Thor Industries, Inc. (THO)
THO moved a median of -0.12% 30 minutes after news, and -0.33% by the close. How THO actually reacts to news — the realized, point-in-time move the market made, measured across 221 labeled events over the last three years with zero look-ahead.
THO’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | -0.06% | 39% | 221 |
| 30-min | -0.12% | 42% | 221 |
| 60-min | -0.23% | 42% | 221 |
| to close | -0.33% | 39% | 220 |
| Middle 50% of THO reactions | -0.85% to +0.38% |
|---|---|
| Median reaction (30-min) | -0.12% |
| Measured reactions | 221 |
Half of all Thor Industries, Inc. news events land between -0.85% and +0.38% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How THO reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 29 | +0.19% | 62% | -0.19% |
| Analyst downgrades | 19 | -0.04% | 47% | +1.39% |
| Coverage initiations | 11 | +0.79% | 91% | +1.31% |
| Rating reiterations | 76 | -0.01% | 49% | -0.05% |
| Price-target raises | 16 | +0.19% | 75% | +0.03% |
| Price-target cuts | 28 | +0.02% | 50% | +0.07% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how THO ranks against every other measured name →
That’s how THO usually reacts — get an email when it moves on news →Email me when THO moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to THO's baseline. Nothing else.
Recent THO events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Form 8-K THOR INDUSTRIES INC For: Oct 13 | SEC filing · Form 8-K | SEC EDGAR | -0.82% | -0.12% | |
| THOR INDUSTRIES ANNOUNCES INCREASED REGULAR QUARTERLY DIVIDEND | Press release | PR Newswire | -0.82% | -0.12% | |
| Form 10-K THOR INDUSTRIES INC For: Jul 31 | SEC filing · Form 10-K | SEC EDGAR | -1.96% | +1.75% | |
| Form 8-K THOR INDUSTRIES INC For: Sep 22 | SEC filing · Form 8-K | SEC EDGAR | -1.96% | +1.75% | |
| THOR INDUSTRIES ANNOUNCES FISCAL 2026 FOURTH QUARTER AND FULL YEAR RESULTS | Press release | PR Newswire | -1.96% | +1.75% | |
| KEYSTONE RV BREAKS MULTIPLE SALES RECORDS AT HERSHEY RV SHOW | Press release | PR Newswire | -1.96% | +1.75% | |
| THOR INDUSTRIES ANNOUNCES ADDITIONAL LEADERSHIP CHANGES PERTAINING TO THE STRATEGIC EVOLUTION OF ITS NORTH AMERICAN RV OPERATING MODEL | Press release | PR Newswire | +0.00% | -0.34% | |
| THOR INDUSTRIES ANNOUNCES DATE FOR ITS FISCAL 2026 FOURTH QUARTER EARNINGS RELEASE | Press release | PR Newswire | -0.31% | -3.08% | |
| Form 8-K THOR INDUSTRIES INC For: Jun 16 | SEC filing · Form 8-K | SEC EDGAR | -0.25% | -0.34% | |
| THOR INDUSTRIES ANNOUNCES REGULAR QUARTERLY DIVIDEND | Press release | PR Newswire | -0.13% | -0.54% | |
| AIRLAB by Airstream Brings Creative Expression to the Streets of New York with Multi-Phase Public Art Activation | Press release | PR Newswire | -0.94% | -4.54% | |
| Form 10-Q THOR INDUSTRIES INC For: Apr 30 | SEC filing · Form 10-Q | SEC EDGAR | +5.94% | +11.23% | |
| Form 8-K THOR INDUSTRIES INC For: Jun 03 | SEC filing · Form 8-K | SEC EDGAR | +5.94% | +11.23% | |
| THOR INDUSTRIES ANNOUNCES FISCAL 2026 THIRD QUARTER RESULTS | Press release | PR Newswire | +5.94% | +11.23% | |
| Form SD THOR INDUSTRIES INC | SEC filing · Form SD | SEC EDGAR | +0.26% | -0.75% | |
| THOR INDUSTRIES ANNOUNCES DATE FOR ITS FISCAL 2026 THIRD QUARTER EARNINGS RELEASE | Press release | PR Newswire | -0.77% | +2.26% | |
| THOR INDUSTRIES ANNOUNCES APPOINTMENT OF ANDY MURRAY | Press release | PR Newswire | -1.87% | -2.72% | |
| Form 8-K THOR INDUSTRIES INC For: Mar 24 | SEC filing · Form 8-K | SEC EDGAR | -0.48% | -2.72% | |
| THOR INDUSTRIES ANNOUNCES REGULAR QUARTERLY DIVIDEND | Press release | PR Newswire | -0.48% | -2.72% | |
| Form 10-Q THOR INDUSTRIES INC For: Jan 31 | SEC filing · Form 10-Q | SEC EDGAR | -1.83% | -2.63% | |
| Form 8-K THOR INDUSTRIES INC For: Mar 03 | SEC filing · Form 8-K | SEC EDGAR | -1.83% | -2.63% | |
| THOR INDUSTRIES ANNOUNCES FISCAL 2026 SECOND QUARTER RESULTS | Press release | PR Newswire | -1.83% | -2.63% | |
| THOR INDUSTRIES ELEVATES RYAN BIREN TO CHIEF INFORMATION OFFICER, SIGNALING ACCELERATED ENTERPRISE DATA AND AI STRATEGY | Press release | PR Newswire | -0.01% | +2.26% | |
| THOR INDUSTRIES ANNOUNCES STRATEGIC EVOLUTION OF NORTH AMERICAN OPERATING MODEL WITH FORMATION OF TWO RV GROUPS | Press release | PR Newswire | -0.15% | — | |
| THOR INDUSTRIES ANNOUNCES DATE FOR ITS FISCAL 2026 SECOND QUARTER EARNINGS RELEASE | Press release | PR Newswire | -0.92% | +1.57% | |
| THOR INDUSTRIES ANNOUNCES RESIGNATION OF LEIGH TIFFIN FROM TIFFIN MOTORHOMES - TIFFIN FAMILY TO REMAIN ACTIVELY ENGAGED | Press release | PR Newswire | +0.18% | +0.28% | |
| THOR INDUSTRIES ANNOUNCES TRANSITION OF INVESTOR RELATIONS LEADERSHIP | Press release | PR Newswire | -0.22% | -1.58% | |
| THOR INDUSTRIES ISSUES EIGHTH ANNUAL SUSTAINABILITY REPORT | Press release | PR Newswire | +0.13% | +2.04% | |
| Form S-8 THOR INDUSTRIES INC | SEC filing · Form S-8 | SEC EDGAR | +0.67% | +0.77% | |
| Form 8-K THOR INDUSTRIES INC For: Dec 17 | SEC filing · Form 8-K | SEC EDGAR | +0.49% | -0.68% | |
| Form 8-K THOR INDUSTRIES INC For: Dec 16 | SEC filing · Form 8-K | SEC EDGAR | +0.59% | +2.24% | |
| THOR INDUSTRIES ANNOUNCES REGULAR QUARTERLY DIVIDEND | Press release | PR Newswire | +0.59% | +2.24% | |
| Airstream® Launches Special Edition Travel Trailer in Collaboration with Stetson and Four Sixes Ranch | Press release | PR Newswire | -0.19% | +2.09% | |
| Form 10-Q THOR INDUSTRIES INC For: Oct 31 | SEC filing · Form 10-Q | SEC EDGAR | -3.20% | -11.69% | |
| Form 8-K THOR INDUSTRIES INC For: Dec 03 | SEC filing · Form 8-K | SEC EDGAR | -3.20% | -11.69% | |
| THOR INDUSTRIES ANNOUNCES FISCAL 2026 FIRST QUARTER RESULTS | Press release | PR Newswire | -3.20% | -11.69% | |
| THOR INDUSTRIES ANNOUNCES DATE FOR ITS FISCAL 2026 FIRST QUARTER EARNINGS RELEASE | Press release | PR Newswire | +1.25% | -1.66% | |
| Form ARS THOR INDUSTRIES INC For: Jul 31 | SEC filing · Form ARS | SEC EDGAR | +0.04% | -0.23% | |
| Form DEF 14A THOR INDUSTRIES INC For: Dec 17 | SEC filing · Form DEF | SEC EDGAR | +0.04% | -0.19% | |
| Form DEFA14A THOR INDUSTRIES INC | SEC filing · Form DEFA14A | SEC EDGAR | -0.04% | -0.27% | |
| Form 8-K THOR INDUSTRIES INC For: Oct 08 | SEC filing · Form 8-K | SEC EDGAR | -0.48% | -0.09% | |
| THOR Industries Announces Regular Quarterly Dividend | Press release | GlobeNewswire | -0.48% | -0.09% | |
| Form 10-K THOR INDUSTRIES INC For: Jul 31 | SEC filing · Form 10-K | SEC EDGAR | -2.75% | -0.01% | |
| Form 8-K THOR INDUSTRIES INC For: Sep 24 | SEC filing · Form 8-K | SEC EDGAR | -2.75% | -0.01% | |
| THOR Industries Announces Fiscal 2025 Fourth Quarter and Full Year Results | Press release | GlobeNewswire | -2.75% | -0.01% | |
| THOR Industries Introduces World's First Range Extended Electric Class A Motorhome | Press release | PR Newswire | -0.23% | -0.90% | |
| THOR Industries Announces Date for its Fiscal 2025 Fourth Quarter Earnings Release | Press release | GlobeNewswire | -0.26% | +2.56% | |
| THOR Industries and Harbinger Earn Fast Company 2025 World Changing Ideas Award for World's First Hybrid Class A Motorhome | Press release | PR Newswire | +0.62% | -0.44% | |
| Form 8-K THOR INDUSTRIES INC For: Jun 18 | SEC filing · Form 8-K | SEC EDGAR | -0.62% | -3.56% | |
| THOR Industries Announces Re-Authorization of $400 Million Share Buyback | Press release | GlobeNewswire | -0.62% | -3.56% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the THO section they belong to.
Where else THO is measured.
THO earnings → · Analyst actions → · SEC filings →
Other Consumer Cyclical names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Beazer Homes USA, Inc. (BZH) | 221 | -0.03% | 48% |
| Inuvo, Inc. (INUV) | 221 | +0.02% | 51% |
| OMINTO (OMNT) | 220 | 0.00% | 45% |
| Spin Master Corp (TOY_TSE) | 220 | -0.02% | 47% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Cyclical names, measured the same way →
Every ticker we measure the same way24
Apple (AAPL)
How AAPL actually reacts to news, measured.
NVIDIA (NVDA)
How NVDA actually reacts to news, measured.
Tesla (TSLA)
How TSLA actually reacts to news, measured.
Microsoft (MSFT)
How MSFT actually reacts to news, measured.
Advanced Micro Devices (AMD)
How AMD actually reacts to news, measured.
Amazon (AMZN)
How AMZN actually reacts to news, measured.
Alphabet (GOOG)
How GOOG actually reacts to news, measured.
Meta Platforms (META)
How META actually reacts to news, measured.
Broadcom (AVGO)
How AVGO actually reacts to news, measured.
JPMorgan Chase (JPM)
How JPM actually reacts to news, measured.
Visa (V)
How V actually reacts to news, measured.
Walmart (WMT)
How WMT actually reacts to news, measured.
Eli Lilly (LLY)
How LLY actually reacts to news, measured.
UnitedHealth Group (UNH)
How UNH actually reacts to news, measured.
Netflix (NFLX)
How NFLX actually reacts to news, measured.
Johnson & Johnson (JNJ)
How JNJ actually reacts to news, measured.
Exxon Mobil (XOM)
How XOM actually reacts to news, measured.
Home Depot (HD)
How HD actually reacts to news, measured.
Costco (COST)
How COST actually reacts to news, measured.
Mastercard (MA)
How MA actually reacts to news, measured.
Oracle (ORCL)
How ORCL actually reacts to news, measured.
Salesforce (CRM)
How CRM actually reacts to news, measured.
Bank of America (BAC)
How BAC actually reacts to news, measured.
Coca-Cola (KO)
How KO actually reacts to news, measured.
Walt Disney (DIS)
How DIS actually reacts to news, measured.
Browse all tickers
Every name we’ve measured, in one place.
How the numbers are made.
How is Thor Industries, Inc.'s median reaction calculated?
Every labeled THO news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 221 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 42% of THO's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does THO's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.