Seeing low-income consumers squeezed, retailers target $10 and under gifts [Yahoo! Finance Canada]
Five Below, Inc. (FIVE)
Last five below, inc. earnings: 3/18 04:01 pm
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Source: Yahoo! Finance Canada
By Jessica DiNapoli NEW YORK (Reuters) - Retailers including Target and Walmart are stocking shelves with more toys and gifts such as Barbies that cost less than $10 this holiday season, a strategy aimed at attracting cash-strapped shoppers. For retailers and toymakers, selling a bounty of cheaper gifts aimed at consumers earning $50,000 or less helps boost volumes and sales in the key holiday period that is five days shorter than last year and forecast to be lackluster. The merchandising plan also helps cushion profits because discretionary goods, like toys or clothes, have richer margins than consumable items such as food, which shoppers, especially low-income ones, are spending more of their money on due to inflation. U.S. inflation has been persistently high, with grocery prices, and eggs in particular, soaring. Privately-held Bratz doll maker MGA Entertainment is seeing 60-70% of its sales come from toys priced $10 and under, said CEO Isaac Larian. Its Miniverse figuri
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