Sleep Country Canada Holdings Inc (ZZZ_TSE)
ZZZ_TSE moved a median of +0.03% 30 minutes after news, and -0.06% by the close. How ZZZ_TSE actually reacts to news — the realized, point-in-time move the market made, measured across 51 labeled events over the last three years with zero look-ahead.
ZZZ_TSE’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 44% | 32 |
| 30-min | +0.03% | 66% | 38 |
| 60-min | +0.07% | 61% | 38 |
| to close | -0.06% | 47% | 38 |
| Middle 50% of ZZZ_TSE reactions | -0.14% to +0.16% |
|---|---|
| Median reaction (30-min) | +0.03% |
| Measured reactions | 51 |
Half of all Sleep Country Canada Holdings Inc news events land between -0.14% and +0.16% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
Email me when ZZZ_TSE moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to ZZZ_TSE's baseline. Nothing else.
Recent ZZZ_TSE events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Sleep Country Expands Into the USA with the Acquisition of Sleep Number, Creating 2nd Largest Global Sleep Retailer | Press release | Canada Newswire | — | — | |
| SLEEP COUNTRY OFFERS FREE MATTRESSES TO THOSE WHO DON '6 GOD'-INSPIRED FURS | Press release | Canada Newswire | — | — | |
| Hush Heads to Pillow Fight Championship 2025 as Headline Presenter | Press release | PR Newswire | — | — | |
| Sleep Country Partners with Emmy Award Winner, Eugene Levy for its New Sleep Daddy Campaign | Press release | Canada Newswire | — | — | |
| ENDY NAMED OFFICIAL SLEEP PARTNER OF THE WNBA IN CANADA | Press release | Canada Newswire | — | — | |
| Canadian-Made Mattress Retailer, Endy, Partners with Tim Hortons for Roll Up To Win™ | Press release | Canada Newswire | — | — | |
| Canadian-Made Mattress Brand, Endy, Launches New Firm Mattresses | Press release | Canada Newswire | — | — | |
| Montreal-Made Mattress Brand, Endy, Partners with Carnaval de Québec | Press release | Canada Newswire | — | — | |
| Casper Canada's Wave Hybrid Snow Wins Product of the Year 2025 in Mattress-in-a-Box Category | Press release | Canada Newswire | — | — | |
| Endy lands in Western Canada: Canada's top online mattress company expands retail presence with new Edmonton store | Press release | Canada Newswire | — | — | |
| Casper Canada goes Coast to Coast: The Internet's Favourite Sleep Company opens Halifax Retail Location | Press release | Canada Newswire | — | — | |
| Endy arrives in the East Coast: Canada's leading online mattress brand continues retail expansion with Halifax location | Press release | Canada Newswire | — | — | |
| Sleep Country Completes Arrangement with Fairfax | Press release | Canada Newswire | +0.03% | +0.06% | |
| S&P Dow Jones Indices Announces Changes to the S&P/TSX Composite Index | Press release | Canada Newswire | +0.00% | +0.03% | |
| Canada's Leading Online Mattress Brand, Endy, Launches Two New Mattresses | Press release | Canada Newswire | +0.03% | -0.06% | |
| Sleep Country Arrangement with Fairfax Receives Final Court Approval | Press release | Canada Newswire | +0.03% | -0.06% | |
| Dormez-vous Celebrates 30 Years of Expertise, Revealing New Insights on Evolving Sleep Trends | Press release | Canada Newswire | +0.17% | +0.06% | |
| Sleep Country Celebrates 30 Years of Expertise, Revealing New Insights on Evolving Sleep Trends | Press release | Canada Newswire | +0.17% | +0.06% | |
| Sleep Country Shareholders Approve Arrangement with Fairfax | Press release | Canada Newswire | +0.03% | +0.03% | |
| Sleep Country Files Management Proxy Circular for Special Meeting of Shareholders and Announces Receipt of Interim Order and Competition Act Approval | Press release | Canada Newswire | -0.28% | -0.14% | |
| Sleep Country Reports Second Quarter 2024 Results | Press release | Canada Newswire | +0.00% | +0.46% | |
| SLEEP COUNTRY CANADA HOLDINGS INC. ANNOUNCES REVISED SECOND QUARTER FISCAL 2024 EARNINGS RELEASE DATE AND CANCELLATION OF CONFERENCE CALL | Press release | Canada Newswire | +0.09% | +0.17% | |
| Sleep Country to be Acquired by Fairfax | Press release | Canada Newswire | +0.90% | +0.06% | |
| SLEEP COUNTRY CANADA HOLDINGS INC. ANNOUNCES SECOND QUARTER FISCAL 2024 EARNINGS RELEASE AND CONFERENCE CALL SCHEDULE | Press release | Canada Newswire | -0.35% | -1.52% | |
| Sleep Country Continues to Champion Sleep to More Ontarians with New Waterloo West Location | Press release | Canada Newswire | — | +0.67% | |
| Sleep Country Awakens More Torontonians to the Power of Sleep with New Scarborough Location | Press release | Canada Newswire | -0.12% | +0.08% | |
| Sleep Country Canada Announces Election of Directors | Press release | Canada Newswire | — | +0.15% | |
| Sleep Country Enters its 30th Anniversary Year with Positive Revenue Growth | Press release | Canada Newswire | +0.26% | -1.40% | |
| SLEEP COUNTRY CANADA HOLDINGS INC. ANNOUNCES FIRST QUARTER FISCAL 2024 EARNINGS RELEASE AND CONFERENCE CALL SCHEDULE | Press release | Canada Newswire | -0.17% | -0.59% | |
| Sleep Country/Dormez-vous Partners with veritree Committing to Plant 150,000 Trees this Year | Press release | Canada Newswire | -0.32% | -0.71% | |
| Dormez-vous to Deliver A Great Night's Sleep to More Quebecers with New Outremont Location | Press release | Canada Newswire | +1.29% | -0.83% | |
| Sleep Country Canada Holdings Inc. Announces Acceptance by TSX of Normal Course Issuer Bid | Press release | Canada Newswire | -0.49% | +1.50% | |
| Sleep Country Reports Q4 Revenue Growth of 5.2% and Annual Revenue Growth of 0.7% | Press release | Canada Newswire | -0.49% | +1.50% | |
| Sleep Country Sheds Light on the Impact of Daylight Saving Time on Sleep and Mental Health During Sleep Awareness Month | Press release | Canada Newswire | — | -0.21% | |
| Dormez-vous to Deliver A Great Night's Sleep to More Quebecers with New Les Saules Location | Press release | Canada Newswire | -0.14% | -0.21% | |
| Sleep Country Brings the Power of Sleep to Etobicoke with New Store Location | Press release | Canada Newswire | +0.00% | -0.43% | |
| Canadian Sleep Brand Endy's Adjustable Bed Wins 2024 Product of the Year | Press release | Canada Newswire | +0.19% | -0.11% | |
| Sleep Country Canada Declares Fourth Quarter 2023 Dividend | Press release | Canada Newswire | +0.32% | +0.69% | |
| Sleep Country Awakens More Canadians to the Power of Sleep with New Oshawa Windfields Location | Press release | Canada Newswire | — | +0.49% | |
| SLEEP COUNTRY CANADA HOLDINGS INC. ANNOUNCES FOURTH QUARTER / YEAR-END FISCAL 2023 EARNINGS RELEASE AND CONFERENCE CALL SCHEDULE | Press release | Canada Newswire | — | -0.54% | |
| Sleep Country Awakens More Albertans to the Power of Sleep with New Calgary Location | Press release | Canada Newswire | -0.44% | -0.88% | |
| Luxury Sleep Redefined with Launch of Ultra-Premium Retail Concept, the rest | Press release | Canada Newswire | +0.04% | -1.24% | |
| Sleep Country Delivers Strong Topline Revenue While Integrating Strategic Acquisitions | Press release | Canada Newswire | +0.23% | +6.59% | |
| Canadian mattress brand Endy launches its first retail store | Press release | Canada Newswire | — | -0.44% | |
| First-of-its-kind Sleep Country and Silk & Snow collaborative store opens in Ottawa's Westboro neighbourhood | Press release | Canada Newswire | +0.00% | -1.79% | |
| Zabeen Hirji Resigns from Sleep Country Canada Board of Directors | Press release | Canada Newswire | -0.81% | -0.27% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the ZZZ_TSE section they belong to.
Where else ZZZ_TSE is measured.
ZZZ_TSE earnings → · Analyst actions → · SEC filings →
Other Consumer Cyclical names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Energy Focus, Inc. (EFOI) | 51 | +0.35% | 54% |
| GREYSTONE LOGISTICS INC (GLGI) | 51 | 0.00% | 42% |
| Chicken Soup for the Soul Entertainment, Inc. - Class A (CSSE) | 50 | -1.26% | 38% |
| GreenTree Hospitality Group Ltd. American depositary shares, each representing one Class A ordinary share (GHG) | 50 | 0.00% | 26% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Cyclical names, measured the same way →
Every ticker we measure the same way24
Apple (AAPL)
How AAPL actually reacts to news, measured.
NVIDIA (NVDA)
How NVDA actually reacts to news, measured.
Tesla (TSLA)
How TSLA actually reacts to news, measured.
Microsoft (MSFT)
How MSFT actually reacts to news, measured.
Advanced Micro Devices (AMD)
How AMD actually reacts to news, measured.
Amazon (AMZN)
How AMZN actually reacts to news, measured.
Alphabet (GOOG)
How GOOG actually reacts to news, measured.
Meta Platforms (META)
How META actually reacts to news, measured.
Broadcom (AVGO)
How AVGO actually reacts to news, measured.
JPMorgan Chase (JPM)
How JPM actually reacts to news, measured.
Visa (V)
How V actually reacts to news, measured.
Walmart (WMT)
How WMT actually reacts to news, measured.
Eli Lilly (LLY)
How LLY actually reacts to news, measured.
UnitedHealth Group (UNH)
How UNH actually reacts to news, measured.
Netflix (NFLX)
How NFLX actually reacts to news, measured.
Johnson & Johnson (JNJ)
How JNJ actually reacts to news, measured.
Exxon Mobil (XOM)
How XOM actually reacts to news, measured.
Home Depot (HD)
How HD actually reacts to news, measured.
Costco (COST)
How COST actually reacts to news, measured.
Mastercard (MA)
How MA actually reacts to news, measured.
Oracle (ORCL)
How ORCL actually reacts to news, measured.
Salesforce (CRM)
How CRM actually reacts to news, measured.
Bank of America (BAC)
How BAC actually reacts to news, measured.
Coca-Cola (KO)
How KO actually reacts to news, measured.
Walt Disney (DIS)
How DIS actually reacts to news, measured.
Browse all tickers
Every name we’ve measured, in one place.
How the numbers are made.
How is Sleep Country Canada Holdings Inc's median reaction calculated?
Every labeled ZZZ_TSE news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 51 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 66% of ZZZ_TSE's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does ZZZ_TSE's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.