Zebra Technologies Corporation - Class A (ZBRA)
ZBRA moved a median of +0.07% 30 minutes after news, and +0.05% by the close. How ZBRA actually reacts to news — the realized, point-in-time move the market made, measured across 429 labeled events over the last three years with zero look-ahead.
ZBRA’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 49% | 426 |
| 30-min | +0.07% | 56% | 429 |
| 60-min | +0.01% | 53% | 429 |
| to close | +0.05% | 54% | 424 |
| Middle 50% of ZBRA reactions | -0.47% to +0.52% |
|---|---|
| Median reaction (30-min) | +0.07% |
| Measured reactions | 429 |
Half of all Zebra Technologies Corporation - Class A news events land between -0.47% and +0.52% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How ZBRA reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 31 | -0.27% | 32% | +0.18% |
| Analyst downgrades | 11 | -0.22% | 46% | +0.62% |
| Coverage initiations | 17 | +0.03% | 59% | +0.35% |
| Rating reiterations | 104 | -0.07% | 45% | -0.44% |
| Price-target raises | 37 | -0.07% | 49% | +0.04% |
| Price-target cuts | 23 | +0.03% | 52% | +0.26% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how ZBRA ranks against every other measured name →
That’s how ZBRA usually reacts — get an email when it moves on news →Email me when ZBRA moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to ZBRA's baseline. Nothing else.
Recent ZBRA events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Zebra Technologies to Release Third Quarter 2026 Results on Nov. 3 | Press release | Business Wire | +0.24% | -0.57% | |
| Zebra Technologies Named to Inaugural Business Insider America’s Most Innovative Businesses List | Press release | Business Wire | -0.17% | +0.12% | |
| Zebra CTO Tom Bianculli to Keynote 6th United Nations General Assembly Digital Health Symposium on Powering Healthcare Transformation | Press release | Business Wire | +0.00% | +2.21% | |
| Zebra Technologies Introduces KC401 Kiosk to Drive Smarter Self-Service Across Industries | Press release | Business Wire | -0.27% | +0.72% | |
| Zebra Technologies Earns Recognition on TIME’s World’s Best Companies 2026 List | Press release | Business Wire | +0.00% | +2.24% | |
| University Health Deploys Zebra Mobile Devices to Reduce Callback Times and Modernize Workflows | Press release | Business Wire | -0.14% | +1.61% | |
| Zebra Technologies to Present at Citi's 2026 Global Technology, Media & Telecom Conference | Press release | Business Wire | +0.40% | +0.78% | |
| Zebra Technologies Wins Three Red Dot Design Awards for Devices Powering Frontline Workflows | Press release | Business Wire | +0.00% | -0.52% | |
| Form 10-Q ZEBRA TECHNOLOGIES CORP For: Jul 04 | SEC filing · Form 10-Q | SEC EDGAR | -0.77% | +0.04% | |
| Form 8-K ZEBRA TECHNOLOGIES CORP For: Aug 04 | SEC filing · Form 8-K | SEC EDGAR | +5.81% | +11.73% | |
| Zebra Technologies Announces Second Quarter 2026 Results | Press release | Business Wire | +5.81% | +11.73% | |
| Zebra Study with Oxford Economics Reveals Modernizing Frontline Workflows Unlocks Productivity, Profitability Gains | Press release | Business Wire | -2.56% | -0.61% | |
| Zebra Technologies to Release Second Quarter 2026 Results on Aug. 4 | Press release | Business Wire | -0.21% | -0.19% | |
| Transforming Manufacturing Workflows: Zebra Technologies Unveils Machine Vision Ecosystem at Automate 2026 | Press release | Business Wire | +0.17% | +3.98% | |
| Zebra Technologies Ranked in Wall Street Journal’s Top 10 Companies for AI Readiness | Press release | Business Wire | -0.95% | +2.40% | |
| Nucleus Research Names Zebra Workcloud Task and Workforce Management Solutions Enterprise Leaders | Press release | Business Wire | -1.09% | -1.88% | |
| Zebra Technologies Empowers Frontline Workers with New DNA Software Platforms and AI-Powered Solutions | Press release | Business Wire | -0.34% | +1.20% | |
| Form S-8 ZEBRA TECHNOLOGIES CORP | SEC filing · Form S-8 | SEC EDGAR | -0.96% | -0.96% | |
| Form SD ZEBRA TECHNOLOGIES CORP | SEC filing · Form SD | SEC EDGAR | -0.22% | +1.23% | |
| Form 8-K ZEBRA TECHNOLOGIES CORP For: May 19 | SEC filing · Form 8-K | SEC EDGAR | +0.30% | -0.09% | |
| Zebra Technologies to Present at Investor Conferences | Press release | Business Wire | +0.76% | +3.64% | |
| Form 10-Q ZEBRA TECHNOLOGIES CORP For: Apr 04 | SEC filing · Form 10-Q | SEC EDGAR | -3.08% | -0.77% | |
| Form 8-K ZEBRA TECHNOLOGIES CORP For: May 12 | SEC filing · Form 8-K | SEC EDGAR | -0.61% | -2.90% | |
| Zebra Technologies Announces First-Quarter 2026 Results | Press release | Business Wire | -0.61% | -2.90% | |
| Zebra Technologies Makes Strategic Investment in Apera AI to Drive Intelligent Automation | Press release | Business Wire | +0.28% | -1.52% | |
| Zebra Technologies Celebrates 10 Year Anniversary of PartnerConnect Program | Press release | Business Wire | +0.92% | -2.94% | |
| Zebra Technologies to Release First Quarter 2026 Results on May 12 | Press release | Business Wire | +0.17% | -0.80% | |
| Zebra Technologies and Aiva Health Announce Partnership to Power Hands-Free Nurse Workflows | Press release | PR Newswire | -0.38% | -1.28% | |
| Zebra Technologies Showcases Solutions at MODEX 2026 to Accelerate the Supply Chain | Press release | Business Wire | +0.79% | +1.89% | |
| Form ARS ZEBRA TECHNOLOGIES CORP For: Dec 31 | SEC filing · Form ARS | SEC EDGAR | +0.77% | +4.74% | |
| Form DEF 14A ZEBRA TECHNOLOGIES CORP For: May 19 | SEC filing · Form DEF | SEC EDGAR | +0.77% | +4.74% | |
| Form DEFA14A ZEBRA TECHNOLOGIES CORP | SEC filing · Form DEFA14A | SEC EDGAR | +0.77% | +4.74% | |
| AIT-7 Contract Award by Army Contracting Command-Rock Island Includes RFID Global | Press release | PR Web | +1.20% | +1.37% | |
| Zebra Technologies’ PartnerConnect Program Earns Top Rating in 2026 CRN® Partner Program Guide | Press release | Business Wire | -0.15% | -2.75% | |
| Zebra Technologies Introduces “Orchestrated Care” Approach to Enhance Patient Care at HIMSS26 | Press release | Business Wire | +1.30% | +0.60% | |
| Zebra Technologies to Present at the Morgan Stanley Technology, Media & Telecom Conference | Press release | Business Wire | -0.12% | +2.14% | |
| Zebra’s AI-powered 3D Sensors Save Money and Cut Waste for EBI Electric | Press release | Business Wire | +1.11% | +0.36% | |
| Form 10-K ZEBRA TECHNOLOGIES CORP For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | -4.19% | -5.04% | |
| Form 8-K ZEBRA TECHNOLOGIES CORP For: Feb 12 | SEC filing · Form 8-K | SEC EDGAR | +0.81% | -6.64% | |
| Zebra Technologies Announces Fourth-Quarter and Full-Year 2025 Results | Press release | Business Wire | +0.81% | -6.64% | |
| Zebra Technologies Board of Directors Approves Additional $1 Billion Share Repurchase Authorization | Press release | Business Wire | +0.81% | -6.64% | |
| Zebra Technologies to Present at the Citi Global Industrial Tech & Mobility Conference | Press release | Business Wire | +0.64% | -0.42% | |
| NFL and Zebra Technologies Provide a Preview of Super Bowl LX Using Next Gen Stats | Press release | Business Wire | +0.40% | -0.26% | |
| Computerworld Names Zebra Technologies to 2026 List of Best Places to Work in IT | Press release | Business Wire | +1.42% | -1.97% | |
| Zebra Technologies to Release Fourth Quarter and Full Year Results on Feb. 12 | Press release | Business Wire | -0.13% | +0.51% | |
| Zebra Technologies Named a Major Player in IDC MarketScape for Retail Price Optimization Solutions | Press release | Business Wire | +0.04% | +1.98% | |
| Zebra Technologies Empowers Retail Frontline Operations with Advanced AI-Powered Solutions | Press release | Business Wire | +0.46% | +1.58% | |
| Zebra Technologies Helps Charles County Fire & EMS Save Time in Emergency Response | Press release | Business Wire | -0.72% | -2.63% | |
| Form 8-K ZEBRA TECHNOLOGIES CORP For: Dec 09 | SEC filing · Form 8-K | SEC EDGAR | -0.72% | -2.63% | |
| Form 8-K ZEBRA TECHNOLOGIES CORP For: Nov 20 | SEC filing · Form 8-K | SEC EDGAR | +0.12% | -1.10% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the ZBRA section they belong to.
Where else ZBRA is measured.
ZBRA earnings → · Analyst actions → · SEC filings →
Other Industrials names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Genpact Limited (G) | 431 | -0.02% | 47% |
| TriNet Group, Inc. (TNET) | 430 | +0.05% | 54% |
| ERA GROUP INC (ERA) | 428 | +0.11% | 55% |
| Greenbrier Companies, Inc. (The) (GBX) | 428 | +0.02% | 51% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Industrials names, measured the same way →
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How the numbers are made.
How is Zebra Technologies Corporation - Class A's median reaction calculated?
Every labeled ZBRA news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 429 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 56% of ZBRA's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does ZBRA's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.