Scotts Miracle-Gro Company (The) (SMG)
SMG moved a median of -0.02% 30 minutes after news, and -0.17% by the close. How SMG actually reacts to news — the realized, point-in-time move the market made, measured across 1,227 labeled events over the last three years with zero look-ahead.
SMG’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | -0.01% | 46% | 1,221 |
| 30-min | -0.02% | 48% | 1,223 |
| 60-min | -0.07% | 47% | 1,223 |
| to close | -0.17% | 44% | 1,222 |
| Middle 50% of SMG reactions | -0.48% to +0.51% |
|---|---|
| Median reaction (30-min) | -0.02% |
| Measured reactions | 1,227 |
Half of all Scotts Miracle-Gro Company (The) news events land between -0.48% and +0.51% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How SMG reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 18 | +0.47% | 72% | +2.78% |
| Analyst downgrades | 18 | +1.12% | 78% | -0.94% |
| Rating reiterations | 55 | +0.21% | 56% | -0.46% |
| Price-target raises | 17 | +0.01% | 53% | -0.15% |
| Price-target cuts | 19 | +0.08% | 63% | +0.22% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. 1 further class was observed with fewer than 10 measured events and is not published. See how SMG ranks against every other measured name →
That’s how SMG usually reacts — get an email when it moves on news →Email me when SMG moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to SMG's baseline. Nothing else.
Recent SMG events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Form 8-K SCOTTS MIRACLE-GRO CO For: Oct 16 | SEC filing · Form 8-K | SEC EDGAR | — | — | |
| ScottsMiracle-Gro Names CIO to Accelerate Technology Transformation and SMG 2.0 Growth Strategy | Press release | GlobeNewswire | -0.31% | -1.20% | |
| Form 8-K/A SCOTTS MIRACLE-GRO CO For: Sep 25 | SEC filing · Form 8-K | SEC EDGAR | -0.06% | -3.52% | |
| Form 8-K SCOTTS MIRACLE-GRO CO For: Sep 15 | SEC filing · Form 8-K | SEC EDGAR | -1.58% | -0.28% | |
| ScottsMiracle-Gro Announces Execution of Key Capital Allocation Initiatives | Press release | GlobeNewswire | -1.58% | -0.28% | |
| Form 8-K SCOTTS MIRACLE-GRO CO For: Sep 11 | SEC filing · Form 8-K | SEC EDGAR | +0.12% | -0.62% | |
| Did The Scotts Miracle-Gro Company Insiders Breach their Fiduciary Duties to Shareholders? | Press release | PR Newswire | -0.09% | -2.33% | |
| Form 8-K SCOTTS MIRACLE-GRO CO For: Sep 03 | SEC filing · Form 8-K | SEC EDGAR | +0.88% | +1.09% | |
| ScottsMiracle-Gro to Acquire Black Kow in Alignment with SMG 2.0 Growth Strategy | Press release | GlobeNewswire | -0.23% | -2.63% | |
| Form 8-K SCOTTS MIRACLE-GRO CO For: Aug 27 | SEC filing · Form 8-K | SEC EDGAR | -0.53% | +0.27% | |
| Columbus Crew and Scotts Host Ohio 4-H Youth for First-ever Mowing Clinic at ScottsMiracle-Gro Field | Press release | GlobeNewswire | +1.62% | +1.29% | |
| ScottsMiracle-Gro Brings America250’s “Our American Story” to ScottsMiracle-Gro Field | Press release | GlobeNewswire | -0.72% | -2.33% | |
| ScottsMiracle-Gro Brings America250’s “Our American Story” to ScottsMiracle-Gro Field | Press release | GlobeNewswire | +0.33% | -1.72% | |
| Form 10-Q SCOTTS MIRACLE-GRO CO For: Jun 27 | SEC filing · Form 10-Q | SEC EDGAR | -0.87% | -6.04% | |
| ScottsMiracle-Gro Announces Financial Targets and Capital Allocation Strategy During Investor Day 2026 at NYSE | Press release | GlobeNewswire | +0.66% | +0.47% | |
| ScottsMiracle-Gro Announces Speakers and Other Details for its Investor Day on August 4, 2026 | Press release | GlobeNewswire | -0.18% | -2.58% | |
| Form 8-K SCOTTS MIRACLE-GRO CO For: Jul 29 | SEC filing · Form 8-K | SEC EDGAR | +3.53% | +4.72% | |
| ScottsMiracle-Gro Reports Third Quarter Results; Updates Full-Year Outlook Reflecting Accelerated EPS Growth | Press release | GlobeNewswire | +3.53% | +4.72% | |
| The Scotts Miracle-Gro Company Announces Quarterly Dividend Payment | Press release | GlobeNewswire | +3.53% | +4.72% | |
| ScottsMiracle-Gro Announces New Corporate Responsibility Strategy and Goals | Press release | GlobeNewswire | +0.14% | -0.55% | |
| ScottsMiracle-Gro Announces Timing of Third Quarter 2026 Financial Results and Webcast | Press release | GlobeNewswire | +0.14% | -0.55% | |
| Miracle-Gro to Showcase Organic Innovation at Cultivate ’26 Exhibit | Press release | GlobeNewswire | -0.17% | -0.29% | |
| Grow Her Game soccer initiative launched by Scotts, The Scotts Miracle-Gro Foundation, Columbus Crew, Every Kid Sports and Columbus Recreation and Parks | Press release | GlobeNewswire | -0.27% | -1.08% | |
| Did The Scotts Miracle-Gro Company Insiders Breach their Fiduciary Duties to Shareholders? | Press release | PR Newswire | -1.40% | -2.34% | |
| Form 8-K SCOTTS MIRACLE-GRO CO For: Jul 01 | SEC filing · Form 8-K | SEC EDGAR | +0.51% | +0.54% | |
| ScottsMiracle-Gro Announces Strategic Leadership Succession | Press release | GlobeNewswire | +2.64% | +4.04% | |
| Form 11-K SCOTTS MIRACLE-GRO CO For: Dec 31 | SEC filing · Form 11-K | SEC EDGAR | +0.51% | +0.26% | |
| ScottsMiracle-Gro Appoints Nick Miaritis to Executive-Level Chief Brand Officer Position | Press release | GlobeNewswire | +0.02% | -1.97% | |
| ScottsMiracle-Gro Commits $1 Million to Support White House South Lawn Restoration Following UFC Freedom 250 Event | Press release | GlobeNewswire | +0.11% | +0.85% | |
| Did The Scotts Miracle-Gro Company Insiders Breach their Fiduciary Duties to Shareholders? | Press release | PR Newswire | +0.19% | +0.35% | |
| ScottsMiracle-Gro Reaffirms Fiscal 2026 Guidance, Announces Investor Day Details | Press release | GlobeNewswire | +1.43% | -0.52% | |
| ScottsMiracle-Gro to Webcast Presentation at the William Blair 46th Annual Growth Stock Conference on June 3, 2026 | Press release | GlobeNewswire | -0.54% | +3.17% | |
| Form SD SCOTTS MIRACLE-GRO CO | SEC filing · Form SD | SEC EDGAR | +1.09% | -1.05% | |
| Form 10-Q SCOTTS MIRACLE-GRO CO For: Mar 28 | SEC filing · Form 10-Q | SEC EDGAR | +1.09% | -1.05% | |
| Did The Scotts Miracle-Gro Company Insiders Breach their Fiduciary Duties to Shareholders? | Press release | PR Newswire | +0.22% | -0.22% | |
| The Scotts Miracle-Gro Foundation and KidsGardening Announce the 2026 GroMoreGood Grassroots Grantees | Press release | GlobeNewswire | +1.00% | +2.73% | |
| Form 8-K SCOTTS MIRACLE-GRO CO For: Apr 29 | SEC filing · Form 8-K | SEC EDGAR | -4.98% | -9.17% | |
| ScottsMiracle-Gro Reports Strong Second Quarter Results; Increase in Sales and Gross Margin Improvement Drive EPS Growth | Press release | GlobeNewswire | -4.98% | -9.17% | |
| ScottsMiracle-Gro Announces Timing of Second Quarter 2026 Financial Results and Webcast | Press release | GlobeNewswire | -0.55% | +0.44% | |
| The Scotts Miracle-Gro Company Announces Quarterly Dividend Payment | Press release | GlobeNewswire | +0.02% | -3.33% | |
| Did The Scotts Miracle-Gro Company Insiders Breach their Fiduciary Duties to Shareholders? | Press release | PR Newswire | +0.00% | +2.58% | |
| Form 8-K SCOTTS MIRACLE-GRO CO For: Apr 09 | SEC filing · Form 8-K | SEC EDGAR | +0.37% | -0.73% | |
| ScottsMiracle-Gro Completes Divestiture of Hawthorne Subsidiary | Press release | GlobeNewswire | +0.37% | -0.73% | |
| ScottsMiracle-Gro Reaffirms Fiscal 2026 Guidance; Margin Recovery and Growth Plans Remain on Track | Press release | GlobeNewswire | -0.65% | +6.24% | |
| ScottsMiracle-Gro, Bonnie Plants and Gardenuity Launch Inspired to Gro™ | Press release | GlobeNewswire | +0.55% | +2.06% | |
| Form 8-K SCOTTS MIRACLE-GRO CO For: Feb 20 | SEC filing · Form 8-K | SEC EDGAR | -0.24% | -0.79% | |
| Form S-8 SCOTTS MIRACLE-GRO CO | SEC filing · Form S-8 | SEC EDGAR | -0.09% | +0.78% | |
| Form 10-Q SCOTTS MIRACLE-GRO CO For: Dec 27 | SEC filing · Form 10-Q | SEC EDGAR | -1.19% | -0.88% | |
| Form 8-K SCOTTS MIRACLE-GRO CO For: Jan 29 | SEC filing · Form 8-K | SEC EDGAR | +0.50% | +4.46% | |
| Form 8-K SCOTTS MIRACLE-GRO CO For: Jan 28 | SEC filing · Form 8-K | SEC EDGAR | +0.27% | -0.13% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the SMG section they belong to.
Where else SMG is measured.
SMG earnings → · Analyst actions → · SEC filings →
Other Basic Materials names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Peabody Energy Corporation (BTU) | 1,269 | -0.04% | 48% |
| Rio Tinto Plc (RIO) | 1,246 | 0.00% | 49% |
| SSR Mining Inc. (SSRM) | 1,210 | +0.10% | 53% |
| Marrone Bio Innovations, Inc. (MBII) | 1,157 | -0.10% | 41% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
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Every name we’ve measured, in one place.
How the numbers are made.
How is Scotts Miracle-Gro Company (The)'s median reaction calculated?
Every labeled SMG news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 1,227 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 48% of SMG's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does SMG's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.