Walt Disney's SEC filing (Form 10-Q) moved DIS -1.78%
DIS moved -0.54% in five minutes and -1.78% by market close — about 22.3× Walt Disney's median close-day move.
· SEC EDGAR · SEC filing · Form 10-Q · Realized reaction, point-in-time, zero look-ahead.
Form 10-Q Walt Disney Co For: Jun 29
Via SEC EDGAR
How DIS reacted after the announcement.
| Horizon | Reaction | DIS median |
|---|---|---|
| 30 sec | -0.83% | — |
| 1 min | -0.48% | — |
| 5 min | -0.54% | — |
| 10 min | -0.29% | — |
| 30 min | +0.31% | +0.00% |
| 60 min | +0.99% | — |
| 90 min | +1.34% | — |
| 120 min | +0.92% | — |
| to close | -1.78% | -0.08% |
- +1%
- 3 min
- +2%
- never traded
- +3%
- never traded
- +5%
- never traded
- -1%
- 1 min
- -2%
- 386 min
- -3%
- never traded
- -5%
- never traded
A hatched rung is a threshold the price never touched inside the measured window — not a missing measurement. Most news never moves a large-cap by 5% either way, so a mostly empty ladder is the finding, not a gap in the data.
| Held for | Return |
|---|---|
| D+1 | -6.96% |
| D+2 | -6.96% |
| D+3 | -6.69% |
| D+4 | -6.97% |
| D+5 | -7.35% |
| 1M | -4.82% |
| 3M | +7.04% |
| 6M | +21.32% |
| 12M | +24.66% |
Each row is measured from the price at the news to that horizon independently, so the ladder is not cumulative and a later row can sit above an earlier one. “Available” is a date, not a gap: that horizon has not elapsed yet for this event, and it is computed from the event’s own timestamp rather than from the data. An em dash is the other case — the horizon passed and no return was recorded.
Five minutes after the news, DIS had moved -0.54%; by the close it stood at -1.78% — the two readings agree in direction.
Impact: Negative. Reaction = percent move vs. the price at the news timestamp. Sources below.
DIS’s news landed in the pre-market window; the main session closed -1.78%.
- Mainprior session
- After-hours4:00 – 8:00 PM
- Overnightno tape
- Pre-market4:00 – 9:30 AM
- Main session9:30 AM – 4:00 PM
Segment widths are fixed, so two events on different days sit in comparable places. Hatched segments are real elapsed time with no tape to measure — the overnight halt is not a gap in the data. This event carries no intraday receipt time, so it is not pinned to a minute.
| Window | What it answers | Anchor price | Result | vs S&P 500 |
|---|---|---|---|---|
| All | From the news to the first main-session close, across every session in between. | 92.39re-anchored to the first print after the news | -6.96% | — |
| After-hours | The move between the closing bell and the overnight halt. | — | not measured | — |
| Pre-market | The move between the pre-market open and the opening bell. | — | not measured | — |
| Main | The move inside the regular session, from the news to the close. | 87.52the price at the news | -1.78% | +0.02% |
The main-session result is measured upstream against the price at the news; the all-sessions result is computed here from its own anchor and close, so the two can differ in the last decimal. The adjusted column subtracts the S&P 500’s move over the same main-session span — there is no index anchor for the all-sessions span, so that cell stays empty rather than borrowing this one. After-hours and pre-market are measured upstream but populate on a small minority of events, so this page does not request them. Those rows are unmeasured, not empty.
The same event measured across every session8
| Horizon | Reaction |
|---|---|
| 30 sec | -2.46% |
| 1 min | -3.78% |
| 5 min | -5.38% |
| 10 min | -4.55% |
| 30 min | -3.86% |
| 60 min | -2.61% |
| 90 min | -3.59% |
| 120 min | -4.85% |
Where this DIS event came from, and what the tape did with it.
Walt Disney filed Form 10-Q with the SEC on Aug 7, 2024. It was one of 4 Walt Disney headlines News Quantified labeled that day, so its measurement window overlaps with the others on a shared tape. The same session also carried Walt Disney's "Form 8-K Walt Disney Co For: Aug 07" and 2 other Walt Disney headlines, each measured on its own clock.
Against the price at the news timestamp, DIS moved -0.54% after five minutes and -1.78% by the close — about 22.3× Walt Disney's median close-day move of -0.08% across 2,000+ events. Because several releases shared that day, their measurement windows overlap and no single headline cleanly owns the move.
This is the alert you’d have received.
Form 10-Q Walt Disney Co For: Jun 29
Track DIS and you’ll get one email like this the next time it moves on news — the headline, the measured reaction, and how it compares to DIS’s baseline. Nothing else.
Set up DIS alerts →How this compares to DIS’s usual reaction.
Across 2,000+ labeled events, DIS’s median 30-minute reaction to all news is +0.00% (50% up); by the close it is -0.08%.
| Middle 50% of DIS reactions | -0.36% to +0.51% |
|---|---|
| Median reaction (30-min) | 0.00% |
| This event | +0.31% |
| Measured reactions | 2,000+ |
Half of all Walt Disney news events land between -0.36% and +0.51% at 30 minutes; this one is a single draw from that distribution.
You just saw one reaction. There are 26M+ more.
See the full DIS reaction history →DIS’s session ranged -2.02% to +1.97% against the price at the news.
22M shares against a 30-day average of 8.2M.
What the average share actually traded at across the session, rather than at any one print.
The close moved -1.78% against a 20-day average true range of 2.27. DIS carries no market-cap or price-to-earnings figure on this record, and no short interest, so none is shown.
Email me when DIS moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to DIS's baseline. Nothing else.
How comparable DIS events have landed.
Across 5 other recent Walt Disney SEC filing events, the median close-day reaction was -0.46%. Each is measured the same way, from its own news timestamp.
| Date | Headline | 5-min | To close |
|---|---|---|---|
| Form 10-Q Walt Disney Co For: Jun 27 | -1.45% | -0.46% | |
| Form 8-K Walt Disney Co For: Aug 05 | -1.45% | -0.46% | |
| Form 11-K Walt Disney Co For: Dec 31 | +0.64% | +0.81% | |
| Form SD Walt Disney Co | +0.05% | -0.83% | |
| Form 10-Q Walt Disney Co For: Mar 28 | +1.40% | +1.64% |
8 more DIS events, each measured the same way.
Recent DIS events, each with its measured reaction8
That same day, across the market6
Same measurement, same clock, different names — each headline measured from its own news timestamp, point-in-time.
Peer tickers, measured the same way4
Every US ticker is measured the same way, from its own news timestamp. Browse all tickers →
DIS carried 3 other records that day.
Each was measured the same way, from its own timestamp.
| Record | Event | 5-min | To close |
|---|---|---|---|
| Form 8-K Walt Disney Co For: Aug 07 | SEC filing · Form 8-K | -0.54% | -1.78% |
| The Walt Disney Company Executives Share Commentary on Fiscal Third Quarter 2024 Financial Results | Press release | -0.54% | -1.78% |
| The Walt Disney Company Reports Third Quarter and Nine Months Earnings for Fiscal 2024 | Press release | -0.54% | -1.78% |
How the numbers are made.
How was DIS's -0.54% reaction measured?
From the news timestamp, not the trading day: News Quantified takes the last trade before this SEC filing (Form 10-Q) as the base price and measures the move five minutes of trading later — point-in-time, zero look-ahead. The same clock produced the -1.78% to-close figure.
What is Walt Disney's median reaction, and how does this event compare?
Walt Disney's median is drawn from 2,000+ labeled events; at 30 minutes it sits at +0.00%, and -0.08% by the close. This event's move is one draw from that distribution — ordinary or outlier, the chart's median ticks show which.
4 Walt Disney headlines shared Aug 7, 2024. Whose reaction is this?
Each of the 4 same-day Walt Disney events is measured from its own timestamp, but their windows overlap on one tape, so we show the cluster rather than pretending a single headline owns the move.
Does -1.78% predict Walt Disney's next reaction?
No. -1.78% is a realized fact about Aug 7, 2024, not a forecast. Past reactions describe a distribution; they say nothing certain about any future move.
How to cite this reaction.
News Quantified. "Form 10-Q Walt Disney Co For: Jun 29." DIS realized price reaction, Aug 7, 2024. Retrieved from https://newsquantified.com/tickers/dis/news/form-10-q-walt-disney-for-jun-29-2024-08-07
Canonical URL: https://newsquantified.com/tickers/dis/news/form-10-q-walt-disney-for-jun-29-2024-08-07
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