Trupanion, Inc. (TRUP)
TRUP moved a median of +0.14% 30 minutes after news, and +0.31% by the close. How TRUP actually reacts to news — the realized, point-in-time move the market made, measured across 602 labeled events over the last three years with zero look-ahead.
TRUP’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 46% | 597 |
| 30-min | +0.14% | 52% | 598 |
| 60-min | +0.19% | 53% | 598 |
| to close | +0.31% | 54% | 600 |
| Middle 50% of TRUP reactions | -1.37% to +1.05% |
|---|---|
| Median reaction (30-min) | +0.14% |
| Measured reactions | 602 |
Half of all Trupanion, Inc. news events land between -1.37% and +1.05% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How TRUP reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 15 | +0.34% | 53% | +0.07% |
| Rating reiterations | 43 | -0.34% | 40% | -1.21% |
| Price-target raises | 16 | +0.46% | 69% | -0.83% |
| Price-target cuts | 14 | -0.51% | 21% | -1.39% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. 2 further classes were observed with fewer than 10 measured events and are not published. See how TRUP ranks against every other measured name →
That’s how TRUP usually reacts — get an email when it moves on news →Email me when TRUP moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to TRUP's baseline. Nothing else.
Recent TRUP events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Picture Purrfect Pets: Trupanion Announces 2026 truFame Winners | Press release | GlobeNewswire | -0.19% | +1.87% | |
| A Partnership for Pets: Simon Cowell and Trupanion Team Up | Press release | GlobeNewswire | +0.00% | +4.75% | |
| Trupanion Searches for this Year’s “It Pets” With Return of Annual truFame Contest | Press release | GlobeNewswire | -0.10% | -0.50% | |
| Trupanion Partners with Home To Home® to Help More Pets Transition Directly from One Loving Home to Another | Press release | GlobeNewswire | +0.00% | +2.31% | |
| Trupanion Enhances Free Veterinary Education Course to Help Hospital Teams Navigate Cost-of-Care Conversations | Press release | GlobeNewswire | +0.00% | — | |
| Form 10-Q TRUPANION, INC. For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | +5.23% | +1.59% | |
| Form 8-K TRUPANION, INC. For: Aug 05 | SEC filing · Form 8-K | SEC EDGAR | +5.23% | +1.59% | |
| Trupanion Reports Second Quarter 2026 Results | Press release | GlobeNewswire | +5.23% | +1.59% | |
| Less Paperwork. More Pets. The Long-Awaited Trupanion and Digitail Integration Is Here | Press release | GlobeNewswire | +0.53% | +0.98% | |
| Trupanion Announces Second Quarter 2026 Earnings Release and Conference Call | Press release | GlobeNewswire | +0.67% | +1.68% | |
| Trupanion to Participate in Virtual Fireside Chat with Piper Sandler | Press release | GlobeNewswire | -1.55% | +0.34% | |
| Trupanion Announces Winners of the 2026 Veterinary Appreciation Day® Awards | Press release | GlobeNewswire | — | -0.36% | |
| Form 8-K TRUPANION, INC. For: Jun 10 | SEC filing · Form 8-K | SEC EDGAR | +1.09% | +2.22% | |
| Lacy Pushes Trupanion Past $4 Billion in Paid Claims, Helping More than 3.9 Million Pets Receive Care | Press release | GlobeNewswire | -0.09% | +0.23% | |
| Form 10-Q TRUPANION, INC. For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | +3.84% | -4.59% | |
| Form 8-K TRUPANION, INC. For: Apr 30 | SEC filing · Form 8-K | SEC EDGAR | +3.84% | -4.59% | |
| Trupanion Reports First Quarter 2026 Results | Press release | GlobeNewswire | +3.84% | -4.59% | |
| Form 8-K TRUPANION, INC. For: Apr 22 | SEC filing · Form 8-K | SEC EDGAR | -0.18% | -9.14% | |
| Form ARS TRUPANION, INC. For: Dec 31 | SEC filing · Form ARS | SEC EDGAR | -0.18% | -9.14% | |
| Form DEF 14A TRUPANION, INC. For: Dec 31 | SEC filing · Form DEF | SEC EDGAR | -0.18% | -9.14% | |
| Form DEFA14A TRUPANION, INC. | SEC filing · Form DEFA14A | SEC EDGAR | -0.18% | -9.14% | |
| Trupanion Publishes 2025 Annual Letter to Shareholders | Press release | GlobeNewswire | -0.18% | -9.14% | |
| Trupanion Announces First Quarter 2026 Earnings Release and Conference Call | Press release | GlobeNewswire | +0.00% | +0.64% | |
| Trupanion Launches 2026 Veterinary Appreciation Day® Awards with New Team Excellence Category | Press release | GlobeNewswire | -0.29% | +1.65% | |
| HABRI and Trupanion Announce Strategic Partnership | Press release | PR Newswire | -1.23% | -4.41% | |
| Trupanion Announces Upcoming Investor Conference Participation | Press release | GlobeNewswire | +0.63% | -4.82% | |
| Form 10-K TRUPANION, INC. For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | -0.63% | +1.72% | |
| Form 8-K TRUPANION, INC. For: Feb 12 | SEC filing · Form 8-K | SEC EDGAR | +1.21% | -7.36% | |
| Trupanion Reports Fourth Quarter & Full Year 2025 Results | Press release | GlobeNewswire | +1.21% | -7.36% | |
| Trupanion Earns Silver and Bronze Stevie® Awards for Sales & Customer Service | Press release | GlobeNewswire | -0.70% | -3.23% | |
| 25 Years of Paws and Protection: Trupanion Reflects on a Quarter-Century of Protecting Our Furry Best Friends | Press release | PR Newswire | +0.00% | +0.78% | |
| Trupanion Announces Fourth Quarter and Full Year 2025 Earnings Release and Conference Call | Press release | GlobeNewswire | -0.63% | +1.30% | |
| Trupanion Named One of Seattle’s Best Places to Work for the 7th Year in a Row | Press release | GlobeNewswire | -0.19% | -0.61% | |
| Trupanion's Commitment to Mission Highlighted as CEO Named 'Woman of Influence' by Puget Sound Business Journal | Press release | PR Newswire | +0.20% | -2.83% | |
| BMO Insurance and Trupanion Join Forces to Bring Simple, Trusted Pet Insurance to More Canadians | Press release | GlobeNewswire | +3.90% | -14.06% | |
| Form 10-Q TRUPANION, INC. For: Sep 30 | SEC filing · Form 10-Q | SEC EDGAR | +3.90% | -14.06% | |
| Form 8-K TRUPANION, INC. For: Nov 04 | SEC filing · Form 8-K | SEC EDGAR | +3.90% | -14.06% | |
| Trupanion Reports Strong Third Quarter 2025 Results and Secures New Credit Facility | Press release | GlobeNewswire | +3.90% | -14.06% | |
| Doubling Down for Canada's Pups: The Canadian Kennel Club and the Nation's Top Pet Insurer, Trupanion, Reaffirms Alliance to Give Puppies the Best Start | Press release | Canada Newswire | -0.38% | -0.95% | |
| Form 8-K TRUPANION, INC. For: Oct 30 | SEC filing · Form 8-K | SEC EDGAR | -0.49% | -1.06% | |
| Trupanion Appoints Bradley Powell to Board of Directors | Press release | GlobeNewswire | -0.49% | -1.06% | |
| Trupanion Publishes 2025 Corporate Social Responsibility Report | Press release | GlobeNewswire | +0.02% | -2.43% | |
| Ready for the Spotlight: Trupanion Announces 2025 truFame Winners | Press release | GlobeNewswire | +1.49% | -0.05% | |
| Trupanion Announces Third Quarter 2025 Earnings Release and Conference Call | Press release | GlobeNewswire | +1.49% | -0.05% | |
| Strike a Paws! Trupanion’s truFame Contest Starts Now | Press release | GlobeNewswire | +0.16% | -0.30% | |
| Form 10-Q TRUPANION, INC. For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | -7.89% | -14.37% | |
| Form 8-K TRUPANION, INC. For: Aug 07 | SEC filing · Form 8-K | SEC EDGAR | -7.89% | -14.37% | |
| Trupanion Reports Second Quarter 2025 Results | Press release | GlobeNewswire | -7.89% | -14.37% | |
| Trupanion to Participate in the Canaccord Genuity 45th Annual Growth Conference | Press release | GlobeNewswire | -1.09% | -1.55% | |
| Trupanion Announces Second Quarter 2025 Earnings Release and Conference Call | Press release | GlobeNewswire | -0.26% | -0.27% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the TRUP section they belong to.
Where else TRUP is measured.
TRUP earnings → · Analyst actions → · SEC filings →
Other Financial Services names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| M&T Bank Corporation (MTB) | 606 | +0.06% | 54% |
| Meridian Bancorp, Inc. (EBSB) | 603 | 0.00% | 44% |
| American River Bankshares (AMRB) | 597 | 0.00% | 34% |
| Federal Home Loan Mortgage Corporation (FMCC) | 597 | 0.00% | 43% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Financial Services names, measured the same way →
Every ticker we measure the same way24
Apple (AAPL)
How AAPL actually reacts to news, measured.
NVIDIA (NVDA)
How NVDA actually reacts to news, measured.
Tesla (TSLA)
How TSLA actually reacts to news, measured.
Microsoft (MSFT)
How MSFT actually reacts to news, measured.
Advanced Micro Devices (AMD)
How AMD actually reacts to news, measured.
Amazon (AMZN)
How AMZN actually reacts to news, measured.
Alphabet (GOOG)
How GOOG actually reacts to news, measured.
Meta Platforms (META)
How META actually reacts to news, measured.
Broadcom (AVGO)
How AVGO actually reacts to news, measured.
JPMorgan Chase (JPM)
How JPM actually reacts to news, measured.
Visa (V)
How V actually reacts to news, measured.
Walmart (WMT)
How WMT actually reacts to news, measured.
Eli Lilly (LLY)
How LLY actually reacts to news, measured.
UnitedHealth Group (UNH)
How UNH actually reacts to news, measured.
Netflix (NFLX)
How NFLX actually reacts to news, measured.
Johnson & Johnson (JNJ)
How JNJ actually reacts to news, measured.
Exxon Mobil (XOM)
How XOM actually reacts to news, measured.
Home Depot (HD)
How HD actually reacts to news, measured.
Costco (COST)
How COST actually reacts to news, measured.
Mastercard (MA)
How MA actually reacts to news, measured.
Oracle (ORCL)
How ORCL actually reacts to news, measured.
Salesforce (CRM)
How CRM actually reacts to news, measured.
Bank of America (BAC)
How BAC actually reacts to news, measured.
Coca-Cola (KO)
How KO actually reacts to news, measured.
Walt Disney (DIS)
How DIS actually reacts to news, measured.
Browse all tickers
Every name we’ve measured, in one place.
How the numbers are made.
How is Trupanion, Inc.'s median reaction calculated?
Every labeled TRUP news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 602 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 52% of TRUP's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does TRUP's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.