Wayfair Inc. Class A (W)
W moved a median of +0.04% 30 minutes after news, and +0.23% by the close. How W actually reacts to news — the realized, point-in-time move the market made, measured across 705 labeled events over the last three years with zero look-ahead.
W’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | +0.04% | 52% | 700 |
| 30-min | +0.04% | 52% | 701 |
| 60-min | +0.02% | 51% | 701 |
| to close | +0.23% | 57% | 699 |
| Middle 50% of W reactions | -0.94% to +1.22% |
|---|---|
| Median reaction (30-min) | +0.04% |
| Measured reactions | 705 |
Half of all Wayfair Inc. Class A news events land between -0.94% and +1.22% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How W reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 58 | -0.06% | 47% | -0.70% |
| Analyst downgrades | 36 | -0.32% | 47% | -0.03% |
| Coverage initiations | 25 | +0.96% | 72% | -1.01% |
| Rating reiterations | 242 | +0.18% | 55% | -0.38% |
| Price-target raises | 60 | +0.01% | 52% | -0.50% |
| Price-target cuts | 60 | -0.00% | 47% | -0.30% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how W ranks against every other measured name →
That’s how W usually reacts — get an email when it moves on news →Email me when W moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to W's baseline. Nothing else.
Recent W events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Save the Date: Way Day Returns October 24 - 26 | Press release | PR Newswire | +2.79% | +4.61% | |
| Introducing Perigold Insider, an Elevated Loyalty Program Designed for Luxury Home | Press release | PR Newswire | +0.11% | -2.00% | |
| Wayfair Schedules Third Quarter 2026 Earnings Release and Conference Call | Press release | PR Newswire | -0.06% | -0.79% | |
| Wayfair Launches "Wayfair Delivers," a New Brand Platform Focused on the Moments That Matter Most at Home | Press release | PR Newswire | -0.96% | -1.12% | |
| Wayfair Marks Major Milestone with Plans for 10th Store | Press release | PR Newswire | -0.52% | +0.99% | |
| Form 10-Q Wayfair Inc. For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | -3.04% | -6.46% | |
| Form 8-K Wayfair Inc. For: Aug 04 | SEC filing · Form 8-K | SEC EDGAR | -0.37% | +3.99% | |
| Wayfair Announces Second Quarter 2026 Results, Reports Strongest Free Cash Flow Since 2020 | Press release | PR Newswire | -0.37% | +3.99% | |
| Wayfair Enters Pennsylvania Market with New Pittsburgh Store | Press release | PR Newswire | +3.27% | +4.15% | |
| Black Friday Comes Early: Wayfair's Five-Day Mega Sale Starts July 23 | Press release | PR Newswire | +2.46% | -0.58% | |
| Wayfair Schedules Second Quarter 2026 Earnings Release and Conference Call | Press release | PR Newswire | -0.14% | +4.10% | |
| Wayfair Expands Northeast Footprint with Princeton, New Jersey Store | Press release | PR Newswire | +4.32% | +4.40% | |
| Form 8-K Wayfair Inc. For: May 21 | SEC filing · Form 8-K | SEC EDGAR | +1.31% | +0.49% | |
| Form S-8 Wayfair Inc. | SEC filing · Form S-8 | SEC EDGAR | +1.62% | +2.74% | |
| Form 8-K Wayfair Inc. For: May 14 | SEC filing · Form 8-K | SEC EDGAR | -0.52% | -0.19% | |
| Wayfair Continues Nationwide Retail Expansion With New Cincinnati Store | Press release | PR Newswire | -2.58% | -4.84% | |
| Form 8-K Wayfair Inc. For: May 13 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | +0.93% | |
| Form 8-K Wayfair Inc. For: May 01 | SEC filing · Form 8-K | SEC EDGAR | -0.65% | +0.10% | |
| Wayfair Announces Proposed Offering of $400 Million Senior Secured Notes | Press release | PR Newswire | -0.65% | +0.10% | |
| Wayfair Prices Offering of $400 Million Senior Secured Notes | Press release | PR Newswire | +0.00% | +0.93% | |
| Elihome Introduces Peanuts-Themed Kitchenware Collection | Press release | PR Web | +0.42% | +0.98% | |
| Perigold Partners with NBC's George to the Rescue and Designer Corey Damen Jenkins to Transform Boys & Girls Club | Press release | PR Newswire | -0.03% | +2.57% | |
| Form 10-Q Wayfair Inc. For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | -0.03% | +2.57% | |
| Form 8-K Wayfair Inc. For: Apr 30 | SEC filing · Form 8-K | SEC EDGAR | +1.60% | -8.01% | |
| Wayfair Announces First Quarter 2026 Results, Reports Strong Share Capture and a Return to Active Customer Growth | Press release | PR Newswire | +1.60% | -8.01% | |
| Save the Date: Way Day Is On April 25 - 27 | Press release | PR Newswire | +0.77% | -0.24% | |
| Wayfair Announces First Florida Store in Fort Lauderdale, Opening in 2027 | Press release | PR Newswire | -0.14% | +1.25% | |
| Wayfair Schedules First Quarter 2026 Earnings Release and Conference Call | Press release | PR Newswire | -2.16% | +0.58% | |
| Form ARS Wayfair Inc. For: Dec 31 | SEC filing · Form ARS | SEC EDGAR | -2.65% | -0.61% | |
| Form DEF 14A Wayfair Inc. For: May 21 | SEC filing · Form DEF | SEC EDGAR | -2.65% | -0.61% | |
| Form DEFA14A Wayfair Inc. | SEC filing · Form DEFA14A | SEC EDGAR | -2.65% | -0.61% | |
| Wayfair Launches Wayfair Rewards in Canada, A High-Value Loyalty Program Built for Canadian Shoppers | Press release | Canada Newswire | -1.67% | +3.26% | |
| Form 8-K Wayfair Inc. For: Mar 04 | SEC filing · Form 8-K | SEC EDGAR | -1.67% | +3.26% | |
| Wayfair Announces Opening Dates for Its Second Large-Format Store in Atlanta | Press release | PR Newswire | +2.48% | +6.58% | |
| Form 10-K Wayfair Inc. For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | +1.92% | +3.72% | |
| Form 8-K Wayfair Inc. For: Feb 19 | SEC filing · Form 8-K | SEC EDGAR | +2.47% | +2.01% | |
| Wayfair Announces Fourth Quarter and Full Year 2025 Results, Reports Further Share Capture and Strong Profitability | Press release | PR Newswire | +2.47% | +2.01% | |
| Form 8-K Wayfair Inc. For: Feb 06 | SEC filing · Form 8-K | SEC EDGAR | +2.00% | +3.09% | |
| Perigold Announces First Major Brand Collaboration With Olivia Palermo, Bridging Fashion and Luxury Home Design | Press release | PR Newswire | -0.02% | +1.43% | |
| Wayfair Schedules Fourth Quarter 2025 Earnings Release and Conference Call | Press release | PR Newswire | -0.61% | +2.12% | |
| Wayfair Partners with Google to Advance AI-Powered Shopping for the Home | Press release | PR Newswire | +1.22% | +3.80% | |
| Wayfair's Black Friday Sale has Arrived -- The Season of Epic Deals | Press release | PR Newswire | -0.45% | +1.89% | |
| Form 8-K Wayfair Inc. For: Nov 07 | SEC filing · Form 8-K | SEC EDGAR | -0.83% | -1.10% | |
| Form 8-K Wayfair Inc. For: Nov 06 | SEC filing · Form 8-K | SEC EDGAR | +5.50% | +4.22% | |
| Wayfair Appoints Retail Industry Leader Hal Lawton to Board of Directors | Press release | PR Newswire | +4.41% | +9.17% | |
| Wayfair to Open New Store in Columbus, Ohio, Testing Smaller Format | Press release | PR Newswire | -0.05% | -2.09% | |
| Form 8-K Wayfair Inc. For: Nov 04 | SEC filing · Form 8-K | SEC EDGAR | -0.60% | +0.32% | |
| Form 8-K Wayfair Inc. For: Nov 04 | SEC filing · Form 8-K | SEC EDGAR | -0.62% | -2.52% | |
| Wayfair Announces Proposed Offering of $700 Million Senior Secured Notes | Press release | PR Newswire | -0.04% | -2.71% | |
| Wayfair Prices Offering of $700 Million Senior Secured Notes | Press release | PR Newswire | -0.60% | +0.32% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the W section they belong to.
Where else W is measured.
W earnings → · Analyst actions → · SEC filings →
Other Consumer Cyclical names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| DESTINATION MATERNITY (DEST) | 717 | 0.00% | 47% |
| BEMIS (BMS) | 713 | -0.01% | 47% |
| LIBBEY (LBY) | 700 | 0.00% | 47% |
| Dillard's, Inc. (DDS) | 699 | -0.03% | 46% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Cyclical names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is Wayfair Inc. Class A's median reaction calculated?
Every labeled W news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 705 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 52% of W's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does W's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.