Baozun Inc. - American Depositary Shares (BZUN)
BZUN moved a median of +0.18% 30 minutes after news, and -0.71% by the close. How BZUN actually reacts to news — the realized, point-in-time move the market made, measured across 306 labeled events over the last three years with zero look-ahead.
BZUN’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | +0.10% | 51% | 302 |
| 30-min | +0.18% | 52% | 306 |
| 60-min | +0.37% | 55% | 306 |
| to close | -0.71% | 40% | 306 |
| Middle 50% of BZUN reactions | -0.91% to +1.74% |
|---|---|
| Median reaction (30-min) | +0.18% |
| Measured reactions | 306 |
Half of all Baozun Inc. - American Depositary Shares news events land between -0.91% and +1.74% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
Email me when BZUN moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to BZUN's baseline. Nothing else.
Recent BZUN events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Form 6-K Baozun Inc. For: Oct 16 | SEC filing · Form 6-K | SEC EDGAR | +0.28% | +1.09% | |
| Form 6-K Baozun Inc. For: Oct 09 | SEC filing · Form 6-K | SEC EDGAR | +2.77% | +1.85% | |
| Form 6-K Baozun Inc. For: Oct 02 | SEC filing · Form 6-K | SEC EDGAR | -2.12% | +2.77% | |
| Baozun Announces US$10 million Share Repurchase Program | Press release | PR Newswire | +2.66% | -2.33% | |
| Form 6-K Baozun Inc. For: Sep 24 | SEC filing · Form 6-K | SEC EDGAR | +2.66% | -2.33% | |
| Form 6-K Baozun Inc. For: Sep 17 | SEC filing · Form 6-K | SEC EDGAR | -0.49% | -0.71% | |
| Form 6-K Baozun Inc. For: Sep 03 | SEC filing · Form 6-K | SEC EDGAR | +0.71% | -1.06% | |
| Form 6-K Baozun Inc. For: Aug 28 | SEC filing · Form 6-K | SEC EDGAR | +3.54% | -2.89% | |
| Baozun Announces Second Quarter 2026 Unaudited Financial Results | Press release | PR Newswire | +2.97% | -0.33% | |
| Form 6-K Baozun Inc. For: Aug 27 | SEC filing · Form 6-K | SEC EDGAR | +2.97% | -0.33% | |
| Baozun to Announce Second Quarter 2026 Unaudited Financial Results on August 27, 2026 | Press release | PR Newswire | +1.79% | +3.21% | |
| Form 6-K Baozun Inc. For: Aug 13 | SEC filing · Form 6-K | SEC EDGAR | +1.79% | +3.21% | |
| Form 6-K Baozun Inc. For: Aug 05 | SEC filing · Form 6-K | SEC EDGAR | -0.33% | -2.95% | |
| Form S-8 Baozun Inc. | SEC filing · Form S-8 | SEC EDGAR | — | -0.70% | |
| Form 6-K Baozun Inc. For: Jul 06 | SEC filing · Form 6-K | SEC EDGAR | +3.61% | +0.72% | |
| Form 6-K Baozun Inc. For: Jun 16 | SEC filing · Form 6-K | SEC EDGAR | +0.15% | -1.44% | |
| Baozun Announces Results of Annual General Meeting of Shareholders | Press release | PR Newswire | +0.15% | -1.44% | |
| Form 6-K Baozun Inc. For: Jun 02 | SEC filing · Form 6-K | SEC EDGAR | -1.47% | -1.83% | |
| Form 6-K Baozun Inc. For: May 21 | SEC filing · Form 6-K | SEC EDGAR | -1.74% | -0.39% | |
| Baozun Announces First Quarter 2026 Unaudited Financial Results | Press release | PR Newswire | -4.30% | -8.96% | |
| Form 6-K Baozun Inc. For: May 20 | SEC filing · Form 6-K | SEC EDGAR | -4.30% | -8.96% | |
| Baozun Schedules Annual General Meeting of Shareholders | Press release | PR Newswire | -0.38% | -7.52% | |
| Form 6-K Baozun Inc. For: May 15 | SEC filing · Form 6-K | SEC EDGAR | -0.38% | -7.52% | |
| Baozun to Announce First Quarter 2026 Unaudited Financial Results on May 20, 2026 | Press release | PR Newswire | -2.88% | -1.08% | |
| Form 6-K Baozun Inc. For: May 08 | SEC filing · Form 6-K | SEC EDGAR | -2.88% | -1.08% | |
| Form 6-K Baozun Inc. For: May 07 | SEC filing · Form 6-K | SEC EDGAR | +0.00% | -1.43% | |
| Form 6-K Baozun Inc. For: Apr 24 | SEC filing · Form 6-K | SEC EDGAR | +0.36% | +0.00% | |
| Baozun Files Annual Reports for Fiscal Year 2025 | Press release | PR Newswire | -0.69% | -4.47% | |
| Baozun Releases 2025 Annual Sustainability Report | Press release | PR Newswire | -0.69% | -4.47% | |
| Baozun Releases 2025 Chairman Letter | Press release | PR Newswire | -0.69% | -4.47% | |
| Form 20-F Baozun Inc. For: Dec 31 | SEC filing · Form 20-F | SEC EDGAR | -0.69% | -4.47% | |
| Form 6-K Baozun Inc. For: Apr 23 | SEC filing · Form 6-K | SEC EDGAR | -0.69% | -4.47% | |
| Form 6-K Baozun Inc. For: Apr 09 | SEC filing · Form 6-K | SEC EDGAR | +0.76% | -1.53% | |
| Form 6-K Baozun Inc. For: Mar 30 | SEC filing · Form 6-K | SEC EDGAR | +0.38% | -0.04% | |
| Baozun Announces Fourth Quarter and Fiscal Year 2025 Unaudited Financial Results | Press release | PR Newswire | +5.58% | +10.71% | |
| Form 6-K Baozun Inc. For: Mar 25 | SEC filing · Form 6-K | SEC EDGAR | +5.58% | +10.71% | |
| Baozun to Announce Fourth Quarter and Fiscal Year 2025 Unaudited Financial Results on March 25, 2026 | Press release | PR Newswire | — | -0.41% | |
| Form 6-K Baozun Inc. For: Mar 11 | SEC filing · Form 6-K | SEC EDGAR | — | -0.41% | |
| Form 6-K Baozun Inc. For: Mar 04 | SEC filing · Form 6-K | SEC EDGAR | +0.00% | -1.24% | |
| Form 6-K Baozun Inc. For: Feb 05 | SEC filing · Form 6-K | SEC EDGAR | +0.23% | -2.67% | |
| Form 6-K Baozun Inc. For: Jan 06 | SEC filing · Form 6-K | SEC EDGAR | -1.04% | -3.47% | |
| Form 6-K Baozun Inc. For: Dec 31 | SEC filing · Form 6-K | SEC EDGAR | +0.96% | +1.92% | |
| Form 6-K Baozun Inc. For: Dec 03 | SEC filing · Form 6-K | SEC EDGAR | +0.00% | +1.74% | |
| Baozun Announces Third Quarter 2025 Unaudited Financial Results | Press release | PR Newswire | +1.37% | -5.82% | |
| Form 6-K Baozun Inc. For: Nov 25 | SEC filing · Form 6-K | SEC EDGAR | +1.37% | -5.82% | |
| Form 6-K Baozun Inc. For: Nov 12 | SEC filing · Form 6-K | SEC EDGAR | -0.94% | -2.82% | |
| Baozun to Announce Third Quarter 2025 Unaudited Financial Results on November 25, 2025 | Press release | PR Newswire | +0.00% | +0.00% | |
| Form 6-K Baozun Inc. For: Nov 07 | SEC filing · Form 6-K | SEC EDGAR | -0.23% | +2.86% | |
| Form 6-K Baozun Inc. For: Oct 08 | SEC filing · Form 6-K | SEC EDGAR | +0.50% | +1.87% | |
| Form 6-K Baozun Inc. For: Sep 18 | SEC filing · Form 6-K | SEC EDGAR | -0.45% | -0.68% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the BZUN section they belong to.
Where else BZUN is measured.
BZUN earnings → · Analyst actions → · SEC filings →
Other Consumer Cyclical names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Lear Corporation (LEA) | 307 | +0.01% | 51% |
| ACORN INTL (ATV) | 306 | 0.00% | 39% |
| ITV PLC UNSP/ADR (ITVPY) | 306 | 0.00% | 38% |
| SCHOOL SPECIALTY INC (SCOO) | 303 | 0.00% | 22% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Cyclical names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is Baozun Inc. - American Depositary Shares's median reaction calculated?
Every labeled BZUN news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 306 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 52% of BZUN's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does BZUN's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.