BRP Inc. - Common Subordinate Voting Shares (DOOO)
DOOO moved a median of -0.01% 30 minutes after news, and +0.22% by the close. How DOOO actually reacts to news — the realized, point-in-time move the market made, measured across 278 labeled events over the last three years with zero look-ahead.
DOOO’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 43% | 268 |
| 30-min | -0.01% | 48% | 276 |
| 60-min | +0.04% | 53% | 276 |
| to close | +0.22% | 56% | 276 |
| Middle 50% of DOOO reactions | -0.32% to +0.70% |
|---|---|
| Median reaction (30-min) | -0.01% |
| Measured reactions | 278 |
Half of all BRP Inc. - Common Subordinate Voting Shares news events land between -0.32% and +0.70% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How DOOO reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 27 | +1.15% | 78% | +2.42% |
| Analyst downgrades | 24 | -0.69% | 46% | +0.43% |
| Rating reiterations | 27 | +0.27% | 59% | +0.64% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. 3 further classes were observed with fewer than 10 measured events and are not published. See how DOOO ranks against every other measured name →
That’s how DOOO usually reacts — get an email when it moves on news →Email me when DOOO moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to DOOO's baseline. Nothing else.
Recent DOOO events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Ski-Doo MXZ X-RS 600RR E-TEC Named 2027 Snow Goer Snowmobile of the Year | Press release | Canada Newswire | -0.05% | -1.72% | |
| Ski-Doo Celebrates 18 Years of Free Avalanche Awareness Seminars | Press release | Canada Newswire | -0.14% | -0.77% | |
| Club BRP 2027: Industry-Leading Product Launches and Annual Dealer Recognitions | Press release | Canada Newswire | -0.10% | -2.14% | |
| Ski-Doo Snow PASS Program Awards Funding to Trail and Access Projects Across North America | Press release | Canada Newswire | +0.58% | -1.17% | |
| BRP Becomes a Proud Official Partner of the Montreal Canadiens | Press release | Canada Newswire | -3.51% | -5.65% | |
| BRP Announces Planned Financial Leadership Transition | Press release | Canada Newswire | +0.86% | +0.28% | |
| BRP PRESENTS ITS SECOND QUARTER RESULTS FOR FISCAL YEAR 2027 | Press release | PR Newswire | +0.86% | +0.28% | |
| Form 6-K BRP Inc. For: Sep 03 | SEC filing · Form 6-K | SEC EDGAR | +0.86% | +0.28% | |
| Can-Am, Farm Rescue Announce Three-Year Partnership | Press release | Canada Newswire | +0.08% | -0.40% | |
| /R E P E A T -- BRP Will Present its Second Quarter Fiscal Year 2027 Results/ | Press release | Canada Newswire | +0.12% | +3.29% | |
| BRP Announces the Launch of BRP Financial Services | Press release | PR Newswire | +0.11% | +7.49% | |
| Can-Am Commits to the Future of Off-Road Innovation With Two Visionary Concept Builds: the Defender Prerunner and the Maverick R XRay | Press release | Canada Newswire | +0.11% | +7.49% | |
| Can-Am Elevates its 2027 3-Wheel Lineup With Major Ryker Updates Plus Spyder and Canyon Refinements | Press release | Canada Newswire | +0.11% | +7.49% | |
| Can-Am Unveils 2027 Side-by-Side and All-Terrain Vehicles: The Evolution of Off-Road Performance | Press release | Canada Newswire | +0.11% | +7.49% | |
| Sea-Doo Partners With Senna Brand to Honor Ayrton Senna's Timeless Legacy With an Exclusive Limited Edition | Press release | Canada Newswire | +0.11% | +7.49% | |
| Sea-Doo Revamps 2027 Lineup With Higher Horsepower, Featuring Rider-Inspired Updates and Refreshed Styles for PWC and Switch | Press release | Canada Newswire | +0.11% | +7.49% | |
| BRP Will Present its Second Quarter Fiscal Year 2027 Results | Press release | Canada Newswire | +1.05% | +1.81% | |
| BRP Wins Four Red Dot Design Awards, Including a Prestigious "Best of the Best" | Press release | Canada Newswire | -0.84% | -0.89% | |
| BRP Opens Its Largest Global Distribution and Logistics Center in Saint-Philippe, Quebec | Press release | Canada Newswire | -0.16% | +1.23% | |
| Can-Am encourages all riders to prioritize Safety and Responsible Riding to start National OHV Safety Week | Press release | Canada Newswire | -0.03% | -1.85% | |
| Can-Am Introduces BRP GO! On-Road Navigation, Expanding the Connected Riding Experience | Press release | Canada Newswire | +6.01% | +4.85% | |
| BRP Announces Elections of Directors and Board Committee Composition | Press release | Canada Newswire | -3.30% | +0.35% | |
| BRP REPORTS FISCAL YEAR 2027 FIRST QUARTER RESULTS | Press release | Canada Newswire | -10.48% | -8.28% | |
| Form 6-K BRP Inc. For: May 28 | SEC filing · Form 6-K | SEC EDGAR | -10.48% | -8.28% | |
| Form SD BRP Inc. | SEC filing · Form SD | SEC EDGAR | -10.48% | -8.28% | |
| /R E P E A T -- BRP Will Present Its First Quarter Fiscal Year 2027 Results and Hold Its Annual Meeting of Shareholders/ | Press release | Canada Newswire | -1.44% | +1.16% | |
| BRP Will Present Its First Quarter Fiscal Year 2027 Results and Hold Its Annual Meeting of Shareholders | Press release | Canada Newswire | +0.41% | -0.45% | |
| Can-Am Rolls Out Ride Days Program To Welcome More Riders To The Open Road This Riding Season | Press release | Canada Newswire | +0.90% | +3.29% | |
| Can-Am Launches "3 Wheel Collective," A New Global Community Platform Bringing Riders Together Like Never Before | Press release | Canada Newswire | -0.48% | -0.99% | |
| BRP Announces Annual Meeting of Shareholders will be Held on May 28, 2026 | Press release | Canada Newswire | -0.56% | -6.43% | |
| Form 6-K BRP Inc. For: Apr 22 | SEC filing · Form 6-K | SEC EDGAR | -0.56% | -6.43% | |
| Form 6-K BRP Inc. For: Apr 14 | SEC filing · Form 6-K | SEC EDGAR | -8.09% | -7.47% | |
| BRP Suspends FY27 Guidance Due to Changes to U.S. Tariff Environment | Press release | Canada Newswire | -8.09% | -7.47% | |
| Dillon Clinches Pro Title as Ski-Doo Riders Close ISOC Snocross Season Strong in Duluth | Press release | Canada Newswire | -0.17% | +2.25% | |
| Ski-Doo Announces the Return of the Snow PASS Program, Reinforcing Commitment to Responsible Riding and the Future of Snowmobiling | Press release | Canada Newswire | +1.49% | +1.40% | |
| BRP PRESENTS ITS FOURTH QUARTER AND FULL-YEAR 2026 RESULTS | Press release | Canada Newswire | +0.86% | +4.90% | |
| Form 40-F BRP Inc. For: Jan 31 | SEC filing · Form 40-F | SEC EDGAR | +0.86% | +4.90% | |
| Form 6-K BRP Inc. For: Mar 26 | SEC filing · Form 6-K | SEC EDGAR | +0.86% | +4.90% | |
| BRP Unveils the Winners of its 6th International Design Challenge | Press release | PR Newswire | +0.36% | +2.12% | |
| /R E P E A T -- BRP to Present its Fourth Quarter and Full-Year Results for Fiscal Year 2026/ | Press release | Canada Newswire | -0.81% | +0.88% | |
| Can-Am Introduces the Ultimate Custom Hunting Rig: the MeatEater Defender | Press release | PR Newswire | +0.16% | -0.92% | |
| BRP to Present its Fourth Quarter and Full-Year Results for Fiscal Year 2026 | Press release | PR Newswire | +0.16% | -2.69% | |
| Beyond the Ride: BRP Launches its 2030 Sustainability Program | Press release | PR Newswire | +0.12% | -0.50% | |
| Ski-Doo Racers Conquer World's Toughest Race the 2026 Iron Dog | Press release | PR Newswire | +0.21% | -0.06% | |
| Introducing BRP Experiences: A New Gateway to Unforgettable Outdoor Adventures | Press release | PR Newswire | -0.27% | -0.47% | |
| Lynx Arrives with a 20-Year Icon, a Deep Snow Beast, and a Pro-Grade Workforce Built for the North for its 2027 Lineup | Press release | PR Newswire | +0.23% | -0.33% | |
| Ski-Doo Unveils New, Improved Features and Technologies to Make the Most Out of Winter | Press release | PR Newswire | +0.23% | -0.33% | |
| BRP Invites All Riders to "Get Moving" | Press release | PR Newswire | +0.20% | +2.86% | |
| BRP's Design Excellence Shines Globally With 20 International Design Awards in 2025 | Press release | PR Newswire | +0.38% | -2.87% | |
| Form 6-K BRP Inc. For: Jan 29 | SEC filing · Form 6-K | SEC EDGAR | +0.38% | -2.87% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the DOOO section they belong to.
Where else DOOO is measured.
DOOO earnings → · Analyst actions → · SEC filings →
Other Consumer Cyclical names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| NEVADA GOLD & CASINOS (UWN) | 281 | 0.00% | 41% |
| O-I Glass, Inc. (OI) | 280 | -0.13% | 46% |
| Lee Enterprises, Incorporated (LEE) | 278 | 0.00% | 42% |
| Skechers U.S.A., Inc. (SKX) | 277 | +0.01% | 51% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Cyclical names, measured the same way →
Every ticker we measure the same way24
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Microsoft (MSFT)
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Advanced Micro Devices (AMD)
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Amazon (AMZN)
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Alphabet (GOOG)
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Meta Platforms (META)
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Broadcom (AVGO)
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JPMorgan Chase (JPM)
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Visa (V)
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Walmart (WMT)
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Eli Lilly (LLY)
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UnitedHealth Group (UNH)
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Netflix (NFLX)
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Johnson & Johnson (JNJ)
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Exxon Mobil (XOM)
How XOM actually reacts to news, measured.
Home Depot (HD)
How HD actually reacts to news, measured.
Costco (COST)
How COST actually reacts to news, measured.
Mastercard (MA)
How MA actually reacts to news, measured.
Oracle (ORCL)
How ORCL actually reacts to news, measured.
Salesforce (CRM)
How CRM actually reacts to news, measured.
Bank of America (BAC)
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Coca-Cola (KO)
How KO actually reacts to news, measured.
Walt Disney (DIS)
How DIS actually reacts to news, measured.
Browse all tickers
Every name we’ve measured, in one place.
How the numbers are made.
How is BRP Inc. - Common Subordinate Voting Shares's median reaction calculated?
Every labeled DOOO news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 278 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 48% of DOOO's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does DOOO's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.