Xcel Brands, Inc (XELB)
XELB moved a median of -0.83% 30 minutes after news, and -1.67% by the close. How XELB actually reacts to news — the realized, point-in-time move the market made, measured across 222 labeled events over the last three years with zero look-ahead.
XELB’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 23% | 163 |
| 30-min | -0.83% | 29% | 196 |
| 60-min | -0.77% | 30% | 203 |
| to close | -1.67% | 39% | 218 |
| Middle 50% of XELB reactions | -3.60% to +0.12% |
|---|---|
| Median reaction (30-min) | -0.83% |
| Measured reactions | 222 |
Half of all Xcel Brands, Inc news events land between -3.60% and +0.12% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
Email me when XELB moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to XELB's baseline. Nothing else.
Recent XELB events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Form PRE 14A XCel Brands, Inc. For: Oct 16 | SEC filing · Form PRE | SEC EDGAR | — | — | |
| Xcel Brands Announces Expansion of Mesa Mia by Jenny Martinez Into Consumer Food Products for Grocery Retail | Press release | GlobeNewswire | +0.12% | -6.70% | |
| Xcel Brands and Paradium.AI Unveil Groundbreaking "PetHelpful x Trust·Respect·Love by Cesar Millan" Co-Brand, Increasing the Co-Brands Reach from 21 Million to over 50 Million | Press release | GlobeNewswire | +0.57% | +21.44% | |
| Form 8-K XCel Brands, Inc. For: Sep 29 | SEC filing · Form 8-K | SEC EDGAR | -12.64% | -24.17% | |
| Form 8-K XCel Brands, Inc. For: Aug 18 | SEC filing · Form 8-K | SEC EDGAR | +3.15% | +16.20% | |
| Form 10-Q XCel Brands, Inc. For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | +0.00% | -13.76% | |
| Xcel Brands, Inc. Announces Second Quarter 2026 Financial Results | Press release | GlobeNewswire | +0.00% | -13.76% | |
| Xcel Brands to Host Second Quarter 2026 Earnings Call on August 14, 2026 | Press release | GlobeNewswire | +0.01% | +7.37% | |
| Form 10-K/A XCel Brands, Inc. For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | +0.00% | -3.60% | |
| Xcel Brands Announces Licensing Agreement and Launch of a Home Decor Collection with J.Queen and Tower Hill by Christie Brinkley | Press release | GlobeNewswire | -9.88% | -0.62% | |
| Xcel Brands Announces Licensing Agreement with KBL Group for OFF/DUTY by Coco Rocha | Press release | GlobeNewswire | -5.06% | -7.87% | |
| Form 8-K XCel Brands, Inc. For: Jun 23 | SEC filing · Form 8-K | SEC EDGAR | -0.52% | -4.02% | |
| Xcel Brands Announces License Agreement for Trust. Respect. Love by Cesar Millan with EcoStrong | Press release | GlobeNewswire | -5.42% | -2.78% | |
| UPDATE -- Xcel Brands Announces Exclusive Partnership and Launch of Limited-Edition Capsule Collection with Baggallini and Coco Rocha | Press release | GlobeNewswire | -1.86% | -3.99% | |
| UPDATE -- Xcel Brands Announces Exclusive Partnership With Baggallini and Coco Rocha | Press release | GlobeNewswire | -1.57% | -5.50% | |
| Xcel Brands Announces Exclusive Partnership With Baggallini and Coco Rocha | Press release | GlobeNewswire | -1.59% | -4.50% | |
| Xcel Brands Announces Mega Model, TV Celebrity and Influencer Coco Rocha to Launch fashion brand OFF/DUTY by Coco Rocha on QVC Fall 2026 | Press release | GlobeNewswire | +0.06% | -1.42% | |
| Form 8-K XCel Brands, Inc. For: May 20 | SEC filing · Form 8-K | SEC EDGAR | — | -4.13% | |
| CORRECTION -- Xcel Brands, Inc. Announces First Quarter 2026 Financial Results | Press release | GlobeNewswire | — | +0.96% | |
| Form 10-Q XCel Brands, Inc. For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | — | +0.96% | |
| XCEL BRANDS Announces Renowned Dog Behaviorist and Television Personality Cesar Millan to Premiere on QVC | Press release | GlobeNewswire | +0.00% | +16.85% | |
| Xcel Brands, Inc. Announces First Quarter 2026 Financial Results | Press release | GlobeNewswire | — | +0.96% | |
| Xcel Brands to Host First Quarter 2026 Earnings Call on May 19, 2026 | Press release | GlobeNewswire | +0.00% | -7.39% | |
| Form EFFECT XCel Brands, Inc. | SEC filing · Form EFFECT | SEC EDGAR | — | +1.67% | |
| Form 8-K XCel Brands, Inc. For: Apr 24 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | +10.29% | |
| XCEL BRANDS announces sale of luxury fine jewelry brand Judith Ripka | Press release | GlobeNewswire | +0.47% | -0.93% | |
| XCEL BRANDS Announces Super Star Chef Jenny Martinez to Premiere on HSN | Press release | GlobeNewswire | — | +8.53% | |
| Form S-1/A XCel Brands, Inc. | SEC filing · Form S-1 | SEC EDGAR | +0.00% | +2.79% | |
| Xcel Brands & Gemma Stafford Launch GemmaMade on QVC | Press release | GlobeNewswire | — | +2.79% | |
| Form 8-K XCel Brands, Inc. For: Apr 13 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | +9.27% | |
| Form 10-K XCel Brands, Inc. For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | — | +22.36% | |
| Xcel Brands, Inc. Announces Fourth Quarter Year-End 2025 Financial Results | Press release | GlobeNewswire | +4.22% | +7.75% | |
| Form NT 10-K XCel Brands, Inc. For: Dec 31 | SEC filing · Form NT | SEC EDGAR | +3.37% | -5.88% | |
| Xcel Brands to Host Fourth Quarter and Year End 2025 Earnings Call on April 7, 2026 | Press release | GlobeNewswire | +0.00% | -3.57% | |
| Form 8-K XCel Brands, Inc. For: Mar 20 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | +5.13% | |
| Form 8-K XCel Brands, Inc. For: Feb 20 | SEC filing · Form 8-K | SEC EDGAR | -1.11% | +1.39% | |
| Form S-1 XCel Brands, Inc. | SEC filing · Form S-1 | SEC EDGAR | +0.00% | +3.70% | |
| Form 8-K XCel Brands, Inc. For: Jan 21 | SEC filing · Form 8-K | SEC EDGAR | -0.64% | -3.19% | |
| Form 8-K XCel Brands, Inc. For: Dec 17 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | +9.09% | |
| Xcel Brands Announces $2.05 Million Private Placement | Press release | GlobeNewswire | +1.72% | -0.85% | |
| Form 8-K XCel Brands, Inc. For: Dec 03 | SEC filing · Form 8-K | SEC EDGAR | -9.17% | -4.59% | |
| Xcel Brands Partners with At Home with Shannon to Launch a New Era of Inspired Living Through Longaberger | Press release | GlobeNewswire | -0.60% | +13.05% | |
| Form 10-Q XCel Brands, Inc. For: Sep 30 | SEC filing · Form 10-Q | SEC EDGAR | +0.31% | -6.80% | |
| Xcel Brands, Inc. Announces Third Quarter 2025 Financial Results | Press release | GlobeNewswire | +0.31% | -6.80% | |
| Form NT 10-Q XCel Brands, Inc. For: Sep 30 | SEC filing · Form NT | SEC EDGAR | +2.33% | +4.65% | |
| Xcel Brands to Host Third Quarter 2025 Earnings Call on November 19, 2025 | Press release | GlobeNewswire | — | -8.34% | |
| Form DEFA14A XCel Brands, Inc. | SEC filing · Form DEFA14A | SEC EDGAR | +2.62% | +4.12% | |
| Form DEF 14A XCel Brands, Inc. For: Dec 03 | SEC filing · Form DEF | SEC EDGAR | +2.13% | -9.04% | |
| Form 8-K XCel Brands, Inc. For: Oct 07 | SEC filing · Form 8-K | SEC EDGAR | -1.51% | -1.44% | |
| Form PRE 14A XCel Brands, Inc. For: Oct 06 | SEC filing · Form PRE | SEC EDGAR | +0.01% | -2.97% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the XELB section they belong to.
Where else XELB is measured.
XELB earnings → · Analyst actions → · SEC filings →
Other Consumer Cyclical names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| LINAMAR CORP (LIMAF) | 222 | 0.00% | 24% |
| Rush Enterprises, Inc. - Class A (RUSHA) | 222 | +0.07% | 53% |
| Boot Barn Holdings, Inc. (BOOT) | 221 | -0.02% | 48% |
| Beazer Homes USA, Inc. (BZH) | 221 | -0.03% | 48% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Cyclical names, measured the same way →
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How the numbers are made.
How is Xcel Brands, Inc's median reaction calculated?
Every labeled XELB news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 222 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 29% of XELB's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does XELB's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.