Bread Financial Holdings, Inc. (BFH) by event type
BFH moves most on analyst downgrades — a median of +1.28% at 30 minutes across 21 measured events. Each row is measured over the last three years and read against the price at its own news timestamp. Back to the BFH overview →
How BFH reacts across 6 measured event types.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades 2,474 of 2,717 | 39 | -0.64% | 33% | -0.31% |
| Analyst downgrades 71 of 2,603 | 21 | +1.28% | 81% | +3.31% |
| Coverage initiations 566 of 2,283 | 27 | +0.31% | 78% | +0.93% |
| Rating reiterations 1,399 of 3,522 | 110 | +0.02% | 53% | -0.18% |
| Price-target raises 240 of 1,790 | 39 | +0.18% | 56% | +0.05% |
| Price-target cuts 1,072 of 1,527 | 12 | -0.10% | 42% | -0.59% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The rank under each event type orders every name measured for it by median 30-min reaction, most positive first — so a low rank on a downgrade means this name falls harder than most, not that it moves less. Names with an identical median share a rank; a name the cross-section does not carry shows no rank rather than a guessed one.
That’s how BFH usually reacts — get an email when it moves on news →Every name measured for these event types: Analyst upgrades → · Analyst downgrades → · Coverage initiations → · Rating reiterations → · Price-target raises → · Price-target cuts → · BFH overview →