Vera Bradley, Inc. (VRA)
VRA moved a median of +0.01% 30 minutes after news, and +0.05% by the close. How VRA actually reacts to news — the realized, point-in-time move the market made, measured across 380 labeled events over the last three years with zero look-ahead.
VRA’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 44% | 366 |
| 30-min | +0.01% | 51% | 380 |
| 60-min | +0.10% | 51% | 380 |
| to close | +0.05% | 50% | 377 |
| Middle 50% of VRA reactions | -1.16% to +1.00% |
|---|---|
| Median reaction (30-min) | +0.01% |
| Measured reactions | 380 |
Half of all Vera Bradley, Inc. news events land between -1.16% and +1.00% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How VRA reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 13 | 0.00% | 46% | +0.08% |
| Analyst downgrades | 11 | -0.32% | 27% | -1.75% |
| Rating reiterations | 41 | +0.38% | 59% | +0.17% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how VRA ranks against every other measured name →
That’s how VRA usually reacts — get an email when it moves on news →Email me when VRA moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to VRA's baseline. Nothing else.
Recent VRA events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Form 10-Q Vera Bradley, Inc. For: Aug 01 | SEC filing · Form 10-Q | SEC EDGAR | -0.13% | +3.02% | |
| Form 8-K Vera Bradley, Inc. For: Sep 15 | SEC filing · Form 8-K | SEC EDGAR | -8.03% | +13.30% | |
| Vera Bradley Announces Second Quarter Fiscal Year 2027 Results | Press release | GlobeNewswire | -8.03% | +13.30% | |
| Vera Bradley, Inc. Announces Reporting Date for Second Quarter Fiscal Year 2027 Results | Press release | GlobeNewswire | +0.30% | -5.62% | |
| Form 8-K Vera Bradley, Inc. For: Jul 24 | SEC filing · Form 8-K | SEC EDGAR | +0.54% | +1.08% | |
| Vera Bradley Debuts at Nordstrom Stores Nationwide and Nordstrom.com | Press release | GlobeNewswire | +1.34% | -4.01% | |
| Form 10-Q Vera Bradley, Inc. For: May 02 | SEC filing · Form 10-Q | SEC EDGAR | +0.87% | +0.73% | |
| Form 8-K Vera Bradley, Inc. For: Jun 11 | SEC filing · Form 8-K | SEC EDGAR | +1.54% | -2.81% | |
| Vera Bradley Announces First Quarter Fiscal Year 2027 Results | Press release | GlobeNewswire | +1.54% | -2.81% | |
| Form 8-K Vera Bradley, Inc. For: Jun 04 | SEC filing · Form 8-K | SEC EDGAR | -1.06% | +0.30% | |
| Form SD Vera Bradley, Inc. | SEC filing · Form SD | SEC EDGAR | +0.00% | -3.50% | |
| Vera Bradley, Inc. Announces Reporting Date for First Quarter Fiscal Year 2027 Results | Press release | GlobeNewswire | +0.30% | +2.09% | |
| Board Member Carrie Tharp Announces She Will Not Be Standing for Re-Election at the 2026 Shareholder Meeting | Press release | GlobeNewswire | -1.46% | -2.23% | |
| Form 8-K Vera Bradley, Inc. For: Apr 24 | SEC filing · Form 8-K | SEC EDGAR | -1.46% | -2.23% | |
| Form ARS Vera Bradley, Inc. For: Jan 31 | SEC filing · Form ARS | SEC EDGAR | +1.29% | +1.55% | |
| Form DEF 14A Vera Bradley, Inc. For: Jun 04 | SEC filing · Form DEF | SEC EDGAR | -0.51% | +1.03% | |
| Form 8-K Vera Bradley, Inc. For: Apr 17 | SEC filing · Form 8-K | SEC EDGAR | +0.94% | -3.53% | |
| Form 8-A12B/A Vera Bradley, Inc. | SEC filing · Form 8-A12B | SEC EDGAR | +0.78% | +9.61% | |
| Form 8-K Vera Bradley, Inc. For: Apr 17 | SEC filing · Form 8-K | SEC EDGAR | +0.78% | +9.61% | |
| Vera Bradley Terminates Existing Shareholder Rights Plan | Press release | GlobeNewswire | +0.78% | +9.61% | |
| Form 10-K Vera Bradley, Inc. For: Jan 31 | SEC filing · Form 10-K | SEC EDGAR | — | -3.89% | |
| Form 8-K Vera Bradley, Inc. For: Mar 11 | SEC filing · Form 8-K | SEC EDGAR | -0.86% | -3.80% | |
| Form 8-K Vera Bradley, Inc. For: Mar 12 | SEC filing · Form 8-K | SEC EDGAR | +12.71% | +13.04% | |
| Vera Bradley Announces Fourth Quarter Fiscal Year 2026 Results and Leadership Appointments | Press release | GlobeNewswire | +12.71% | +13.04% | |
| Vera Bradley, Inc. Announces Reporting Date For Fourth Quarter and Fiscal Year 2026 Results | Press release | GlobeNewswire | +0.75% | +3.00% | |
| Form 8-K Vera Bradley, Inc. For: Dec 10 | SEC filing · Form 8-K | SEC EDGAR | +0.81% | +5.41% | |
| Form 10-Q Vera Bradley, Inc. For: Nov 01 | SEC filing · Form 10-Q | SEC EDGAR | +1.41% | +10.17% | |
| Form 8-K Vera Bradley, Inc. For: Dec 11 | SEC filing · Form 8-K | SEC EDGAR | -10.06% | +0.56% | |
| Vera Bradley Announces Third Quarter Fiscal Year 2026 Results | Press release | GlobeNewswire | -10.06% | +0.56% | |
| Vera Bradley, Inc. Announces Reporting Date for Third Quarter Fiscal Year 2026 Results | Press release | GlobeNewswire | +0.74% | +7.06% | |
| Form 8-K Vera Bradley, Inc. For: Nov 17 | SEC filing · Form 8-K | SEC EDGAR | +1.92% | +2.68% | |
| Vera Bradley Announces Appointment of Ivan Brockman to Its Board of Directors | Press release | GlobeNewswire | +1.92% | +2.68% | |
| Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against Vera Bradley, Inc. (VRA) and Encourages Shareholders to Learn More About the Investigation | Press release | ACCESS Newswire | — | -0.42% | |
| Bronstein, Gewirtz & Grossman, LLC Encourages Vera Bradley, Inc. (VRA) Shareholders to Inquire about Securities Investigation | Press release | ACCESS Newswire | — | +6.48% | |
| Bronstein, Gewirtz & Grossman, LLC Is Investigating Vera Bradley, Inc. (VRA) And Encourages Shareholders to Connect | Press release | ACCESS Newswire | +0.00% | -1.68% | |
| Bronstein, Gewirtz & Grossman, LLC Encourages Vera Bradley, Inc. (VRA) Stockholders to Inquire about Securities Investigation | Press release | ACCESS Newswire | +0.43% | +2.13% | |
| Vera Bradley, Inc. (VRA) Investigation: Bronstein, Gewirtz & Grossman, LLC Encourages Shareholders to Contact the Firm to Learn More About the Investigation | Press release | ACCESS Newswire | +0.00% | -4.05% | |
| Form 8-K Vera Bradley, Inc. For: Oct 29 | SEC filing · Form 8-K | SEC EDGAR | -2.75% | -3.92% | |
| Vera Bradley Announces Appointment of Melinda Paraie as Chief Brand Officer | Press release | GlobeNewswire | -2.75% | -3.92% | |
| Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against Vera Bradley, Inc. (VRA) and Encourages Stockholders to Learn More About the Investigation | Press release | ACCESS Newswire | +1.77% | +0.98% | |
| Bronstein, Gewirtz & Grossman, LLC Encourages Vera Bradley, Inc. (VRA) Investors to Inquire about Securities Investigation | Press release | ACCESS Newswire | +0.77% | -3.11% | |
| Form 8-K Vera Bradley, Inc. For: Oct 21 | SEC filing · Form 8-K | SEC EDGAR | +1.36% | +16.82% | |
| Bronstein, Gewirtz & Grossman, LLC Initiates an Investigation into Allegations Against Vera Bradley, Inc. (VRA) And Encourages Stockholders to Reach Out | Press release | ACCESS Newswire | — | -0.44% | |
| Bronstein, Gewirtz & Grossman, LLC Is Investigating Vera Bradley, Inc. (VRA) And Encourages Stockholders to Connect | Press release | ACCESS Newswire | -0.22% | -0.22% | |
| Form 8-A12B/A Vera Bradley, Inc. | SEC filing · Form 8-A12B | SEC EDGAR | -0.50% | +4.02% | |
| Form 8-K Vera Bradley, Inc. For: Oct 10 | SEC filing · Form 8-K | SEC EDGAR | -0.50% | +4.02% | |
| Vera Bradley Extends Existing Shareholder Rights Plan | Press release | GlobeNewswire | -0.17% | -1.49% | |
| Vera Bradley and Anthropologie Unveil Limited-Edition Holiday Line | Press release | GlobeNewswire | +0.49% | -0.49% | |
| Vera Bradley and the Rockettes Kick Off Special Holiday Partnership | Press release | GlobeNewswire | +0.47% | -2.36% | |
| Form 8-K Vera Bradley, Inc. For: Sep 26 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | -4.17% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the VRA section they belong to.
Where else VRA is measured.
VRA earnings → · Analyst actions → · SEC filings →
Other Consumer Cyclical names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Brp Inc (DOO_TSE) | 381 | -0.02% | 49% |
| Mohawk Industries, Inc. (MHK) | 381 | +0.06% | 53% |
| Brunswick Corporation (BC) | 379 | 0.00% | 50% |
| RH (RH) | 379 | -0.02% | 49% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Cyclical names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is Vera Bradley, Inc.'s median reaction calculated?
Every labeled VRA news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 380 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 51% of VRA's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does VRA's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.