HubSpot, Inc. (HUBS)
HUBS moved a median of +0.03% 30 minutes after news, and +0.01% by the close. How HUBS actually reacts to news — the realized, point-in-time move the market made, measured across 557 labeled events over the last three years with zero look-ahead.
HUBS’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | +0.07% | 53% | 554 |
| 30-min | +0.03% | 51% | 557 |
| 60-min | +0.02% | 52% | 557 |
| to close | +0.01% | 51% | 555 |
| Middle 50% of HUBS reactions | -0.63% to +0.79% |
|---|---|
| Median reaction (30-min) | +0.03% |
| Measured reactions | 557 |
Half of all HubSpot, Inc. news events land between -0.63% and +0.79% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How HUBS reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 31 | -0.46% | 32% | -0.82% |
| Analyst downgrades | 63 | +0.89% | 73% | +2.37% |
| Coverage initiations | 34 | +0.03% | 53% | +0.40% |
| Rating reiterations | 294 | -0.02% | 49% | -0.42% |
| Price-target raises | 66 | -0.01% | 49% | -0.78% |
| Price-target cuts | 97 | -0.07% | 46% | -0.14% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how HUBS ranks against every other measured name →
That’s how HUBS usually reacts — get an email when it moves on news →Email me when HUBS moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to HUBS's baseline. Nothing else.
Recent HUBS events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Form 8-K HUBSPOT INC For: Oct 08 | SEC filing · Form 8-K | SEC EDGAR | +0.54% | -2.33% | |
| Form 8-K HUBSPOT INC For: Oct 01 | SEC filing · Form 8-K | SEC EDGAR | +0.50% | -1.14% | |
| Dynamiks Opens Its AI Coworker to Every AI Assistant With MCP | Press release | PR Web | -0.48% | +0.00% | |
| Fall ‘26 Spotlight: HubSpot just made its most foundational product release, giving teams a new way to work and get 3x better outcomes | Press release | Business Wire | +1.52% | -0.23% | |
| HubSpot and OpenAI Deepen Partnership to Bring AI Transformation to Every SMB | Press release | Business Wire | +1.58% | -0.23% | |
| Media Junction Introduces the Context Operating System™ and Announces Strategic Partnership with Notion | Press release | PR Web | -0.02% | -3.15% | |
| Taking Flight: Goose Digital Earns Prestigious HubSpot Onboarding Accreditation | Press release | PR Web | +0.71% | +0.13% | |
| HubSpot to Present at the Goldman Sachs Communacopia + Technology Conference | Press release | Business Wire | +0.16% | -2.94% | |
| Impulse Creative Launches Peerfold, an Agent-First, CRM-Native Learning Management System | Press release | PR Web | -3.36% | -6.81% | |
| Salesmsg Makes the Inc. 5000 for Fifth Straight Year, Advancing SMS Marketing and Two-Way Business Texting | Press release | PR Web | +2.13% | -2.47% | |
| Form 10-Q HUBSPOT INC For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | +4.31% | +8.83% | |
| Form 8-K HUBSPOT INC For: Aug 03 | SEC filing · Form 8-K | SEC EDGAR | +4.31% | +8.83% | |
| HubSpot Announces Jerry Dischler Joins Board of Directors | Press release | Business Wire | +4.31% | +8.83% | |
| HubSpot Reports Q2 2026 Results | Press release | Business Wire | +4.31% | +8.83% | |
| HubSpot to Announce Second Quarter 2026 Financial Results on August 5, 2026 | Press release | Business Wire | -2.34% | -8.29% | |
| HubSpot to Host Analyst Day at UNBOUND on September 17, 2026 | Press release | Business Wire | +0.63% | -0.55% | |
| Form S-8 HUBSPOT INC | SEC filing · Form S-8 | SEC EDGAR | -0.14% | +2.86% | |
| Form 8-K HUBSPOT INC For: Jun 15 | SEC filing · Form 8-K | SEC EDGAR | -1.33% | -1.98% | |
| HubSpot to Present at the Evercore TMT Global Conference | Press release | Business Wire | -2.05% | +0.14% | |
| HubSpot to Present at the Jefferies Software Conference | Press release | Business Wire | +0.12% | +6.02% | |
| Tom Brady, Cynthia Erivo, Mel Robbins, Sunita “Suni” Williams and TBPN to Headline HubSpot’s UNBOUND 2026 | Press release | Business Wire | +0.91% | +2.21% | |
| Form DEFA14A HUBSPOT INC | SEC filing · Form DEFA14A | SEC EDGAR | +0.91% | +2.21% | |
| Form 10-Q HUBSPOT INC For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | -0.94% | +5.61% | |
| Form 8-K HUBSPOT INC For: May 07 | SEC filing · Form 8-K | SEC EDGAR | -0.94% | +5.61% | |
| HubSpot Reports Strong Q1 2026 Results | Press release | Business Wire | -0.94% | +5.61% | |
| Form ARS HUBSPOT INC For: Dec 31 | SEC filing · Form ARS | SEC EDGAR | +1.44% | -1.51% | |
| Form DEF 14A HUBSPOT INC For: Apr 27 | SEC filing · Form DEF | SEC EDGAR | +1.44% | -1.51% | |
| Form DEFA14A HUBSPOT INC | SEC filing · Form DEFA14A | SEC EDGAR | +1.44% | -1.51% | |
| HubSpot to Announce First Quarter 2026 Financial Results on May 7, 2026 | Press release | Business Wire | +0.08% | +2.21% | |
| HubSpot to Host Investor Webinar Following Spring 2026 Spotlight | Press release | Business Wire | -1.91% | -4.26% | |
| Form 8-K HUBSPOT INC For: Mar 27 | SEC filing · Form 8-K | SEC EDGAR | -1.10% | +1.95% | |
| HubSpot Announces Mike Berry Joins Board of Directors | Press release | Business Wire | -1.10% | +1.95% | |
| Bonfy Unveils First Data Security Platform for AI Agents, Shadow AI, and Enterprise GenAI Workflows | Press release | PR Web | +1.19% | -0.32% | |
| Dynamiks.ai Introduces the Quarterback: The First Fully Autonomous AI Agent Enabling the Agentic Pipeline | Press release | PR Web | +1.99% | +0.50% | |
| Form 8-K HUBSPOT INC For: Mar 11 | SEC filing · Form 8-K | SEC EDGAR | +1.04% | -2.04% | |
| Personize Solves Enterprise AI Chaos with Governed AI Memory Infrastructure | Press release | PR Web | +1.57% | +6.28% | |
| LeadQuizzes Relaunches With New Platform, AI Builder, and Smarter Lead Scoring -- 9.5M+ Leads Generated and Counting | Press release | PR Web | -1.01% | +6.13% | |
| Cargas Acquires Silverline's MyFuelPortal to Enhance Customer Experience | Press release | PR Web | -0.50% | -1.17% | |
| MedTrainer Joins G2's Best Software Products of 2026, Cementing Its Lead in Healthcare Compliance | Press release | PR Web | -0.14% | -1.01% | |
| Ruddr's Modern Professional Services Automation Platform Earns a 2026 Best Software Award | Press release | PR Web | -0.88% | -2.09% | |
| Giftogram Named to G2's 2026 Best Software Awards, Earning Top 100 Product and Highest Customer Satisfaction Honors | Press release | PR Web | +0.44% | +1.25% | |
| Form 10-K HUBSPOT INC For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | +2.58% | -1.74% | |
| Form 8-K HUBSPOT INC For: Feb 11 | SEC filing · Form 8-K | SEC EDGAR | +2.58% | -1.74% | |
| HubSpot Reports Strong Q4 and Full Year 2025 Results | Press release | Business Wire | +2.58% | -1.74% | |
| Accelerating Growth: Goose Digital Achieves HubSpot Platinum Partner Status | Press release | PR Web | +0.11% | +0.11% | |
| HubSpot to Announce Fourth Quarter and Full Year 2025 Financial Results on February 11, 2026 | Press release | Business Wire | -3.92% | -6.21% | |
| Periti Digital Expands to North America with New Office in Cambridge Innovation Center | Press release | PR Web | -0.16% | -3.72% | |
| DataSelf Releases Analytics Plus™ for Next-Generation Business Intelligence with AI | Press release | PR Web | +0.21% | +1.08% | |
| DataSelf Releases 'ETL+ 2026' for Next-Gen Business Intelligence | Press release | PR Web | +0.09% | +0.33% | |
| PatientHub Replaces Salesforce and HubSpot for Marketing and Sales Process Management at ClinicMind | Press release | PR Web | -0.52% | +1.62% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the HUBS section they belong to.
Where else HUBS is measured.
HUBS earnings → · Analyst actions → · SEC filings →
Other Technology names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Coupa Software Incorporated (COUP) | 561 | -0.04% | 48% |
| Rapid7, Inc. (RPD) | 560 | -0.07% | 46% |
| EverQuote, Inc. - Class A (EVER) | 555 | 0.00% | 50% |
| INTERXION HOLDINGS (INXN) | 552 | +0.07% | 54% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Technology names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is HubSpot, Inc.'s median reaction calculated?
Every labeled HUBS news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 557 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 51% of HUBS's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does HUBS's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.