Starbucks Corporation (SBUX)
SBUX moved a median of +0.01% 30 minutes after news, and -0.07% by the close. How SBUX actually reacts to news — the realized, point-in-time move the market made, measured across 987 labeled events over the last three years with zero look-ahead.
SBUX’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | -0.02% | 46% | 987 |
| 30-min | +0.01% | 50% | 987 |
| 60-min | -0.08% | 43% | 987 |
| to close | -0.07% | 47% | 987 |
| Middle 50% of SBUX reactions | -0.35% to +0.29% |
|---|---|
| Median reaction (30-min) | +0.01% |
| Measured reactions | 987 |
Half of all Starbucks Corporation news events land between -0.35% and +0.29% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How SBUX reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 55 | -0.34% | 26% | +0.04% |
| Analyst downgrades | 55 | -0.09% | 46% | -0.75% |
| Coverage initiations | 34 | +0.11% | 53% | -0.36% |
| Rating reiterations | 261 | +0.04% | 51% | +0.02% |
| Price-target raises | 57 | +0.23% | 61% | +0.23% |
| Price-target cuts | 69 | -0.06% | 46% | -0.08% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how SBUX ranks against every other measured name →
That’s how SBUX usually reacts — get an email when it moves on news →Email me when SBUX moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to SBUX's baseline. Nothing else.
Recent SBUX events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Starbucks Announces Q4 and Full Fiscal Year 2026 Results Conference Call | Press release | Business Wire | -0.81% | -2.42% | |
| Starbucks Announces Increase in Quarterly Cash Dividend | Press release | Business Wire | +0.57% | +0.23% | |
| Form 8-K STARBUCKS CORP For: Sep 22 | SEC filing · Form 8-K | SEC EDGAR | +0.24% | -0.32% | |
| Did Starbucks Corporation Insiders Breach their Fiduciary Duties to Shareholders? | Press release | PR Newswire | -0.14% | -0.75% | |
| Form 10-Q STARBUCKS CORP For: Jun 28 | SEC filing · Form 10-Q | SEC EDGAR | -1.01% | -1.43% | |
| Form 8-K STARBUCKS CORP For: Jul 29 | SEC filing · Form 8-K | SEC EDGAR | -1.01% | -1.43% | |
| Starbucks Reports Q3 Fiscal Year 2026 Results | Press release | Business Wire | -1.01% | -1.43% | |
| Starbucks Announces Q3 Fiscal Year 2026 Results Conference Call | Press release | Business Wire | +1.69% | +2.24% | |
| Starbucks Declares Quarterly Cash Dividend | Press release | Business Wire | +0.40% | +0.35% | |
| Form 8-K STARBUCKS CORP For: Jun 11 | SEC filing · Form 8-K | SEC EDGAR | -1.53% | -1.78% | |
| Did Starbucks Corporation Insiders Breach their Fiduciary Duties to Shareholders? | Press release | PR Newswire | +0.06% | +0.01% | |
| Starbucks to Participate in the 6th Annual Evercore Consumer and Retail Conference | Press release | Business Wire | +0.73% | +0.58% | |
| Form SD STARBUCKS CORP | SEC filing · Form SD | SEC EDGAR | -0.17% | -1.77% | |
| Starbucks to Participate in the Bernstein 42nd Annual Strategic Decisions Conference | Press release | Business Wire | -1.04% | -0.89% | |
| Form 8-K STARBUCKS CORP For: May 20 | SEC filing · Form 8-K | SEC EDGAR | -0.66% | -1.63% | |
| Starbucks Corporation Announces Pricing Terms for its Upsized Tender Offers for Eight Series of Notes | Press release | Business Wire | +0.03% | +0.34% | |
| Form 8-K STARBUCKS CORP For: May 13 | SEC filing · Form 8-K | SEC EDGAR | -0.43% | +1.01% | |
| Starbucks Corporation Announces Early Results and Upsizing of its Tender Offers for Eight Series of Notes | Press release | Business Wire | +0.16% | -0.21% | |
| Starbucks Corporation Commences Cash Tender Offers for Eight Series of Notes | Press release | Business Wire | +0.53% | +0.12% | |
| Form 10-Q STARBUCKS CORP For: Mar 29 | SEC filing · Form 10-Q | SEC EDGAR | -0.26% | +3.43% | |
| Form 8-K STARBUCKS CORP For: Apr 28 | SEC filing · Form 8-K | SEC EDGAR | -0.26% | +3.43% | |
| Starbucks Reports Q2 Fiscal Year 2026 Results | Press release | Business Wire | -0.26% | +3.43% | |
| Starbucks Declares Quarterly Cash Dividend | Press release | Business Wire | -0.12% | +0.02% | |
| Starbucks Announces Q2 Fiscal Year 2026 Results Conference Call | Press release | Business Wire | -0.37% | -0.15% | |
| Did Starbucks Corporation Insiders Breach their Fiduciary Duties to Shareholders? | Press release | PR Newswire | -0.55% | -0.56% | |
| Form 8-K STARBUCKS CORP For: Apr 02 | SEC filing · Form 8-K | SEC EDGAR | +1.00% | +5.31% | |
| Starbucks and Boyu Capital Finalize Joint Venture to Accelerate Long Term Growth in China | Press release | Business Wire | +1.00% | +5.31% | |
| Starbucks Announces New Incentive Rewards Program to Create More Opportunities for Partners to Share in Success | Press release | Business Wire | -1.29% | +0.45% | |
| Form 8-K STARBUCKS CORP For: Mar 25 | SEC filing · Form 8-K | SEC EDGAR | +0.50% | +0.07% | |
| Form DEFA14A STARBUCKS CORP | SEC filing · Form DEFA14A | SEC EDGAR | +0.23% | -1.34% | |
| Starbucks to Webcast 2026 Annual Meeting of Shareholders | Press release | Business Wire | -0.12% | -0.83% | |
| Polypropylene Cups Earn Widely Recyclable Designation, Expanding Access to Curbside Recycling Nationwide | Press release | Business Wire | -0.18% | -0.17% | |
| Halper Sadeh LLC Encourages Starbucks Corporation Shareholders To Contact The Firm To Discuss Their Rights | Press release | PR Newswire | -0.58% | -0.95% | |
| Starbucks Is Back, Turning Momentum Into Long-Term, Sustainable Growth | Press release | Business Wire | +0.15% | -0.37% | |
| Starbucks Unveils Reimagined Loyalty Program to Deliver More Meaningful Value, Personalization and Engagement for Members | Press release | GlobeNewswire | -1.25% | -2.98% | |
| Form 10-Q STARBUCKS CORP For: Dec 28 | SEC filing · Form 10-Q | SEC EDGAR | -1.39% | -7.09% | |
| Form 8-K STARBUCKS CORP For: Jan 28 | SEC filing · Form 8-K | SEC EDGAR | -1.39% | -7.09% | |
| Starbucks Reports Q1 Fiscal Year 2026 Results | Press release | Business Wire | -1.39% | -7.09% | |
| Form ARS STARBUCKS CORP For: Sep 28 | SEC filing · Form ARS | SEC EDGAR | +0.53% | -0.05% | |
| Form DEF 14A STARBUCKS CORP For: Mar 25 | SEC filing · Form DEF | SEC EDGAR | +0.53% | -0.05% | |
| Form DEFA14A STARBUCKS CORP | SEC filing · Form DEFA14A | SEC EDGAR | +0.53% | -0.05% | |
| Starbucks to Host 2026 Investor Day on January 29, 2026 | Press release | Business Wire | -0.56% | +0.59% | |
| Halper Sadeh LLC Encourages Starbucks Corporation Shareholders To Contact The Firm To Discuss Their Rights | Press release | Business Wire | +0.18% | +0.54% | |
| Starbucks Announces Q1 Fiscal Year 2026 Results Conference Call | Press release | Business Wire | +0.11% | +1.39% | |
| Starbucks Declares Quarterly Cash Dividend | Press release | Business Wire | +1.60% | +2.45% | |
| Form 8-K/A STARBUCKS CORP For: Jun 04 | SEC filing · Form 8-K | SEC EDGAR | +1.00% | -1.60% | |
| Form 10-K STARBUCKS CORP For: Sep 28 | SEC filing · Form 10-K | SEC EDGAR | +1.00% | -1.60% | |
| Form 8-K STARBUCKS CORP For: Nov 03 | SEC filing · Form 8-K | SEC EDGAR | -2.16% | -1.85% | |
| Starbucks and Boyu Announce Joint Venture for the Next Chapter of Growth in China | Press release | Business Wire | -2.16% | -1.85% | |
| Form 8-K STARBUCKS CORP For: Oct 29 | SEC filing · Form 8-K | SEC EDGAR | +0.82% | +1.13% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the SBUX section they belong to.
Where else SBUX is measured.
SBUX earnings → · Analyst actions → · SEC filings →
Other Consumer Cyclical names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| Advance Auto Parts Inc. (AAP) | 999 | +0.02% | 51% |
| Domino's Pizza Inc (DPZ) | 995 | +0.07% | 54% |
| Quotient Technology Inc. (QUOT) | 983 | 0.00% | 49% |
| Alibaba Group Holding Limited American Depositary Shares each representing eight Ordinary share (BABA) | 977 | -0.03% | 44% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Cyclical names, measured the same way →
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Every name we’ve measured, in one place.
How the numbers are made.
How is Starbucks Corporation's median reaction calculated?
Every labeled SBUX news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 987 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 50% of SBUX's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does SBUX's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.