The Campbell's Company (CPB)
CPB moved a median of -0.01% 30 minutes after news, and -0.13% by the close. How CPB actually reacts to news — the realized, point-in-time move the market made, measured across 408 labeled events over the last three years with zero look-ahead.
CPB’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | -0.01% | 47% | 408 |
| 30-min | -0.01% | 50% | 408 |
| 60-min | 0.00% | 49% | 408 |
| to close | -0.13% | 46% | 407 |
| Middle 50% of CPB reactions | -0.62% to +0.49% |
|---|---|
| Median reaction (30-min) | -0.01% |
| Measured reactions | 408 |
Half of all The Campbell's Company news events land between -0.62% and +0.49% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How CPB reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 27 | +0.07% | 52% | -0.27% |
| Analyst downgrades | 34 | +0.36% | 68% | +0.59% |
| Coverage initiations | 27 | +0.13% | 52% | +0.18% |
| Rating reiterations | 147 | -0.14% | 40% | -0.18% |
| Price-target raises | 19 | 0.00% | 47% | +0.02% |
| Price-target cuts | 55 | -0.12% | 40% | +0.07% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how CPB ranks against every other measured name →
That’s how CPB usually reacts — get an email when it moves on news →Email me when CPB moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to CPB's baseline. Nothing else.
Recent CPB events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Form ARS CAMPBELL'S Co For: Aug 02 | SEC filing · Form ARS | SEC EDGAR | -0.71% | -1.05% | |
| Form DEF 14A CAMPBELL'S Co For: Nov 17 | SEC filing · Form DEF | SEC EDGAR | -0.71% | -1.05% | |
| Form 8-K CAMPBELL'S Co For: Oct 01 | SEC filing · Form 8-K | SEC EDGAR | -0.29% | -1.09% | |
| Form 10-K CAMPBELL'S Co For: Aug 02 | SEC filing · Form 10-K | SEC EDGAR | -0.54% | -3.08% | |
| Form 8-K CAMPBELL'S Co For: Sep 16 | SEC filing · Form 8-K | SEC EDGAR | -0.76% | -2.27% | |
| Campbell's Debuts News Sauces Lineup to Make Dinnertime Simple | Press release | PR Newswire | +0.28% | +1.18% | |
| The Campbell’s Company to Participate in a Fireside Chat at Barclays Global Consumer Staples Conference on September 9 | Press release | Business Wire | -0.05% | -0.35% | |
| Campbell's Reports Fourth Quarter Fiscal 2026 Results | Press release | Business Wire | -2.88% | -1.23% | |
| Form 8-K CAMPBELL'S Co For: Sep 03 | SEC filing · Form 8-K | SEC EDGAR | -2.88% | -1.23% | |
| The Campbell’s Company Renews NFL Partnership to Become Second-Longest-Running Sponsor in League's History | Press release | Business Wire | +0.04% | +0.37% | |
| Form S-3ASR CAMPBELL'S Co | SEC filing · Form S-3ASR | SEC EDGAR | -0.42% | -0.43% | |
| The Campbell’s Company to Report Fourth Quarter and Full Year Fiscal 2026 Results on September 3, 2026 | Press release | Business Wire | +1.54% | +2.38% | |
| Campbell's® Cooks Up New Soup Lineup with 20g of Protein Per Can | Press release | PR Newswire | -1.13% | -0.27% | |
| Form 11-K CAMPBELL'S Co For: Dec 31 | SEC filing · Form 11-K | SEC EDGAR | +0.49% | +0.04% | |
| The Campbell’s Company Named One of America’s 50 Most Community-Minded Companies | Press release | Business Wire | -0.03% | +0.59% | |
| Campbell’s Announces Leadership Transitions in Transformation Office and Communications | Press release | Business Wire | +0.57% | +0.38% | |
| Form 8-K CAMPBELL'S Co For: Jun 17 | SEC filing · Form 8-K | SEC EDGAR | +0.57% | +0.38% | |
| Campbell’s® Partners with Banza® to Introduce Its First-Ever Gluten Free Condensed Chicken Noodle Soup | Press release | Business Wire | +0.13% | -2.64% | |
| Campbell's Reports Third Quarter Fiscal 2026 Results | Press release | Business Wire | -5.18% | -3.24% | |
| Form 10-Q CAMPBELL'S Co For: May 03 | SEC filing · Form 10-Q | SEC EDGAR | -5.18% | -3.24% | |
| Form 8-K CAMPBELL'S Co For: Jun 08 | SEC filing · Form 8-K | SEC EDGAR | -5.18% | -3.24% | |
| Soup Just Got a Wingman: New Campbell's® Chunky® Buffalo Wild Wings® Parmesan Garlic Chicken Noodle Soup | Press release | Business Wire | +2.56% | +1.35% | |
| Rao's Homemade® Adds Two New Elevated Varieties to Its Creamy Sauce Lineup | Press release | PR Newswire | -0.88% | -1.27% | |
| The Campbell’s Company to Report Third Quarter Fiscal 2026 Results on June 8, 2026 | Press release | Business Wire | -0.88% | -1.27% | |
| The Campbell’s Company Declares Quarterly Dividend | Press release | Business Wire | -0.10% | -1.71% | |
| Campbell’s Completes Acquisition of 49% Interest in La Regina | Press release | Business Wire | +0.76% | +2.65% | |
| Healthier Generation and The Campbell’s Company Receive Halo Award for Full Futures: A School Nutrition Partnership | Press release | Business Wire | +2.22% | +2.60% | |
| Prego® Partners with StoryCorps to Transform the Everyday Dinner into Cherished Family Memories | Press release | PR Newswire | -0.81% | +1.92% | |
| The Campbell’s Foundation Announces $1 Million in Community Impact Grants | Press release | Business Wire | -0.47% | -0.65% | |
| Campbell’s Appoints Joshua Levine Chief Investor Relations Officer | Press release | Business Wire | +0.09% | -0.69% | |
| Campbell's Reports Second Quarter Fiscal 2026 Results | Press release | Business Wire | +0.34% | -3.49% | |
| Form 10-Q CAMPBELL'S Co For: Feb 01 | SEC filing · Form 10-Q | SEC EDGAR | +0.34% | -3.49% | |
| Form 8-K CAMPBELL'S Co For: Mar 11 | SEC filing · Form 8-K | SEC EDGAR | +0.34% | -3.49% | |
| Campbell’s Appoints Cassandra Green Chief Supply Chain Officer | Press release | Business Wire | -1.00% | -3.54% | |
| The Campbell’s Company Declares Quarterly Dividend | Press release | Business Wire | +0.32% | +0.56% | |
| The Campbell’s Company to Report Second Quarter Fiscal 2026 Results on March 11, 2026 | Press release | Business Wire | -1.23% | -2.50% | |
| Campbell’s Appoints Mohit Anand President of Snacks Division | Press release | Business Wire | -0.33% | -2.07% | |
| Form 8-K CAMPBELL'S Co For: Dec 11 | SEC filing · Form 8-K | SEC EDGAR | +0.44% | +0.95% | |
| Campbell’s Reports First Quarter Fiscal 2026 Results; Reaffirms Full-Year Fiscal 2026 Guidance | Press release | Business Wire | -0.05% | -6.41% | |
| Form 10-Q CAMPBELL'S Co For: Nov 02 | SEC filing · Form 10-Q | SEC EDGAR | -0.05% | -6.41% | |
| Form 8-K CAMPBELL'S Co For: Dec 08 | SEC filing · Form 8-K | SEC EDGAR | -0.05% | -6.41% | |
| Form 8-K CAMPBELL'S Co For: Dec 09 | SEC filing · Form 8-K | SEC EDGAR | -0.05% | -6.41% | |
| The Campbell’s Company to Report First Quarter Fiscal 2026 Results on December 9, 2025 | Press release | Business Wire | -0.46% | +0.00% | |
| Form 8-K CAMPBELL'S Co For: Nov 18 | SEC filing · Form 8-K | SEC EDGAR | -0.46% | +0.00% | |
| The Campbell’s Company Declares Quarterly Dividend | Press release | Business Wire | +0.35% | -0.55% | |
| Campbell's Declares It's Officially Sides Season™ with 2025 State of the Sides Report and Limited-Edition Designer Drop | Press release | PR Newswire | +1.08% | +0.07% | |
| Form DEFA14A CAMPBELL'S Co | SEC filing · Form DEFA14A | SEC EDGAR | -0.60% | -0.10% | |
| BetterInvesting™ Magazine Update on Taiwan Semiconductor Manufacturing Co. (NYSE: TSM) and The Campbells (NYSE: CPB) | Press release | PR Newswire | +0.09% | -0.99% | |
| Form ARS CAMPBELL'S Co For: Aug 03 | SEC filing · Form ARS | SEC EDGAR | -1.06% | -1.80% | |
| Form DEF 14A CAMPBELL'S Co For: Nov 18 | SEC filing · Form DEF | SEC EDGAR | -1.06% | -1.80% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the CPB section they belong to.
Where else CPB is measured.
CPB earnings → · Analyst actions → · SEC filings →
Other Consumer Defensive names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Kimberly-Clark Corporation (KMB) | 425 | -0.02% | 47% |
| Lincoln Educational Services Corporation (LINC) | 413 | -0.05% | 47% |
| American Public Education, Inc. (APEI) | 401 | +0.02% | 51% |
| The Andersons, Inc. (ANDE) | 399 | +0.02% | 51% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Defensive names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is The Campbell's Company's median reaction calculated?
Every labeled CPB news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 408 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 50% of CPB's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does CPB's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.