AFLAC Incorporated (AFL)
How AFL actually reacts to news — the realized, point-in-time move the market made, measured across 502 labeled events over the last three years with zero look-ahead.
AFL’s median reaction, across the day.
Half of all AFLAC Incorporated news events land between -0.30% and +0.35% at 30 minutes.
Reaction stats as of 2026-08-13. Reaction = percent move vs. the price at the news timestamp.
Email me when AFL moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to AFL’s baseline. Nothing else.
Get “How AFL reacts to news” as a PDF.
A free one-page summary: AFL’s median reaction to news and the full breakdown by event type — the numbers on this page, in one page.
Recent AFL events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Aflac along with renowned educator Ron Clark and DonorsChoose embark on project to teach children social-emotional skills | Press release | PR Newswire | +0.19% | +0.00% | |
| Form 10-Q AFLAC INC For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | -1.88% | -1.62% | |
| Form 13F-HR AFLAC INC For: Jun 30 | SEC filing · Form 13F-HR | SEC EDGAR | -1.88% | -1.62% | |
| Aflac Incorporated Announces Second Quarter 2026 Results, Declares Third Quarter Dividend | Press release | PR Newswire | -1.88% | -1.62% | |
| Form 8-K AFLAC INC For: Aug 06 | SEC filing · Form 8-K | SEC EDGAR | -1.88% | -1.62% | |
| 76% of Gen Z and 63% of millennials turn to AI for first line of primary healthcare | Press release | PR Newswire | -0.45% | -0.51% | |
| Aflac Incorporated to Release Second Quarter Results and CFO Video Update on August 6, 2026 and Host Webcast on August 7, 2026 | Press release | PR Newswire | +0.59% | +0.43% | |
| Form 8-K AFLAC INC For: Jun 30 | SEC filing · Form 8-K | SEC EDGAR | -0.69% | -1.87% | |
| Designer Rachel Zoe and Aflac make fashion statement to urge Americans to check for cancer | Press release | PR Newswire | +0.04% | +0.16% | |
| Form S-3ASR AFLAC INC | SEC filing · Form S-3ASR | SEC EDGAR | -0.65% | -1.13% | |
| Aflac, Uplift Her and the African American Male Wellness Agency welcome Grammy-nominated artist Raheem DeVaughn to promote wellness and cancer screenings | Press release | PR Newswire | +0.18% | +1.19% | |
| Form 11-K AFLAC INC For: Dec 31 | SEC filing · Form 11-K | SEC EDGAR | -0.65% | -1.13% | |
| Aflac Incorporated to Present at the Morgan Stanley U.S. Financials Conference | Press release | PR Newswire | -0.00% | +0.96% | |
| Form 8-K AFLAC INC For: May 21 | SEC filing · Form 8-K | SEC EDGAR | +0.67% | -0.11% | |
| Form 8-K AFLAC INC For: May 11 | SEC filing · Form 8-K | SEC EDGAR | -0.16% | -0.13% | |
| Form 8-K AFLAC INC For: May 04 | SEC filing · Form 8-K | SEC EDGAR | +0.07% | +0.17% | |
| Form 10-Q AFLAC INC For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | +0.62% | -0.96% | |
| Form 13F-HR AFLAC INC For: Mar 31 | SEC filing · Form 13F-HR | SEC EDGAR | +0.62% | -0.96% | |
| Form EFFECT AFLAC INC | SEC filing · Form EFFECT | SEC EDGAR | +0.19% | +1.09% | |
| Aflac opens new South Portland office to support Maine Paid Family and Medical Leave Program | Press release | PR Newswire | +0.35% | -0.85% | |
| Aflac Incorporated Announces First Quarter 2026 Results | Press release | PR Newswire | -1.93% | +1.25% | |
| Aflac recognizes 6 leaders as Check for Cancer Champions | Press release | PR Newswire | +0.54% | +0.23% | |
| Form 8-K AFLAC INC For: Apr 29 | SEC filing · Form 8-K | SEC EDGAR | -1.93% | +1.25% | |
| American Cancer Society names Aflac 2025 Corporate Partner of the Year | Press release | PR Newswire | -0.31% | -0.08% | |
| Form S-3 AFLAC INC | SEC filing · Form S-3 | SEC EDGAR | -0.31% | -0.08% | |
| Aflac Incorporated to Release First Quarter Results and CFO Video Update on April 29, 2026 and Host Webcast on April 30, 2026 | Press release | PR Newswire | +0.32% | +0.28% | |
| Aflac Re Bermuda Ltd. Announces Reinsurance Transaction with Japan Post Insurance Company | Press release | PR Newswire | -0.94% | +0.22% | |
| Form TA-2 AFLAC INC /GA/ /TA For: Dec 31 | SEC filing · Form TA-2 | SEC EDGAR | +0.10% | -1.40% | |
| New long-term care rider from Aflac offers flexibility and added security | Press release | PR Newswire | -0.08% | -0.25% | |
| Form ARS AFLAC INC For: Dec 31 | SEC filing · Form ARS | SEC EDGAR | +0.31% | -0.72% | |
| Form DEF 14A AFLAC INC For: May 04 | SEC filing · Form DEF | SEC EDGAR | +0.31% | -0.72% | |
| Form DEFA14A AFLAC INC | SEC filing · Form DEFA14A | SEC EDGAR | +0.31% | -0.72% | |
| Aflac celebrates 20 years as a World's Most Ethical Company | Press release | PR Newswire | -0.06% | -0.60% | |
| Form 10-K AFLAC INC For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | +0.04% | -0.13% | |
| Form S-8 AFLAC INC | SEC filing · Form S-8 | SEC EDGAR | -0.08% | +0.10% | |
| Form 13F-HR AFLAC INC For: Dec 31 | SEC filing · Form 13F-HR | SEC EDGAR | +0.45% | -2.94% | |
| Aflac Incorporated Announces Fourth Quarter Results, Reports Fourth Quarter Net Earnings of $1.4 Billion, Reiterates Increase in First Quarter Dividend of 5.2% | Press release | PR Newswire | +3.32% | +3.44% | |
| Form 8-K AFLAC INC For: Feb 04 | SEC filing · Form 8-K | SEC EDGAR | +3.32% | +3.44% | |
| Aflac Incorporated to Present at the UBS Financial Services Conference 2026 | Press release | PR Newswire | -0.46% | +0.55% | |
| Aflac joins Workday Wellness Partner Program to provide a more personalized benefit experience to support employee health | Press release | PR Newswire | +0.12% | -0.64% | |
| Aflac Incorporated to Release Fourth Quarter Results and CFO Video Update on February 4, 2026 and Host Webcast on February 5, 2026 | Press release | PR Newswire | +0.43% | +0.41% | |
| Ameriflex and Aflac Partner to Deliver Seamless Consumer Directed Health Care Administration in the Public Sector Market | Press release | Business Wire | -0.27% | -0.69% | |
| Wrap up more than a story: Aflac's "Beyond Words" is the perfect gift that gives back | Press release | PR Newswire | -0.10% | +0.31% | |
| Aflac expands support for children with new book 'Beyond Words' | Press release | PR Newswire | -0.21% | -0.90% | |
| Aflac Incorporated Announces 5.2% Increase in the First Quarter 2026 Dividend | Press release | PR Newswire | -0.03% | -0.37% | |
| Form 10-Q AFLAC INC For: Sep 30 | SEC filing · Form 10-Q | SEC EDGAR | +1.29% | +0.45% | |
| Form 13F-HR AFLAC INC For: Sep 30 | SEC filing · Form 13F-HR | SEC EDGAR | +1.29% | +0.45% | |
| Aflac Incorporated Announces Third Quarter Results, Reports Third Quarter Net Earnings of $1.6 Billion, Declares Fourth Quarter Dividend | Press release | PR Newswire | +1.29% | +0.45% | |
| Form 8-K AFLAC INC For: Nov 04 | SEC filing · Form 8-K | SEC EDGAR | +1.29% | +0.45% | |
| American workforce burnout reaches 6-year high | Press release | PR Newswire | +0.63% | -1.09% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the AFL section they belong to.
More of the dataset.
AFL earnings → · Analyst actions → · SEC filings →
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How the numbers are made.
How is AFLAC Incorporated's median reaction calculated?
Every labeled AFL news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 502 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 55% of AFL's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-08-13.
Does AFL's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.