Baozun Inc. - American Depositary Shares (BZUN) earnings

BZUN earnings moved a median of -2.90% by the close. Quarterly and annual BZUN reports and results, each read against the price at its own news timestamp. Back to the BZUN overview →

15 measured BZUN earnings events.

Where these BZUN earnings landedvs 15 measured BZUN earnings reactions
BZUN earningsMiddle 50% · -5.67% to -0.17%Zero: 0.00%Median: -2.90%Median -2.90%-8.00%0+8.00%
Middle 50% of BZUN earnings reactions-5.67% to -0.17%
Median reaction (to close)-2.90%
Measured reactions15
Point-in-time · zero look-ahead

Half of the 15 BZUN earnings events with a measured close landed between -5.67% and -0.17%; 20% closed up.

DateHeadlineEvent5-minTo close
Baozun Announces Second Quarter 2026 Unaudited Financial ResultsPress release+2.97%-0.33%
Baozun to Announce Second Quarter 2026 Unaudited Financial Results on August 27, 2026Press release+1.79%+3.21%
Baozun Announces First Quarter 2026 Unaudited Financial ResultsPress release-4.30%-8.96%
Baozun to Announce First Quarter 2026 Unaudited Financial Results on May 20, 2026Press release-2.88%-1.08%
Baozun Announces Third Quarter 2025 Unaudited Financial ResultsPress release+1.37%-5.82%
Baozun to Announce Third Quarter 2025 Unaudited Financial Results on November 25, 2025Press release+0.00%+0.00%
Baozun Announces Second Quarter 2025 Unaudited Financial ResultsPress release+0.72%+14.75%
Baozun to Announce Second Quarter 2025 Unaudited Financial Results on August 28, 2025Press release+1.01%-0.72%
Baozun Announces First Quarter 2025 Unaudited Financial ResultsPress release+1.22%-5.52%
Baozun to Announce First Quarter 2025 Unaudited Financial Results on May 21, 2025Press release+5.32%+8.97%
Baozun Announces Third Quarter 2024 Unaudited Financial ResultsPress release-0.48%-7.39%
Baozun Announces Second Quarter 2024 Unaudited Financial ResultsPress release-2.01%-3.06%
Baozun Announces First Quarter 2024 Unaudited Financial ResultsPress release+4.16%-9.21%
Baozun to Announce First Quarter 2024 Unaudited Financial Results on May 28, 2024Press release-1.94%-2.90%
Baozun Announces Third Quarter 2023 Unaudited Financial ResultsPress release-3.58%-4.56%
That’s how BZUN usually reacts to earnings — get an email when it moves on news →
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More BZUN: analyst actions → · SEC filings → · BZUN overview →

Other Consumer Cyclical names and their earnings

TickerEventsMedian 30-min% positive
Lear Corporation (LEA)307+0.01%51%
ACORN INTL (ATV)3060.00%39%
ITV PLC UNSP/ADR (ITVPY)3060.00%38%
SCHOOL SPECIALTY INC (SCOO)3030.00%22%

Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not. These are each name’s all-news baseline, not its earnings — that is what the link opens.