urban-gro, Inc. (UGRO)
UGRO moved a median of -0.86% 30 minutes after news, and -1.55% by the close. How UGRO actually reacts to news — the realized, point-in-time move the market made, measured across 193 labeled events over the last three years with zero look-ahead.
UGRO’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 41% | 169 |
| 30-min | -0.86% | 35% | 176 |
| 60-min | -0.52% | 39% | 179 |
| to close | -1.55% | 35% | 181 |
| Middle 50% of UGRO reactions | -2.48% to +1.47% |
|---|---|
| Median reaction (30-min) | -0.86% |
| Measured reactions | 193 |
Half of all urban-gro, Inc. news events land between -2.48% and +1.47% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
Email me when UGRO moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to UGRO's baseline. Nothing else.
Recent UGRO events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Form 8-K Flash Sports & Media For: Jun 30 | SEC filing · Form 8-K | SEC EDGAR | — | — | |
| Form S-1 Flash Sports & Media | SEC filing · Form S-1 | SEC EDGAR | — | — | |
| Form 8-K Flash Sports & Media For: Jun 24 | SEC filing · Form 8-K | SEC EDGAR | — | — | |
| Form 8-K Flash Sports & Media For: Jun 25 | SEC filing · Form 8-K | SEC EDGAR | — | — | |
| Form EFFECT Flash Sports & Media | SEC filing · Form EFFECT | SEC EDGAR | — | — | |
| Form 8-K Flash Sports & Media For: Jun 17 | SEC filing · Form 8-K | SEC EDGAR | — | — | |
| Form 8-K Flash Sports & Media For: Jun 17 | SEC filing · Form 8-K | SEC EDGAR | — | — | |
| Form 8-K Flash Sports & Media For: Jun 16 | SEC filing · Form 8-K | SEC EDGAR | — | — | |
| Form S-1/A Flash Sports & Media | SEC filing · Form S-1 | SEC EDGAR | — | — | |
| Form 8-K Flash Sports & Media For: Jun 12 | SEC filing · Form 8-K | SEC EDGAR | — | — | |
| Form S-1/A urban-gro, Inc. | SEC filing · Form S-1 | SEC EDGAR | -1.33% | -6.31% | |
| Form 8-K urban-gro, Inc. For: Jun 03 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | -3.02% | |
| Form DEFA14A urban-gro, Inc. | SEC filing · Form DEFA14A | SEC EDGAR | +0.87% | -0.28% | |
| Form S-1 urban-gro, Inc. | SEC filing · Form S-1 | SEC EDGAR | -1.58% | -7.96% | |
| Form 10-Q urban-gro, Inc. For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | -1.24% | -2.23% | |
| Form 8-K urban-gro, Inc. For: May 20 | SEC filing · Form 8-K | SEC EDGAR | +1.97% | +5.17% | |
| Form NT 10-Q urban-gro, Inc. For: Mar 31 | SEC filing · Form NT | SEC EDGAR | -2.60% | +1.73% | |
| Form DEF 14A urban-gro, Inc. For: Jun 03 | SEC filing · Form DEF | SEC EDGAR | -1.19% | -15.51% | |
| Form 8-K urban-gro, Inc. For: Apr 28 | SEC filing · Form 8-K | SEC EDGAR | +3.06% | -0.18% | |
| Form PRE 14A urban-gro, Inc. For: May 04 | SEC filing · Form PRE | SEC EDGAR | +3.06% | -0.18% | |
| Galle Gallants Announce New Ownership Under Gallant Sports and Media LLC Within urban-gro / Flash Sports & Media / IPG–Operated LPL Season 6 Ecosystem; Pubudu Dassanayake Appointed Head Coach | Press release | GlobeNewswire | -0.98% | -2.44% | |
| Form 8-K urban-gro, Inc. For: Apr 20 | SEC filing · Form 8-K | SEC EDGAR | -5.81% | -12.50% | |
| Form 10-K/A urban-gro, Inc. For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | -3.39% | -7.84% | |
| Thunder Rock Capital Serves as Exclusive Placement Agent to urban-gro Inc. in Connection with its $2,775,000 Private Placement | Press release | ACCESS Newswire | +0.76% | -5.04% | |
| Form 10-K urban-gro, Inc. For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | +3.56% | +0.00% | |
| Form 8-K urban-gro, Inc. For: Apr 13 | SEC filing · Form 8-K | SEC EDGAR | +2.26% | -12.76% | |
| Form 8-K urban-gro, Inc. For: Apr 06 | SEC filing · Form 8-K | SEC EDGAR | +1.08% | -0.84% | |
| Form NT 10-K urban-gro, Inc. For: Dec 31 | SEC filing · Form NT | SEC EDGAR | -1.57% | -2.32% | |
| urban-gro, Inc. Positions for Entry into Multi-Billion-Dollar T20 Cricket Market with LPL Season Six Player Auction on May 15, 2026 via IPG Platform | Press release | GlobeNewswire | +13.24% | +10.98% | |
| IPG to Expand T20 Cricket Footprint Across Sri Lanka, Malaysia and Zimbabwe Following Merger with Flash Sports & Media, Inc., following Flash’s merger with NASDAQ-listed urban-gro, Inc. | Press release | GlobeNewswire | -0.63% | +72.27% | |
| Form 8-K urban-gro, Inc. For: Mar 09 | SEC filing · Form 8-K | SEC EDGAR | +3.07% | +11.40% | |
| urban-gro, Inc. Regains Full Nasdaq Compliance Following Balance Sheet and Governance Improvements | Press release | ACCESS Newswire | +3.07% | +11.40% | |
| Form 8-K urban-gro, Inc. For: Feb 27 | SEC filing · Form 8-K | SEC EDGAR | +0.43% | +5.65% | |
| Form 8-K urban-gro, Inc. For: Feb 19 | SEC filing · Form 8-K | SEC EDGAR | +0.64% | -0.41% | |
| Form 8-K urban-gro, Inc. For: Feb 17 | SEC filing · Form 8-K | SEC EDGAR | -1.44% | +6.25% | |
| Form 8-K urban-gro, Inc. For: Feb 17 | SEC filing · Form 8-K | SEC EDGAR | -3.50% | -15.29% | |
| Form 8-K/A urban-gro, Inc. For: Feb 04 | SEC filing · Form 8-K | SEC EDGAR | -3.50% | -15.29% | |
| Form 8-K/A urban-gro, Inc. For: Jan 23 | SEC filing · Form 8-K | SEC EDGAR | -3.50% | -15.29% | |
| Form 10-Q urban-gro, Inc. For: Sep 30 | SEC filing · Form 10-Q | SEC EDGAR | — | -7.71% | |
| urban-gro, Inc. Completes Merger with Flash Sports and Media Inc., Providing Shareholders with Access to the Rapidly Evolving Sports & Media Digital Landscape | Press release | ACCESS Newswire | -3.50% | -15.29% | |
| Form 10-Q urban-gro, Inc. For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | +0.66% | -4.07% | |
| Form 8-K urban-gro, Inc. For: Feb 09 | SEC filing · Form 8-K | SEC EDGAR | +0.31% | +6.41% | |
| Form 8-K urban-gro, Inc. For: Feb 04 | SEC filing · Form 8-K | SEC EDGAR | +1.17% | +14.89% | |
| urban-gro to Implement 1-for-25 Reverse Stock Split | Press release | ACCESS Newswire | +1.17% | +14.89% | |
| Form 10-Q urban-gro, Inc. For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | -8.48% | -6.89% | |
| Form 8-K urban-gro, Inc. For: Jan 30 | SEC filing · Form 8-K | SEC EDGAR | +1.68% | +3.98% | |
| Form 8-K urban-gro, Inc. For: Jan 23 | SEC filing · Form 8-K | SEC EDGAR | -0.19% | -16.39% | |
| Form 8-K urban-gro, Inc. For: Jan 13 | SEC filing · Form 8-K | SEC EDGAR | -0.81% | -3.09% | |
| Form DEF 14A urban-gro, Inc. For: Jan 30 | SEC filing · Form DEF | SEC EDGAR | -1.06% | -3.04% | |
| Form 10-K urban-gro, Inc. For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | -1.06% | -3.04% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the UGRO section they belong to.
Where else UGRO is measured.
UGRO earnings → · Analyst actions → · SEC filings →
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How the numbers are made.
How is urban-gro, Inc.'s median reaction calculated?
Every labeled UGRO news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 193 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 35% of UGRO's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does UGRO's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.