Shopify Inc. - Class A Subordinate Voting Shares (SHOP)
SHOP moved a median of -0.03% 30 minutes after news, and +0.31% by the close. How SHOP actually reacts to news — the realized, point-in-time move the market made, measured across 221 labeled events over the last three years with zero look-ahead.
SHOP’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | +0.04% | 54% | 218 |
| 30-min | -0.03% | 50% | 218 |
| 60-min | +0.06% | 51% | 218 |
| to close | +0.31% | 56% | 217 |
| Middle 50% of SHOP reactions | -0.72% to +1.59% |
|---|---|
| Median reaction (30-min) | -0.03% |
| Measured reactions | 221 |
Half of all Shopify Inc. - Class A Subordinate Voting Shares news events land between -0.72% and +1.59% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How SHOP reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 88 | -0.16% | 44% | +0.15% |
| Analyst downgrades | 49 | -0.97% | 43% | +0.00% |
| Coverage initiations | 44 | +0.16% | 50% | +0.30% |
| Rating reiterations | 278 | +0.07% | 53% | +0.46% |
| Price-target raises | 134 | +0.17% | 55% | +0.68% |
| Price-target cuts | 55 | -0.18% | 35% | -0.04% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how SHOP ranks against every other measured name →
That’s how SHOP usually reacts — get an email when it moves on news →Email me when SHOP moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to SHOP's baseline. Nothing else.
Recent SHOP events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Shopify to Announce Third-Quarter 2026 Financial Results | Press release | GlobeNewswire | -0.67% | -1.06% | |
| Form 10-Q SHOPIFY INC. For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | -1.10% | -2.54% | |
| Form 8-K SHOPIFY INC. For: Aug 05 | SEC filing · Form 8-K | SEC EDGAR | -1.10% | -2.54% | |
| Shopify Delivers Big: 30%+ Growth Across GMV, Revenue, Gross Profit, and Free Cash Flow | Press release | GlobeNewswire | -1.10% | -2.54% | |
| Shopify to Announce Second-Quarter 2026 Financial Results | Press release | GlobeNewswire | -2.17% | -1.41% | |
| Form 8-K SHOPIFY INC. For: Jul 02 | SEC filing · Form 8-K | SEC EDGAR | -0.72% | +1.36% | |
| Form 8-K SHOPIFY INC. For: Jun 16 | SEC filing · Form 8-K | SEC EDGAR | -0.29% | -3.77% | |
| Shopify Announces Results of its 2026 Annual Meeting of Shareholders | Press release | GlobeNewswire | -0.29% | -3.77% | |
| Form 8-K SHOPIFY INC. For: Jun 02 | SEC filing · Form 8-K | SEC EDGAR | -0.63% | -1.46% | |
| Shopify Announces $3 Billion Increase to Share Repurchase Program | Press release | GlobeNewswire | -0.63% | -1.46% | |
| Form SD SHOPIFY INC. | SEC filing · Form SD | SEC EDGAR | -1.47% | +2.62% | |
| Form 8-K SHOPIFY INC. For: May 08 | SEC filing · Form 8-K | SEC EDGAR | +0.63% | -4.18% | |
| Form 10-Q SHOPIFY INC. For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | -0.15% | -6.75% | |
| Form 8-K SHOPIFY INC. For: May 05 | SEC filing · Form 8-K | SEC EDGAR | -0.15% | -6.75% | |
| Form S-8 POS SHOPIFY INC. | SEC filing · Form S-8 | SEC EDGAR | -0.15% | -6.75% | |
| Shopify Delivers Again as Merchants Clear $100 Billion in Q1 GMV | Press release | GlobeNewswire | -0.15% | -6.75% | |
| Form 10-K/A SHOPIFY INC. For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | +0.35% | +0.11% | |
| Shopify to Announce First-Quarter 2026 Financial Results May 5, 2026 | Press release | GlobeNewswire | +1.58% | +0.43% | |
| Form 10-K SHOPIFY INC. For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | -9.00% | -14.30% | |
| Form 8-K SHOPIFY INC. For: Feb 11 | SEC filing · Form 8-K | SEC EDGAR | -9.00% | -14.30% | |
| Form 8-K SHOPIFY INC. For: Dec 02 | SEC filing · Form 8-K | SEC EDGAR | +0.89% | +2.40% | |
| Form 10-Q SHOPIFY INC. For: Sep 30 | SEC filing · Form 10-Q | SEC EDGAR | +1.77% | -1.18% | |
| Form 8-K SHOPIFY INC. For: Nov 04 | SEC filing · Form 8-K | SEC EDGAR | +1.77% | -1.18% | |
| Form 8-K SHOPIFY INC. For: Oct 09 | SEC filing · Form 8-K | SEC EDGAR | +0.32% | -7.92% | |
| Form 8-K SHOPIFY INC. For: Sep 09 | SEC filing · Form 8-K | SEC EDGAR | +2.49% | +2.10% | |
| Form 10-Q SHOPIFY INC. For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | +6.65% | +6.71% | |
| Form 8-K SHOPIFY INC. For: Aug 06 | SEC filing · Form 8-K | SEC EDGAR | +6.65% | +6.71% | |
| Rockcliffe Capital Initiates Coverage on Shopify Inc. (TSX: SHOP | NYSE: SHOP) with a “BUY” Rating and 12-Month Price Target of $130 USD | Press release | GlobeNewswire | +0.69% | -1.47% | |
| Form 8-K SHOPIFY INC. For: Jun 17 | SEC filing · Form 8-K | SEC EDGAR | -0.12% | -0.52% | |
| Form SD SHOPIFY INC. | SEC filing · Form SD | SEC EDGAR | -0.39% | +2.14% | |
| Form 10-Q SHOPIFY INC. For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | -0.06% | +4.64% | |
| Form 8-K SHOPIFY INC. For: May 08 | SEC filing · Form 8-K | SEC EDGAR | -0.06% | +4.64% | |
| Form 10-K/A SHOPIFY INC. For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | +0.28% | +0.05% | |
| Form 8-K SHOPIFY INC. For: Apr 29 | SEC filing · Form 8-K | SEC EDGAR | +0.28% | +0.05% | |
| Form 25 SHOPIFY INC. | SEC filing · Form 25 | SEC EDGAR | -1.83% | +2.94% | |
| Form 8-A12B SHOPIFY INC. | SEC filing · Form 8-A12B | SEC EDGAR | -1.83% | +2.94% | |
| Form CERT SHOPIFY INC. | SEC filing · Form CERT | SEC EDGAR | -1.83% | +2.94% | |
| Splitit Unveils First Fully Embedded White-Label Installment Solution for Shopify Merchants | Press release | PR Newswire | +0.66% | +0.11% | |
| Form 8-K SHOPIFY INC. For: Mar 18 | SEC filing · Form 8-K | SEC EDGAR | -0.80% | +1.92% | |
| Form 10-K SHOPIFY INC. For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | +1.41% | +1.30% | |
| Form 8-K SHOPIFY INC. For: Feb 11 | SEC filing · Form 8-K | SEC EDGAR | +1.41% | +1.30% | |
| EMERGE Completes Sale of Shop Domains to Shopify | Press release | Canada Newswire | +0.11% | -6.91% | |
| Form 6-K SHOPIFY INC. For: Dec 03 | SEC filing · Form 6-K | SEC EDGAR | -0.68% | -1.10% | |
| Form 6-K SHOPIFY INC. For: Nov 12 | SEC filing · Form 6-K | SEC EDGAR | +1.49% | +2.65% | |
| Form 6-K SHOPIFY INC. For: Sep 30 | SEC filing · Form 6-K | SEC EDGAR | +1.49% | +2.65% | |
| Form F-10 SHOPIFY INC. | SEC filing · Form F-10 | SEC EDGAR | +1.07% | +7.06% | |
| Form 6-K SHOPIFY INC. For: Sep 06 | SEC filing · Form 6-K | SEC EDGAR | +1.40% | -0.51% | |
| Form 6-K SHOPIFY INC. For: Jun 30 | SEC filing · Form 6-K | SEC EDGAR | +3.95% | -0.95% | |
| Form S-8 POS SHOPIFY INC. | SEC filing · Form S-8 | SEC EDGAR | +3.95% | -0.95% | |
| Form 6-K SHOPIFY INC. For: Jun 04 | SEC filing · Form 6-K | SEC EDGAR | +0.24% | +0.00% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the SHOP section they belong to.
Where else SHOP is measured.
SHOP earnings → · Analyst actions → · SEC filings →
Other Technology names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Pixelworks, Inc. (PXLW) | 222 | 0.00% | 49% |
| NETSOL Technologies Inc. (NTWK) | 221 | 0.00% | 50% |
| Atomera Incorporated (ATOM) | 220 | 0.00% | 50% |
| ENVISION SOLAR INTL (EVSI) | 220 | 0.00% | 29% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Technology names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is Shopify Inc. - Class A Subordinate Voting Shares's median reaction calculated?
Every labeled SHOP news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 221 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 50% of SHOP's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does SHOP's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.