General Mills, Inc. (GIS)
GIS moved a median of -0.01% 30 minutes after news, and -0.01% by the close. How GIS actually reacts to news — the realized, point-in-time move the market made, measured across 564 labeled events over the last three years with zero look-ahead.
GIS’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | -0.01% | 49% | 563 |
| 30-min | -0.01% | 49% | 564 |
| 60-min | -0.07% | 46% | 564 |
| to close | -0.01% | 49% | 561 |
| Middle 50% of GIS reactions | -0.38% to +0.33% |
|---|---|
| Median reaction (30-min) | -0.01% |
| Measured reactions | 564 |
Half of all General Mills, Inc. news events land between -0.38% and +0.33% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How GIS reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 14 | -0.09% | 43% | -0.63% |
| Analyst downgrades | 16 | +1.00% | 88% | +0.39% |
| Coverage initiations | 17 | +0.04% | 53% | +0.29% |
| Rating reiterations | 147 | -0.01% | 48% | -0.05% |
| Price-target raises | 22 | -0.02% | 46% | +0.33% |
| Price-target cuts | 72 | -0.10% | 32% | -0.10% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how GIS ranks against every other measured name →
That’s how GIS usually reacts — get an email when it moves on news →Email me when GIS moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to GIS's baseline. Nothing else.
Recent GIS events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| General Mills Announces Pricing Terms, Expiration and Results of Cash Tender Offers for its Senior Notes | Press release | Business Wire | +0.59% | +1.08% | |
| General Mills Recognized on Forbes’ World's Best Employers 2026 List | Press release | Business Wire | -0.45% | -1.94% | |
| The Pillsbury Doughboy Serves Up Over-the-Top Biscuit Sandwiches in Partnership with Chain at the Limited-Time Short King Sandwich Shoppe | Press release | Business Wire | +0.17% | +1.04% | |
| General Mills Announces Cash Tender Offers for its Senior Notes | Press release | Business Wire | -0.28% | -0.91% | |
| Form 8-K GENERAL MILLS INC For: Sep 29 | SEC filing · Form 8-K | SEC EDGAR | +0.13% | +0.52% | |
| Form 8-K GENERAL MILLS INC For: Sep 29 | SEC filing · Form 8-K | SEC EDGAR | -0.71% | -4.85% | |
| General Mills Announces Dana McNabb as Chief Executive Officer | Press release | Business Wire | -0.71% | -4.85% | |
| General Mills Quarterly Dividend Declared | Press release | Business Wire | -0.71% | -4.85% | |
| Betty Crocker Turns 105 with a Month-Long Bash at MUSEUM OF ICE CREAM, Mixing the Ultimate Cake and Ice Cream Duo | Press release | Business Wire | -0.39% | -2.55% | |
| Form 10-Q GENERAL MILLS INC For: Aug 30 | SEC filing · Form 10-Q | SEC EDGAR | +0.25% | +0.63% | |
| Form 8-K GENERAL MILLS INC For: Sep 23 | SEC filing · Form 8-K | SEC EDGAR | -2.04% | +0.14% | |
| General Mills Reports Fiscal 2027 First-quarter Results and Reaffirms Full-year Outlook | Press release | Business Wire | -2.04% | +0.14% | |
| Old El Paso Named Title Sponsor of Sun Bowl | Press release | Business Wire | +0.15% | -0.44% | |
| Old El Paso™ is Bringing More Tex-Mex Flavor to the Soup Aisle with its First Broth Varieties and Two New Soups | Press release | Business Wire | +1.23% | +0.71% | |
| General Mills Named to 3BL’s 2026 100 Best Corporate Citizens List for 18th Consecutive Year | Press release | Business Wire | +0.03% | +0.63% | |
| Blue Buffalo Launches New Limited-Edition Game Day Nudges® and Health Bars® Touchdown Treats for Football Season | Press release | Business Wire | -1.18% | -1.21% | |
| General Mills Reaffirms Annual Guidance and Provides Business Update at 2026 Barclays Global Consumer Staples Conference | Press release | Business Wire | -1.18% | -1.21% | |
| General Mills Completes Sale of Business in Brazil to 3corações | Press release | Business Wire | -1.43% | -1.85% | |
| Pillsbury Introduces Frozen Grands! Croissants in Butter and Chocolate Varieties | Press release | Business Wire | -1.43% | -1.85% | |
| Progresso® Expands its Lineup of Pitmaster BBQ-inspired Soups with New Grilled Chicken Bacon Ranch with Hidden Valley Ranch and Charbroiled Bacon Cheeseburger | Press release | Business Wire | +0.04% | -1.55% | |
| Annie's Serves Up Two Delicious Twists on Mac & Cheese with New SUPER! Mac Dill Pickle and Macaroni & Grilled Cheese Flavors | Press release | Business Wire | +1.09% | -1.13% | |
| Cinnamon Toast Crunch™ and Chamoy Mega® Bring Their Signature Flavors Together With Two Limited-Edition Products | Press release | Business Wire | +0.43% | +2.46% | |
| General Mills Completes Removal of Certified Colors From U.S. Cereal Portfolio | Press release | Business Wire | +1.44% | +1.03% | |
| General Mills to Webcast Fiscal 2027 First Quarter Earnings Results on September 23, 2026 | Press release | Business Wire | +1.44% | +1.03% | |
| Betty Crocker Celebrates Bettier Than Ever™ Era with Fresh Packaging and Statement Handbags | Press release | Business Wire | -0.12% | -2.04% | |
| New, Limited-Edition Reese’s Puffs PB+J Cereal is The Nostalgic Flavor Combo Everyone’s Been Waiting For | Press release | Business Wire | -0.19% | -0.05% | |
| General Mills to Webcast Remarks at Barclays Global Consumer Staples Conference on Sept. 8, 2026 | Press release | Business Wire | +1.82% | +4.22% | |
| Form ARS GENERAL MILLS INC For: May 31 | SEC filing · Form ARS | SEC EDGAR | -0.03% | +0.65% | |
| Form DEF 14A GENERAL MILLS INC For: Sep 29 | SEC filing · Form DEF | SEC EDGAR | +0.05% | +0.67% | |
| Form DEFA14A GENERAL MILLS INC | SEC filing · Form DEFA14A | SEC EDGAR | +0.01% | +0.63% | |
| Shaquille O’Neal and General Mills Search for America’s Biggest Cereal Fans, Offering Big Prizes and Exclusive Merch | Press release | Business Wire | -0.74% | -0.77% | |
| Form PRE 14A GENERAL MILLS INC For: Sep 29 | SEC filing · Form PRE | SEC EDGAR | -0.14% | +0.29% | |
| General Mills Brings the Magic of Harry Potter™ Home with New Treats from Betty Crocker and Pillsbury | Press release | Business Wire | +0.26% | -2.66% | |
| Monsters Cereals Celebrate 55 Years of Halloween Memories with an Encore Collaboration in Partnership with The Jim Henson Company | Press release | Business Wire | +1.83% | +0.05% | |
| Totino's™ Brings Fan-Favorite Snack Hacks to Life with New Pizza Rolls™ and Ultimate Pizza™ Flavors | Press release | Business Wire | +1.86% | +2.98% | |
| General Mills, ADM, Walmart Partner to Accelerate Regenerative Agriculture Across 40,000 Midwest Wheat Acres | Press release | Business Wire | +1.58% | +3.30% | |
| General Mills and Box Tops for Education Reunite “Saved by the Bell” Cast to Celebrate 30 Years of Giving Back to Schools | Press release | Business Wire | -1.25% | +0.55% | |
| Nature Valley Brings America’s Most Iconic National Parks to Life Through Commemorative Packaging and Exclusive National Park Adventure Merch | Press release | Business Wire | -0.47% | -0.39% | |
| Form 10-K GENERAL MILLS INC For: May 31 | SEC filing · Form 10-K | SEC EDGAR | -0.04% | +1.04% | |
| Form 8-K GENERAL MILLS INC For: Jul 01 | SEC filing · Form 8-K | SEC EDGAR | -2.90% | -0.34% | |
| General Mills Reports Fiscal 2026 Fourth-quarter Adjusted Results in Line with Company Expectations | Press release | Business Wire | -2.90% | -0.34% | |
| Reese’s Puffs and GloRilla Are Bringing Back the Iconic “Eat ‘Em Up” Rap with New Late-Night Remix | Press release | Business Wire | +0.40% | +1.08% | |
| Say Yes to New Honey Nut Cheerios Protein Cereal with Limited-Edition Buzz-worthy Blind-Box Ring Collection | Press release | Business Wire | -0.05% | +1.21% | |
| Blue Buffalo Celebrates America's 1750th Birthday (in Dog Years!) with the Dog-Friendliest Fireworks Show and Ways to Safely Include Your Pets in the Festivities | Press release | Business Wire | +1.59% | -0.21% | |
| Sweetening America's 250th Birthday: General Mills Gifts 1 Million Free Betty Crocker Cakes | Press release | Business Wire | +0.42% | +0.06% | |
| Wheaties Celebrates WNBA Star A’ja Wilson’s Full-Court Impact with New Limited-Edition Box | Press release | Business Wire | +0.01% | +0.00% | |
| Form 11-K GENERAL MILLS INC For: Dec 31 | SEC filing · Form 11-K | SEC EDGAR | -0.07% | +0.30% | |
| General Mills to Webcast Fiscal 2026 Fourth Quarter and Full Year Earnings Results on July 1, 2026 | Press release | Business Wire | +0.49% | -1.23% | |
| General Mills to Sell Häagen-Dazs Shops in Mainland China to Investor Group Including Ningji | Press release | Business Wire | -0.81% | -1.28% | |
| General Mills and its Iconic Brands Celebrate America’s 250th Birthday with 79 Themed Products | Press release | Business Wire | -0.01% | +0.04% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the GIS section they belong to.
Where else GIS is measured.
GIS earnings → · Analyst actions → · SEC filings →
Other Consumer Defensive names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| ASSOCIATED BRI/F UNSP/ADR (ASBFY) | 600 | 0.00% | 35% |
| NewAge, Inc. (NBEV) | 576 | -0.50% | 38% |
| GLANBIA PLC S/ADR (GLAPY) | 550 | 0.00% | 0% |
| CAMBIUM LEARNING GROUP (ABCD) | 541 | 0.00% | 41% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Defensive names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is General Mills, Inc.'s median reaction calculated?
Every labeled GIS news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 564 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 49% of GIS's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does GIS's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.