Zumiez Inc. (ZUMZ)
ZUMZ moved a median of -0.08% 30 minutes after news, and +0.23% by the close. How ZUMZ actually reacts to news — the realized, point-in-time move the market made, measured across 188 labeled events over the last three years with zero look-ahead.
ZUMZ’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | +0.07% | 52% | 186 |
| 30-min | -0.08% | 48% | 188 |
| 60-min | +0.27% | 55% | 188 |
| to close | +0.23% | 57% | 186 |
| Middle 50% of ZUMZ reactions | -0.99% to +0.94% |
|---|---|
| Median reaction (30-min) | -0.08% |
| Measured reactions | 188 |
Half of all Zumiez Inc. news events land between -0.99% and +0.94% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How ZUMZ reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 10 | +0.26% | 60% | -0.69% |
| Analyst downgrades | 11 | +0.46% | 73% | +1.21% |
| Rating reiterations | 13 | +0.14% | 54% | -0.03% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. 2 further classes were observed with fewer than 10 measured events and are not published. See how ZUMZ ranks against every other measured name →
That’s how ZUMZ usually reacts — get an email when it moves on news →Email me when ZUMZ moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to ZUMZ's baseline. Nothing else.
Recent ZUMZ events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Form 10-Q Zumiez Inc For: Aug 01 | SEC filing · Form 10-Q | SEC EDGAR | +1.58% | +4.60% | |
| Form 8-K Zumiez Inc For: Sep 10 | SEC filing · Form 8-K | SEC EDGAR | +1.58% | +4.60% | |
| Zumiez Inc. Announces Fiscal 2026 Second Quarter Results | Press release | GlobeNewswire | +1.58% | +4.60% | |
| Zumiez Inc. to Report Fiscal 2026 Second Quarter Results | Press release | GlobeNewswire | +0.79% | +2.60% | |
| Form 8-K Zumiez Inc For: Jun 30 | SEC filing · Form 8-K | SEC EDGAR | +3.22% | +2.63% | |
| Form 8-K Zumiez Inc For: Jun 03 | SEC filing · Form 8-K | SEC EDGAR | +14.25% | +15.24% | |
| Form 10-Q Zumiez Inc For: May 02 | SEC filing · Form 10-Q | SEC EDGAR | +14.25% | +15.24% | |
| Form 8-K Zumiez Inc For: Jun 04 | SEC filing · Form 8-K | SEC EDGAR | +14.25% | +15.24% | |
| Zumiez Inc. Announces Fiscal 2026 First Quarter Results | Press release | GlobeNewswire | +14.25% | +15.24% | |
| Zumiez Inc. to Report Fiscal 2026 First Quarter Results | Press release | GlobeNewswire | +0.00% | +1.35% | |
| Form SD Zumiez Inc | SEC filing · Form SD | SEC EDGAR | -0.11% | +0.33% | |
| Form ARS Zumiez Inc For: Jan 31 | SEC filing · Form ARS | SEC EDGAR | +0.61% | +0.74% | |
| Form DEF 14A Zumiez Inc For: Apr 22 | SEC filing · Form DEF | SEC EDGAR | +0.61% | +0.74% | |
| Form DEFA14A Zumiez Inc | SEC filing · Form DEFA14A | SEC EDGAR | +0.61% | +0.74% | |
| Form 10-K Zumiez Inc For: Jan 31 | SEC filing · Form 10-K | SEC EDGAR | +0.76% | +1.13% | |
| Form 8-K Zumiez Inc For: Mar 12 | SEC filing · Form 8-K | SEC EDGAR | +0.76% | +1.13% | |
| Zumiez Inc. Announces Fiscal 2025 Fourth Quarter Results | Press release | GlobeNewswire | +0.76% | +1.13% | |
| Zumiez Inc. to Report Fiscal 2025 Fourth Quarter and Full Year Results | Press release | GlobeNewswire | +0.10% | — | |
| Form 8-K Zumiez Inc For: Jan 12 | SEC filing · Form 8-K | SEC EDGAR | -4.74% | -3.27% | |
| Zumiez Inc. Reports Holiday 2025 Sales Results | Press release | GlobeNewswire | -4.74% | -3.27% | |
| Form 8-K Zumiez Inc For: Dec 17 | SEC filing · Form 8-K | SEC EDGAR | +0.04% | -1.04% | |
| Form 10-Q Zumiez Inc For: Nov 01 | SEC filing · Form 10-Q | SEC EDGAR | -1.83% | +2.07% | |
| Form 8-K Zumiez Inc For: Dec 04 | SEC filing · Form 8-K | SEC EDGAR | -1.83% | +2.07% | |
| Zumiez Inc. Announces Fiscal 2025 Third Quarter Results | Press release | GlobeNewswire | -1.83% | +2.07% | |
| Zumiez Inc. to Report Fiscal 2025 Third Quarter Results | Press release | GlobeNewswire | +0.00% | +6.25% | |
| Form 10-Q Zumiez Inc For: Aug 02 | SEC filing · Form 10-Q | SEC EDGAR | +5.29% | +6.39% | |
| Form 8-K Zumiez Inc For: Sep 04 | SEC filing · Form 8-K | SEC EDGAR | +5.29% | +6.39% | |
| Zumiez Inc. Announces Fiscal 2025 Second Quarter Results | Press release | GlobeNewswire | +5.29% | +6.39% | |
| Zumiez Inc. to Report Fiscal 2025 Second Quarter Results | Press release | GlobeNewswire | +0.00% | +1.07% | |
| Form 8-K Zumiez Inc For: Jun 06 | SEC filing · Form 8-K | SEC EDGAR | +0.81% | -4.12% | |
| Form 8-K Zumiez Inc For: Jun 04 | SEC filing · Form 8-K | SEC EDGAR | -2.19% | -9.53% | |
| Form 10-Q Zumiez Inc For: May 03 | SEC filing · Form 10-Q | SEC EDGAR | -2.19% | -9.53% | |
| Form 8-K Zumiez Inc For: Jun 05 | SEC filing · Form 8-K | SEC EDGAR | -2.19% | -9.53% | |
| Zumiez Inc. Announces Fiscal 2025 First Quarter Results | Press release | GlobeNewswire | -2.19% | -9.53% | |
| Zumiez Inc. to Report Fiscal 2025 First Quarter Results | Press release | GlobeNewswire | -0.67% | -0.25% | |
| Form SD Zumiez Inc | SEC filing · Form SD | SEC EDGAR | — | +2.08% | |
| Form ARS Zumiez Inc For: Feb 01 | SEC filing · Form ARS | SEC EDGAR | +0.38% | +3.21% | |
| Form DEF 14A Zumiez Inc For: Apr 21 | SEC filing · Form DEF | SEC EDGAR | +0.38% | +3.21% | |
| Form DEFA14A Zumiez Inc | SEC filing · Form DEFA14A | SEC EDGAR | +0.38% | +3.21% | |
| Form 10-K Zumiez Inc For: Feb 01 | SEC filing · Form 10-K | SEC EDGAR | -2.08% | -0.72% | |
| Form 8-K Zumiez Inc For: Mar 13 | SEC filing · Form 8-K | SEC EDGAR | -2.08% | -0.72% | |
| Zumiez Inc. Announces Fiscal 2024 Fourth Quarter Results | Press release | GlobeNewswire | -2.08% | -0.72% | |
| Zumiez Inc. to Report Fiscal 2024 Fourth Quarter Results | Press release | GlobeNewswire | -0.43% | +1.14% | |
| Form 8-K Zumiez Inc For: Jan 13 | SEC filing · Form 8-K | SEC EDGAR | +1.76% | -0.82% | |
| Zumiez Inc. Reports Holiday 2024 Sales Results | Press release | GlobeNewswire | +1.76% | -0.82% | |
| Form 8-K Zumiez Inc For: Dec 20 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | -1.83% | |
| Form 10-Q Zumiez Inc For: Nov 02 | SEC filing · Form 10-Q | SEC EDGAR | +3.40% | +5.58% | |
| Form 8-K Zumiez Inc For: Dec 05 | SEC filing · Form 8-K | SEC EDGAR | +3.40% | +5.58% | |
| Zumiez Inc. Announces Fiscal 2024 Third Quarter Results | Press release | GlobeNewswire | +3.40% | +5.58% | |
| Zumiez Inc. to Report Fiscal 2024 Third Quarter Results | Press release | GlobeNewswire | +2.13% | +3.21% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the ZUMZ section they belong to.
Where else ZUMZ is measured.
ZUMZ earnings → · Analyst actions → · SEC filings →
Other Consumer Cyclical names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Unifi, Inc. New (UFI) | 190 | 0.00% | 41% |
| JUMEI INTL HOLDING LTD (JMEI) | 188 | +0.26% | 56% |
| Hooker Furnishings Corporation (HOFT) | 187 | -0.27% | 37% |
| MercadoLibre, Inc. (MELI) | 187 | -0.01% | 49% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Cyclical names, measured the same way →
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How the numbers are made.
How is Zumiez Inc.'s median reaction calculated?
Every labeled ZUMZ news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 188 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 48% of ZUMZ's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does ZUMZ's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.