Upbound Group, Inc. (UPBD)
UPBD moved a median of -0.20% 30 minutes after news, and +0.11% by the close. How UPBD actually reacts to news — the realized, point-in-time move the market made, measured across 198 labeled events over the last three years with zero look-ahead.
UPBD’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | -0.25% | 39% | 198 |
| 30-min | -0.20% | 36% | 198 |
| 60-min | -0.33% | 32% | 198 |
| to close | +0.11% | 51% | 198 |
| Middle 50% of UPBD reactions | -1.00% to +0.35% |
|---|---|
| Median reaction (30-min) | -0.20% |
| Measured reactions | 198 |
Half of all Upbound Group, Inc. news events land between -1.00% and +0.35% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How UPBD reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 12 | +0.28% | 83% | +0.20% |
| Rating reiterations | 21 | +0.18% | 67% | +0.03% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. 4 further classes were observed with fewer than 10 measured events and are not published. See how UPBD ranks against every other measured name →
That’s how UPBD usually reacts — get an email when it moves on news →Email me when UPBD moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to UPBD's baseline. Nothing else.
Recent UPBD events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Upbound Group, Inc. Announces Timing of Third Quarter 2026 Financial Results | Press release | Business Wire | +0.84% | -0.36% | |
| Rent-A-Center/Acima Leasing/Brigit Data Breach: Ademi LLP Investigates Claims for Possible Damages Suffered by Customers | Press release | GlobeNewswire | +1.19% | +0.00% | |
| Upbound Group, Inc. Declares Quarterly Cash Dividend of $0.39 for the Fourth Quarter of 2026 | Press release | Business Wire | +0.19% | -1.25% | |
| Form 8-K UPBOUND GROUP, INC. For: Sep 22 | SEC filing · Form 8-K | SEC EDGAR | +0.14% | -3.01% | |
| Upbound Group Names Scott Young as Chief Operating Officer and Dev Chakraborty as Head of Brigit | Press release | Business Wire | +0.14% | -3.01% | |
| Form 10-Q UPBOUND GROUP, INC. For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | -3.17% | -3.19% | |
| Upbound Group, Inc. Reports Second Quarter 2026 Results | Press release | Business Wire | +0.30% | +0.95% | |
| Upbound Group, Inc. Announces Timing of Second Quarter 2026 Financial Results | Press release | Business Wire | -1.04% | -0.66% | |
| Upbound Group, Inc. Declares Quarterly Cash Dividend of $0.39 for the Third Quarter of 2026 | Press release | Business Wire | -0.13% | -3.30% | |
| Upbound Group, Inc. Reports First Quarter 2026 Results | Press release | Business Wire | -0.49% | +1.96% | |
| Upbound Group Announces Agreement Between Its Rent-A-Center Business and Amazon to Offer Easy Order Pickups and Returns | Press release | Business Wire | +1.16% | -4.17% | |
| Upbound Group, Inc. Announces Timing of First Quarter 2026 Financial Results | Press release | Business Wire | -0.70% | -0.76% | |
| Upbound Group, Inc. Declares Quarterly Cash Dividend of $0.39 for the Second Quarter of 2026 | Press release | Business Wire | -0.44% | +0.49% | |
| Upbound Group, Inc. to Participate in the 2026 Raymond James Institutional Investors Conference | Press release | Business Wire | +1.68% | +1.15% | |
| Upbound Group, Inc. Reports Fourth Quarter and Full Year 2025 Results | Press release | Business Wire | +4.29% | +6.32% | |
| Upbound Group, Inc. Announces Timing of Fourth Quarter and Full Year 2025 Financial Results | Press release | Business Wire | +0.74% | +4.00% | |
| Upbound Group, Inc. to Participate in the 2026 ICR Conference | Press release | Business Wire | +2.07% | +2.53% | |
| Conestoga Energy Appoints Jeff Chesnut as Chief Financial Officer | Press release | Business Wire | +0.83% | +1.06% | |
| Upbound Group, Inc. Declares Quarterly Cash Dividend of $0.39 for the First Quarter of 2026 | Press release | Business Wire | +1.05% | -3.03% | |
| Acima and Bob's Discount Furniture Announce Exclusive Collaboration to Provide Innovative Lease-to-Own Solution | Press release | Business Wire | +1.05% | +5.10% | |
| Upbound Group, Inc. Announces Appointment of Hal Khouri as EVP and Chief Financial Officer | Press release | Business Wire | -3.63% | -12.77% | |
| Upbound Group, Inc. Reports Third Quarter 2025 Results | Press release | Business Wire | -3.63% | -12.77% | |
| Upbound Group, Inc. Announces Timing of Third Quarter 2025 Financial Results | Press release | Business Wire | +0.56% | -4.04% | |
| Leasing Industry Icon Mitch Fadel Joins DriveItAway Holdings Board of Advisors | Press release | GlobeNewswire | -1.63% | -2.22% | |
| Upbound Group, Inc. Declares Quarterly Cash Dividend of $0.39 for the Fourth Quarter of 2025 | Press release | Business Wire | -0.52% | +1.37% | |
| Upbound Group Announces Appointment of Chief Growth Officer | Press release | Business Wire | +0.71% | +1.39% | |
| Upbound Group, Inc. Reports Second Quarter 2025 Results | Press release | Business Wire | -4.69% | -17.36% | |
| Upbound Group, Inc. Announces Timing of Second Quarter 2025 Financial Results | Press release | Business Wire | +0.60% | -1.13% | |
| Upbound Group, Inc. Declares Quarterly Cash Dividend of $0.39 for the Third Quarter of 2025 | Press release | Business Wire | +0.29% | -0.66% | |
| Rent-A-Center Opens New Store in Harlan, Kentucky; Grand Opening Celebration Scheduled on May 30 | Press release | Business Wire | +0.31% | +1.28% | |
| Upbound Group, Inc. Reports First Quarter 2025 Results | Press release | Business Wire | +4.69% | +5.85% | |
| Upbound Group, Inc. Announces Timing of First Quarter 2025 Financial Results | Press release | Business Wire | -0.14% | -1.87% | |
| Upbound Group, Inc. Declares Quarterly Cash Dividend of $0.39 for the Second Quarter of 2025 | Press release | Business Wire | +0.76% | +1.93% | |
| Upbound Group’s Acima Leasing Announces CFPB’s Voluntary Dismissal of Previously Disclosed Lawsuit | Press release | Business Wire | +1.63% | +4.83% | |
| Upbound Group, Inc. to Participate in the 2025 Raymond James Institutional Investors Conference | Press release | Business Wire | -1.21% | -2.24% | |
| Upbound Group Announces CEO Transition | Press release | Business Wire | -0.10% | -4.16% | |
| Upbound Group, Inc. Reports Fourth Quarter and Full Year 2024 Results | Press release | Business Wire | -0.10% | -4.16% | |
| Upbound Group, Inc. Announces Timing of Fourth Quarter and Full Year 2024 Financial Results | Press release | Business Wire | -0.42% | +0.10% | |
| Upbound Group Closes Acquisition of Brigit, a Leading Financial Health Technology Firm | Press release | Business Wire | +0.14% | -1.11% | |
| Upbound Group Enters Definitive Agreement to Acquire Brigit, a Leading Financial Health Technology Firm, for up to $460 Million | Press release | Business Wire | -0.57% | -6.71% | |
| Upbound Group, Inc. Increases Quarterly Cash Dividend by Over 5% to $0.39 for the First Quarter of 2025 | Press release | Business Wire | -1.86% | -2.93% | |
| Upbound Group, Inc. Collaborates with Google Cloud to Transform Customer Experience with a Comprehensive AI Roadmap | Press release | Business Wire | +0.05% | +1.73% | |
| Upbound Group, Inc. Reports Third Quarter 2024 Results | Press release | Business Wire | +4.37% | +4.69% | |
| Upbound Group, Inc. Announces Timing of Third Quarter 2024 Financial Results | Press release | Business Wire | -0.91% | +0.10% | |
| Upbound Group, Inc. Declares Quarterly Cash Dividend of $0.37 for the Fourth Quarter of 2024 | Press release | Business Wire | -0.54% | -1.27% | |
| Upbound Group, Inc. Announces New Independent Director Charu Jain | Press release | Business Wire | -0.20% | -1.44% | |
| Upbound Group’s Acima Leasing Responds to Litigation Filed by NY Attorney General Based on Previously Disclosed Investigation | Press release | Business Wire | +1.11% | -1.01% | |
| Upbound Group, Inc. Reports Second Quarter 2024 Results | Press release | Business Wire | -0.57% | -4.06% | |
| Upbound Group’s Acima Leasing Files Lawsuit Challenging CFPB Regulatory Overreach | Press release | Business Wire | +0.00% | +1.43% | |
| Upbound Group, Inc. Announces Timing of Second Quarter 2024 Financial Results | Press release | Business Wire | +0.46% | +2.17% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the UPBD section they belong to.
Where else UPBD is measured.
UPBD earnings → · Analyst actions → · SEC filings →
Every ticker we measure the same way24
Apple (AAPL)
How AAPL actually reacts to news, measured.
NVIDIA (NVDA)
How NVDA actually reacts to news, measured.
Tesla (TSLA)
How TSLA actually reacts to news, measured.
Microsoft (MSFT)
How MSFT actually reacts to news, measured.
Advanced Micro Devices (AMD)
How AMD actually reacts to news, measured.
Amazon (AMZN)
How AMZN actually reacts to news, measured.
Alphabet (GOOG)
How GOOG actually reacts to news, measured.
Meta Platforms (META)
How META actually reacts to news, measured.
Broadcom (AVGO)
How AVGO actually reacts to news, measured.
JPMorgan Chase (JPM)
How JPM actually reacts to news, measured.
Visa (V)
How V actually reacts to news, measured.
Walmart (WMT)
How WMT actually reacts to news, measured.
Eli Lilly (LLY)
How LLY actually reacts to news, measured.
UnitedHealth Group (UNH)
How UNH actually reacts to news, measured.
Netflix (NFLX)
How NFLX actually reacts to news, measured.
Johnson & Johnson (JNJ)
How JNJ actually reacts to news, measured.
Exxon Mobil (XOM)
How XOM actually reacts to news, measured.
Home Depot (HD)
How HD actually reacts to news, measured.
Costco (COST)
How COST actually reacts to news, measured.
Mastercard (MA)
How MA actually reacts to news, measured.
Oracle (ORCL)
How ORCL actually reacts to news, measured.
Salesforce (CRM)
How CRM actually reacts to news, measured.
Bank of America (BAC)
How BAC actually reacts to news, measured.
Coca-Cola (KO)
How KO actually reacts to news, measured.
Walt Disney (DIS)
How DIS actually reacts to news, measured.
Browse all tickers
Every name we’ve measured, in one place.
How the numbers are made.
How is Upbound Group, Inc.'s median reaction calculated?
Every labeled UPBD news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 198 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 36% of UPBD's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does UPBD's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.