22nd Century Group, Inc (XXII)
XXII moved a median of -1.87% 30 minutes after news, and -3.02% by the close. How XXII actually reacts to news — the realized, point-in-time move the market made, measured across 266 labeled events over the last three years with zero look-ahead.
XXII’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | -0.65% | 34% | 261 |
| 30-min | -1.87% | 30% | 264 |
| 60-min | -2.98% | 29% | 266 |
| to close | -3.02% | 29% | 266 |
| Middle 50% of XXII reactions | -4.95% to +0.55% |
|---|---|
| Median reaction (30-min) | -1.87% |
| Measured reactions | 266 |
Half of all 22nd Century Group, Inc news events land between -4.95% and +0.55% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How XXII reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Coverage initiations | 19 | -3.45% | 11% | -2.73% |
| Rating reiterations | 18 | -2.07% | 33% | -1.33% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. 2 further classes were observed with fewer than 10 measured events and are not published. See how XXII ranks against every other measured name →
That’s how XXII usually reacts — get an email when it moves on news →Email me when XXII moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to XXII's baseline. Nothing else.
Recent XXII events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| 22nd Century Same Store Unit Sales for Pinnacle VLN® and Pinnacle Pure Surge 161% | Press release | GlobeNewswire | -7.99% | -50.00% | |
| 22nd Century Group's Reduced-Nicotine Tobacco Platform Positioned to Support France's Nicotine-Reduction Initiative | Press release | GlobeNewswire | -3.75% | -28.22% | |
| 22nd Century Group Urges Policymakers and FDA to Enact and Implement the Reduced Nicotine Content Standard, Citing Years Without a Final Rule | Press release | GlobeNewswire | -3.91% | -11.92% | |
| 22nd Century CEO & Chairman Larry Firestone: Improved Gross Margin, ~5,000 Retail Outlets and >$50B Market Opportunity Highlight Mid-Year Stockholder Letter | Press release | GlobeNewswire | +0.00% | -16.88% | |
| Form 8-K 22nd Century Group, Inc. For: Sep 01 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | -16.88% | |
| 22nd Century Group to Participate in the HC Wainwright Conference on September 15, 2026 | Press release | GlobeNewswire | -1.93% | -4.10% | |
| Form 10-Q 22nd Century Group, Inc. For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | +0.00% | -5.07% | |
| Form S-8 22nd Century Group, Inc. | SEC filing · Form S-8 | SEC EDGAR | +0.00% | -5.07% | |
| 22nd Century Group Reports Second Quarter 2026 Financial Results | Press release | GlobeNewswire | +0.00% | -5.08% | |
| Form 8-K 22nd Century Group, Inc. For: Aug 13 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | -5.08% | |
| Form 8-K 22nd Century Group, Inc. For: Aug 05 | SEC filing · Form 8-K | SEC EDGAR | -0.46% | +0.00% | |
| 22nd Century Group to Announce Second Quarter 2026 Results on August 13, 2026 | Press release | GlobeNewswire | +0.00% | +3.28% | |
| 22nd Century Group (Nasdaq: XXII) Appoints Katherine Rouse-Bailey as Vice President of Marketing | Press release | GlobeNewswire | -7.11% | -1.61% | |
| Form 8-K 22nd Century Group, Inc. For: Jul 01 | SEC filing · Form 8-K | SEC EDGAR | -0.25% | +6.47% | |
| Form EFFECT 22nd Century Group, Inc. | SEC filing · Form EFFECT | SEC EDGAR | -1.04% | +0.83% | |
| Form DEF 14A 22nd Century Group, Inc. For: Jun 23 | SEC filing · Form DEF | SEC EDGAR | +0.21% | +2.80% | |
| Form PRE 14A 22nd Century Group, Inc. For: Jun 12 | SEC filing · Form PRE | SEC EDGAR | -4.40% | -6.83% | |
| Form S-3 22nd Century Group, Inc. | SEC filing · Form S-3 | SEC EDGAR | -4.40% | -6.83% | |
| Form 8-K 22nd Century Group, Inc. For: Jun 11 | SEC filing · Form 8-K | SEC EDGAR | — | +5.09% | |
| Form 8-K 22nd Century Group, Inc. For: Jun 08 | SEC filing · Form 8-K | SEC EDGAR | -1.93% | -15.14% | |
| Form 8-K/A 22nd Century Group, Inc. For: Jun 08 | SEC filing · Form 8-K | SEC EDGAR | -1.93% | -15.14% | |
| 22nd Century Group (Nasdaq: XXII) Launches Pinnacle VLN® Trial in California, Opening Another Major New State for Reduced-Nicotine Cigarettes | Press release | GlobeNewswire | -3.04% | -4.12% | |
| 22nd Century Group (Nasdaq: XXII) Expands High-Margin Pinnacle Platform With Launch of Pinnacle Pure at Major U.S. Retailers | Press release | GlobeNewswire | +2.15% | +8.08% | |
| 22nd Century Group (Nasdaq: XXII) Ignites Major VLN® Retail Expansion in Metro New York and Northern New Jersey Under Pinnacle Brand | Press release | GlobeNewswire | -0.41% | -13.04% | |
| 22nd Century Group, Inc. Highlights FDA Filing of VLN® MRTP Renewal Applications for Scientific Review | Press release | GlobeNewswire | +2.76% | +3.56% | |
| 22nd Century Group Reports First Quarter 2026 Financial Results | Press release | GlobeNewswire | -2.10% | +1.67% | |
| Form 10-Q 22nd Century Group, Inc. For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | -2.10% | +1.67% | |
| Form 8-K 22nd Century Group, Inc. For: May 07 | SEC filing · Form 8-K | SEC EDGAR | -2.10% | +1.67% | |
| 22nd Century Group to Announce First Quarter 2026 Results on May 7, 2026 | Press release | GlobeNewswire | -2.48% | +18.09% | |
| Form 8-K 22nd Century Group, Inc. For: May 01 | SEC filing · Form 8-K | SEC EDGAR | -2.48% | +18.09% | |
| 22nd Century Group Shares 2026 Vision for VLN® Product Growth and Tobacco Harm Reduction Leadership | Press release | GlobeNewswire | -5.97% | -7.14% | |
| Form DEF 14A 22nd Century Group, Inc. For: Apr 29 | SEC filing · Form DEF | SEC EDGAR | -5.97% | -7.14% | |
| 22nd Century Group Expands Reduced Nicotine Platform Through New Testing Services Agreement with North Carolina State University | Press release | GlobeNewswire | +3.35% | -4.47% | |
| Form EFFECT 22nd Century Group, Inc. | SEC filing · Form EFFECT | SEC EDGAR | -2.42% | -0.48% | |
| 22nd Century Advances Reduced Nicotine Product to Target Approximately Half of the ~$82 Billion U.S. Cigarette Market with 100mm VLN® Product Initiative | Press release | GlobeNewswire | -0.02% | +19.34% | |
| Form S-3 22nd Century Group, Inc. | SEC filing · Form S-3 | SEC EDGAR | +1.81% | +0.00% | |
| Form S-8 22nd Century Group, Inc. | SEC filing · Form S-8 | SEC EDGAR | -4.15% | -2.08% | |
| 22nd Century Group Reports Fourth Quarter and Full Year 2025 Financial Results | Press release | GlobeNewswire | +2.52% | -6.96% | |
| Form 10-K 22nd Century Group, Inc. For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | +2.52% | -6.96% | |
| Form 8-K 22nd Century Group, Inc. For: Mar 26 | SEC filing · Form 8-K | SEC EDGAR | +2.52% | -6.96% | |
| 22nd Century Group to Announce Fourth Quarter and Full Year 2025 Results on March 26, 2026 | Press release | GlobeNewswire | +1.27% | -0.57% | |
| Form 8-K 22nd Century Group, Inc. For: Mar 20 | SEC filing · Form 8-K | SEC EDGAR | +1.27% | -0.57% | |
| 22nd Century Group Reports Continued Early Sales Momentum for VLN® Cigarette Products | Press release | GlobeNewswire | -4.38% | +0.63% | |
| 22nd Century Group Preliminarily Reports Fourth Quarter and Full Year 2025 Financial Results | Press release | GlobeNewswire | +4.14% | -13.51% | |
| Form 8-K 22nd Century Group, Inc. For: Feb 20 | SEC filing · Form 8-K | SEC EDGAR | +4.14% | -13.51% | |
| Form 8-K 22nd Century Group, Inc. For: Jan 22 | SEC filing · Form 8-K | SEC EDGAR | -1.56% | +1.22% | |
| 22nd Century CEO & Chairman Larry Firestone Provides 2025 Year-in-Review Letter to Stockholders | Press release | GlobeNewswire | -0.56% | +1.76% | |
| 22nd Century to Participate in the Needham Annual Growth Conference January 16, 2026 | Press release | GlobeNewswire | -1.22% | -4.10% | |
| 22nd Century Files VLN® MRTP Renewal – Only Combustible Tobacco Product Authorized by the FDA Specifically to Help Smokers Smoke Less | Press release | GlobeNewswire | -0.60% | -4.66% | |
| Form DEF 14A 22nd Century Group, Inc. For: Dec 30 | SEC filing · Form DEF | SEC EDGAR | +2.08% | +2.67% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the XXII section they belong to.
Where else XXII is measured.
XXII earnings → · Analyst actions → · SEC filings →
Other Healthcare names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Eyenovia, Inc. (EYEN) | 266 | -0.95% | 38% |
| Qiagen N.V. Common Shares (QGEN) | 266 | +0.05% | 53% |
| Cellectar Biosciences, Inc. (CLRB) | 265 | +0.27% | 52% |
| EVOTEC AG S/ADR (EVTCY) | 265 | 0.00% | 17% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Healthcare names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is 22nd Century Group, Inc's median reaction calculated?
Every labeled XXII news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 266 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 30% of XXII's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does XXII's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.