Farmer Brothers Company (FARM)
FARM moved a median of 0.00% 30 minutes after news, and -0.51% by the close. How FARM actually reacts to news — the realized, point-in-time move the market made, measured across 207 labeled events over the last three years with zero look-ahead.
FARM’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 49% | 166 |
| 30-min | 0.00% | 50% | 175 |
| 60-min | 0.00% | 48% | 180 |
| to close | -0.51% | 39% | 180 |
| Middle 50% of FARM reactions | -1.52% to +1.66% |
|---|---|
| Median reaction (30-min) | 0.00% |
| Measured reactions | 207 |
Half of all Farmer Brothers Company news events land between -1.52% and +1.66% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
Email me when FARM moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to FARM's baseline. Nothing else.
Recent FARM events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| White Oak Commercial Finance and Hilco Global Provide $192MM Senior Secured Credit Facility for Royal Cup Coffee and Tea | Press release | Business Wire | — | — | |
| Form 15-12G FARMER BROTHERS CO | SEC filing · Form 15-12G | SEC EDGAR | — | — | |
| Form EFFECT FARMER BROTHERS CO | SEC filing · Form EFFECT | SEC EDGAR | — | — | |
| Farmer Brothers Announces Successful Closing of Take-private Transaction with Royal Cup | Press release | GlobeNewswire | — | — | |
| Form 8-K FARMER BROTHERS CO For: May 05 | SEC filing · Form 8-K | SEC EDGAR | — | — | |
| Form POS AM FARMER BROTHERS CO | SEC filing · Form POS | SEC EDGAR | — | — | |
| Form S-8 POS FARMER BROTHERS CO | SEC filing · Form S-8 | SEC EDGAR | — | — | |
| Royal Cup Completes Acquisition of Farmer Brothers Coffee Co. | Press release | Business Wire | — | — | |
| Form 8-K FARMER BROTHERS CO For: May 01 | SEC filing · Form 8-K | SEC EDGAR | +0.40% | +0.00% | |
| Farmer Brothers Stockholders Vote to Approve Proposed Acquisition by Royal Cup | Press release | GlobeNewswire | +0.40% | +0.00% | |
| Form 8-K FARMER BROTHERS CO For: Apr 24 | SEC filing · Form 8-K | SEC EDGAR | -0.54% | +0.00% | |
| Form 8-K FARMER BROTHERS CO For: Apr 21 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | -0.79% | |
| Form DEFM14A FARMER BROTHERS CO | SEC filing · Form DEFM14A | SEC EDGAR | +0.00% | +0.00% | |
| Form PREM14A FARMER BROTHERS CO For: May 01 | SEC filing · Form PREM14A | SEC EDGAR | +0.81% | +0.00% | |
| BRODSKY & SMITH SHAREHOLDER UPDATE: Notifying Investors of the Following Investigations: Farmer Brothers Coffee Co. (Nasdaq - FARM), Texas Mineral Resources Corp. (OTCQB - TMRC), NCR Atleos Corporation (NYSE - NATL), KORE Group Holdings, Inc. (NYSE - KORE | Press release | GlobeNewswire | +0.00% | +0.41% | |
| Are SEM, FARM, TMRC Obtaining Fair Deals for their Shareholders? | Press release | PR Newswire | — | +0.81% | |
| BRODSKY & SMITH SHAREHOLDER UPDATE: Notifying Investors of the Following Investigations: Farmer Brothers Coffee Co. (Nasdaq - FARM), Texas Mineral Resources Corp. (OTCQB - TMRC), NCR Atleos Corporation (NYSE - NATL), KORE Group Holdings, Inc. (NYSE - KORE | Press release | GlobeNewswire | -0.40% | +0.00% | |
| FARM Stock Alert: Halper Sadeh LLC is Investigating Whether Farmer Brothers Coffee Co. is Obtaining a Fair Price for its Shareholders | Press release | Business Wire | -0.22% | -1.42% | |
| Farmer Brothers to Be Acquired by Royal Cup, Creating a Scaled, Integrated Beverage Solutions Platform | Press release | GlobeNewswire | -3.44% | -5.34% | |
| Form 8-K FARMER BROTHERS CO For: Mar 03 | SEC filing · Form 8-K | SEC EDGAR | +0.40% | -0.80% | |
| Form DEFA14A FARMER BROTHERS CO | SEC filing · Form DEFA14A | SEC EDGAR | +0.40% | -0.80% | |
| Royal Cup Signs Agreement to Acquire Farmer Brothers Coffee Co. | Press release | Business Wire | -3.44% | -5.34% | |
| Form 8-K FARMER BROTHERS CO For: Feb 16 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | +0.00% | |
| Farmer Brothers Coffee Reports Second Quarter Fiscal 2026 Financial Results | Press release | GlobeNewswire | +4.89% | +2.80% | |
| Form 10-Q FARMER BROTHERS CO For: Dec 31 | SEC filing · Form 10-Q | SEC EDGAR | +4.89% | +2.80% | |
| Form 8-K FARMER BROTHERS CO For: Feb 13 | SEC filing · Form 8-K | SEC EDGAR | +4.89% | +2.80% | |
| Farmer Brothers Coffee to report fiscal second quarter 2026 financial results | Press release | GlobeNewswire | +0.00% | -1.14% | |
| Form 8-K FARMER BROTHERS CO For: Dec 08 | SEC filing · Form 8-K | SEC EDGAR | -0.72% | -6.25% | |
| Farmer Brothers Coffee Reports First Quarter Fiscal 2026 Financial Results | Press release | GlobeNewswire | +1.72% | -1.36% | |
| Form 10-Q FARMER BROTHERS CO For: Sep 30 | SEC filing · Form 10-Q | SEC EDGAR | +1.72% | -1.36% | |
| Form 8-K FARMER BROTHERS CO For: Nov 06 | SEC filing · Form 8-K | SEC EDGAR | +1.72% | -1.36% | |
| Form 10-K/A FARMER BROTHERS CO For: Jun 30 | SEC filing · Form 10-K | SEC EDGAR | +0.00% | +0.00% | |
| Farmer Brothers Coffee to report fiscal first quarter 2026 financial results | Press release | GlobeNewswire | +4.07% | +1.16% | |
| Farmer Brothers Coffee Reports Fourth Quarter and Full Year Fiscal 2025 Financial Results | Press release | GlobeNewswire | -0.76% | -7.11% | |
| Form 10-K FARMER BROTHERS CO For: Jun 30 | SEC filing · Form 10-K | SEC EDGAR | -0.76% | -7.11% | |
| Form 8-K FARMER BROTHERS CO For: Sep 11 | SEC filing · Form 8-K | SEC EDGAR | -0.76% | -7.11% | |
| Farmer Brothers Coffee to report fiscal fourth quarter and full year fiscal 2025 financial results | Press release | GlobeNewswire | +0.97% | -0.99% | |
| Form 8-K FARMER BROTHERS CO For: Aug 12 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | +1.18% | |
| Farmer Brothers Coffee Announces Plan to Explore Strategic Alternatives | Press release | GlobeNewswire | -3.12% | +3.13% | |
| Form EFFECT FARMER BROTHERS CO | SEC filing · Form EFFECT | SEC EDGAR | -0.65% | -3.87% | |
| Farmer Brothers Coffee reports third quarter fiscal 2025 financial results | Press release | GlobeNewswire | +3.13% | +1.88% | |
| Form 10-Q FARMER BROTHERS CO For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | +3.13% | +1.88% | |
| Form 8-K FARMER BROTHERS CO For: May 08 | SEC filing · Form 8-K | SEC EDGAR | +3.13% | +1.88% | |
| Form S-3/A FARMER BROTHERS CO | SEC filing · Form S-3 | SEC EDGAR | +3.13% | +1.88% | |
| Farmer Brothers Coffee to report fiscal third quarter 2025 financial results | Press release | GlobeNewswire | +0.00% | -1.08% | |
| Form 8-K/A FARMER BROTHERS CO For: Apr 08 | SEC filing · Form 8-K | SEC EDGAR | -1.13% | -2.83% | |
| Form 8-K FARMER BROTHERS CO For: Apr 08 | SEC filing · Form 8-K | SEC EDGAR | +1.71% | -0.57% | |
| Form 8-K FARMER BROTHERS CO For: Feb 04 | SEC filing · Form 8-K | SEC EDGAR | +1.24% | -0.50% | |
| Farmer Brothers Coffee reports second quarter fiscal 2025 financial results | Press release | GlobeNewswire | +17.00% | -7.23% | |
| Form 10-Q FARMER BROTHERS CO For: Dec 31 | SEC filing · Form 10-Q | SEC EDGAR | +17.00% | -7.23% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the FARM section they belong to.
Where else FARM is measured.
FARM earnings → · Analyst actions → · SEC filings →
Other Consumer Defensive names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Alico, Inc. (ALCO) | 212 | +0.24% | 60% |
| HEINEKEN N V S/ADR (HEINY) | 211 | +0.02% | 52% |
| ICONIC BRANDS INC (ICNB) | 202 | 0.00% | 35% |
| J & J Snack Foods Corp. (JJSF) | 197 | -0.10% | 40% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Defensive names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is Farmer Brothers Company's median reaction calculated?
Every labeled FARM news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 207 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 50% of FARM's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does FARM's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.