comScore, Inc. (SCOR)
SCOR moved a median of +0.06% 30 minutes after news, and -0.88% by the close. How SCOR actually reacts to news — the realized, point-in-time move the market made, measured across 297 labeled events over the last three years with zero look-ahead.
SCOR’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 19% | 198 |
| 30-min | +0.06% | 51% | 253 |
| 60-min | 0.00% | 49% | 268 |
| to close | -0.88% | 40% | 296 |
| Middle 50% of SCOR reactions | -0.49% to +1.83% |
|---|---|
| Median reaction (30-min) | +0.06% |
| Measured reactions | 297 |
Half of all comScore, Inc. news events land between -0.49% and +1.83% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How SCOR reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Coverage initiations | 22 | +0.62% | 55% | -0.57% |
| Rating reiterations | 10 | -0.99% | 20% | +0.46% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. 3 further classes were observed with fewer than 10 measured events and are not published. See how SCOR ranks against every other measured name →
That’s how SCOR usually reacts — get an email when it moves on news →Email me when SCOR moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to SCOR's baseline. Nothing else.
Recent SCOR events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Comscore Partners with datafuelX to Bring Seamless Currency Adoption Into the Full Planning and Stewardship Workflow | Press release | GlobeNewswire | — | +2.17% | |
| Comscore's Latest AI Intelligence Report Shows Competition Intensifying as Claude and Gemini Gain Ground on ChatGPT | Press release | GlobeNewswire | — | -0.21% | |
| Comscore Expands Its AI Intelligence to Measure Sponsored Chat Advertising and Its Business Impact | Press release | GlobeNewswire | +0.00% | -2.77% | |
| Employment Inducement Grants under Nasdaq Listing Rules | Press release | GlobeNewswire | -4.47% | -9.68% | |
| Form S-8 COMSCORE, INC. | SEC filing · Form S-8 | SEC EDGAR | +0.00% | -5.38% | |
| Form 10-Q COMSCORE, INC. For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | -0.16% | -8.87% | |
| Comscore Reports Second Quarter 2026 Results | Press release | GlobeNewswire | -7.79% | -10.73% | |
| Form 8-K COMSCORE, INC. For: Aug 12 | SEC filing · Form 8-K | SEC EDGAR | -7.79% | -10.73% | |
| Comscore Announces ROI Strategy to Transform the Business | Press release | GlobeNewswire | +0.00% | -3.62% | |
| Form 8-K COMSCORE, INC. For: Aug 06 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | -3.62% | |
| Comscore to Announce Second Quarter 2026 Financial Results | Press release | GlobeNewswire | — | -0.93% | |
| Audio at Parity: Comscore Launches Transcript-Level Targeting and Measurement with Spotify, SiriusXM, Triton Digital, Acast, and Libysn | Press release | GlobeNewswire | +0.00% | +4.79% | |
| Comscore Announces Partnership with Amazon DSP to Expand Content Addressability to Drive Campaign Performance | Press release | GlobeNewswire | -1.13% | -2.47% | |
| Form 8-K COMSCORE, INC. For: Jun 16 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | -2.82% | |
| Form 8-K COMSCORE, INC. For: Jun 10 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | -2.28% | |
| Form 8-K COMSCORE, INC. For: Jun 09 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | -3.30% | |
| The Creators List launched to Help Brands Connect With Top Creators In Cannes | Press release | GlobeNewswire | +0.80% | -1.48% | |
| Form 8-K COMSCORE, INC. For: May 28 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | -0.88% | |
| Comscore’s Q1 2026 AI Intelligence Report Shows Scale of Claude’s Breakout Growth as AI Continues to Influence Search, Discovery and Consumer Decisions | Press release | GlobeNewswire | +3.07% | -0.24% | |
| Form 8-K COMSCORE, INC. For: May 27 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | -1.37% | |
| Comscore Announces Appointment of Matt McLaughlin as Chief Executive Officer | Press release | GlobeNewswire | +0.00% | +0.25% | |
| Form 8-K COMSCORE, INC. For: May 28 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | +0.25% | |
| Advaya Capital to Acquire Comscore’s Movies Division, Initiating a New Era in Film Box Office Intelligence | Press release | Business Wire | -5.26% | -2.88% | |
| Form 8-K COMSCORE, INC. For: May 27 | SEC filing · Form 8-K | SEC EDGAR | -5.26% | -2.88% | |
| Form DEFA14A COMSCORE, INC. | SEC filing · Form DEFA14A | SEC EDGAR | — | -2.29% | |
| Comscore March 2026 Consumer AI Chatbot Usage Rankings Show Claude Gaining Share | Press release | GlobeNewswire | -4.50% | -3.73% | |
| Form 10-Q COMSCORE, INC. For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | -4.50% | -3.73% | |
| Comscore Reports First Quarter 2026 Results | Press release | GlobeNewswire | +0.00% | +0.00% | |
| Form 8-K COMSCORE, INC. For: May 14 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | +0.00% | |
| Comscore to Announce First Quarter 2026 Financial Results | Press release | GlobeNewswire | +0.00% | +3.81% | |
| Form ARS COMSCORE, INC. For: Dec 31 | SEC filing · Form ARS | SEC EDGAR | — | -0.27% | |
| Form DEF 14A COMSCORE, INC. For: Jun 16 | SEC filing · Form DEF | SEC EDGAR | — | -0.27% | |
| Form DEFA14A COMSCORE, INC. | SEC filing · Form DEFA14A | SEC EDGAR | — | -0.27% | |
| Comscore Continues Building Momentum in Local Measurement Through New Agreements with More than 15 Clients | Press release | GlobeNewswire | +0.00% | -7.20% | |
| Five Decades of Box Office Intelligence: Comscore Celebrates 50 Years of Movie Measurement | Press release | GlobeNewswire | — | +8.97% | |
| Bent Pixels Acquires Sunny State Agency in $23M Deal to Expand Creator Media Across Snapchat and Short-Form Video | Press release | PR Web | — | -2.94% | |
| Form 10-K COMSCORE, INC. For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | +0.00% | +2.71% | |
| Form S-8 COMSCORE, INC. | SEC filing · Form S-8 | SEC EDGAR | +0.00% | +2.71% | |
| Comscore Reports Fourth Quarter and Full Year 2025 Results | Press release | GlobeNewswire | +3.47% | -3.87% | |
| Form 8-K COMSCORE, INC. For: Mar 17 | SEC filing · Form 8-K | SEC EDGAR | +3.47% | -3.87% | |
| Comscore and Yahoo DSP Partner to Advance CTV Political Advertising with Proximic Political Audiences | Press release | GlobeNewswire | — | -1.82% | |
| Comscore to Announce Fourth Quarter and Full Year 2025 Financial Results | Press release | GlobeNewswire | — | +0.00% | |
| AI Assistants Head into 2026 on a High Note: Comscore Reports Triple-Digit Growth on Mobile | Press release | GlobeNewswire | +0.00% | -2.87% | |
| Comscore 2026 State of Programmatic Report: CTV and Audio expected to drive growth with cross-channel performance measurement critical to smarter allocation across platforms | Press release | GlobeNewswire | +1.52% | +0.23% | |
| Comscore Launches Audio Targeting and Measurement Capabilities with The Trade Desk, Helping to Unlock Incremental Reach for Advertisers | Press release | GlobeNewswire | +0.00% | +10.56% | |
| Comscore’s Cross-Platform Content Measurement to Service ESPN, Strengthening Audience Insights and Better Illuminating the Value of Its Fanbase (and Programming) | Press release | GlobeNewswire | — | +1.71% | |
| Comscore Completes Recapitalization Transaction with Preferred Stockholders Following Approval from Common Stockholders | Press release | GlobeNewswire | +0.00% | -0.88% | |
| Comscore Launches Daily Program-Level Reporting with Deduplicated Insights on Shows and Episodes across CTV and Linear TV | Press release | GlobeNewswire | +0.00% | -0.88% | |
| Form 8-K COMSCORE, INC. For: Dec 29 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | +1.39% | |
| Form 8-K COMSCORE, INC. For: Dec 19 | SEC filing · Form 8-K | SEC EDGAR | +0.00% | -4.08% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the SCOR section they belong to.
Where else SCOR is measured.
SCOR earnings → · Analyst actions → · SEC filings →
Other Industrials names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Avery Dennison Corporation (AVY) | 297 | +0.01% | 51% |
| Dycom Industries, Inc. (DY) | 297 | -0.12% | 45% |
| BrightView Holdings, Inc. (BV) | 296 | -0.13% | 46% |
| ENSYNC INC (ESNC) | 296 | -0.03% | 42% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Industrials names, measured the same way →
Every ticker we measure the same way24
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Browse all tickers
Every name we’ve measured, in one place.
How the numbers are made.
How is comScore, Inc.'s median reaction calculated?
Every labeled SCOR news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 297 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 51% of SCOR's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does SCOR's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.