Upland Software, Inc. (UPLD)
UPLD moved a median of +0.03% 30 minutes after news, and 0.00% by the close. How UPLD actually reacts to news — the realized, point-in-time move the market made, measured across 247 labeled events over the last three years with zero look-ahead.
UPLD’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 38% | 237 |
| 30-min | +0.03% | 53% | 246 |
| 60-min | 0.00% | 49% | 247 |
| to close | 0.00% | 48% | 245 |
| Middle 50% of UPLD reactions | -0.90% to +1.21% |
|---|---|
| Median reaction (30-min) | +0.03% |
| Measured reactions | 247 |
Half of all Upland Software, Inc. news events land between -0.90% and +1.21% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How UPLD reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 16 | -1.65% | 31% | -3.16% |
| Analyst downgrades | 14 | +1.70% | 64% | -0.10% |
| Rating reiterations | 17 | +1.30% | 65% | +1.37% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. 1 further class was observed with fewer than 10 measured events and is not published. See how UPLD ranks against every other measured name →
That’s how UPLD usually reacts — get an email when it moves on news →Email me when UPLD moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to UPLD's baseline. Nothing else.
Recent UPLD events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Upland Software Earns 43 Badges in G2’s Fall 2026 Market Reports | Press release | Business Wire | +0.00% | -0.63% | |
| Upland Software and Carahsoft Partner to Expand Public Sector Impact | Press release | Business Wire | +9.71% | -13.55% | |
| Form 10-Q Upland Software, Inc. For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | +11.95% | +5.52% | |
| Form 8-K Upland Software, Inc. For: Aug 14 | SEC filing · Form 8-K | SEC EDGAR | +11.95% | +5.52% | |
| Upland Software Reports Second Quarter 2026 Financial Results | Press release | Business Wire | +11.95% | +5.52% | |
| Upland Software Named in the 2026 Gartner® Magic Quadrant™ for Customer Service Knowledge Management Systems | Press release | Business Wire | -1.64% | +0.23% | |
| Form 8-K Upland Software, Inc. For: Jul 31 | SEC filing · Form 8-K | SEC EDGAR | -1.64% | +0.23% | |
| Upland Software Publishes CEO Letter Outlining Strategic Priorities | Press release | Business Wire | +0.00% | +8.19% | |
| Form 8-K Upland Software, Inc. For: Jul 17 | SEC filing · Form 8-K | SEC EDGAR | -1.80% | -2.25% | |
| Upland Software Appoints Jennifer Simon as Chief Financial Officer | Press release | Business Wire | -1.80% | -2.25% | |
| Form 8-K Upland Software, Inc. For: Jul 02 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | -5.43% | |
| Upland Software, Inc. Regains Compliance with Nasdaq Minimum Bid Price Requirement | Press release | Business Wire | +0.00% | -5.43% | |
| Form 8-K Upland Software, Inc. For: Jun 30 | SEC filing · Form 8-K | SEC EDGAR | +3.35% | -2.56% | |
| Form 8-K Upland Software, Inc. For: Jun 03 | SEC filing · Form 8-K | SEC EDGAR | -2.51% | -3.75% | |
| Form S-8 Upland Software, Inc. | SEC filing · Form S-8 | SEC EDGAR | -2.00% | -5.68% | |
| Upland Announces Board’s Approval of Reverse Stock Split Ratio | Press release | Business Wire | -2.51% | -3.75% | |
| Upland Software Earns 43 Badges in G2’s Summer 2026 Market Reports | Press release | Business Wire | -2.61% | +12.81% | |
| Form 10-Q Upland Software, Inc. For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | -6.15% | -1.28% | |
| Form 8-K Upland Software, Inc. For: May 01 | SEC filing · Form 8-K | SEC EDGAR | -6.15% | -1.28% | |
| Upland Announces Commencement of New CEO Tenure and Inducement Awards | Press release | Business Wire | +3.02% | +20.60% | |
| Upland Software Reports First Quarter 2026 Financial Results | Press release | Business Wire | -6.15% | -1.28% | |
| Upland Software to Release First Quarter 2026 Financial Results on May 1, 2026 | Press release | Business Wire | -3.48% | -2.63% | |
| Form 8-K Upland Software, Inc. For: Apr 20 | SEC filing · Form 8-K | SEC EDGAR | +2.18% | +4.37% | |
| Form ARS/A Upland Software, Inc. For: Dec 31 | SEC filing · Form ARS | SEC EDGAR | +2.18% | +4.37% | |
| Form ARS Upland Software, Inc. For: Dec 31 | SEC filing · Form ARS | SEC EDGAR | +1.86% | +1.35% | |
| Form DEF 14A Upland Software, Inc. For: Dec 31 | SEC filing · Form DEF | SEC EDGAR | — | +0.92% | |
| Form DEFA14A Upland Software, Inc. | SEC filing · Form DEFA14A | SEC EDGAR | -2.65% | +0.92% | |
| Form 8-K Upland Software, Inc. For: Apr 07 | SEC filing · Form 8-K | SEC EDGAR | — | +0.78% | |
| Form PRE 14A Upland Software, Inc. For: Dec 31 | SEC filing · Form PRE | SEC EDGAR | — | +0.78% | |
| Upland Second Street Launches Text-to-Vote at 2026 America's Newspapers Mega-Conference | Press release | Business Wire | +6.21% | -3.01% | |
| Upland Software Earns Over 40 Badges in G2’s Spring 2026 Market Reports | Press release | Business Wire | -2.45% | -0.29% | |
| Form 8-K Upland Software, Inc. For: Mar 09 | SEC filing · Form 8-K | SEC EDGAR | -0.13% | +2.66% | |
| Form 10-K Upland Software, Inc. For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | -0.66% | +1.99% | |
| Form 8-K Upland Software, Inc. For: Mar 03 | SEC filing · Form 8-K | SEC EDGAR | -7.41% | -9.49% | |
| Upland Software Reports Fourth Quarter 2025 Financial Results | Press release | Business Wire | -7.41% | -9.49% | |
| Form 8-K Upland Software, Inc. For: Feb 21 | SEC filing · Form 8-K | SEC EDGAR | — | -1.29% | |
| Upland Software Names Sean Nathaniel as Chief Executive Officer | Press release | Business Wire | +0.00% | -2.35% | |
| Upland Software to Release Fourth Quarter 2025 Financial Results on March 3, 2026 | Press release | Business Wire | +0.00% | -1.75% | |
| Upland Panviva’s Sidekick Unveils AI Conversational Search to Elevate Enterprise Knowledge | Press release | Business Wire | +0.00% | -5.60% | |
| New Upland BA Insight Platform Delivers Integrated AI Search Experiences for Enterprises | Press release | Business Wire | +0.00% | +0.00% | |
| Upland Qvidian Unveils 2025 AI Adoption Report, Highlighting Key Trends in Proposal Management | Press release | Business Wire | +0.00% | -1.21% | |
| Upland Software Earns 49 Badges in G2’s Winter 2026 Market Reports | Press release | Business Wire | +0.00% | -1.11% | |
| Form 10-Q Upland Software, Inc. For: Sep 30 | SEC filing · Form 10-Q | SEC EDGAR | -1.59% | -2.65% | |
| Form 8-K Upland Software, Inc. For: Nov 06 | SEC filing · Form 8-K | SEC EDGAR | -2.05% | -5.64% | |
| Upland Software Reports Third Quarter 2025 Financial Results | Press release | Business Wire | -2.05% | -5.64% | |
| Upland Software to Release Third Quarter 2025 Financial Results on November 6, 2025 | Press release | Business Wire | +0.00% | +0.00% | |
| Upland Software Earns 49 Badges in G2’s Fall 2025 Market Reports | Press release | Business Wire | -0.82% | +0.62% | |
| Form 8-K Upland Software, Inc. For: Aug 15 | SEC filing · Form 8-K | SEC EDGAR | +6.95% | +18.72% | |
| Upland RightAnswers is Now Available in AWS Marketplace | Press release | Business Wire | -3.63% | -2.63% | |
| Upland BA Insight to Showcase Generative AI Innovation and Thought Leadership at ILTACON 2025 | Press release | Business Wire | +2.94% | -1.96% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the UPLD section they belong to.
Where else UPLD is measured.
UPLD earnings → · Analyst actions → · SEC filings →
Other Technology names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| ABILITY INC ORDINARY SHARES (ABIL) | 247 | 0.00% | 43% |
| PC Connection, Inc. (CNXN) | 247 | +0.10% | 57% |
| Nova Ltd. - Ordinary Shares (NVMI) | 246 | -0.14% | 47% |
| FRIENDABLE INC (FDBL) | 245 | 0.00% | 24% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
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Every name we’ve measured, in one place.
How the numbers are made.
How is Upland Software, Inc.'s median reaction calculated?
Every labeled UPLD news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 247 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 53% of UPLD's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does UPLD's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.