FitLife Brands, Inc. (FTLF)
FTLF moved a median of 0.00% 30 minutes after news, and -0.33% by the close. How FTLF actually reacts to news — the realized, point-in-time move the market made, measured across 115 labeled events over the last three years with zero look-ahead.
FTLF’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 26% | 80 |
| 30-min | 0.00% | 45% | 94 |
| 60-min | +0.20% | 57% | 105 |
| to close | -0.33% | 45% | 111 |
| Middle 50% of FTLF reactions | -1.57% to +1.19% |
|---|---|
| Median reaction (30-min) | 0.00% |
| Measured reactions | 115 |
Half of all FitLife Brands, Inc. news events land between -1.57% and +1.19% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
Email me when FTLF moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to FTLF's baseline. Nothing else.
Recent FTLF events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Form 8-K FITLIFE BRANDS, INC. For: Sep 09 | SEC filing · Form 8-K | SEC EDGAR | — | -3.05% | |
| FitLife Brands Announces Second Quarter 2026 Results | Press release | GlobeNewswire | +0.10% | +8.75% | |
| Form 10-Q FITLIFE BRANDS, INC. For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | +0.10% | +8.75% | |
| Form 8-K FITLIFE BRANDS, INC. For: Aug 11 | SEC filing · Form 8-K | SEC EDGAR | +0.10% | +8.75% | |
| FitLife Brands Announces Second Quarter Earnings Call | Press release | GlobeNewswire | — | +1.49% | |
| Form DEF 14A FITLIFE BRANDS, INC. For: Aug 11 | SEC filing · Form DEF | SEC EDGAR | -1.88% | -5.46% | |
| Form DEFA14A FITLIFE BRANDS, INC. | SEC filing · Form DEFA14A | SEC EDGAR | — | -4.89% | |
| Joey Chestnut Teams Up with Dr. Tobias for New Campaign: “Cleanse Like a Winner” | Press release | GlobeNewswire | +0.00% | -2.29% | |
| Form 8-K FITLIFE BRANDS, INC. For: May 18 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | -2.07% | |
| FitLife Brands Announces First Quarter 2026 Results | Press release | GlobeNewswire | +0.00% | +4.70% | |
| Form 10-Q FITLIFE BRANDS, INC. For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | +0.00% | +4.70% | |
| Form 8-K FITLIFE BRANDS, INC. For: May 14 | SEC filing · Form 8-K | SEC EDGAR | — | +1.39% | |
| FitLife Brands Announces First Quarter Earnings Call | Press release | GlobeNewswire | — | -2.28% | |
| Form 10-K/A FITLIFE BRANDS, INC. For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | -1.48% | -1.06% | |
| Form 8-K FITLIFE BRANDS, INC. For: Apr 01 | SEC filing · Form 8-K | SEC EDGAR | +2.95% | -2.65% | |
| FitLife Brands Announces Fourth Quarter and Full-Year 2025 Results | Press release | GlobeNewswire | +0.00% | -9.63% | |
| Form 8-K FITLIFE BRANDS, INC. For: Apr 01 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | -9.63% | |
| Form 10-K FITLIFE BRANDS, INC. For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | +0.00% | -9.63% | |
| FitLife Brands Announces Fourth Quarter Earnings Call | Press release | GlobeNewswire | — | +0.67% | |
| Form 8-K FITLIFE BRANDS, INC. For: Dec 10 | SEC filing · Form 8-K | SEC EDGAR | — | +5.67% | |
| FitLife Brands Announces Third Quarter 2025 Results | Press release | GlobeNewswire | -0.39% | — | |
| Form 10-Q FITLIFE BRANDS, INC. For: Sep 30 | SEC filing · Form 10-Q | SEC EDGAR | -0.39% | — | |
| Form 8-K FITLIFE BRANDS, INC. For: Nov 13 | SEC filing · Form 8-K | SEC EDGAR | -0.39% | — | |
| FitLife Brands Announces Third Quarter Earnings Call | Press release | GlobeNewswire | +0.00% | -0.75% | |
| Form 8-K/A FITLIFE BRANDS, INC. For: Aug 08 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | +2.63% | |
| Form 8-K FITLIFE BRANDS, INC. For: Aug 19 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | -0.36% | |
| FitLife Brands Announces Second Quarter 2025 Results | Press release | GlobeNewswire | +0.56% | -0.49% | |
| Form 10-Q FITLIFE BRANDS, INC. For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | +0.56% | -0.49% | |
| Form 8-K FITLIFE BRANDS, INC. For: Aug 14 | SEC filing · Form 8-K | SEC EDGAR | +0.56% | -0.49% | |
| Form 8-K FITLIFE BRANDS, INC. For: Aug 12 | SEC filing · Form 8-K | SEC EDGAR | +0.56% | -0.49% | |
| FitLife Brands Closes Acquisition of Irwin Naturals | Press release | GlobeNewswire | -1.91% | +6.33% | |
| Form 8-K FITLIFE BRANDS, INC. For: Aug 08 | SEC filing · Form 8-K | SEC EDGAR | -1.91% | +6.33% | |
| FitLife Brands to Acquire Irwin Naturals | Press release | GlobeNewswire | -8.67% | +3.00% | |
| Form 8-K FITLIFE BRANDS, INC. For: Jul 31 | SEC filing · Form 8-K | SEC EDGAR | -8.67% | +3.00% | |
| FitLife Brands Announces Second Quarter Earnings Call | Press release | GlobeNewswire | -0.28% | +0.00% | |
| Form DEF 14A FITLIFE BRANDS, INC. For: Aug 12 | SEC filing · Form DEF | SEC EDGAR | +0.00% | -1.84% | |
| Form DEFA14A FITLIFE BRANDS, INC. | SEC filing · Form DEFA14A | SEC EDGAR | +0.00% | -1.84% | |
| FitLife Brands Announces First Quarter 2025 Results | Press release | GlobeNewswire | +0.00% | -2.76% | |
| Form 10-Q FITLIFE BRANDS, INC. For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | +0.00% | -2.76% | |
| Form 8-K FITLIFE BRANDS, INC. For: May 15 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | -2.76% | |
| FitLife Brands Announces First Quarter Earnings Call | Press release | GlobeNewswire | — | -1.15% | |
| Form 10-K/A FITLIFE BRANDS, INC. For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | — | +9.42% | |
| FitLife Brands Announces Board Transition | Press release | GlobeNewswire | — | +0.63% | |
| Form 8-K FITLIFE BRANDS, INC. For: Apr 25 | SEC filing · Form 8-K | SEC EDGAR | — | +0.63% | |
| FitLife Brands to Present at Planet MicroCap Investor Conference | Press release | GlobeNewswire | — | +0.89% | |
| Form 8-K FITLIFE BRANDS, INC. For: Apr 22 | SEC filing · Form 8-K | SEC EDGAR | — | +0.89% | |
| FitLife Brands Announces Fourth Quarter and Full-Year 2024 Results | Press release | GlobeNewswire | -2.98% | -8.12% | |
| Form 10-K FITLIFE BRANDS, INC. For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | -2.98% | -8.12% | |
| Form 8-K FITLIFE BRANDS, INC. For: Mar 27 | SEC filing · Form 8-K | SEC EDGAR | — | -0.13% | |
| FitLife Brands Announces its Participation at the 37th Annual Roth Conference and Provides Financial and Operational Update | Press release | GlobeNewswire | — | -3.22% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the FTLF section they belong to.
Where else FTLF is measured.
FTLF earnings → · Analyst actions → · SEC filings →
Other Consumer Defensive names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Village Super Market, Inc. - Class A (VLGEA) | 120 | -0.01% | 47% |
| TAL Education Group American Depositary Shares (TAL) | 118 | -0.40% | 41% |
| BARISTAS COFFEE CO INC (BCCI) | 113 | 0.00% | 48% |
| E-World USA Holdings, Inc. (EWLU) | 109 | 0.00% | 5% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Defensive names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is FitLife Brands, Inc.'s median reaction calculated?
Every labeled FTLF news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 115 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 45% of FTLF's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does FTLF's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.