Edgewell Personal Care Company (EPC)
EPC moved a median of +0.01% 30 minutes after news, and -0.32% by the close. How EPC actually reacts to news — the realized, point-in-time move the market made, measured across 225 labeled events over the last three years with zero look-ahead.
EPC’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 50% | 223 |
| 30-min | +0.01% | 50% | 224 |
| 60-min | -0.11% | 42% | 224 |
| to close | -0.32% | 44% | 218 |
| Middle 50% of EPC reactions | -0.43% to +0.41% |
|---|---|
| Median reaction (30-min) | +0.01% |
| Measured reactions | 225 |
Half of all Edgewell Personal Care Company news events land between -0.43% and +0.41% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How EPC reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 15 | +0.39% | 73% | +0.42% |
| Analyst downgrades | 10 | +0.68% | 90% | +1.53% |
| Rating reiterations | 55 | -0.13% | 47% | +0.06% |
| Price-target cuts | 29 | +0.33% | 66% | +0.17% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. 1 further class was observed with fewer than 10 measured events and is not published. See how EPC ranks against every other measured name →
That’s how EPC usually reacts — get an email when it moves on news →Email me when EPC moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to EPC's baseline. Nothing else.
Recent EPC events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Wet Ones Clarifies Their Usage with New "Just For Hands" Campaign | Press release | PR Newswire | +0.73% | +2.22% | |
| Form 8-K EDGEWELL PERSONAL CARE For: Sep 17 | SEC filing · Form 8-K | SEC EDGAR | +0.13% | -3.08% | |
| Edgewell Personal Care to Webcast Fireside Chat at the Barclays 19th Annual Global Consumer Conference | Press release | PR Newswire | -0.21% | -1.11% | |
| Edgewell Personal Care to Webcast Fireside Chat at the Canaccord Genuity 46th Annual Growth Conference | Press release | PR Newswire | +0.14% | -3.20% | |
| Edgewell Personal Care Announces Third Quarter Fiscal 2026 Results | Press release | PR Newswire | -1.01% | -0.17% | |
| Form 10-Q EDGEWELL PERSONAL CARE For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | +0.39% | -0.49% | |
| Form 8-K EDGEWELL PERSONAL CARE For: Aug 05 | SEC filing · Form 8-K | SEC EDGAR | -1.01% | -0.17% | |
| Edgewell Personal Care Company to Webcast a Discussion of Third Quarter Fiscal Year 2026 Results on August 5, 2026 | Press release | PR Newswire | +0.19% | +1.81% | |
| Edgewell Personal Care Releases its 2025 Sustainability Report | Press release | PR Newswire | -0.18% | -1.49% | |
| Form SD EDGEWELL PERSONAL CARE | SEC filing · Form SD | SEC EDGAR | +1.10% | +3.25% | |
| Form 8-K EDGEWELL PERSONAL CARE For: May 20 | SEC filing · Form 8-K | SEC EDGAR | +0.06% | -0.96% | |
| Hawaiian Tropic Launches Summer Campaign to Help You Dance Your Way to a Sun-Kissed Glow, Featuring Alix Earle | Press release | PR Newswire | -1.05% | -4.21% | |
| Edgewell Personal Care Announces Second Quarter Fiscal 2026 Results | Press release | PR Newswire | -5.07% | -11.26% | |
| Form 10-Q EDGEWELL PERSONAL CARE For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | +1.63% | -3.31% | |
| Form 8-K EDGEWELL PERSONAL CARE For: May 06 | SEC filing · Form 8-K | SEC EDGAR | -5.07% | -11.26% | |
| Schick Debuts Do Right By Your Skin Campaign to Reveal Its Skin-First Shave Approach, Featuring Global Superstar Nick Jonas | Press release | PR Newswire | -0.14% | -2.20% | |
| Edgewell Personal Care Celebrates Five Years in Partnership with the Arbor Day Foundation | Press release | PR Newswire | +0.46% | +2.90% | |
| Edgewell Personal Care Company to Webcast a Discussion of Second Quarter Fiscal Year 2026 Results on May 6, 2026 | Press release | PR Newswire | +0.05% | +0.65% | |
| Form S-8 EDGEWELL PERSONAL CARE | SEC filing · Form S-8 | SEC EDGAR | -0.46% | -0.97% | |
| Edgewell Personal Care to Webcast Fireside Chat at the 47th Annual Raymond James Institutional Investors Conference | Press release | PR Newswire | +0.18% | +0.80% | |
| Edgewell Personal Care Announces First Quarter Fiscal 2026 Results | Press release | PR Newswire | +0.41% | +0.51% | |
| Form 10-Q EDGEWELL PERSONAL CARE For: Dec 31 | SEC filing · Form 10-Q | SEC EDGAR | +0.15% | +0.46% | |
| Form 8-K EDGEWELL PERSONAL CARE For: Feb 05 | SEC filing · Form 8-K | SEC EDGAR | +0.41% | +0.51% | |
| Form 8-K EDGEWELL PERSONAL CARE For: Feb 02 | SEC filing · Form 8-K | SEC EDGAR | +0.41% | +0.51% | |
| Edgewell Personal Care Completes the Sale of its Feminine Care Business to Essity for $340M | Press release | PR Newswire | -0.05% | -0.71% | |
| Edgewell Personal Care Company to Webcast a Discussion of First Quarter Fiscal Year 2026 Results on February 9, 2026 | Press release | PR Newswire | +0.87% | +0.55% | |
| Form DEF 14A EDGEWELL PERSONAL CARE For: Feb 05 | SEC filing · Form DEF | SEC EDGAR | +0.16% | -1.89% | |
| Form DEFA14A EDGEWELL PERSONAL CARE | SEC filing · Form DEFA14A | SEC EDGAR | +0.11% | -1.94% | |
| Schick® & Skintimate® Launch Free Disposable Razor and Packaging Recycling Program With TerraCycle | Press release | PR Newswire | -0.09% | -3.02% | |
| Edgewell Personal Care to Webcast Fireside Chat at the Morgan Stanley Global Consumer and Retail Conference | Press release | PR Newswire | -0.11% | -0.57% | |
| Form 10-K EDGEWELL PERSONAL CARE For: Sep 30 | SEC filing · Form 10-K | SEC EDGAR | -0.69% | -3.10% | |
| Edgewell Personal Care Announces Fourth Quarter and Fiscal 2025 Results; Provides 2026 Outlook | Press release | PR Newswire | +6.06% | — | |
| Form 8-K EDGEWELL PERSONAL CARE For: Nov 12 | SEC filing · Form 8-K | SEC EDGAR | +6.06% | — | |
| Form 8-K EDGEWELL PERSONAL CARE For: Nov 13 | SEC filing · Form 8-K | SEC EDGAR | +6.06% | — | |
| Edgewell Personal Care Announces Sale of Feminine Care Business to Essity for $340M | Press release | PR Newswire | +6.06% | — | |
| Edgewell Personal Care Company to Webcast a Discussion of Fourth Quarter and Fiscal Year 2025 Results on November 13, 2025 | Press release | PR Newswire | +0.00% | -1.30% | |
| Edgewell Personal Care Announces New Leadership Structure to Streamline Operations and Enhance Efficiency | Press release | PR Newswire | +0.94% | +0.39% | |
| Form 8-K EDGEWELL PERSONAL CARE For: Aug 29 | SEC filing · Form 8-K | SEC EDGAR | +0.94% | +0.39% | |
| Edgewell Personal Care Ranked #1 Employer in Connecticut on Forbes America's Best-In-State Employers 2025 List | Press release | PR Newswire | -0.07% | -0.66% | |
| Edgewell Personal Care to Webcast Fireside Chat at the Canaccord Genuity 45th Annual Growth Conference | Press release | PR Newswire | +0.00% | +1.77% | |
| Edgewell Personal Care Announces Third Quarter Fiscal 2025 Results | Press release | PR Newswire | -6.02% | -3.75% | |
| Form 10-Q EDGEWELL PERSONAL CARE For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | +0.34% | +4.42% | |
| Form 8-K EDGEWELL PERSONAL CARE For: Aug 05 | SEC filing · Form 8-K | SEC EDGAR | -6.02% | -3.75% | |
| Edgewell Personal Care Company to Webcast a Discussion of Third Quarter Fiscal Year 2025 Results on August 5, 2025 | Press release | PR Newswire | -0.37% | -4.65% | |
| Edgewell Personal Care Releases its 2024 Sustainability Report | Press release | PR Newswire | +0.29% | -2.34% | |
| Form SD EDGEWELL PERSONAL CARE | SEC filing · Form SD | SEC EDGAR | -0.36% | -1.18% | |
| Hawaiian Tropic Embarks on Bold New Chapter with Launch of "Tana Sutra" Campaign Featuring Alix Earle | Press release | PR Newswire | +0.27% | +1.32% | |
| Edgewell Personal Care Announces Second Quarter Fiscal 2025 Results | Press release | PR Newswire | +1.08% | +0.37% | |
| Form 10-Q EDGEWELL PERSONAL CARE For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | -2.87% | +0.70% | |
| Form 8-K EDGEWELL PERSONAL CARE For: May 07 | SEC filing · Form 8-K | SEC EDGAR | +1.08% | +0.37% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the EPC section they belong to.
Where else EPC is measured.
EPC earnings → · Analyst actions → · SEC filings →
Other Consumer Defensive names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| CCA INDUSTRIES (CAW) | 229 | 0.00% | 23% |
| Universal Corporation (UVV) | 228 | +0.02% | 52% |
| Industrias Bachoco, S.A.B. de C.V. (IBA) | 221 | 0.00% | 40% |
| Strategic Education, Inc. (STRA) | 221 | -0.01% | 48% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Defensive names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is Edgewell Personal Care Company's median reaction calculated?
Every labeled EPC news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 225 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 50% of EPC's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does EPC's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.