PUMA SE UNSP/ADR (PUMSY)
PUMSY moved a median of +0.06% 30 minutes after news, and +0.27% by the close. How PUMSY actually reacts to news — the realized, point-in-time move the market made, measured across 59 labeled events over the last three years with zero look-ahead.
PUMSY’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | 0.00% | 19% | 58 |
| 30-min | +0.06% | 53% | 58 |
| 60-min | -0.00% | 41% | 59 |
| to close | +0.27% | 54% | 59 |
| Middle 50% of PUMSY reactions | 0.00% to +0.54% |
|---|---|
| Median reaction (30-min) | +0.06% |
| Measured reactions | 59 |
Half of all PUMA SE UNSP/ADR news events land between +0.00% and +0.54% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
Email me when PUMSY moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to PUMSY's baseline. Nothing else.
Recent PUMSY events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| PUMA Dominates HYROX World Championships From Elite Athlete Performances to Community Initiatives | Press release | Business Wire | +0.00% | -1.17% | |
| PUMA Brings NITRO™ to Football With the PUMA NITRO Lab in Los Angeles | Press release | Business Wire | +0.00% | +2.21% | |
| PUMA and Salehe Bembury Host Immersive Sound-Inspired Experience ahead of Football’s Biggest Tournament at The Row DTLA | Press release | Business Wire | +0.00% | -4.15% | |
| PUMA Appoints Nadia Kokni as Vice President Global Brand Marketing | Press release | Business Wire | +0.00% | +2.96% | |
| PUMA Opens its Biggest European Flagship Store in the Heart of London, Bringing the Best of the Brand Closer to Consumers | Press release | Business Wire | +0.43% | +1.29% | |
| PUMA Relaunches Company Magazine CATch UP to Showcase the Best of the Brand | Press release | Business Wire | +0.00% | +1.06% | |
| PUMA Releases New Podcast Unpacking the Past, Present and Future of Football Jerseys | Press release | Business Wire | -1.20% | -0.80% | |
| PUMA Announces Early Renewal of Its Long-term Partnership With Leading Fitness Sport HYROX –The World Series of Fitness Racing | Press release | Business Wire | +0.00% | +0.80% | |
| PUMA Unveils The Future of Fast for Tokyo World Athletics Championships 2025 | Press release | Business Wire | +0.09% | -0.35% | |
| PUMA and Manchester City Announce Long-Term Extension to Successful Global Partnership | Press release | Business Wire | +0.00% | -0.39% | |
| PUMA and Borussia Dortmund Extend Partnership | Press release | Business Wire | — | +0.73% | |
| PUMA’s Voices of a RE:GENERATION Present 2024 Sustainability Report for Young Audiences | Press release | Business Wire | +0.00% | +0.00% | |
| PUMA Launches Go Wild Podcast, Featuring Inspiring Brand Ambassadors and Spokespeople That Have Redefined the Game | Press release | Business Wire | +0.00% | -0.40% | |
| PUMA Reaches Goal of Making 9 Out of 10 Products With Recycled or Certified Materials | Press release | Business Wire | +0.00% | +2.92% | |
| Rise, Run, and ‘Go Wild’ for the 5AM High Drops | Press release | Business Wire | +0.00% | +0.92% | |
| PUMA to Open First-Ever European Flagship Store on Oxford Street in Autumn 2025 | Press release | Business Wire | -0.91% | -1.65% | |
| PUMA Redefines the Game: Unveiling a Bold Strategy and Brand Positioning With ‘Go Wild’ Campaign | Press release | Business Wire | +0.00% | +1.59% | |
| Pole Vault Star Armand “Mondo” Duplantis Sets His Sights on Fairy Tale World Record of 6.40m | Press release | Business Wire | +1.02% | +1.57% | |
| PUMA Becomes Official Partner of the Premier League | Press release | Business Wire | +0.00% | +2.90% | |
| The Family Comes Together: PUMA and Scuderia Ferrari HP Celebrate 20 Years of Speed | Press release | Business Wire | +0.00% | +1.85% | |
| PUMA’s Sustainability Efforts for Climate, Water Security and Forests Receive ‘Leadership Level’ Scores From CDP | Press release | Business Wire | +0.00% | +1.46% | |
| PUMA Recognized as Top Employer in 50 Countries | Press release | Business Wire | -0.41% | +0.00% | |
| PUMA Opens New Creative Hub Studio48 to Foster Excellence in Design and Elevate the Brand | Press release | Business Wire | +0.00% | +0.41% | |
| PUMA Partners With adam&eveDDB to Bring New Global Brand Strategy to Life | Press release | Business Wire | +0.63% | +0.21% | |
| PUMA Signs Blockbuster Long-Term Partnership With the Portuguese Football Federation | Press release | Business Wire | +0.00% | +0.65% | |
| PUMA’s Materials Strategy Receives Top Marks in the Material Change Index by Textile Exchange | Press release | Business Wire | +0.00% | -2.70% | |
| Puma Reimagines Modern Retail With Las Vegas Flagship Store Unveiling | Press release | Business Wire | +1.57% | +0.90% | |
| PUMA Releases Green Flags: A New Podcast Engaging Gen-Z in Sustainability | Press release | Business Wire | +0.00% | +0.88% | |
| PUMA unveils Vision 2030: Scaling up for bigger impact in climate, circularity and human rights | Press release | Business Wire | -0.31% | -0.40% | |
| PUMA Inducted Into Laureus Sport for Good Index | Press release | Business Wire | +0.00% | +0.72% | |
| PUMA’s ‘Stitch + Spice’ Running for Top Prize at the World's Biggest Sustainability Film Festival | Press release | Business Wire | +0.00% | +0.00% | |
| PUMA Part of Consortium to Unveil World’s First Piece of 100% “Fibre-to-Fibre” Biorecycled Clothing | Press release | Business Wire | +0.00% | -0.22% | |
| PUMA Explores Leather vs Vegan Leather With Global Goals Ambassador | Press release | Business Wire | +0.00% | +0.00% | |
| PUMA Appoints Markus Neubrand as Chief Financial Officer | Press release | Business Wire | +0.24% | -1.42% | |
| PUMA Appoints Indrajeet Sen as SVP PUMA Group Sourcing | Press release | Business Wire | +0.00% | -1.66% | |
| Millions of PUMA Football Jerseys Made With Recycled Textile Waste | Press release | Business Wire | +0.00% | +3.44% | |
| PUMA Named Among “World’s Most Sustainable Companies” by TIME | Press release | Business Wire | +0.00% | -0.43% | |
| PUMA Continues Its Biggest Marketing Push With EURO and COPA Spin-Offs | Press release | Business Wire | +0.41% | +0.22% | |
| PUMA Reveals Global Partnership With HYROX | Press release | Business Wire | +0.00% | -0.58% | |
| After Two-Year Composting Experiment: PUMA Makes RE:SUEDE 2.0 Sneaker Available for Sale | Press release | Business Wire | +0.00% | -0.18% | |
| PUMA Launches Major Brand Campaign to Strengthen Sports Performance Positioning | Press release | Business Wire | +0.00% | -0.34% | |
| PUMA Studio to open in LA to create products and campaigns for the US market | Press release | Business Wire | +0.00% | -0.68% | |
| PUMA Reveals Jamaican Olympic Kit in Spectacular Showcase of Speed at Prestigious ISSA Boys & Girls Championships | Press release | Business Wire | +0.05% | +1.42% | |
| “Unfortunately, not a lot has changed for girls in football.” | Press release | Business Wire | +0.00% | +0.27% | |
| PUMA Reduces Greenhouse Gas Emissions by 24% in 2023 | Press release | Business Wire | +0.13% | +1.60% | |
| PUMA to become the new kit supplier of RB Leipzig | Press release | Business Wire | -0.89% | -3.56% | |
| PUMA Appoints Julie Legrand to Lead Global Brand Strategy | Press release | Business Wire | +0.00% | +0.47% | |
| PUMA Receives Highest Score for Climate Change Policies and Transparency from CDP | Press release | Business Wire | +0.00% | +0.35% | |
| PUMA to Supply Egypt With Athletic Uniforms at the Olympic Games | Press release | Business Wire | +0.00% | -0.48% | |
| PUMA Named Global Top Employer in 2024 | Press release | Business Wire | +0.00% | +0.65% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the PUMSY section they belong to.
Where else PUMSY is measured.
PUMSY earnings → · Analyst actions → · SEC filings →
Other Consumer Cyclical names, measured the same way
| Ticker | Events | Median 30-min | % positive |
|---|---|---|---|
| SERVICE TEAM INC (SVTE) | 61 | 0.00% | 13% |
| SSLJ.COM LTD CL A ORDINARY SHARES (SSLJ) | 60 | -0.53% | 38% |
| SUN ART RETAIL UNSP/ADR (SURRY) | 59 | 0.00% | 24% |
| AURI INC (AURI) | 58 | 0.00% | 15% |
Same sector, same measurement: percent move vs. the price at the news timestamp, read at 30 minutes. Sample sizes differ, so the medians are comparable but the confidence behind them is not.
All Consumer Cyclical names, measured the same way →
Every ticker we measure the same way24
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Every name we’ve measured, in one place.
How the numbers are made.
How is PUMA SE UNSP/ADR's median reaction calculated?
Every labeled PUMSY news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 59 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 53% of PUMSY's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does PUMSY's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.