Guess?, Inc. (GES)
GES moved a median of +0.04% 30 minutes after news, and -0.09% by the close. How GES actually reacts to news — the realized, point-in-time move the market made, measured across 301 labeled events over the last three years with zero look-ahead.
GES’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 45% | 263 |
| 30-min | +0.04% | 55% | 264 |
| 60-min | +0.03% | 53% | 264 |
| to close | -0.09% | 45% | 260 |
| Middle 50% of GES reactions | -0.33% to +0.39% |
|---|---|
| Median reaction (30-min) | +0.04% |
| Measured reactions | 301 |
Half of all Guess?, Inc. news events land between -0.33% and +0.39% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
Email me when GES moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to GES's baseline. Nothing else.
Recent GES events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Form 15-12G GUESS INC | SEC filing · Form 15-12G | SEC EDGAR | — | — | |
| Form EFFECT GUESS INC | SEC filing · Form EFFECT | SEC EDGAR | — | — | |
| Authentic and Guess? Co-Founders Maurice and Paul Marciano Complete Transaction to Take Guess? Private | Press release | Business Wire | — | — | |
| Form 8-K GUESS INC For: Jan 23 | SEC filing · Form 8-K | SEC EDGAR | — | — | |
| Form POS AM GUESS INC | SEC filing · Form POS | SEC EDGAR | — | — | |
| Form S-8 POS GUESS INC | SEC filing · Form S-8 | SEC EDGAR | — | — | |
| Form 10-Q GUESS INC For: Nov 01 | SEC filing · Form 10-Q | SEC EDGAR | +0.30% | -0.24% | |
| Form 8-K GUESS INC For: Nov 21 | SEC filing · Form 8-K | SEC EDGAR | -0.41% | +0.35% | |
| Guess?, Inc. Reports Fiscal Year 2026 Third Quarter Results | Press release | Business Wire | -0.41% | +0.35% | |
| Guess?, Inc. to Release Third Quarter Fiscal 2026 Financial Results | Press release | Business Wire | -0.12% | +0.18% | |
| Halper Sadeh LLC Encourages TRUE, AVDL, GES Shareholders to Contact the Firm to Discuss Their Rights | Press release | GlobeNewswire | -0.35% | -0.06% | |
| Form 8-K GUESS INC For: Nov 13 | SEC filing · Form 8-K | SEC EDGAR | +0.30% | — | |
| Form DEFA14A GUESS INC | SEC filing · Form DEFA14A | SEC EDGAR | +0.30% | — | |
| GES SECURITIES ALERT: Guess?, Inc. $16.75 Merger with Authentic Brands Triggers Investigation – Shareholders Notified to Contact BFA Law | Press release | GlobeNewswire | +0.12% | +0.30% | |
| Halper Sadeh LLC Encourages JAMF, CADE, AKRO, GES Shareholders to Contact the Firm to Discuss Their Rights | Press release | GlobeNewswire | +0.03% | +0.03% | |
| GUESS INVESTIGATION: Guess?, Inc. (NYSE:GES) Shareholders are Notified of the Pending Investigation into the Authentic Brands Merger – Contact BFA Law | Press release | GlobeNewswire | +0.00% | +0.29% | |
| Form DEFA14A GUESS INC | SEC filing · Form DEFA14A | SEC EDGAR | -0.06% | +0.35% | |
| GES INVESTOR REMINDER: Guess?, Inc. Shareholders may have Rights in the Upcoming Authentic Brands Merger -- Contact BFA Law | Press release | GlobeNewswire | -0.06% | +0.35% | |
| Guess?, Inc. Shareholders Unhappy With Proposed Merger Should Contact Julie & Holleman LLP Regarding Potential Legal Claims | Press release | GlobeNewswire | -0.06% | +0.35% | |
| Form 8-K GUESS INC For: Oct 31 | SEC filing · Form 8-K | SEC EDGAR | -0.06% | +0.35% | |
| GES INVESTORS: Guess?, Inc. Board Hit with Investigation after Authentic Brands Merger Announcement – Shareholders Urged to Contact BFA Law | Press release | GlobeNewswire | +0.02% | +0.47% | |
| GES STOCK NOTICE: Current Guess?, Inc. Shareholders are Notified to Protect their Rights – Contact BFA Law about its Pending Investigation into the Merger | Press release | GlobeNewswire | +0.12% | +0.12% | |
| Form DEFM14A GUESS INC | SEC filing · Form DEFM14A | SEC EDGAR | -0.12% | -0.12% | |
| GES REMINDER: Investigation of Guess?, Inc. Board is Ongoing - Current Shareholders Urged to Contact BFA Law | Press release | ACCESS Newswire | +0.03% | +0.03% | |
| GES SECURITIES NEWS: Guess?, Inc. Faces Investigation into the $16.75 Authentic Brands Merger -- Contact BFA Law if You Have Shares | Press release | GlobeNewswire | -0.35% | -0.24% | |
| Guess?, Inc. (NYSE: GES) Shareholders are Notified of the Pending Investigation into the Authentic Brands Merger – Contact BFA Law if You Hold Shares | Press release | GlobeNewswire | -0.35% | -0.24% | |
| INVESTOR NEWS: The Guess?, Inc. Board of Directors May have Breached its Fiduciary Duties - Contact BFA Law about its Pending Investigation into the Merger | Press release | ACCESS Newswire | -0.03% | -0.06% | |
| GUESS UPDATE: Current Guess?, Inc. (GES) Shareholders Are Reminded to Act - Contact BFA Law About its Investigation Into The Authentic Brands Merger | Press release | ACCESS Newswire | +0.09% | -0.09% | |
| GES SHAREHOLDER NEWS: Guess?, Inc. Shareholders Are Notified of The Pending Investigation Into The Board of Directors - Contact BFA Law | Press release | ACCESS Newswire | +0.00% | -0.41% | |
| GES INVESTIGATION NOTICE: BFA Law is Investigating The Guess?, Inc. Board - Current Shareholders Are Urged to Contact The Firm | Press release | ACCESS Newswire | +0.03% | +0.03% | |
| GES LEGAL UPDATE: The Guess?, Inc. Board of Directors may have Breached its Fiduciary Duties – Contact BFA Law about its Investigation | Press release | GlobeNewswire | +0.06% | +0.66% | |
| GES STOCK NEWS: Guess?, Inc. Announces $16.75 Merger with Authentic Brands – Contact BFA Law about its Ongoing Investigation into the Board | Press release | GlobeNewswire | +0.36% | +0.24% | |
| GES SECURITIES NOTICE: BFA Law’s Investigation into the Guess?, Inc. $16.75 Merger Price is Ongoing – Contact the Firm if You Hold Shares | Press release | GlobeNewswire | -0.06% | -0.42% | |
| GES SHAREHOLDER NOTICE: BFA Law Notifies Guess?, Inc. Shareholders of The Ongoing Investigation Into Breaches of Fiduciary Duties Against The Board | Press release | ACCESS Newswire | -0.03% | +0.03% | |
| GES NOTICE: Did the Guess?, Inc. Board Breach its Fiduciary Duties in Connection with the Authentic Brands Merger? Shareholders are Urged to Contact BFA Law | Press release | ACCESS Newswire | +0.00% | -0.06% | |
| GES INVESTIGATION NEWS: BFA Law Announces an Investigation into the $16.75 Guess?, Inc. Merger with Authentic Brands Group LLC – Shareholders Notified to Contact BFA Law | Press release | Business Wire | -0.24% | +0.06% | |
| Form PREM14A GUESS INC For: Oct 03 | SEC filing · Form PREM14A | SEC EDGAR | +0.00% | -0.06% | |
| Guess?, Inc. Investigated for Breaches of Fiduciary Duty – Contact the DJS Law Group to Discuss Your Rights – GES | Press release | Business Wire | +0.00% | -0.09% | |
| Form DEFA14A GUESS INC | SEC filing · Form DEFA14A | SEC EDGAR | +0.06% | +0.06% | |
| Form 10-Q GUESS INC For: Aug 02 | SEC filing · Form 10-Q | SEC EDGAR | -0.04% | +0.12% | |
| Form 8-K GUESS INC For: Aug 27 | SEC filing · Form 8-K | SEC EDGAR | -0.25% | -0.18% | |
| Guess?, Inc. Reports Fiscal Year 2026 Second Quarter Results | Press release | Business Wire | -0.25% | -0.18% | |
| Form DEFA14A GUESS INC | SEC filing · Form DEFA14A | SEC EDGAR | +0.06% | +0.00% | |
| Form 8-K GUESS INC For: Aug 20 | SEC filing · Form 8-K | SEC EDGAR | +0.24% | +0.48% | |
| Form DEFA14A GUESS INC | SEC filing · Form DEFA14A | SEC EDGAR | +0.24% | +0.48% | |
| GES Alert: Monsey Firm of Wohl & Fruchter Investigating Fairness of the Proposed Sale of Guess? to Authentic Brands Group | Press release | GlobeNewswire | +0.03% | +0.39% | |
| GES Stock Alert: Halper Sadeh LLC Is Investigating Whether the Sale of Guess?, Inc. Is Fair to Shareholders | Press release | Business Wire | +0.00% | +0.45% | |
| Guess? Co-Founders Maurice and Paul Marciano and CEO Carlos Alberini Partner with Authentic Brands Group to Take Guess? Private | Press release | Business Wire | +0.24% | +0.48% | |
| Guess?, Inc. to Release Second Quarter Fiscal 2026 Financial Results | Press release | Business Wire | +0.24% | +0.48% | |
| GUESS JEANS Opens New Flagship Store in The Heart of Tokyo, with a Takeover of Events Highlighting Community, Authenticity and Culture | Press release | PR Newswire | -1.00% | -0.23% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the GES section they belong to.
Where else GES is measured.
GES earnings → · Analyst actions → · SEC filings →
Other Consumer Cyclical names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| DIVERSIFIED RESTAURANT HOLDINGS INC (SAUC) | 302 | 0.00% | 38% |
| THE STARS GROUP INC (TSG) | 302 | +0.17% | 52% |
| Wynn Resorts, Limited (WYNN) | 301 | -0.05% | 48% |
| Advanced Drainage Systems, Inc. (WMS) | 300 | -0.14% | 46% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Cyclical names, measured the same way →
Every ticker we measure the same way24
Apple (AAPL)
How AAPL actually reacts to news, measured.
NVIDIA (NVDA)
How NVDA actually reacts to news, measured.
Tesla (TSLA)
How TSLA actually reacts to news, measured.
Microsoft (MSFT)
How MSFT actually reacts to news, measured.
Advanced Micro Devices (AMD)
How AMD actually reacts to news, measured.
Amazon (AMZN)
How AMZN actually reacts to news, measured.
Alphabet (GOOG)
How GOOG actually reacts to news, measured.
Meta Platforms (META)
How META actually reacts to news, measured.
Broadcom (AVGO)
How AVGO actually reacts to news, measured.
JPMorgan Chase (JPM)
How JPM actually reacts to news, measured.
Visa (V)
How V actually reacts to news, measured.
Walmart (WMT)
How WMT actually reacts to news, measured.
Eli Lilly (LLY)
How LLY actually reacts to news, measured.
UnitedHealth Group (UNH)
How UNH actually reacts to news, measured.
Netflix (NFLX)
How NFLX actually reacts to news, measured.
Johnson & Johnson (JNJ)
How JNJ actually reacts to news, measured.
Exxon Mobil (XOM)
How XOM actually reacts to news, measured.
Home Depot (HD)
How HD actually reacts to news, measured.
Costco (COST)
How COST actually reacts to news, measured.
Mastercard (MA)
How MA actually reacts to news, measured.
Oracle (ORCL)
How ORCL actually reacts to news, measured.
Salesforce (CRM)
How CRM actually reacts to news, measured.
Bank of America (BAC)
How BAC actually reacts to news, measured.
Coca-Cola (KO)
How KO actually reacts to news, measured.
Walt Disney (DIS)
How DIS actually reacts to news, measured.
Browse all tickers
Every name we’ve measured, in one place.
How the numbers are made.
How is Guess?, Inc.'s median reaction calculated?
Every labeled GES news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 301 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 55% of GES's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does GES's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.