The Hershey Company (HSY)
HSY moved a median of -0.07% 30 minutes after news, and -0.24% by the close. How HSY actually reacts to news — the realized, point-in-time move the market made, measured across 679 labeled events over the last three years with zero look-ahead.
HSY’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | -0.06% | 44% | 679 |
| 30-min | -0.07% | 46% | 679 |
| 60-min | -0.09% | 43% | 679 |
| to close | -0.24% | 40% | 674 |
| Middle 50% of HSY reactions | -0.54% to +0.55% |
|---|---|
| Median reaction (30-min) | -0.07% |
| Measured reactions | 679 |
Half of all The Hershey Company news events land between -0.54% and +0.55% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How HSY reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 34 | -0.02% | 50% | -0.08% |
| Analyst downgrades | 42 | +0.01% | 60% | -0.46% |
| Coverage initiations | 28 | +0.04% | 50% | +0.19% |
| Rating reiterations | 153 | -0.03% | 46% | -0.04% |
| Price-target raises | 38 | -0.09% | 42% | -0.03% |
| Price-target cuts | 65 | -0.08% | 46% | -0.20% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how HSY ranks against every other measured name →
That’s how HSY usually reacts — get an email when it moves on news →Email me when HSY moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to HSY's baseline. Nothing else.
Recent HSY events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Hershey to Webcast Third-Quarter Conference Call | Press release | PR Newswire | +0.14% | +0.39% | |
| Payday bar gives baseball's behind-the-scenes legends the recognition for their hustle | Press release | PR Newswire | -0.08% | +0.49% | |
| Reese's is on the Hunt to Find the Trick-or-Treatiest Street in America | Press release | PR Newswire | +0.12% | +0.13% | |
| The Hershey Company Names Amanda Almond President, International | Press release | PR Newswire | +0.56% | +1.65% | |
| A WINNING SEASON TASTES LIKE DOT'S THIS FALL FOOTBALL SEASON | Press release | PR Newswire | +0.27% | -0.17% | |
| Cadbury Brings Together Style and Generosity with "There's Magic in More" | Press release | PR Newswire | -0.14% | -0.58% | |
| Form 8-K HERSHEY CO For: Sep 02 | SEC filing · Form 8-K | SEC EDGAR | -0.21% | +0.46% | |
| THE HERSHEY COMPANY NAMES DAVE HULAYS CHIEF FINANCIAL OFFICER | Press release | PR Newswire | -0.21% | +0.46% | |
| Hershey's Puts its Pinky Up for New Creme Bars with KATSEYE | Press release | PR Newswire | -0.11% | -1.38% | |
| Reese's Flips the Script on Fall Coffee | Press release | PR Newswire | +0.10% | -0.62% | |
| The Hershey Company Unwraps Its 2026 Halloween Portfolio | Press release | PR Newswire | +0.68% | +0.56% | |
| Form 10-Q HERSHEY CO For: Jun 28 | SEC filing · Form 10-Q | SEC EDGAR | -0.16% | -1.19% | |
| Form 8-K HERSHEY CO For: Jul 30 | SEC filing · Form 8-K | SEC EDGAR | -0.66% | -2.75% | |
| Hershey Declares Quarterly Dividends | Press release | PR Newswire | -0.66% | -2.75% | |
| Hershey Reports Second-Quarter 2026 Financial Results | Press release | PR Newswire | -0.66% | -2.75% | |
| Anticipation Is Reshaping America's Halloween Season | Press release | PR Newswire | +0.73% | +0.36% | |
| REESE'S OREO® Celebrates One Year of Turning a Fan Favorite into One of Candy's Biggest Innovations | Press release | PR Newswire | +0.73% | +0.36% | |
| Hershey to Webcast Second-Quarter Conference Call | Press release | PR Newswire | -0.46% | -0.83% | |
| REESE'S PIECES Unveils New Chocolate Cookie Candy Nationwide | Press release | PR Newswire | -0.42% | -1.18% | |
| Hershey Canada Teams Up with The Pokémon Company International to Bring Collectible Chocolates to Canada | Press release | Canada Newswire | +0.18% | -2.45% | |
| Pirate's Booty Helps Families Say "Yes" to Imaginative Play This Summer with Captain Bob's Summer Quest | Press release | PR Newswire | +0.01% | +1.21% | |
| Mutinex, Hershey and The Trade Desk Demonstrated New Outcome-Based Media Activation at Cannes Lions | Press release | PR Web | +1.16% | +1.69% | |
| The Hershey Company Names Heather Hoytink President, US | Press release | PR Newswire | +1.16% | +1.69% | |
| ONE Introduces New Reese's Layered Protein Bar That "Hits Like Reese's" | Press release | PR Newswire | +0.10% | -0.12% | |
| Form 8-K HERSHEY CO For: Jun 03 | SEC filing · Form 8-K | SEC EDGAR | +0.60% | +0.18% | |
| Hershey's and Patrick Renna Spark Nationwide Debate Over How to Make the Perfect S'more | Press release | PR Newswire | -0.30% | -1.38% | |
| Form 8-K HERSHEY CO For: May 28 | SEC filing · Form 8-K | SEC EDGAR | +0.03% | -0.67% | |
| The Hershey Company Names Mitchell Arends Chief Supply Chain Officer | Press release | PR Newswire | +0.03% | -0.67% | |
| Form SD HERSHEY CO | SEC filing · Form SD | SEC EDGAR | -1.63% | -0.67% | |
| Celebrate America's Birthday This Summer at Hershey's Chocolate World with a New Tour Ride Refresh, Bonus Bundle and Seasonal Treats | Press release | PR Newswire | +0.15% | +1.04% | |
| HERSHEY'S KISSES AND POKÉMON ARE BACK -- AND THIS TIME, TEAM ROCKET WANTS IN | Press release | PR Newswire | +0.30% | +1.01% | |
| Form 8-K HERSHEY CO For: May 05 | SEC filing · Form 8-K | SEC EDGAR | -0.09% | +1.87% | |
| Hershey to Participate in Goldman Sachs Global Staples Forum on May 12, 2026 | Press release | PR Newswire | +0.21% | +0.40% | |
| Form 10-Q HERSHEY CO For: Mar 29 | SEC filing · Form 10-Q | SEC EDGAR | +0.18% | +1.29% | |
| Form 8-K HERSHEY CO For: Apr 30 | SEC filing · Form 8-K | SEC EDGAR | +2.40% | +1.74% | |
| Hershey Declares Quarterly Dividends | Press release | PR Newswire | +2.40% | +1.74% | |
| Hershey Reports First-Quarter 2026 Financial Results | Press release | PR Newswire | +2.40% | +1.74% | |
| Form 8-K HERSHEY CO For: Apr 14 | SEC filing · Form 8-K | SEC EDGAR | -0.38% | -2.43% | |
| Hershey to Webcast First-Quarter Conference Call | Press release | PR Newswire | -0.11% | -0.32% | |
| Reese's Turns Childhood Lunch Classics into Limited-Edition Peanut Butter Cups | Press release | PR Newswire | +0.16% | -0.01% | |
| Form 8-K HERSHEY CO For: Mar 31 | SEC filing · Form 8-K | SEC EDGAR | +0.29% | -0.24% | |
| Hershey Unveils Strategy to Lead Next Generation Snacking at 2026 Investor Day | Press release | PR Newswire | -0.41% | -3.34% | |
| Shaq Is Back! Shaq-A-Licious SLAMS, A Slam Dunk Gummy Candy, Brings Big Flavor to Final Four® Weekend | Press release | PR Newswire | -0.41% | -3.34% | |
| Form DEF 14A HERSHEY CO For: May 05 | SEC filing · Form DEF | SEC EDGAR | +0.28% | -2.25% | |
| Form DEFA14A HERSHEY CO | SEC filing · Form DEFA14A | SEC EDGAR | +0.28% | -2.25% | |
| Reese's Turns Busted Brackets into Sweet Wins with New March Madness® Initiative, Every Bracket Busts for a Reese's | Press release | PR Newswire | -0.17% | -0.35% | |
| DOT'S® INTRODUCES DOT'S ORIGINAL SNACK MIX - A BOLD NEW TAKE ON SNACKING | Press release | PR Newswire | -0.76% | -0.35% | |
| Twizzlers Launches New Twizzlers Straws Flavor Inspired by the Dirty Soda Trend | Press release | PR Newswire | -0.45% | -0.49% | |
| Form 10-K HERSHEY CO For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | +0.46% | +1.08% | |
| HERSHEY'S Invites Fans to Celebrate Everyday Moments of Happiness as the "Real Gold" with HERSHEY'S Team USA Milk Chocolate Medals | Press release | PR Newswire | -0.89% | -0.65% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the HSY section they belong to.
Where else HSY is measured.
HSY earnings → · Analyst actions → · SEC filings →
Other Consumer Defensive names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Ingredion Incorporated (INGR) | 695 | 0.00% | 50% |
| Calyxt, Inc. (CLXT) | 686 | -0.38% | 44% |
| CRAFT BREW ALLIANCE (BREW) | 662 | 0.00% | 44% |
| OneSmart International Education Group Limited ADS (ONE) | 652 | 0.00% | 48% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Defensive names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is The Hershey Company's median reaction calculated?
Every labeled HSY news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 679 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 46% of HSY's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does HSY's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.