1.26% | |
| Form 8-K KEYCORP /NEW/ For: Feb 24 | SEC filing · Form 8-K | SEC EDGAR | +0.25% | +1.29% | |
| KeyBank Becomes Official Retail Bank of the Portland Thorns in New Multi-Year Partnership | Press release | PR Newswire | -0.42% | +1.13% | |
| KeyBank Recognized as Best Bank in Small Business and Middle Market Banking with Nine National and Regional Coalition Greenwich 2026 Awards | Press release | PR Newswire | -0.38% | +0.24% | |
| Form 10-K KEYCORP /NEW/ For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | +0.00% | -0.21% | |
| Form 8-K KEYCORP /NEW/ For: Feb 09 | SEC filing · Form 8-K | SEC EDGAR | +0.52% | +0.13% | |
| KeyBank Deepens Middle Market Commitment with Family Office Banking Team | Press release | PR Newswire | +0.52% | +0.13% | |
| KEY FAMILY WEALTH WINS 'BEST EDUCATIONAL INITIATIVE' AWARD AT THE 2026 PRIVATE ASSET MANAGEMENT AWARDS | Press release | PR Newswire | -0.07% | +0.26% | |
| KEYCORP TO PRESENT AT THE UBS FINANCIAL SERVICES CONFERENCE & THE BANK OF AMERICA SECURITIES FINANCIAL SERVICES CONFERENCE | Press release | PR Newswire | +0.33% | +2.14% | |
| Form 8-K KEYCORP /NEW/ For: Jan 28 | SEC filing · Form 8-K | SEC EDGAR | +0.37% | +0.74% | |
| Form 8-K KEYCORP /NEW/ For: Jan 15 | SEC filing · Form 8-K | SEC EDGAR | +2.88% | +3.84% | |
| KeyCorp Board of Directors Update | Press release | PR Newswire | +2.88% | +3.84% | |
| KEYCORP REPORTS FOURTH QUARTER 2025 NET INCOME OF $474 MILLION, OR $.43 PER DILUTED COMMON SHARE | Press release | PR Newswire | +2.88% | +3.84% | |
| Form 8-K KEYCORP /NEW/ For: Jan 13 | SEC filing · Form 8-K | SEC EDGAR | +2.88% | +3.84% | |
| KEYCORP DECLARES QUARTERLY CASH DIVIDEND ON COMMON SHARES AND PREFERRED STOCKS; SETS ANNUAL MEETING DATE | Press release | PR Newswire | +0.24% | -0.09% | |
| Form 8-K KEYCORP /NEW/ For: Dec 23 | SEC filing · Form 8-K | SEC EDGAR | -0.21% | +0.43% | |
| KEYCORP LOWERS ITS PRIME LENDING RATE TO 6.75 PERCENT | Press release | PR Newswire | +0.24% | -0.15% | |
| Form 8-K KEYCORP /NEW/ For: Dec 09 | SEC filing · Form 8-K | SEC EDGAR | +2.79% | +2.20% | |
| HOLDCO ASSET MANAGEMENT RELEASES PRESENTATION TO THE INDEPENDENT DIRECTORS OF KEYCORP | Press release | PR Newswire | +2.06% | +0.31% | |
| KEYCORP TO PRESENT AT THE GOLDMAN SACHS FINANCIAL SERVICES CONFERENCE | Press release | PR Newswire | -0.14% | -1.35% | |
| Form 8-K KEYCORP /NEW/ For: Nov 25 | SEC filing · Form 8-K | SEC EDGAR | -0.43% | -0.24% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the KEY section they belong to.
Where else KEY is measured.
KEY earnings → · Analyst actions → · SEC filings →
Other Financial Services names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| American River Bankshares (AMRB) | 597 | 0.00% | 34% |
| Federal Home Loan Mortgage Corporation (FMCC) | 597 | 0.00% | 43% |
| Chubb Limited (CB) | 583 | -0.01% | 49% |
| STATE BANK FINANCIAL CORP (STBZ) | 581 | 0.00% | 47% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Financial Services names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is KeyCorp's median reaction calculated?
Every labeled KEY news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 593 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 53% of KEY's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does KEY's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.