Salesforce's SEC filing (Form ARS) moved CRM -1.77%
CRM moved +0.56% in five minutes and -1.77% by market close — about 6.2× Salesforce's median close-day move.
· SEC EDGAR · SEC filing · Form ARS · Realized reaction, point-in-time, zero look-ahead.
Form ARS Salesforce, Inc. For: Jan 31
Via SEC EDGAR
How CRM reacted after the announcement.
| Horizon | Reaction | CRM median |
|---|---|---|
| 30 sec | +0.65% | — |
| 1 min | +1.31% | — |
| 5 min | +0.56% | — |
| 10 min | +1.12% | — |
| 30 min | +0.28% | +0.07% |
| 60 min | +0.51% | — |
| 90 min | +0.42% | — |
| 120 min | -0.54% | — |
| to close | -1.77% | +0.29% |
- +1%
- 1 min
- +2%
- never traded
- +3%
- never traded
- +5%
- never traded
- -1%
- 133 min
- -2%
- 284 min
- -3%
- never traded
- -5%
- never traded
A hatched rung is a threshold the price never touched inside the measured window — not a missing measurement. Most news never moves a large-cap by 5% either way, so a mostly empty ladder is the finding, not a gap in the data.
| Held for | Return |
|---|---|
| D+1 | +0.22% |
| D+2 | +2.49% |
| D+3 | +2.96% |
| D+4 | +4.43% |
| D+5 | -4.64% |
| 1M | -1.24% |
| 3M | -4.99% |
| 6M | |
| 12M |
Each row is measured from the price at the news to that horizon independently, so the ladder is not cumulative and a later row can sit above an earlier one. “Available” is a date, not a gap: that horizon has not elapsed yet for this event, and it is computed from the event’s own timestamp rather than from the data. An em dash is the other case — the horizon passed and no return was recorded.
Five minutes after the news, CRM had moved +0.56%; by the close it stood at -1.77% — the two readings disagree in direction, and the early move did not survive to the close.
Impact: Negative. Reaction = percent move vs. the price at the news timestamp. Sources below.
CRM’s news landed in the after-hours window; the main session closed -1.77%.
- Mainprior session
- After-hours4:00 – 8:00 PM
- Overnightno tape
- Pre-market4:00 – 9:30 AM
- Main session9:30 AM – 4:00 PM
Segment widths are fixed, so two events on different days sit in comparable places. Hatched segments are real elapsed time with no tape to measure — the overnight halt is not a gap in the data. This event carries no intraday receipt time, so it is not pinned to a minute.
| Window | What it answers | Anchor price | Result | vs S&P 500 |
|---|---|---|---|---|
| All | From the news to the first main-session close, across every session in between. | 181.74re-anchored to the first print after the news | +0.22% | — |
| After-hours | The move between the closing bell and the overnight halt. | — | not measured | — |
| Pre-market | The move between the pre-market open and the opening bell. | — | not measured | — |
| Main | The move inside the regular session, from the news to the close. | 185.43the price at the news | -1.77% | -2.34% |
The main-session result is measured upstream against the price at the news; the all-sessions result is computed here from its own anchor and close, so the two can differ in the last decimal. The adjusted column subtracts the S&P 500’s move over the same main-session span — there is no index anchor for the all-sessions span, so that cell stays empty rather than borrowing this one. After-hours and pre-market are measured upstream but populate on a small minority of events, so this page does not request them. Those rows are unmeasured, not empty.
The same event measured across every session8
| Horizon | Reaction |
|---|---|
| 30 sec | +0.03% |
| 1 min | -0.01% |
| 5 min | -0.27% |
| 10 min | +0.07% |
| 30 min | -0.24% |
| 60 min | -0.31% |
| 90 min | -0.10% |
| 120 min | +0.10% |
Where this CRM event came from, and what the tape did with it.
Salesforce made an SEC filing on Apr 16, 2026. It was one of 3 Salesforce headlines News Quantified labeled that day, so its measurement window overlaps with the others on a shared tape. The same session also carried Salesforce's "Form DEF 14A Salesforce, Inc. For: May 28" and 1 other Salesforce headline, each measured on its own clock.
Against the price at the news timestamp, CRM moved +0.56% after five minutes and -1.77% by the close — about 6.2× Salesforce's median close-day move of +0.29% across 2,000+ events. Because several releases shared that day, their measurement windows overlap and no single headline cleanly owns the move.
This is the alert you’d have received.
Form ARS Salesforce, Inc. For: Jan 31
Track CRM and you’ll get one email like this the next time it moves on news — the headline, the measured reaction, and how it compares to CRM’s baseline. Nothing else.
Set up CRM alerts →How this compares to CRM’s usual reaction.
Across 2,000+ labeled events, CRM’s median 30-minute reaction to all news is +0.07% (54% up); by the close it is +0.29%.
| Middle 50% of CRM reactions | -0.44% to +0.69% |
|---|---|
| Median reaction (30-min) | +0.07% |
| This event | +0.28% |
| Measured reactions | 2,000+ |
Half of all Salesforce news events land between -0.44% and +0.69% at 30 minutes; this one is a single draw from that distribution.
You just saw one reaction. There are 26M+ more.
See the full CRM reaction history →CRM’s session ranged -2.37% to +1.38% against the price at the news.
10.5M shares against a 30-day average of 8.2M.
What the average share actually traded at across the session, rather than at any one print.
The close moved -1.77% against a 20-day average true range of 7.50. CRM carries no market-cap or price-to-earnings figure on this record, and no short interest, so none is shown.
Email me when CRM moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to CRM's baseline. Nothing else.
How comparable CRM events have landed.
Across 5 other recent Salesforce SEC filing events, the median close-day reaction was -0.27%. Each is measured the same way, from its own news timestamp.
| Date | Headline | 5-min | To close |
|---|---|---|---|
| Form 8-K Salesforce, Inc. For: Sep 16 | -0.06% | -0.27% | |
| Form S-8 Salesforce, Inc. | +1.75% | +1.56% | |
| Form 8-K Salesforce, Inc. For: Sep 02 | -1.76% | -1.25% | |
| Form S-8 Salesforce, Inc. | +1.12% | -1.14% | |
| Form 10-Q Salesforce, Inc. For: Jul 31 | +1.90% | +7.85% |
8 more CRM events, each measured the same way.
Recent CRM events, each with its measured reaction8
That same day, across the market8
| Ticker | Headline | 5-min | To close |
|---|---|---|---|
| NFLX | Form ARS NETFLIX INC For: Dec 31 | -1.13% | +1.11% |
| NFLX | Form DEFA14A NETFLIX INC | -1.13% | +1.11% |
| NFLX | Form DEF 14A NETFLIX INC For: Jun 04 | -1.13% | +1.11% |
| JPM | Form S-3/A JPMORGAN CHASE & CO | +0.48% | -0.66% |
| META | Form ARS Meta Platforms, Inc. For: Dec 31 | -0.09% | +1.50% |
| META | Form DEFA14A Meta Platforms, Inc. | -0.09% | +1.50% |
| META | Form DEF 14A Meta Platforms, Inc. For: Dec 31 | -0.09% | +1.50% |
| NFLX | Form 8-K NETFLIX INC For: Apr 10 | -1.13% | +1.11% |
Same measurement, same clock, different names — each headline measured from its own news timestamp, point-in-time.
Peer tickers, measured the same way4
Every US ticker is measured the same way, from its own news timestamp. Browse all tickers →
CRM carried 2 other records that day.
Each was measured the same way, from its own timestamp.
| Record | Event | 5-min | To close |
|---|---|---|---|
| Form DEF 14A Salesforce, Inc. For: May 28 | SEC filing · Form DEF | +0.56% | -1.77% |
| Form DEFA14A Salesforce, Inc. | SEC filing · Form DEFA14A | +0.56% | -1.77% |
How the numbers are made.
How was CRM's +0.56% reaction measured?
From the news timestamp, not the trading day: News Quantified takes the last trade before this SEC filing (Form ARS) as the base price and measures the move five minutes of trading later — point-in-time, zero look-ahead. The same clock produced the -1.77% to-close figure.
What is Salesforce's median reaction, and how does this event compare?
Salesforce's median is drawn from 2,000+ labeled events; at 30 minutes it sits at +0.07%, and +0.29% by the close. This event's move is one draw from that distribution — ordinary or outlier, the chart's median ticks show which.
3 Salesforce headlines shared Apr 16, 2026. Whose reaction is this?
Each of the 3 same-day Salesforce events is measured from its own timestamp, but their windows overlap on one tape, so we show the cluster rather than pretending a single headline owns the move.
Does -1.77% predict Salesforce's next reaction?
No. -1.77% is a realized fact about Apr 16, 2026, not a forecast. Past reactions describe a distribution; they say nothing certain about any future move.
How to cite this reaction.
News Quantified. "Form ARS Salesforce, Inc. For: Jan 31." CRM realized price reaction, Apr 16, 2026. Retrieved from https://newsquantified.com/tickers/crm/news/form-ars-salesforce-for-jan-31-2026-04-16
Canonical URL: https://newsquantified.com/tickers/crm/news/form-ars-salesforce-for-jan-31-2026-04-16
Query this dataset via the API & MCP →